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Burger King's Sexy Shower Babe

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    usa_ today had a really interesting %uh
    article about how fast food chains are turning
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    to saks %uh to sell their food and that's
    not a new concept right but out within the
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    article i found out about two different things
    i found interesting first of all carl's junior
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    is using can quite action to sell their salad
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    now how are they doing that
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    well %uh during a certain period of time in
    january if you buy valid thru carl's junior
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    you'll get a little cult writing and the caller
    will indicate whether or not you have one
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    debate with kim card actually attended some
    virtual date basically you guys will be online
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    at the same time and you'll be able to communicate
    with one another and you get faster as may
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    questions as you want and everyone gets to
    watch now of course they %uh beaches can quite
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    action because of her sex appeal in will really
    yep i thought it was because she was a solid
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    expert and she's a sad explanation when she
    has a phd_ in salad and %uh
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    in romaine lettuce itself
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    she's a good part time nutritionist on so
    that's why people like me to do it
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    right n and the second thing that i found
    out about that look
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    hope and love it but i thought it was funny
    is %uh burger king has some someone known
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    as the shower babe she has anonymous twenty
    year old girl collab basically sing songs
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    in the shower watches the bikini and and she
    does it every weekend needle men basically
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    tune in to watch it
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    and he performs its own anyway %uh
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    %uh isle of how simple it is
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    because you know in burger king proceeded
    with a look at what
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    young men is our target audience
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    with a look at
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    and you tell me %uh guys are millet edition
    r babe that comes in
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    at different outfit everyday and sends a different
    fireman's fund we don't care much about but
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    what the key issue nowhere today
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    student catch and a lot of years ago not coming
    up %uh allison i was wondering i won't be
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    finished yet
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    and one of the massage is not just like saying
    she's like unilateral lap
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    leather and either and now they don't look
    for a full awful she does is it
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    seeking as a but for those of you but i doubt
    that we deal with only one thing and i just
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    want to read one thing real quick
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    there's a quote on the showgirl website with
    that says
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    watch our show girl shaker bits
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    candidates
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    rescue here for everybody
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    right now without further ado let see shower
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    so is the standoff
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    donna and she found it
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    he's not fifteen th
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    dot blots that
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    with
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    enough is enough
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    ziegfeld
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    final words so you still i can't even remember
    the
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    and
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    we're ready for
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    about what
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    forward
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    farrakhan
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    and i think
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    yet
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    that and infected
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    freedom for ingredient
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    that's terrible united people cared about
    was the boardwalk butts
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    by maybe it's the first is that
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    parables of thank you yes continue the visual
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    at that number two
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    and are so simple
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    and it's just a girl that i became more so
    he is the rich so silly but it's amin of course
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    it's going to work and of course that has
    worked
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    members three what there
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    galvastan baby were burger king
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    %uh because i don't know what and i had to
    be honest watching it
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    id and in the oj abstraction i thought
    it was a little exploited
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    absolutely but look
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    this is something that she wants to do
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    they're not forcing her to do it either choice
    whatever i mean
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    i can't i can't hate it you know if you don't
    make me feel better that is sister state
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    but ones that ever stop before is if it
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    their product that appeal to young women will
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    did the same thing with my guard down or something
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    that feeling ok worries export all-around
    i'd go back to watch your show girl in every
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    sample
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    epileptic p
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    because idont know like i didn't expect that
    that reaction but would she took her clothes
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    off
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    and i felt like i was an answer that you and
    i know it's kinda creepy about it
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    yet she's three years down the let me just
    one e
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    andrew
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    creepy like
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    so look let me put it this way i don't use
    the guys who look at it like totally get
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    %uh and the judge emerging if that's what
    this is sober resume known as the big boulders
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    shattered hearts right
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    %uh and i'm also not using the people who
    find it's a little uncomfortable as women
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    to that
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    but you know what that so we were hardwired
    man
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    you put pat halfway naked girl in front of
    a guy in his intellect
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    were awed by it
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    photo i buy it
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    and my final note on this it is
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    i'm a look at colds
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    passed out what the prosecutor
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    when it enter that and try to win and virtual
    date with tim boschman
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    what i just got off to the white report
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    it didn't work but what what some of the virtual
    date in the cells of the codes we're going
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    to allow abortion you're crazy
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    well and if you win it
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    transfer it to us lesson two questions for
Title:
Burger King's Sexy Shower Babe
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When it come to hawking junk food — from soft drinks to breakfast sandwiches — ad companies often see fit to target men. Back in October, folks were buzzing about AMP energy drink's iPhone application, "Before You Score," a social media tool that let dudes share their sexual exploits on Twitter and Facebook (you know, like a modern-day "Dear Penthouse"). Now, it's all about Burger King's Shower Babe.

The British ad campaign includes a Web site targeted toward men 18 and older that features a daily video billed as "the world's first guilt-free shower-cam." Just click play to watch a tone-deaf girl in a bikini "shake her bits to the hits." Each day, viewers can also vote on what song the little lassie will sing tomorrow and what bikini she will don (I voted for "You're So Vain" and the saucy lil' number with the fried eggs on the top).

There's been much muttering in the blogosphere about the decidedly misogynistic nature of the ad campaign, to which a Burger King spokesman responded: "Our research showed that breakfast is a male-centric audience for Burger King; it doesn't resonate as well with women — we are targeting the people who are buying breakfast."

Sarah Power, marketing director U.K. and Eire for Burger King added to this sentiment in a statement: "Our shower-cam gives hungry Brits the chance to watch the BK Shower Girl singing in the shower every day to help them work up an appetite for our fantastic new breakfast range."

While the claim that women don't dig breakfast is rather dubious, BK stuck to their guns in making this campaign as male-centric as possible. The Web site also features a contest, the grand prize, of course, being a date with the Shower Babe. Runners-up will receive a case of "proper man toiletries," including the infamous Burger King Flame cologne (which smells like meat. Yum).

While some may find the very existence of the Shower Babe to be an affront to decades of progress (see the below audition video for even more anger-inducing fodder), the campaign is most likely going to achieve its end: Reaching as many eyes as possible. That is, of course, if it doesn't meet the same fate at the "Before You Score" app.

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Duration:
05:37
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