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Business Advantage - Improve your Business English

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    I'm Virginia Barnes and I'm a global
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    brand manager here at aviva my name is
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    Oliver gray and i'm the managing
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    director and founder of energized you
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    I'm Heidi would get an am a project
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    manager my name is Craig a chocobo I'm a
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    vice president and general manager at
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    broadcom corporation I'm Polly Curtis
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    and I am director of the University of
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    Cambridge program for sustainability
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    leadership I'm Alex burns I'm the chief
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    executive officer at Williams
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    the biggest risk when changing your name
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    is that you're going to lose people
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    along the way that they're not going to
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    know that you've changed your name or
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    they're going to be confused you know we
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    only have one life so you know we really
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    want to make this the best possible life
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    we can we can have and I think if if
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    it's all work that's not the best
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    possible life engaging stakeholders in
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    the project early on is some one of the
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    most important things in making sure you
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    get your project delivered much of the
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    what i would call regionality or
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    uniqueness of the different market
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    segments is driven by our customers and
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    where they're located and where they
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    manufacture the different products it's
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    undoubtedly the case that there are
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    business benefits from being more
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    sustainable but it wouldn't be true to
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    say that that is just a win-win at every
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    turn there has to be an underlying
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    culture that is always looking for
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    something better that's always looking
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    to improve that is driving people to do
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    exceptional things all of the time so I
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    think in that case it was trying to bind
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    together a company with lots of
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    different names and different identities
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    and different places which makes a
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    certain amount of sense if all the big
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    companies are sustainable than to be
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    competitive a company will have to be
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    sustainable
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    you
Title:
Business Advantage - Improve your Business English
Description:

A short introduction to the authentic video content business English classrooms will benefit from when using Business Advantage from Cambridge University Press.

www.cambridge.org/elt/businessadvantage
more » « less
Video Language:
English
Duration:
02:19

English subtitles

Revisions

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