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How tech companies can help combat the pandemic and reshape public health

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    Whitney Pennington Rodgers:
    Before we really dive in
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    to talking specifically about
    Google's work
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    in the contact tracing space,
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    let's first set up, sort of,
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    the relationship between
    public health and tech.
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    You know, I think a lot of people,
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    they hear Google and they think of
    this big tech company.
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    The think of a search engine.
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    And there may be questions
    about why does Google
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    have a chief health officer?
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    So could you talk a little bit
    about your work
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    and the work your team does?
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    Karen DeSalvo: Yeah. Well,
    maybe I am the embodiment
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    of public health in tech.
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    Coming together, my background
    is I practiced medicine for 20 years,
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    though a part of my work
    has always been in public health.
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    In fact, my first job,
    putting myself through college,
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    was working at the state laboratory
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    in Massachusetts.
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    As the story will go, with joy,
    wherever you connect it again,
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    a Massachusetts theme.
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    And I, across the journey
    of the work that I was doing
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    for my patients
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    to provide them information
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    and the right care and meet them
    where they were medically,
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    translated into the work
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    that I did when I was
    the Health Commissioner in New Orleans
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    and later when I had other roles
    in public health practice,
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    that really is about thinking
    of people and community
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    in the context in which they live
    and how we provide the best information,
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    the best resources,
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    the best services that are
    culturally and linguistically appropriate,
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    meet them where they are.
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    And when the opportunity arose
    to join the team at Google,
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    I was really thrilled,
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    because one of the things
    that I have learned across my journey
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    is that having the right
    information at the right time
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    can make all the difference in the world.
    It can literally save lives.
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    And billions of people
    come to Google every day
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    asking for information,
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    and so it is a tremendous opportunity
    to have that right information
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    and those resources to people
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    so that they can make good choices,
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    so that they can have
    the right information,
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    so that they can participate
    in their own health,
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    but also, in the context
    of this historic pandemic,
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    be a part of the broader health
    of the community,
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    whether it's to flatten the curve
    or keep the curve flat as we go forward.
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    WPR: And so it sounds like
    that there is this connection, then,
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    between public health
    and what Google's work is
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    in thinking about public education
    and providing information.
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    And so could you talk
    a little bit about that link
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    between public health
    and public education, and Google.
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    KD: Definitely.
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    You know, the essential
    public health services
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    include communication and data,
    and these are two areas
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    where tech in general,
    but certainly Google,
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    has the opportunity to partner
    with the public health system
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    and with the public
    for their help more broadly.
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    You know, going back
    to the earlier days of this pandemic,
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    towards the end of January,
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    Google first leaned in
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    to start to put information
    out to the public
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    about how to find resources
    in their local community,
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    from the CDC or from other
    authoritative resources.
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    So on the search page,
    we put up knowledge panels,
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    is the way that we describe it,
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    and we did develop an SLS alert,
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    which is something
    we've done for other crises,
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    and in this particular historic crisis,
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    we wanted to be certain
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    that when people went on to search,
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    that there was authoritative information,
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    which is always there but certainly
    very prominently displayed,
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    and do that in partnership
    with public health authorities.
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    So we began our journey
    really very much in an information way
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    of making certain that people
    knew how to get the right information
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    at the right time to save lives.
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    I think the journey for us
    over the course of the last few months
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    has been to continue to lean in
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    on how we provide information and
    partnership with public health authorities
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    in local areas,
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    directing people in a certain state
    to their state's health department,
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    helping people get
    information about testing.
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    There's also been, though,
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    a suite of resources that we wanted
    to provide to the health care community,
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    whether that was for health care providers
    that may not have access to PPE.
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    For example, we did a partnership
    with the CDC Foundation.
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    Though the scale of the company,
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    and the opportunity for us
    to partner with public health
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    around things like helping public health
    understand if their blunt policies
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    around social distancing
    to flatten the curve
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    were actually having an impact
    on behavior in the community.
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    That's our community mobility reports.
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    We were asked by public health agencies
    all across the world,
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    including some of
    my colleagues here in the US,
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    could we help them have a better
    evidence-based way to understand
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    the policies around social distancing
    or shelter in place?
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    Which I think we'll talk about more later.
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    In addition to that sort of work,
    also been working to support public health
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    in this really essential work
    they're doing for contact tracing,
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    which is very human resource intensive,
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    very complex,
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    incredibly important
    to keep the curve flat
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    and prevent future outbreaks,
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    and give time and space for health care
    and importantly science
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    to do the work they need to do
    to create treatments
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    and, very importantly, a vaccine.
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    So that work around providing
    an additional set of digital tools,
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    exposure notification
    for the contact tracing community,
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    is one of the other areas where we've
    been supporting the public health.
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    So we think, as we've thought
    about this pandemic,
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    it's support the users,
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    which is the consumer.
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    There's also a health care system
    and a scientific community
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    where we've been partnering.
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    And then, of course, public health.
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    And for me, I mean, Whitney,
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    this is just a wonderful opporutnity
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    for Big Tech to come together
    with the public health infrastructure.
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    Public health, as Joy was
    sort of articulating before,
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    is often an unsung hero.
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    It saves your life every day,
    but you didn't know it.
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    And it is also a pretty under-resourced
    part of our health infrastructure
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    globally but especially in the US.
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    It's something I worked on a lot
    before I came to Google.
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    And so the opportunity to partner
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    and do everything
    that we can as a company,
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    and in this case with contact tracing
    in partnership with Apple
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    to create a very privacy-promoting,
    useful, helpful product
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    that is going to be a part
    of the bigger contact tracing
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    is something that we feel really proud of
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    and look forward to continuing
    to work with public health.
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    In fact, we were on the phone this morning
    with a suite of public health groups
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    from across the country,
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    listening again to what would be helpful,
    questions that they have.
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    And as we think about
    rolling out the system,
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    this is the way that we've been
    for the last many months at Google,
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    and I'm just really,
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    I landed at a place
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    just a few months ago --
    I just started at Google --
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    where we can have an impact
    on what people know
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    all across the world,
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    and I"ll tell you, as a public
    health professional, and as a doc,
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    that is one of the most critical things.
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    People need to have the right information
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    so that they can help
    navigate their health journey,
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    but also especially in this pandemic
    because it's going to save lives.
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    WPR: It's great. Thank you.
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    I guess, to talk more
    about this contact tracing system
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    and the exposure notification app,
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    we've read so much about this.
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    Could you describe this,
    a little bit about how the app works,
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    what exactly are users seeing,
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    what information is being collected?
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    Just give us sort of a broad sense
    of what this app does.
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    KD: Yeah.
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    Let me just start
    by explaining what it is,
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    and it's actually not even an app,
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    it's just an API.
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    It's a system that allows
    a public health agency
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    to create an app,
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    and only the API,
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    this doorway to the phone system,
    is available to public health.
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    So it's not designed for any other purpose
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    than to support public health
    and the work that they're doing
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    in COVID-19 in contact tracing.
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    The second piece of this
    is that we wanted to build a system
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    that was privacy-promoting,
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    that really put the user first,
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    gave them the opportunity
    to opt into the system
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    and opt out whenever
    they wanted to do that,
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    so they also have some control
    over how they're engaging
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    and using their phone, basically,
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    as a part of keeping the curve
    flat around the world.
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    The system was developed in response
    to requests that we were getting
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    about how could technology,
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    particularly smartphones,
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    be useful in contact tracing?
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    And as we thought this through
    and talked with public health experts
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    and academics and privacy experts,
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    it was pretty clear that obviously
    contract tracing is a complex endeavor
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    that does require human resources,
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    because there's a lot of
    very particular things
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    that you need to do
    in having conversations with people
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    as part of contact tracing.
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    On the other hand,
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    there are some opportunities
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    to better inform the contact investigators
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    with things like, particularly,
    an exposure log.
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    So one of the things that happens
    when the contact tracer calls you
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    or visits you is they ask,
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    "Hey, in the last certain number of days,"
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    and in the case of COVID, it would be
    a couple days before symptoms developed,
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    "hey, tell us the story of what
    you've been involved in doing
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    and so that we can begin to think through
    where you might have been,
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    to the grocery, or to church,
    or what other activities
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    and with whom you might
    have been into contact with.
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    There's some amount of recall bias
    in that for all us.
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    We forget where we might have been,
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    and there's also an amount
    of anonymous contact.
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    So there are times when
    we're out in the world,
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    on a bus or in a store,
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    and we may have come into prolonged
    and close contact with someone
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    and wouldn't know who they were.
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    And so the augmentation
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    that the exposure
    notification system provides
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    is designed to fill in those gaps
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    and to expedite the
    notification to public health
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    of who has a positive test,
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    because the person would have notified,
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    they trigger something
    that notifies public health,
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    and then to fill in some of those gaps
    in the prior exposure.
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    What it does not do is it does not use
    GPS or location to track people.
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    So the system actually uses
    something different
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    called Bluetooth Low Energy,
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    which is privacy-preserving,
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    it doesn't drain the battery,
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    and it makes it more interoperable
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    between both Apple and the Android system
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    so it's more useful,
    not only in the US context,
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    but globally.
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    So we built this system
    in response to some requests
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    to help augment
    the contact-tracing systems.
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    We wanted to do it in a way
    that was user-controlled
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    and privacy-preserving
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    and had technological features
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    that would allow public health
    to augment the exposure log
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    in a way that would accelerate
    the work that they needed to get done
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    to interrupt transmission
    to an R naught less than one,
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    and do that in a way that we would also
    be able to partner with public health
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    to think about ??.
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    We could talk more about
    any of these areas that you want,
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    but I think maybe
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    one of the most important things
    that I want to say, Whitney,
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    is how grateful Apple and Google are --
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    I'll take a moment to speak
    for my colleagues at Apple --
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    to the great partnership
    from public health across the world
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    and to academics and to others
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    who have helped us think through
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    how this can be,
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    how the exposure notification system
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    fits into the broader
    contact tracing portfolio,
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    and how it does it in a way
    that really respects and protects privacy
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    and also is useful to public health.
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    We're still on this journey with them,
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    and I really believe that
    we're going to be able to help,
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    and I'm looking forward
    to being a part of the great work
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    that public health's gotta do
    on the front lines every day,
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    been doing, frankly,
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    but needs to be able to step up.
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    WPR: That's great, and thank you
    for that really detailed explanation.
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    And you know, we actually have Chris here
    with some questions from our community,
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    so why don't we turn there really quickly.
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    Chris Anderson: Yep.
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    Questions pouring in, Karen.
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    Here's one from Vishal Gurbuxani.
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    I pronounced that horribly wrong,
    but make up your own mind.
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    Vishal, we'll connect later and you
    can tell me how to say that.
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    KD: Fabulous last name. I love that.
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    That's a Scrabble word.
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    CA: "Given where we are today,
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    how should employees think
    about returning to work,
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    with so many conflicting messages?"
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    KD: This has been an important part
    of my work for the last few months.
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    I joined Google in December,
    when all this started happening,
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    the pandemic in the world
    first began in November
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    but it got very hot
    in many parts of the world
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    in the last few months,
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    and we've been thinking a lot
    about how to protect Googlers
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    but also protect the community.
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    I've been talking a lot about
    what we've done externally.
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    You know, internally,
    Google made a decision
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    to go to work-from-home pretty early.
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    We believed that we could.
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    We believed that in all the places
    across the world where we have offices,
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    that the more we could not only model
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    but frankly just be
    a part of flattening the curve,
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    that we would be good citizens.
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    So we have been fairly,
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    I don't know if the right word
    is conservative or assertive, about it,
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    because we really wanted to make sure
    that we were doing everything we could
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    just to get people to shelter in place
    and socially distance.
Title:
How tech companies can help combat the pandemic and reshape public health
Speaker:
Karen DeSalvo, Whitney Pennington Rodgers, Chris Anderson
Description:

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Video Language:
English
Team:
closed TED
Project:
TEDTalks
Duration:
24:23

English subtitles

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