-
[ Man ] New York, my city.
-
Where the wheels of
the global economy never stop turning.
-
A concrete metropolis
of unparalleled strength and purpose...
-
that drives the business world.
-
Manhattan is a tough place.
-
This island is the real jungle.
-
If you're not careful,
it can chew you up and spit you out.
-
But if you work hard, you can really hit it big.
And I mean really big.
-
My name's Donald Trump,
and I'm the largest real estate developer in New York.
-
I own buildings all over the place,
-
model agencies,
the Miss Universe Pageant,
-
jetliners, golf courses,
-
casinos,
-
and private resorts like Mar-a-Lago,
-
one of the most spectacular estates
anywhere in the world.
-
But it wasn't always so easy.
-
About 13 years ago,
I was seriously in trouble.
-
I was billions of dollars in debt.
-
But I fought back and I won,
big league.
-
I used my brain, I used my negotiating skills,
and I worked it all out.
-
Now my company's bigger than it ever was,
it's stronger than it ever was,
-
and I'm having more fun
than I ever had.
-
[ Man ] Mr. Trump!
[ Woman ] Donald!
-
I've mastered the art of the deal and I've turned the name Trump into the highest-quality brand.
-
And as the master, I want to pass along
my knowledge to somebody else.
-
I'm Iooking for... the apprentice.
-
Right now, from all over the country,
-
16 of America's best and brightest
young entrepreneurs...
-
are arriving in New York
for the chance to work as my apprentice...
-
and get a firsthand look
into the world of big business.
-
Trump Tower, please.
-
[ Trump ] They come from all walks of life.
-
Some have their Ph.D.
or a Harvard M.B.A....
-
and have learned
their skills in the classroom.
-
Others are self-made entrepreneurs.
They own restaurants,
-
or they're one of the top real estate
professionals in the country.
-
Some have only a high school diploma,
-
and a few have left
their successful small-town companies...
-
to come to New York City
for the very, first time.
-
This is the chance to work for me
at a huge salary,
-
and more importantly, learn enough so that
maybe they too can become a billionaire someday.
-
This is going to be
the dream job of a Iifetime.
-
Who will succeed
and who will fail?
-
And who will be... the apprentice?
-
[ Trump ] The next 13 weeks, these 16 candidates will embark
on a unique job interview.
-
They'll live together
in a suite in Trump Tower,
-
one of the great buildings
of the world, right on Fifth Avenue.
-
They'll be divided into two groups.
-
Each week, they'll compete against
one another in a series of tasks.
-
The winning team
will continue to live in their suite.
-
The losers will come to my boardroom,
where someone is fired and sent home.
-
It's either the suite or the street.
-
Hi.
-
How can I help you?
-
I'm here to, um,
interview with Donald Trump.
-
Sure. Your name?
Jessie Conners
-
[ Trump ] The candidates have never met one another
and come from various backgrounds.
-
I'm Jessie Conners
from New Richmond, Wisconsin.
-
With only a high school diploma,
I own a marketing firm and also sell real estate.
-
I'm 21 years old.
-
I'm Kwame Jackson. I'm 29 years old.
-
I have an M.B.A. from
the Harvard Business School...
-
and have worked as an investment manager
for a major Wall Street firm.
-
My name is Ereka Vetrini,
and I'm from New York City.
-
I learned the ropes
in my parents' neighborhood pizzeria...
-
and I'm now a marketing manager for one of
the largest international cosmetics companies.
-
Hi! I'm Troy McClain
from Boise, Idaho.
-
I sacrificed my higher education to take care of my mother
and my disabled little sister.
-
Now, with only a high school diploma,
I'm the president of my own lending company.
-
My name is Amelia Henry,
and I'm from Austin, Texas.
-
I had stock options worth millions
but lost it all in the dot-com bust.
-
I have my M.B.A.
and work in the high-tech industry,.
-
[ Laughing ] I'm here to check in for The Apprentice.
What do I need to do?
-
Your name?
Bowie Hogg.
-
I'm Bowie Hogg
from DaIlas, Texas.
-
I have a business degree and work in sales
for an express delivery service.
-
My name is Kristi Frank.
I'm from Santa Monica, California,
-
and I own a restaurant
and investment properties.
-
I'm Dr. David GouId,
and I'm from New York City.
-
After I graduated medical school
and received my M.D.,
-
I went on to earn my M.B.A.
at New York University.
-
I now work as
a health-care venture capitalist.
-
I'm here to see Mr. Trump.
Omarosa Stallworth.
-
My name is
Omarosa Manigault-Stallworth.
-
I grew up in the projects. But I am now a Ph. D. candidate
and work as a political consultant.
-
Four years ago, I worked at the White House
for the president of the United States.
-
I'm Nick Warnock, the hardest-working
sales man in Los Angeles, California
-
I'm a full-commission copier salesman.
-
I don't have a salary,,
which is a tough way to work.
-
If I don't sell, I don't eat.
-
I'm Katrina Campins. I rank in the top
three percent of Realtors nationwide.
-
And I'm 23 years old.
-
My name is Sam Solovey. I'm director of business development
for an Internet company that I cofounded.
-
I'm just here for
waiting to go in the Trump.
-
And your name?
Heidi.
-
I'm Heidi Bressler.
I'm from Philadelphia.
-
I'm a senior account executive for one of the largest
telecommunications companies in the world.
-
My name is Bill Rancic.
I'm 32 years old, and I'm from Chicago.
-
I founded the Cigar of the Month Club
in a studio apartment...
-
and turned it into
a multimillion-dollar operation.
-
I'm Jason Curis. I'm 23 years old
from Detroit, Michigan.
-
I built a real estate development firm
from the ground up.
-
Now I rent 39 units
to low-income families.
-
I'm Tammy Lee,
and I live in Seattle, Washington.
-
I was a top stockbroker
for a firm on Wall Street.
-
Hi.
Hi.
-
How can I help you?
-
I'm here to see Donald Trump.
-
Okay. And your name?
I'm Tammy Lee.
-
[ Tammy ]
Talk about first impressions.
-
I didn't really feel the need to show any communication
whatsoever with people that I don't even know.
-
They were all just kind of wanting to communicate
kind of nonverbally to each other.
-
The only person I really need to be concerned
with liking me, ostracizing me,
-
is Donald Trump.
-
[ Troy ] Working for Trump is more than a big deal.
It's a huge deal.
-
Trump has certainly given everybody a shortcut
to the American dream.
-
But I'm gonna earn the American dream
just like everybody else.
-
Okay. Mr. Trump will see you now.
You can go in over there.
-
Welcome to New York. I've always said,
New York City is the real jungle.
-
It's tougher in New York
than anyplace in the world.
-
You're gonna find out what I mean.
-
Okay, let's get started.
-
I want to introduce somebody
who's been with me for 25 years--
-
George Ross. He's my executive vice president
and senior council.
-
On this side--
This is Carolyn Kepcher.
-
She is the chief operating officer
of one of my companies.
-
And Carolyn is a killer.
-
There are many men
buried in her wake.
-
These two will
be my eyes and ears...
-
and will accompany you
during your tasks.
-
They're gonna help me
make a decision...
-
as to who ultimately is going to be working as the president
of one of my companies,
-
and then we'll see how you do.
as to who ultimately is going to be working as the president
of one of my companies,
-
and then we'll see how you do.
-
This isn't a game.
This is a 13-week job interview.
-
Out of 215,000 job applicants,
-
you're the 16 people that I chose
to go through 13 weeks of hell...
-
to determine who's gonna
work for me at the end.
-
Now, some of you think that attending a top
business school gives you an advantage.
-
Others think that street smarts and hands-on experience
are the best way to get ahead.
-
Additionally, women have a tougher time in the workplace,
or so they say.
-
Let's find out.
-
We're gonna be setting up
two teams of eight each,
-
and I've decided
it's going to be...
-
men against women.
-
Each week, there'll be
a business task to accomplish.
-
Now, I may ask you
to work as a street vendor...
-
or something tougher like working with Madison Avenue
to create an ad campaign for corporate jets...
-
or renovating and leasing
run-down apartments.
-
Maybe even put on a rock concert.
-
You will select a project manager
who will lead your team in that task.
-
I will hold the project manager...
-
at least partially responsible
for a team's victory or failure.
-
If your team loses, you will all meet me
right here in the boardroom.
-
You don't want to be
in the boardroom.
-
'Cause the losing team is gonna sit in front of me,
and somebody is going home.
-
All of you should be complimented,
-
but the fact is, there's only one
going to be chosen.
-
That one person will be president of one of
my companies at a huge salary...
-
for a period of one year.
-
Now, I want you to go up to the suite, enjoy yourself,
and I'll see you tomorrow.
-
Come on. Get outta here.
-
[ Sam ] When I saw Trump today,
it all came together right there.
-
I want access to Trump.
I want to get to know that guy,
-
but I don't want it to be in the board room.
-
Back of a limousine,
at a bar with his girlfriend.
-
I don't care where it is.
Not in the boardroom.
-
[ Chattering, Laughing ]
-
My mama's gonna be proud
when she sees me here.
-
I love it!
-
Whoo!
-
Time to toast!
-
To the enemies!
[ Laughs ]
-
I don't know why we're being so friendly with the men.
Why are we cavorting with the enemies?
-
I like this men versus women.
This could be fun.
-
[ Bowie ] The girls, they're smarter than what
I guess some of the guys are thinking.
-
But if you pull one over on me, I'm gonna 10 times ya.
I'm gonna do you by 10 times.
-
My mind works like that. I'll be able to pull something off
a lot better than they will.
-
I'm so glad it's girls against boys.
I'm so happy.
-
You have an M. B.A.
and an M. D.
-
Which one did you do first?
The M. D.
-
So you got done with your M. D., and then you said,
I don't really want to do this.
-
I'm gonna get an M. B.A.
It's not quite so simple.
-
In my senior year of medical school, I was Iike,
"What can I do with an M. D. besides treat patients?"
-
And Wall Street was
very receptive to someone like myself.
-
[ Sam ] David has an M. B.A. and an M. D.,
which is impressive.
-
But you know what?
I can't relate to David.
-
Then I moved into venture capital. Did deals with biotech companies
and medical technology companies.
-
I'm just thinking of the school.
How do you spend so much time in school?
-
Entrepreneurs shouldn't be spending
that much time in the classroom.
-
They should be... sweating and hungry. And when they hear
an idea in the class, they wanna go out and do it.
-
Oh, my gosh!
-
Ladies, ladies, ladies, ladies!
Follow me.
-
Ladies, ladies, ladies.
Follow me.
-
Ladies, ladies, ladies.
-
Come on, ladies.
Let's go!
-
Organization. That's my skill.
Organizing and motivating people.
-
So I just try to bring us all together.
-
Okay, you guys ready?
We're ready.
-
"Welcome to Trump Tower.
I hope your stay is enjoyable.
-
To start, please enjoy
some champagne and caviar."
-
Cheer to that!
Cheers.!
-
"It is a taste of the life
you could lead--"
-
"But don't get used to it.
There's much work to be done.
-
"Here is your first order of business:
-
You need to think of a name for your group.
From now on, your team will be known as a corporation."
-
"My office will phone you later
with further instructions. Donald J. Trump."
-
It has to be marketable.
He's so big on naming everything.
-
We have to name our group
something strong.
-
[ Omarosa ] The envelope gave us our first task.
-
And that task, although it seems really simple,
when you've got eight women--
-
[ Laughs ] it became a three-hour ordeal...
-
of picking a name for your corporation.
-
So, um, we got to it.
-
Our name has to communicate power, unity--
Class.
-
And shock
And no idea is stupid
-
I think it's good. We can make something real easy
like the B. M.A. Corporation.
-
Or something--
Businessmen Associated.
-
The B. B.C.
Billionaires Boys' Club.
-
B. F. B.
Big F-- [ Beeps ] Balls.
[ All Laughing ]
-
I love that.
How about Donald's Darlings?
-
Nah!
[ All Responding ]
-
- No
- Let's keep brainstorming.
-
We're all versatile. I mean, we're all
guys who have different backgrounds.
-
And we've been thrown together.
[ Bowie ] I like versatile as a word.
-
Put that in there.
I mean, Versacorp. I mean--
-
[ Men ] Versacorp. Versacorp.
-
Versacorp.
What is it? V-E-R--
-
S-A. S-A Corp.
One word.
-
[ T roy ] Versacorp. By God, can I say we all
got together and made a decision here.
-
Let's put it right here, baby.
Right here.
-
[ Nick ] We did the name for the organization.
And they named it Versacorp.
-
I wasn't a big proponent of that. I didn't think it's flashy.
I don't think it represents all of us.
-
I don't think Trump will
particularly love the name.
-
I mean, Versacorp.
It's dumb.
-
[ Chuckles ] It's corny.
-
I thought of one other.
What?
-
Protege.
-
Hey! I love that!
You like it?
-
[ Ereka ] I just offered up a suggestion
for our group, and it was accepted.
-
When I have something to say,
I'll make sure it's put out there.
-
If it's just an idea and I'm not sure myself,
and I wanna see if it's receptive,
-
I don't care if it goes or flies.
-
If it's something that I believe in, I'm gonna push for it,
and then I'm sure it'll come across that way.
-
[ Phone Ringing ]
-
Uh-oh. Phone is ringing.
You know who that is. That's Donald Trump.
-
Hello?
Hi, this is Rhona in Mr. Trump's office.
-
He asked me to call you and tell you to meet him tomorrow morning
at the New York Stock Exchange.
-
Leaving here at 5:45 a.m.
Ooh, boy!
-
Did they hang up on you?
-
[ Ereka ] I've never been to the stock exchange.
It's overwhelming. It really is.
-
And immediately, I'm thinking,
"What the hell are we gonna be asked to do in there?"
-
The telephone rang. And they called to tell that we're going
to the New York Stock Exchange.
-
Oh, what time?
-
[ Katrina ] The first task is crucial because it will set the precedent
for all the other tasks to come.
-
I think the women will win because the eight women that are in there
are very strong individuals.
-
And I think men-- these men,
although they won't admit it,
-
may feel it's a bit of a disadvantage
not to have us on their side.
-
If it really does involve something
in a building on Wall Street,
-
it would not be inappropriate
to wear a tie.
-
- [ Man ] I need a new suit.
- Do you need a jacket to go?
-
On the floor of the exchange,
you really should have a jacket.
-
But there's no way they're
putting us on the floor of the exchange.
-
[ Nick ] I have no idea what the first task
is gonna be. Nor do I care.
-
It's a brilliant idea.
I love the idea.
-
[ Nick ] We are now really working as a team together.
And we're out here to win.
-
Game's on. Game's been on for me
since, uh, I showed up off the plane.
-
All right, come on over, everybody.
-
Welcome to
the New York Stock Exchange.
-
This is really and truly the center
of the world for big business.
-
$40 billion is traded
each and every, day.
-
And there's no place like this
anywhere in the world.
-
Now, I guess you have visions
of something big, something glamorous.
-
But that's not gonna be it.
-
We're bringing you
back to basics.
-
You're gonna go outside,
and you're gonna sell lemonade.
-
We'll start you off
with $250 seed money.
-
And at the end of the day, 7:30,
-
we're gonna see
who made the most money.
-
The women or the men.
It's very, simple.
-
Now, the ladies look to me
like they're more excited.
-
[ Cheering ]
-
The men, I-I must tell you,
a little bit stiff.
-
Start getting game plans together.
-
Who is your project manager?
-
- Your name?
- Troy McClain?
-
- What is your team name?
- Versacorp.
-
That's a pretty interesting name.
Who's your leader?
-
- Ereka Vetrini.
- Okay, Ereka. What's your team name?
-
Meet Protege Corporation.
- Ereka Vetrini.
- Okay, Ereka. What's your team name?
-
Meet Protege Corporation.
-
- Very good
- You like that?
-
That's very, good. I'll tell ya.
They're looking awfully good, fellas.
-
- I'm a little bit worried about you.
- Whoo!
-
You're gonna be on
the killer streets of New York.
-
Go out there. I'll see you at 7:30.
Who's gonna make the most money?
-
Let's see.
[ Cheering ]
-
One, two, three--
Versacorp!
-
[ Bell Ringing ]
-
I've always felt location is important, but the people
behind the deal are much more important than location.
-
I'd much rather have
a really smart, talented guy...
-
doing a deal
in a not-so-good location...
-
than an idiot doing a deal
in a great location.
-
Because you'll
make money every time.
-
The key to success
is location, location, location.
-
You're assigned to finding the location.
You need to know where the location's at.
-
We have $250. Let's use that. Let's
maximize that. Let's use our seed money.
-
[ Troy ] It was so surreal to me.
Trump standing up there on that podium.
-
And he says, "Boys, girls,
we're gonna go back to the basics."
-
And I'm thinking
we're going back to Basic Sales 101.
-
I certainly didn't think
I was going back to sixth grade
selling lemonade.
-
Now we're gonna go
get our cups and supplies.
-
That'll give use the skeleton.
You guys'll be the veins.
-
You've got a location?
I think Seaport is set.
-
Seaport is this way.
Probably a 10-minute walk.
-
Lead us to Seaport right now.
Let's go to the location, gentlemen.
-
That's our meeting.
We'll have a runner.
-
[ Chattering ]
-
[ Ereka ] I was selected as project manager...
-
because I actually thought
up the name Protege.
-
It was definitely diffiicult
being a project manager because...
because I actually thought
up the name Protege.
-
It was definitely diffiicult
being a project manager because...
-
people are throwing responsibility in your
court when they don't want to take it.
-
[ Ereka ] Listen. You guys, listen.
We gotta get a table.
-
We don't need a table. That is the old-fashioned
way to sell lemonade. From a little table.
-
It's image, though. Image.
It's the image.
-
I would rather invest
my money in my product.
-
[ Woman ] I am not carrying a table.
-
Here to back home.
-
That's why we split into two teams and you let us do what we are--
We'll carry the table.
-
[ Tammy] We were all sitting in a circle,
huddling, yelling at each other.
-
And I don't think anyone was being
effective for the first hour.
-
I really didn't appreciate being told I was the one in
charge, but then being said, this is what we're doing.
-
I don't want to be in charge.
I want us all to have our own thing.
-
Let's not take it personal.
I was not targeting you.
-
[ Omarosa ] We have absolutely no leadership.
Ereka is very, emotional.
-
When you're doing business, you gotta stay focused
on the task and keep your emotion out of it.
-
She's totally irrational right now.
-
I -I love that these people are like, tell them what to do,
but then they're like, this is what we're doing!
-
The bottom line is if we're fighting, we're never
gonna get this f-- [ Beeps ] done.
-
[ Kwame ] This is the Seaport where you see all those big ships.
That commercial area.
-
There's gonna be tourists there all days.
It's a beautiful day. That should be our main location.
-
We chose a location. We thought about where to get supplies.
And we were trying to get...
-
up to speed as quickly in terms
of selling lemonade.
-
You and I will grab the cups.
You grab the markers.
-
Right now, we need to get the foundation: cups, lemonade.
Look wherever you can look.
-
[ Troy ] Everybody did fantastic. You know, they were the wind
beneath the wings. They did awesome.
-
Found the lemonade.
-
We got our feet underneath us,
and we ran with it.
-
Thank you, ma'am.
-
[ Troy ] Kwame came up with an absolute creative idea.
-
We're trying to get your help in trying to set up
a successful lemonade stand.
-
Let me ask you for a couple other things.
Sure
-
[ Troy ] He got a vendor to give
stuff to us for no charge.
-
Would you give us free cups
if we brought more people in?
-
Why not?
We need free cups. You will do that?
-
We're gonna be here
at 1:30, sellin'.
-
We got free ice, free cups,
a free cart.
-
This is wonderful!
This is fabulous!
-
Oh, this is a lot of fun.
-
Attaboy, Nick!
Yeah, baby!
-
And that really helped us in terms of
saving a lot of our initial cap-ex...
-
that we could just kinda bank instead
of spending it on supplies.
-
I just don't know how to do radio.
I know how to use it.
-
Will you show us how?