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I was born and raised in Dakar, Senegal,
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and through a combination
of accidents and cosmic justice,
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became a chef in the US.
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(Laughter)
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When I first arrived in New York,
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I began working these restaurants --
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different types of restaurants --
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from French Bistro to Italian,
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global ethnic to modern American.
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At the time,
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New York was already well-established
as a food capital of the world.
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However ...
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with the exception of a few West African
and Ethiopian mom-and-pop eateries,
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there was no such thing
as African cuisine in the entire city.
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Early in my life,
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I was influenced by Senegal's
first president,
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Léopold Sédar Senghor,
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nicknamed, "the poet president,"
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who talked about a new humanism,
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a universal civilization,
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in which all cultures would come together
around a communal table as equals,
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each bringing its own beautiful
contribution to share.
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He called it "the rendevous
of giving and receiving."
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That concept resonated with me,
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and it has guided my career path.
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After years of working in restaurants,
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I yearned for my work
to have a deeper impact
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that would go beyond
the last meal I had served.
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I wanted to give back,
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both to New York --
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the city that allowed me
the opportunity to follow my calling --
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but also to my origins
and ancestors in Senegal.
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I wanted to contribute
to that universal civilization
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Senghor had described.
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But I didn't know how to make
a measurable impact
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as a cook and writer.
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While I was writing my first cookbook,
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I often traveled to different regions
of Senegal for research.
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During one of those trips,
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in the remote, southeast
region of Kédougou
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we discovered an ancient
grain called fonio
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that had all but disappeared
from the urban Sengalese diet.
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It turns out that fonio
had been cultivated
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for more than five thousand years,
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and is probably the oldest
cultivated cereal in Africa.
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Once a popular grain
on much of the continent,
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fonio was grown
all the way to ancient Egypt,
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where archaeologists found grains
inside pyramids' burial grounds.
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Today it is mostly cultivated
in the western part of the Sahel region,
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from Senegal to Mali,
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Burkina Faso,
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Togo,
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Nigeria.
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The Sahel region
is that [semi-arid] area
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south of the Sahara desert
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that extends from the Atlantic
in the west to the Red Sea in the east.
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I became more interested in this grain
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that was deemed worth taking
to the afterlife by early Egyptians.
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As I continued my research,
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I found out that fonio was actually --
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wherever it was cultivated --
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there was always some myth,
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or some superstition connected to it.
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The Dogon,
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another great cultutre in Mali,
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called it 'Po,"
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or, "the seed of the universe."
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In that ancient culture's mythology,
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the entire universe sprouted
from a seed of fonio.
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Aside from its purported
mystical properties,
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fonio is a miracle grain in many aspects.
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It is nutritious,
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particularly rich
in methionine and cystine,
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two amino acids that are deficient
in most other major grains:
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barley, rice or wheat to name a few.
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In addition,
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fonio cultivation is great
for the environment.
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It tolerates poor soil,
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and needs very little water,
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surviving where nothing else will grow.
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As a chef,
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what first struck me was its deleicate
taste and its versatility.
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Similar to couscous,
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fonio has a delicious,
nutty and earthy flavor.
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It can be turned into salad,
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served as noodles,
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used in baking,
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or simply as a substitute for any
other grains in your favorite recipes.
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I am happy to share some of my
fonio sushi and sweet potato sushi
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with some of you right now.
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(Audience) Oh!
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(Applause)
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And okra.
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(Audience murmurs)
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In Kédougo
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it is also nicknamed ["Yamibour",]
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which means "food for royalty,"
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and it's served for guests of honor.
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Located at the border
with Guinea and Mali,
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Kédougo first strikes visitors
with its stunning vistas
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and views of the Fouta Djallon Mountains.
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Sadly, it is also one of the poorest
regions of Senegal.
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Because of desertification
and lack of job prospects,
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much of Kédougo's young
population has left.
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They chose the deadly path of migration
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in search of "better" opportunities.
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Often,
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they risk their lives
trying to reach Europe.
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Some live by crossing the Sahara desert.
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Others end up on inadequate
wooden canoes
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in desperate attempts to reach Spain.
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According to a recent "Guardian" article,
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by 2020 more that 60 million people
from Sub-Saharan Africa
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are expected to migrate
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due to desertification.
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This is the biggest global wave
of migration since the second world war,
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and it's only set to grow.
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So far this year,
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more that 2,100 migrants
have lost their lives
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on their way to Europe.
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This is the reality of Kédougo,
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and of much of the Sahel today.
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Scary future,
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scarce food,
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and no opportunities
to change their situation.
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If life in your village
weren't so precarious,
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if there was a way to having
enough food to get by,
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or having a paying job --
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if you and your sisters
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didn't have to spend
30 percent of their waking hours --
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waking hours fetching water,
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if conditions were just
a little more hospitable ...
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could the solution
be right here in our story?
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Could bringing fonio
to the rest of the world
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be the answer?
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Ancient grains are getting more popular,
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and sales of gluten-free items
are growing in the US --
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16.4 percent since 2013,
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making it a 23.3 billion-dollar industry.
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How could fonio
partake in this market share?
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There are many challenges
in turning fonio into food.
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Traditional processing is laborious
and time-consuming,
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especially when compared to other grains.
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Well, thankfully, technology has evolved.
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And there are now machines
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that [kill] fonio in a more efficient way.
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And as a matter of fact,
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a few years ago,
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Sanoussi Diakité,
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a Senegalese engineer,
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won a Rolex prize
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for his invention of the first
mechanized fonio processor.
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Today, such machines are making life
much easier for producers
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around the whole Sahel region.
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Another challenge
is the colonial mentality
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that what comes from the west is best.
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This tendency to look down
on our own products,
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and to see crops like fonio
as simply "country peoples' food,"
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therefore substandard,
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explains why.
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Even though we don't produce
wheat in Senegal traditionally,
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it is far easier to find baguettes
or croissants in the streets of Dakar
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than it is to find any fonio products.
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This same mindset popularized
the over-processed, leftover rice debris
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known as "broken rice,"
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which was imported to Senegal
from Indochina
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and introduced by the colonial French.
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Soon, broken rice became
a key ingredient in our national dish,
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Thiéboudienne,
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replacing our own traditional,
more nutritious African rice,
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Oryza glaberrima.
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Ironically, the same African rice
despised at home
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was hailed abroad.
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Indeed, during the Atlantic slave trade,
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this rice became a major crop
in the Americas ...
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particularly in the Carolinas
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where it was nicknamed, "Carolina gold."
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But let's return to fonio.
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How can we turn its current status
of "country-people food"
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into a world-class crop?
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Last year,
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a business partner and I secured
a commitment from Whole Foods Market,
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the US's largest natural food store chain,
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to carry fonio.
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And we got a large American importer --
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ingredient importer --
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interested enough to send
a team of executives
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to West Africa with us
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to explore the supply chain's viability.
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We found ourselves observing
manual operations
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in remote locations
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with few controls over quality.
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So we started focusing
on processing issues.
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We drew up a vision
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with a beneficial and commercially
sustaintainable supply chain for fonio,
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and we connected ourselves
with organizations
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that can help us achieve it.
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Walking backwards from the market,
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here is what it looks like.
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Imagine that fonio is consumed
all across the globe ...
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as other popular ancient grains.
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Fonio touted on the levels of cereals,
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breads,
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nutrition bars ...
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cookies,
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pastas,
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snacks --
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why not?
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It's easier to say than quinoa.
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(Laughter)
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(Applause)
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To get there,
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fonio needs to be readily available
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at a consistent quality
for commercial users,
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such as food manufacturers
and restaurant chains.
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That's the part we're missing.
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To make fonio available
at a consistent quality
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for commercial use,
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you need a commercial-scale fonio mill
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that adheres to international
quality standards.
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Currently, there is no such mill
in the whole world,
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so in our vision,
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there is an African-owned
and operated fonio mill
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that processes efficiently
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and in compliance with the requirements
of multinational food companies.
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It is very difficult
for the fonio producers today
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to sell and use fonio
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unless they devote a huge amount
of time and energy
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in threshing, winnowing and husking it.
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In our vision,
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the mill will take on those tasks,
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allowing the producers to focus
on farming rather than processing.
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There is untapped agricultural
capacity in the Sahel,
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and all it takes is changing
market conditions
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to activate the capacity.
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By relieving fonio producers
of manual operations,
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the mill will free up their time,
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and remove the production bottleneck
that limits their output.
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And there are other benefits as well
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in using Sahel land for agriculture.
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More benefits,
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higher employment,
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climate change mitigation
by reversing desertification,
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and greater food security.
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Nice vision, right?
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Well, we are working
towards getting it done.
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Last month we introduced fonio
to shoppers in New York City
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and online,
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in a package that makes it attractive
and desirable and accessible.
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(Applause)
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We are talking with operators
and investors in West Africa
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about building a fonio mill.
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And most importantly,
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we have teamed with an NGO
called SOS SAHEL
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to recruit, train and equip
smallholders in the Sahel
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to increase their fonio production.
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Hunger levels are higher
in Sub-Saharan Africa
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than any other place in the world.
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The Sahel population is set to grow
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from 135 million to 340 million people.
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However, in that drought
and famine-prone region,
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fonio grows freely.
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This tiny grain
may provide big answers ...
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[reasserting] its Dogon name,
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"Po,"
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the seed of the universe,
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and taking us one step closer
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to the universal civilization.
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Thank you.
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(Applause)