Burger King's Sexy Shower Babe
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0:04 - 0:10usa_ today had a really interesting %uh
article about how fast food chains are turning -
0:10 - 0:16to saks %uh to sell their food and that's
not a new concept right but out within the -
0:16 - 0:19article i found out about two different things
i found interesting first of all carl's junior -
0:19 - 0:22is using can quite action to sell their salad
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0:22 - 0:24now how are they doing that
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0:24 - 0:29well %uh during a certain period of time in
january if you buy valid thru carl's junior -
0:29 - 0:34you'll get a little cult writing and the caller
will indicate whether or not you have one -
0:34 - 0:39debate with kim card actually attended some
virtual date basically you guys will be online -
0:39 - 0:42at the same time and you'll be able to communicate
with one another and you get faster as may -
0:42 - 0:48questions as you want and everyone gets to
watch now of course they %uh beaches can quite -
0:48 - 0:52action because of her sex appeal in will really
yep i thought it was because she was a solid -
0:52 - 0:56expert and she's a sad explanation when she
has a phd_ in salad and %uh -
0:56 - 0:59in romaine lettuce itself
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0:59 - 1:03she's a good part time nutritionist on so
that's why people like me to do it -
1:03 - 1:06right n and the second thing that i found
out about that look -
1:06 - 1:11hope and love it but i thought it was funny
is %uh burger king has some someone known -
1:11 - 1:16as the shower babe she has anonymous twenty
year old girl collab basically sing songs -
1:16 - 1:22in the shower watches the bikini and and she
does it every weekend needle men basically -
1:22 - 1:24tune in to watch it
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1:24 - 1:26and he performs its own anyway %uh
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1:26 - 1:29%uh isle of how simple it is
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1:29 - 1:33because you know in burger king proceeded
with a look at what -
1:33 - 1:36young men is our target audience
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1:36 - 1:37with a look at
-
1:37 - 1:42and you tell me %uh guys are millet edition
r babe that comes in -
1:42 - 1:47at different outfit everyday and sends a different
fireman's fund we don't care much about but -
1:47 - 1:50what the key issue nowhere today
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1:50 - 1:54student catch and a lot of years ago not coming
up %uh allison i was wondering i won't be -
1:54 - 1:55finished yet
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1:55 - 2:00and one of the massage is not just like saying
she's like unilateral lap -
2:00 - 2:05leather and either and now they don't look
for a full awful she does is it -
2:05 - 2:09seeking as a but for those of you but i doubt
that we deal with only one thing and i just -
2:09 - 2:11want to read one thing real quick
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2:11 - 2:14there's a quote on the showgirl website with
that says -
2:14 - 2:17watch our show girl shaker bits
-
2:17 - 2:18candidates
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2:18 - 2:20rescue here for everybody
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2:20 - 2:26right now without further ado let see shower
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2:26 - 2:30so is the standoff
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2:30 - 2:33donna and she found it
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2:33 - 2:36he's not fifteen th
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2:36 - 2:38dot blots that
-
2:38 - 2:40with
-
2:40 - 2:41enough is enough
-
2:41 - 2:44ziegfeld
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2:44 - 2:51final words so you still i can't even remember
the -
2:51 - 2:54and
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2:54 - 2:56we're ready for
-
2:56 - 2:59about what
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2:59 - 3:03forward
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3:03 - 3:04farrakhan
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3:04 - 3:05and i think
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3:05 - 3:06yet
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3:06 - 3:12that and infected
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3:12 - 3:15freedom for ingredient
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3:15 - 3:20that's terrible united people cared about
was the boardwalk butts -
3:20 - 3:23by maybe it's the first is that
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3:23 - 3:26parables of thank you yes continue the visual
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3:26 - 3:28at that number two
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3:28 - 3:31and are so simple
-
3:31 - 3:37and it's just a girl that i became more so
he is the rich so silly but it's amin of course -
3:37 - 3:40it's going to work and of course that has
worked -
3:40 - 3:42members three what there
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3:42 - 3:45galvastan baby were burger king
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3:45 - 3:49%uh because i don't know what and i had to
be honest watching it -
3:49 - 3:54id and in the oj abstraction i thought
it was a little exploited -
3:54 - 3:55absolutely but look
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3:55 - 3:57this is something that she wants to do
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3:57 - 4:02they're not forcing her to do it either choice
whatever i mean -
4:02 - 4:07i can't i can't hate it you know if you don't
make me feel better that is sister state -
4:07 - 4:09but ones that ever stop before is if it
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4:09 - 4:12their product that appeal to young women will
-
4:12 - 4:14did the same thing with my guard down or something
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4:14 - 4:18that feeling ok worries export all-around
i'd go back to watch your show girl in every -
4:18 - 4:20sample
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4:20 - 4:21epileptic p
-
4:21 - 4:25because idont know like i didn't expect that
that reaction but would she took her clothes -
4:25 - 4:26off
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4:26 - 4:30and i felt like i was an answer that you and
i know it's kinda creepy about it -
4:30 - 4:34yet she's three years down the let me just
one e -
4:34 - 4:34andrew
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4:34 - 4:36creepy like
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4:36 - 4:40so look let me put it this way i don't use
the guys who look at it like totally get -
4:40 - 4:45%uh and the judge emerging if that's what
this is sober resume known as the big boulders -
4:45 - 4:47shattered hearts right
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4:47 - 4:52%uh and i'm also not using the people who
find it's a little uncomfortable as women -
4:52 - 4:53to that
-
4:53 - 4:55but you know what that so we were hardwired
man -
4:55 - 4:59you put pat halfway naked girl in front of
a guy in his intellect -
4:59 - 5:00were awed by it
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5:00 - 5:02photo i buy it
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5:02 - 5:06and my final note on this it is
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5:06 - 5:08i'm a look at colds
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5:08 - 5:10passed out what the prosecutor
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5:10 - 5:16when it enter that and try to win and virtual
date with tim boschman -
5:16 - 5:19what i just got off to the white report
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5:19 - 5:23it didn't work but what what some of the virtual
date in the cells of the codes we're going -
5:23 - 5:26to allow abortion you're crazy
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5:26 - 5:28well and if you win it
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5:28 -transfer it to us lesson two questions for
- Title:
- Burger King's Sexy Shower Babe
- Description:
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http://www.huffingtonpost.com/cenk-uygurWhen it come to hawking junk food — from soft drinks to breakfast sandwiches — ad companies often see fit to target men. Back in October, folks were buzzing about AMP energy drink's iPhone application, "Before You Score," a social media tool that let dudes share their sexual exploits on Twitter and Facebook (you know, like a modern-day "Dear Penthouse"). Now, it's all about Burger King's Shower Babe.
The British ad campaign includes a Web site targeted toward men 18 and older that features a daily video billed as "the world's first guilt-free shower-cam." Just click play to watch a tone-deaf girl in a bikini "shake her bits to the hits." Each day, viewers can also vote on what song the little lassie will sing tomorrow and what bikini she will don (I voted for "You're So Vain" and the saucy lil' number with the fried eggs on the top).
There's been much muttering in the blogosphere about the decidedly misogynistic nature of the ad campaign, to which a Burger King spokesman responded: "Our research showed that breakfast is a male-centric audience for Burger King; it doesn't resonate as well with women — we are targeting the people who are buying breakfast."
Sarah Power, marketing director U.K. and Eire for Burger King added to this sentiment in a statement: "Our shower-cam gives hungry Brits the chance to watch the BK Shower Girl singing in the shower every day to help them work up an appetite for our fantastic new breakfast range."
While the claim that women don't dig breakfast is rather dubious, BK stuck to their guns in making this campaign as male-centric as possible. The Web site also features a contest, the grand prize, of course, being a date with the Shower Babe. Runners-up will receive a case of "proper man toiletries," including the infamous Burger King Flame cologne (which smells like meat. Yum).
While some may find the very existence of the Shower Babe to be an affront to decades of progress (see the below audition video for even more anger-inducing fodder), the campaign is most likely going to achieve its end: Reaching as many eyes as possible. That is, of course, if it doesn't meet the same fate at the "Before You Score" app.
- Duration:
- 05:37
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