-
to
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the fossil fuel
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industry
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it's the end
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of your reign!
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it's the end of your reign!
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One day, scrolling, an ad popped up in my feed.
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It was difficult to tell what it was advertising,
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but it seemed promising.
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It told me to fall in love, follow my dreams,
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keep my friends until old age, get a dog, a cat,
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and even start a family.
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Just wondering…
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what was it selling?
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Insurance?
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Bank credit?
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A car?
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No, not this time.
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At the end, there’s a beautiful image of an extraction platform in the sunset,
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looking almost romantic.
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This was an ad by OMV Petrom, one of the companies investing in the Neptun Deep platform,
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the biggest gas exploitation project in the Black Sea region of Romania.
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Its main motto was:
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Never stop making plans for a better future.
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Wow.
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Imagine being a fossil fuel company,
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directly responsible for anthropogenic climate change,
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and promising young people a good future.
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No, no, wait, wait,
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“a better future”.
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Why is it better?
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Because they are going to invest 11 billion euros until 2030 into…
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pictures of sunsets, I suppose?
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Their audacity shouldn’t surprise us anymore,
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yet it still does.
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But they’ve been heavily investing in ads for decades,
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and at least some of them…
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are mind-blowing.
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1. Ads! for heating the planet
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Let’s go back to a time before the IPCC,
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COP,
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Greta Thunberg,
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Just Stop Oil,
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Extinction Rebellion,
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or Ende Gelände.
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Let’s remember the weirdly truthful 1962 ad by Humble Oil,
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a company now called ExxonMobil,
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which is known for its investment in climate research, denial, and obstruction.
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Showing a blue-white picture of a glacier, the ad said
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“This giant glacier has remained unmelted for centuries.
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Yet, the petroleum energy Humble supplies, if converted into heat,
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could melt it at the rate of 80 tons each second.”
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Looking back on it now, it feels so eerie it is almost funny.
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Can you believe they said the truth for once,
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even unwillingly?
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That’s so rare,
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as the fossil fuel industry has put a lot of money
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into advocating for anything that would keep them going,
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subtly modifying their tactics and narratives
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as public opinion was changed.
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(Between 2010 and 2018, 98.7% of Shell's investments were in oil and gas)
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(It's way pass time we called their bluff.)
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One of their first strategies after they realized the magnitude of climate change was…
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denial.
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To deny as much as they could,
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especially by emphasizing uncertainty,
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manipulating science,
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and swaying politicians.
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For example,
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before the Kyoto negotiations in 1997,
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which were meant to commit states to reduce greenhouse gas emissions,
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they made a strong move.
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Mobil,
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before it merged with Exxon,
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ran advertorials - ads disguised as editorials -
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that questioned whether the climate crisis was real
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or human-made.
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In short, the general narrative, repeated over many years,
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goes like this:
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If climate change is real,
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we are not sure what’s causing it,
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but maybe it isn’t real at all, so
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either way, it’s not our fault.
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Or maybe it is sort of real,
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but it will destroy the economy if we act like it is,
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so we should pretend it isn’t!
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Anyway, if it is real,
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it’s not the industry’s fault,
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it’s your fault!
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You,
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the consumer,
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ask for fossil fuels,
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the companies are just providing it to you!
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And more so,
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the fossil fuel industry is partnering with universities,
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always trying to find the best solution for everyone!
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Because we are part of the solution!
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And let’s not forget,
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you are criticizing the coal, oil, and gas companies
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from your fossil-fuel-powered little abode,
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and almost everything you own is probably also thanks to us
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in some way!
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So, really,
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you are the hypocrite!
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Well, well.
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I guess they got you,
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and me,
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and all of us!
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We shall just get back to driving our petroleum-fed cars
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and eating industrially produced food from far-far away
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packed in plastic which is also made of oil
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while waiting for
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the next megaflood.
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It’s not like there’s any alternative.
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And anyway, they’re not evil, they probably didn’t know better!
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Right?!
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Nope.
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They knew.
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Mobil and Exxon, for example, engaged in climate science research quite early,
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with an internal 1979 study claiming
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“dramatic world climate changes”
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before 2050.
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Actually, many years before that,
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at the centennial of the American oil industry,
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they were warned that a big increase in carbon dioxide
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could raise sea levels so much to submerge New York!
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But alas.
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Big oil will be big oil.
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It won’t step down willingly.
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If coal mines are on the brink of closing in the Western world,
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if oil demand is set to slow in the near future,
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then it is time for the third fossil fuel to take up the stage:
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natural gas.
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As part of fossil fuel solutionism, the industry is saying:
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hey, we hear you.
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You want clean energy.
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We have it,
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it’s natural gas!
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It’s natural!
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It’s clean!
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It’s low-carbon,
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it promotes energy security,
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and it will bring jobs.
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It’s the perfect bridge fuel!
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No, wait…
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it’s
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the fuel of the future!
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2. Natural gas, the bridge to no future
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As the science of anthropogenic climate change became harder to dispute,
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the deployed tactic was to delay
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action.
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Delay
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as much as possible,
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keep investing in fossil infrastructure,
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and pretend it’s the right thing to do:
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for the economy, for the nation, for the workers.
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This is how the discourse around natural gas is constructed,
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now that it has become too hard to argue that coal or oil can be clean.
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Emphasizing that gas is just half as polluting as coal when burned,
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the fossil industry managed to cherry-pick, again, the most convenient information.
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Yes,
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that’s true.
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But let’s not forget that natural gas is, actually,
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methane!
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The second most abundant greenhouse gas in the atmosphere,
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having a heating capacity of up to 86 times more than CO2
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in a twenty-year lifespan.
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That’s your next twenty years we’re talking about.
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Because natural gas is almost entirely methane,
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people are arguing that it shouldn’t even be called “natural”,
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as that suggests some sort of innocent quality to it,
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in a constructed cultural idea that what’s natural must be good.
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Calling it “fossil gas”
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or “methane gas” is simply more accurate.
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The infrastructure for its extraction, production, and transport
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is anything but “natural” in that traditional sense,
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as it requires processing plants, storage units,
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thousands of kilometers of pipelines,
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and liquefied natural gas (LNG) terminals,
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where gas is liquefied for maritime transportation and then
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regasified when it arrives at the destination.
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So efficient, right?!
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Well, they might say,
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look, our pipelines are “the envy of the world”,
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they are secure and reliable, transporting “earth’s cleanest traditional fuel”!
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And they certainly don’t leak methane into the atmosphere!
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Except… they do.
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It’s very hard to even calculate how much, but people try.
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For example, a recent study shows that even when leak rates are as low as 0.2%,
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life-cycle emissions from gas could be on par with coal.
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Suddenly
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this “bridge fuel”
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doesn’t sound so sturdy,
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does it?
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And the problem is,
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gas leaks much more than initially estimated.
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It varies depending on a number of factors,
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with scientists even finding a 10% leak rate
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in one of the highest emitting, oil-focused regions of the US.
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And that’s not the only place where it’s getting into our air and up into the sky,
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it happens along the whole infrastructure and then…
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in cities, too.
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As the problem is dangerously underestimated,
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citizen scientists in Massachusetts organized to monitor methane levels in their neighborhood,
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discovering over 14,000 active leaks.
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That’s just in a ‘business as usual’ scenario,
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with inevitable leaks along the infrastructure.
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But then
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it gets worse
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there’s super-emitters.
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Leaks so great they become equivalent to one-third of a country such as,
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let’s say, Denmark’s annual emissions.
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That’s exactly what happened in 2022 with the Nord Stream pipeline in the Baltic Sea,
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which was used to carry methane gas from Russia to European countries.
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Underwater explosions considered military sabotage
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led to a leak that set the record for the single largest methane discharge.
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Relying on gas as a key element of energy, then, not only worsens climate change
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but manufactures social and environmental vulnerabilities.
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So much goes for energy security,
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if it requires increasing militarization to ‘protect it’...
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YOUR LIES
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ARE LEAKING
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What did the seals and the fishes hurt by the shockwave have to do with any of this?
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How will the hearing-impaired porpoises survive those contaminated waters?
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And what about the rest of us,
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human and non-human,
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whose environment is being destroyed a little each day
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by these industry giants,
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compounded by militarization?
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Big, dramatic events make the news more easily,
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attracting attention and maybe even action.
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But the terrifying increase in greenhouse gasses since the Industrial Revolution
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is creating
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another sort of violence,
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slow
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and unseen.
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3. Seeing violence over time
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There are tragic events,
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like the Deepwater Horizon oil spill,
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which people remember.
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The months-long spill could be seen
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from space,
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ribbons of oil browning the ocean.
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Dolphins kept dying for years, having stillborn babies.
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Turtles were stranded.
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Coral communities were suffering.
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There are extreme weather events, floods, wildfires,
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and heatwaves made so much worse
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by climate change
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that they kill hundreds of people
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and who knows how many nonhuman animals.
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Then there is the annual increase in temperature,
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in some places, it’s just a little each year,
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you can almost ignore it.
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There’s the lengthened pollen season, which worsens allergies in children and adults.
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There are more frequent droughts, impacting the production of food.
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A lot is happening everywhere and it’s all
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getting
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worse.
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Fast enough to be terrible,
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slow enough for us to still somehow unsee it.
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Climate change is a threat every day for everyone,
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impacting disabled and marginalized people even more,
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affecting mental health,
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as well as access to clean water, nutrition and shelter.
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What the fossil fuel industry is doing is called
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slow violence,
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described by Rob Nixon as “a violence that occurs gradually and out of sight,
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a violence of delayed destruction that is dispersed across time and space,
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an attritional violence that is typically not viewed as violence at all”.
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This violence
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is mundane,
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seeping through the air, the water, the land,
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just a drop,
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and another,
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and another,
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until it accumulates.
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People who live near oil and gas rigs are much more exposed to health risks,
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with an increased incidence of respiratory problems and cancer.
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Those whose lives happen to be around hydraulic fracking,
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which is an unconventional technique of extracting oil and gas,
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have their physical and mental health impacted in many ways,
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frequently suffering from nausea, sleep and skin disorders,
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and premature birth.
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And it doesn’t get any better the further you go,
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as gas and oil need to be transported to be used.
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This is where the pipelines come in.
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Their construction has contaminated wetlands and drinking water sources,
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destroyed communities and farmlands, ruined soil and landscapes,
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violated indigenous treaties,
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and damaged the habitats of non-human species.
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Once they’re in place, the risks continue,
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there are routine explosions along them,
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often injuring and even killing workers.
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So if it can’t make the production or distribution of gas look any good,
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the industry will turn to another tactic:
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they will make cooking with gas seem like the best option,
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the proper choice of a chef.
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As it turns out, people don’t care if their homes are heated with gas or something else,
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but they do care about how they cook.
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So the natural gas industry promised that cooking with gas is cleaner, cheaper, and faster!
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Which, currently, compared to electric induction stoves, it just isn’t.
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But that idea creates an opening to install gas infrastructure,
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which will mostly be used for water and home heating afterward,
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and will be locked in for years.
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And, like they usually do, they invested money into, wait for it,
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not just the ads of the past, but on the social influencers of the present
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to sell it.
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Unfortunately, new research posits that gas stoves can exceed
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indoor and outdoor guideline levels of nitrogen dioxide,
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increasing the risk of asthma in children
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and even affecting brain development.
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There’s no limit to how this industry will spin the narrative in their favor.
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They even trained their employees to advocate for it
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by telling emotionally touching stories.
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Imagine working at a company that warns you about
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the “new brand of environmental activism”
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so that you can advocate for the expansion of their profits
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while they poison the very air you breathe.
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That’s not an exaggeration,
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according to a recent study, about 1 in 5 deaths globally, every year,
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can be attributed to fossil fuel air pollution.
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And that’s just air pollution, not counting their contribution to climate chaos.
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FOSSIL FUELS
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ARE KILLING US
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it's about time, for a break.
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just wondering…
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wouldn’t it be great
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if we could
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step off the Earth
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for a little while
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and rest in the void?
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or even better,
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stay on the Earth
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and push
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the fossil fuel
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industry
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in the void.
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Stay on the Earth
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and push them in the void.
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Nurture the Earth
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and push them in the void.
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Fight for the Earth
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and have them disappear,
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Keep close to the ground
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and have your friends near
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4. Methane gas, a case study
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Many of us already know about carbon dioxide,
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the heat-trapping gas whose presence in the atmosphere
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has risen dramatically since the Industrial Revolution.
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But what about methane?
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It’s also a greenhouse gas
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and it’s the second-largest contributor to climate warming.
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It traps more heat than CO2, but has a shorter lifespan in the atmosphere,
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almost acting as an accelerator
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- or maybe a decelerator -
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of climate disaster,
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depending on how society moves next.
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Just like carbon dioxide, methane is released from natural sources and human activities,
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the latter accounting for more than half of today’s emissions.
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Globally, the largest anthropic sources of methane are,
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by order of magnitude,
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animal agriculture,
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oil and gas,
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landfills and waste,
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coal mining,
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and lastly, rice cultivation.
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Because methane contributes to almost a third of net warming
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and because it’s stronger in short timescales,
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tackling it is key to prevent going over the 1.5 Celsius goal.
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That’s why the Global Methane Pledge was launched at COP26,
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which requires countries who sign it to reduce emissions by 2030.
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But even that is not enough,
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as it ignores the impact of agricultural methane so much
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that meat lobbyists celebrated after the climate change conference!
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And anyway, how could the pledge ever be reached,
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if the fossil fuel industry will keep ramping up production?
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Because that's what's in store if we buy the lie and consider “natural gas” a bridge fuel.
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The industry wants to sell it as a sort of aid to renewable technologies,
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a soft shoulder of support until they can grow up
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and take the challenge of powering the world.
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How kind of them, isn’t it?
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except
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of course,
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it isn’t
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As any new fossil fuel infrastructure takes an enormous amount of money and time
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that we just don’t have.
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And after it’s put in motion it gets much harder to dismantle.
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So if you find yourself at the family dinner
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where there’s always someone who won’t consider climate impacts seriously,
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tell them about the economic risks.
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Investments in gas infrastructure can cause stranded assets,
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which devalue prematurely and bring losses.
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That’s a long-winded way of saying:
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they aren’t worth it.
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Let’s go back to Neptun Deep, a pretty name for a terrible thing.
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The biggest gas exploitation project in our region.
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Pushing our emotional buttons, one of its ads underlines
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that the project is made “to offer Romanians jobs here, in the country”,
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knowing full well about the many personal impacts of years-long migration to Western Europe for work.
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Romania is the country with most citizens living abroad within the European Union.
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Many parents, especially women who provide care work,
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undergo psychological stress from leaving their children at home.
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But the ad’s claims don’t stop there,
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its motto for “a stronger Romania
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is almost echoing the 2019 presidential campaign slogan
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“for a normal Romania”, one-upping it.
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The fossil fuel industry will do more for you than the entire government!
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It continues saying that this strength will be made
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“with energy from the Black Sea”
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because home-made climate destruction is just better than the imported kind, you know!
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And the Black Sea is so kind,
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just full of free-floating energy waiting to share it with all of us…
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as if there’s no drilling involved…
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no destruction of its inhabitants' ecosystems…
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no risk of explosions or leaks that might
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kill the lives it harbors…
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It’s just flowing, you know.
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Natural gas, it's so natural it can even pass through natural reserves.
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Neptun Deep’s development began in 2023
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and is scheduled to start producing in 2027.
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It needs a 300km connection pipeline
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to the main gas transmission corridor
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known as BRUA
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(Bulgaria - Romania - Hungary - Austria),
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which is only partly finished.
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Its completed phase already trespasses eight protected natural areas.
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The connection pipeline will plow through
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eleven.
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Special laws were drafted just for these projects to pass,
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otherwise, the environmental impact would have made them unviable.
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Even so,
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the fight isn’t lost.
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Because it takes so long for it to become functional,
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the project might fail economically.
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Moreover, environmental groups like Bankwatch and Greenpeace worked to show
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that its estimated emissions are incompatible with Romania’s climate pledges.
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How can they commit to The Global Methane Pledge, for example,
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while building new fossil fuel infrastructure?!
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by gaslighting us
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Collectives like Gastivists show us that
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“gas is a dirty lie”,
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emphasizing its relations to colonialism
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and its worsening of geopolitical conflicts.
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By only changing the energy source and not the energy system,
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the fossil fuel industry aims to maintain its economic, cultural, and political stronghold on society.
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But a decentralized, renewable energy future isn’t just a dream,
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it is already happening.
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Renewables are becoming more and more cost-effective,
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with solar and wind being cheaper than methane gas in some regions.
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With all it has against it,
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the fossil fuel industry seems like it’s one step from becoming
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a fossil.
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Once you see it,
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you can’t unsee it.
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5. The last of the fossil fuels
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Let’s go back to that first ad,
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“For a Romania worth dreaming and making plans in.”
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If we make it true,
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and international,
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what would that look like?
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For a world worth dreaming and making plans in.
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Well,
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it would mean no new oil or gas projects
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anywhere.
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Not in the overdeveloped North, not anywhere.
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Otherwise, we’re pushed past 1.5 Celsius global heating above pre-industrial times.
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As environmental justice activists and land defenders emphasize,
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no one has the right to destroy the Earth.
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And “no one has the right to fossil fuels”,
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they don’t even bring in the wealth they promise,
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as climate justice activists point out that new gas projects in Africa are becoming
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“the latest example” of a resource curse.
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Enough decades have gone by since we’ve been buying this industry’s lies.
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It’s not safe jobs they’re providing,
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but underpaid employment in a dying sector.
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It’s not just energy they’re selling,
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but damage and suffering on endless fronts.
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“Natural gas” shouldn’t be considered a bridge fuel,
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but the last of its kind.
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The industry likes to spin narratives in its favor,
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but so can we.
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We’re even better storytellers because there’s more of us than there is of them.
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There are people harmed and angered by their practices,
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people who’ve had enough.
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When we look at fossil fuel infrastructure, we can see it’s a thing of the past,
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a mistake too far gone, and a lesson learned.
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Methane gas will only lead us to destruction,
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unless we keep it in the ground.
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The future energy system can’t be made with the face of the old one:
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it should be guided by people over profit,
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decolonization over expansion,
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environmental protection over growth.
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This won’t be a walk in the park,
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but we must do it, if we care about parks, trees, birds, humans
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or anyone on Earth, at all.
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And we can fight for structural change
-
while incorporating lifestyle changes in our daily lives as well,
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no one is off the hook.
-
A global shifting away from fossil fuels, as well as meat and dairy,
-
is essential for preventing environmental collapse.
-
if you won’t do it,
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who will?
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As we deal with the discomfort and difficulties of transforming our entire society,
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we can remember how much we gain by giving up fossil fuels:
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not only cleaner water, soil, and air,
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but healthier lives for everyone, human and non-human;
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and also…
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a glimmer of possibility
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that future earthlings could have it
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pretty good,
-
rather than terribly bad.
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Don’t you love that,
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for all of us?
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[Man-made] carbon dioxide
-
bye
-
goodbye
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see you by the ocean tide
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[Man-made] nitrous oxide
-
bye
-
goodbye
-
see you by the soil side
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[Man-made] methane gas
-
goodbye
-
goodbye
-
see you by the wetland plain
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Fossil fuel industry
-
it’s the end of your reign
-
Bye-bye
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oil rigs and gas pipelines
-
bye-bye
-
coal mines
-
Bye-bye
-
extractive policies
-
bye-bye
-
corporate monopolies
-
Bye-bye
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racial capitalism
-
bye-bye
-
alt-right fascism
-
Bye-bye
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fossil fuel industry
-
you’re
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dead
-
to me.