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Thank you.
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I have only got 18 minutes
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to explain something that lasts for hours
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and days, so I'd better get started.
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Let's start with a clip
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from Al Jazeera's listening post.
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Narrator: Norway is a country that gets
relatively little media coverage.
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Even the elections this past week
passed without much drama.
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And that's the Norwegian
media in a nutshell:
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not much drama.
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A few years back,
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Norway's public TV channel NRK
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decided to broadcast live coverage
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of a seven hour train ride,
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seven hours of simple footage,
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a train rolling down the tracks.
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Norwegians, more than a million of them
according to the ratings, loved it.
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A new kind of reality TV show was born,
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and it goes against all the rules
of TV engagement.
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There is no story line, no script,
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no drama, no climax,
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and it's called Slow TV.
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For the past two months, Norwegians
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have been watching a cruise ship's
journey up the coast,
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and there's a lot of fog on that coast.
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Executive's at Norway's
National Broadcasting Service
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are now considering broadcasting
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a night of knitting nationwide.
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On the surface, it sounds boring,
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because it is,
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but something about this TV experiment
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has gripped Norwegians.
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So we sent the Listening Post's
Marcela Pizarro to Oslo
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to find out what it is,
but first a warning:
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viewers may find some of the images
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in the following report disappointing.
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(Laughter)
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Thomas Hellum: And then follows
an eight-minute story on Al Jazeera
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about some strange
TV programs in little Norway.
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Al Jazeera. CNN. How did we get there?
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We have to go back to 2009,
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when one of my colleagues
got a great idea.
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Where do you get your ideas?
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In the lunchroom.
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So he said, why don't we make
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a radio program
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marking the day of the German invasion
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of Norway in 1940.
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We tell the story at the exact time
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during the night.
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Wow. Brilliant idea, except
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this was just a couple of weeks
before the invasion day.
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So we sat in our lunchroom and discussed
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what other stories
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can you tell as they evolve?
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What other things take a really long time?
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So one of us comes up with a train,
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the Bergen Railway.
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Had its hundred years
anniversary that year.
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It goes from western Norway
to eastern Norway,
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and it uses exactly the same time
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as it did 40 years ago,
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over seven hours.
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So we caught our
commissioning editors in Oslo,
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and we said, we want to make a documentary
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about the Bergen Railway,
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and we want to make it in full length,
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and the answer was,
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"Yes but how long will the program be?"
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"Oh," we said, "full length."
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"Yes, but we mean the program."
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And back and forth.
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Luckily for us,
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they met us with laughter,
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very, very good laughter,
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so one bright day in September,
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we started a program that we thought
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should be seven hours and four minutes.
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Actually, it turned out
to be seven hours and 40 minutes
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due to a signal failure
at the last station.
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We had four cameras,
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three of them pointing out
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to the beautiful nature.
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I'm talking to the guests,
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some information.
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Voice: We will arrive at [???] Station.
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TH: And that's about it,
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but of course, also
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the 160 tunnels gave us the opportunity
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to do some archives.
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Narrator [in Norwegian]: Then a little
bit of flirti while the food is digested.
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The last downhill stretch
before we reach our destination.
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We pass Mjolfjell Station:
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Then a new tunnel.
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(Laughter)
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TH: And now we thought yes,
we had a brilliant program.
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It will fit for the two thousand
train spotters in Norway.
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We brought it on the air in November 2009,
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but no, this was far more attractive.
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This is the five biggest TV channels
in Norway on a normal Friday,
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and if you look at NRK2 over here,
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look what happened when they put on
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the Bergen Railway show:
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1.2 million Norwegians
watched part of this program.
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And another funny thing:
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when the host on our main channel
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after the [???] news for you,
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she said, "And on our second channel,
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the train has now
nearly reached ??? station.
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Thousands of people
just jumped on the train
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on our second channel like this.
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This was also a huge success
in terms of social media.
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It was so nice to see all thousands
of Facebook and Twitter users
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discussing the same view,
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talking to each other as they were
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on the same train together.
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And especially, I like this one.
It's a 76-year old man.
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He's watched all the program,
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and at the end station, he rises up
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to picks up what he thinks is his luggage
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and his head hit the curtain rod,
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and he realized he is
in his own living room.
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(Applause)
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So that's strong and living TV.
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436 minute by minute on a Friday night,
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and during that first night,
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the first Twitter message came:
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why be a chicken?
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Why stop at 436
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when you can expand that
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to 8,040, minute by minute,
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and do the iconic journey in Norway,
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the coastal ship journey ????
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from Bergen to ????,
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almost 3,000 kilometers,
covering most of our coast.
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It has 120 year old,
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very interesting history,
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and take literally part in life
and death along the coast.
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So just a week after the Bergen Railway,
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we called the ???? company
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and we started planning for our next show.
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We wanted to do something different.
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The Bergen Railway was a recorded program.
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So when we sat in our editing room,
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we watched this picture,
it's all the stations,
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we saw this journalist.
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We had called him, we had spoken to him,
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and when we left the station,
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he took this picture of us
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and he waved to the camera,
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and we thought,
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what if more people knew
that we were on board that train?
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Would more people show up?
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What would it look like?
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So we decided our next project,
it should be live.
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We want this picture of us on the fjord
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and on the screen at the same time.
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So this is not the first time
NRK had been on board a ship.
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This is back in 1964,
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when the technical managers
have suits and ties
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and NRK rolled all its equipment
on board a ship,
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and 200 meters out of the shore,
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transmitting the signal back,
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and in the machine room,
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they talked to the machine guy,
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and on the deck, they have
splendid entertainment.
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So being on a ship is not the first time.
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But five and a half days in a row,
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and live, we wanted some help
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and we asked our viewers out there
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what do you want to see?
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What do you want us to film?
How do you want this to look like?
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Do you want us to make a website?
What do you want on it?
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And we got some answers
from you out there,
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and it helped us a very lot
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to build the program.
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So in June 2011,
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23 of us went on board
the Hurtigruten coastal ship
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and we put off.
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(Music)
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I have some really strong memories
from that week, and it's all about people.
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This guy, for instance,
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he's head of research
at the University in ????
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And I will show you a piece of cloth,
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this one.
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It's the other strong memory.
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It belongs to a guy called Erik Hanson [?].
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And it's people like those two
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who took a firm grip of our program,
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and together with thousands
of others along the route,
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they made the program what it became.
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They made all the stories.
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This is Karl. He's in the ninth grade.
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It says, "I will be a little
late for school tomorrow."
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He was supposed to be
in the school at 8 a.m.
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He came at 9 a.m., and he didn't
get a note from his teacher,
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because the teacher
had watched the program.
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How did we do this?
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Yes, we took conference room
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on board the Hurtigruten.
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We turned it into
a complete TV control room.
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We made it all work, of course,
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and then we took along 11 cameras.
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This is one of them.
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This is my sketch from February,
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and when you give this sketch
to professional people
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in the Norwegian Broadcasting Company NRK
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you get some cool stuff back.
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And with some very creative solutions.
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Voice (in Norwegian): Run it up and down.
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This is Norway's most
important drill right now.
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It regulates the height of a bow
camera in NRK's live production,
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one of 11 that capture
great shots from the MS Nord-Norge.
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Eight wires keep the camera stable.
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I work on different camera solutions.
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They're just tools
used in a different context.
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TH: Another camera is this one.
It's normally used for sports.
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It made it possible for us to take
close-up picture of people
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100 kilomteres away,
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like this one.
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People called us and asked,
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how is this man doing?
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He's doing fine. Everything went well.
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We also could take pictures of
people waving at us,
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people along the route,
thousands of them,
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and they all had a phone in their hand.
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And when you take a picture of them,
and they get the message,
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"Now we are on TV, dad,"
they start waving back.
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This was waving TV for five and a half days,
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and people get so extremely happy
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when they can send a warm message
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to their loved ones.
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It was also a great success
on social media.
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On the last day, we met
Her Majesty the Queen of Norway,
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and Twitter couldn't quite handle it.
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And we also, on the web,
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during this week we streamed
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more than 100 years of video
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to 148 nations,
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and the websites are still there
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and they will be forever, actually.
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because Hurtigruten was selected
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to be part of the Norwegian
UNESCO list of documents,
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and it's also in
the Guinness Book of Records
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as the longest documentary ever.
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(Applause)
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Thank you.
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But it's a long program
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so some watch part of it,
like the Prime Minister.
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Some watched a little bit more.
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It says, "I haven't used
my bed for five days."
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And he's 82 years old,
and he hardly slept.
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He kept watching because
something might happen,
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though it probably won't.
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This is the number
of viewers along the route.
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You can see the famous ????
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and a day after, all time high for NRK2.
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If you see the four biggest
channels in Norway
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during June 2011,
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they will look like this,
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and as a TV producer, it's a pleasure
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to put Hurtigruten on top of it,
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looks like this:
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3.2 million Norwegians
watched part of this program,
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and there are only five million here.
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Even the passengers on board
the Hurtigruten coastal ship,
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they choose to watched the telly
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instead of turning 90 degrees
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and watching out the window.
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So we were allowed to be part
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in people's living room
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with this strange TV program,
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with music, nature, people,
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and Slow TV was now a buzzword,
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and we started looking for other things
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we could make Slow TV about.
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So we could either take something long
and make it a topic,
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like with the railway and the Hurtigruten,
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or we could take a topic and make it long.
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This is the last project.
It's the peep show.
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It's 14 hours of bird-watching
on a TV screen,
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actually 87 days on the web.
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We have made 18 hours
of live salmon fishing.
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It actually took three hours
before we got the first fish,
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and that's quite slow.
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We have made 12 hours of boat ride
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into the beautiful Telemark Channel,
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and we have made another train ride
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with the northern railway,
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and because this we couldn't do live,
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we did it in four seasons
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just to give the viewer
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another experience on the way.
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So our next project got us
some attention outside Norway.
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This is from the Colbert Report
on Comedy Centeral.
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Stephen Colbert (Video): I've got my eye
on a wildly popular program from Norway
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called "National Firewood Night"
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which consisted of mostly people in parkas
chatting and chopping in the woods,
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and then eight hours of
a fire burning in a fireplace.
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It destroyed the other top Norwegian shows
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like "So You Think
You Can Watch Paint Dry"
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and "The Amazing Glacier Race."
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And get this, almost 20 percent
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of the Norwegian population tuned in,
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20 percent.
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TH: So, when wood fire and wood chopping
can be that interesting,
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why not knitting?
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So on our next project,
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we used more than eight hours
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to go live from a sheep to a sweater,
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and Jimmy Kimmel in the ABC show,
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he liked that.
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(Music)
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Jimmy Kimmel (Video): Even the people
on the show are falling asleep,
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and after all that,
the knitters actually failed
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to break the world record.
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They did not succeed,
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but remember the old Norwegian saying,
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it's not whether you win
or lose that counts.
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In fact, nothing counts,
and death is coming for us all.
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TH: Exactly. So why does this stand out?
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This is so completely different
to other TV programming.
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We take the viewer on a journey
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that happens right now in real time,
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and the viewer gets the feeling
of actually being there,
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actually being on the train, on the boat,
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and knitting together with others,
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and the reason I think
why they're doing that
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is because we don't edit the timeline.
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It's important that
we don't edit the timeline,
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and it's also important
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that what we make Slow TV about
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is something that we all can relate to,
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that the viewer can relate to,
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and it somehow has a root in our culture.
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This is a picture from last summer
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when we traveled the coast
again for seven weeks,
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and of course this is a lot of planning.
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This is a lot of logistics,
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so this is the working plan
for 150 people last summer,
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but more important is what you don't plan.
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You don't plan what's going to happen.
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You have to just
take your cameras with you.
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It's like a sports event.
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You rig them and you see what's happening.
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So this is actually
the whole running order
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for Hurtigruten, 134 hours
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just written one page.
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We didn't know anything more
when we left Bergen.
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So you have to let the viewer
make the stories themselves,
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and I'll give you an example of that.
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This is from last summer,
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and as a TV producer,
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it's a nice picture, but now
you can cut to the next one.
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But this is Slow TV,
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so you have to keep this picture
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until it really starts
hurting your stomach,
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and then you keep it a little bit longer,
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and when you keep it that long,
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I'm sure some of you now
have noticed the cow.
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Some of you have seen the flag.
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Some of you start wondering
is the farmer at home?
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Has he left? Are you watching the cow?
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And where is that cow going?
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So my point is, the longer
you keep a picture like this,
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and we kept it for 10 minutes,
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you start making
the stories in your own head.
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That's Slow TV.
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So we think that Slow TV is
one nice way of telling a TV story,
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and we think that we
can continue doing it,
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not too often, once or twice a year,
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so we keep the feeling of event,
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and we also think that
the good Slow TV idea,
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that's the idea when people say,
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"Oh no, you can't put that on TV."
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When people smile, it might be
a very good slow idea,
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so after all, life is best
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when it's a bit strange.
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Thank you.
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(Applause)