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Ch 1 Slide#10-25

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    Let's talk about financial
    management decisions.
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    If you're a finance manager,
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    let's say in a big company
    or even in small businesses,
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    it could even be a
    sole proprietorship,
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    a business owned by
    a single individual.
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    What kind of decisions
    do you make?
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    In fact, I said these decisions
    you make even in your day
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    to day life finance
    decisions. Three questions.
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    Question Number 1 is called
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    the [NOISE] capital
    budgeting decision.
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    What long term investments or
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    project should the
    business take on.
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    By long term project, we mean,
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    for example, for Walmart,
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    it would be opening a new store.
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    That's a long term decision.
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    Or even expanding their
    e-commerce would be
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    another example for Walmart
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    of these long term investments.
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    Another example that
    comes to my mind
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    is a business acquiring
    other business.
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    For instance, Facebook acquired
    WhatsApp back in 2012,
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    I think, or 2013
    for $19 billion.
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    That's an example of
    capital budgeting decision.
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    The second question
    we look at is
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    called the capital
    structure decision.
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    Capital structure decision has
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    to do with where do we get money
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    from so we know where we want to
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    invest but we need money.
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    Where do we get money from?
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    Should we use debt?
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    Debt is a loan, an obligation.
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    So when you borrow
    debt from bank,
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    loan from bank, or
    even from public,
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    it has to be paid back.
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    Or companies could
    even issue equity.
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    Public companies
    could issue equity.
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    Even private companies
    could issue private equity.
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    Private equity, the
    whole idea with equity
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    is it's not an
    obligation unlike debt.
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    Equity does not have
    to be paid back.
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    We are asking these
    other folks to be
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    part owner of our business,
    so that's equity.
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    Should we use debt or
    should we use equity?
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    There are benefits and
    downside of each of these.
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    We'll talk over that later.
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    But anyway, so that's
    capital structured decision.
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    Number 3 is called this
    capital management decision.
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    It has to do with
    how do we manage
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    our money in our day-to-day
    business operations?
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    For example, for companies,
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    how do we pay salaries
    to our employee?
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    How do we pay money to
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    our suppliers for all
    the purchases we made?
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    How do we pay utility bills?
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    It matters, and it's
    oftentimes companies who have
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    good capital budget and
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    good capitalist
    structure decisions,
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    but they do not manage their
    working capital properly,
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    and eventually they
    could face bankruptcy.
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    These are very
    important decisions,
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    whether it is a corporation,
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    small business, or
    even as individual,
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    you'd be looking at these three.
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    Now let's talk about forms
    of business organization.
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    There are different forms
    of business organization.
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    The three major
    forms in the US are
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    sole proprietorship,
    partnership, and corporation.
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    In the outset, what I would say,
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    sole proprietorship is
    a business owned by,
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    you guessed it right,
    an individual.
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    Partnership is a business
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    formed by more than
    one individual.
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    It's by two partners or maybe
    five partners, 10 partners.
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    Then there is corporation.
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    Corporation is owned
    literally by public.
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    There could be
    innumerable number
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    of owners in corporation.
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    For example, if
    you look at Apple,
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    Apple literally has billions
    of owners in the company.
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    Sole proprietorship, as we said,
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    is a business owned
    by one individual.
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    The owner, that single person,
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    keeps all of the profits and
    all of the loss as well.
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    One of the downside of sole
    proprietorship is that
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    the equity capital is limited
    to owners personal wealth.
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    Whatever amount of money,
    whatever wealth you have,
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    that's it for you to
    expand the business.
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    The other downside of
    sole proprietorship
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    is something we call as
    unlimited liability.
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    Any idea what that might mean?
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    Well, unlimited liability means
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    even your personal property
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    is tied to the
    business liability.
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    If your business
    owes a lot of money,
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    debt to other lenders,
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    then you might have to sell
    your building, your land,
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    your vehicle to pay off the
    debt owed by your business.
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    Then we have partnership,
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    which is a business owned by
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    two or more individuals
    and the partnership
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    dissolves when the general or
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    the main partner dies
    or wishes to sell.
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    For this partner,
    the main partner,
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    at least, there is
    unlimited liability.
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    For non main partner,
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    like what we call
    a limited partner,
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    the partnership could have
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    general partner and
    limited partner.
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    General partner are the
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    one [NOISE] who have
    unlimited liability.
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    But limited partners are
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    the ones who have
    limited liability.
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    Maybe simply because they are
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    not as active in the business,
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    so they do not want to
    a unlimited liability,
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    but still want to provide
    some form of ownership,
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    some money, and put some
    money into the business.
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    Now let's talk
    about corporation,
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    the third type of business.
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    Since our entire
    course is based on
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    this corporate finance
    or corporation,
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    please do pay good attention
    to this type of business.
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    What's a corporation?
    Corporation is
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    a legal person like you and I,
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    how you and I are a person
    for the state, similarly,
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    corporation are legal person
    and a resident of a state.
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    That is why we
    oftentimes hear that
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    Samsung sued Apple for
    infringing on its patent,
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    or Apple sued Samsung,
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    or some human being.
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    Some lady sued MacDonald,
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    for example, for some reason.
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    How could a company be sued?
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    It's not a human being,
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    but in the eyes of law,
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    the corporations are almost
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    like you and I, an individual.
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    What are the advantages
    of corporation?
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    Number 1 is limited liability.
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    Limited liability is when
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    your personal property is not
    tied to business liability.
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    For instance, I have
    invested on Facebook.
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    If Facebook should go bankrupt,
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    hopefully it won't, but
    if it goes bankrupt,
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    I could lose all of
    my money that I've
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    put into Facebook stocks,
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    but not one time more because
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    my personal property is not
    tied to business liability.
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    The lender of Facebook
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    cannot come knocking
    on my door saying,
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    hey, pay us the due.
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    You are one of the
    owner of Facebook,
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    so you sell your property.
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    No, nobody will do that because
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    it's a limited liability.
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    This type of business,
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    they have unlimited life.
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    For example, Walmart has
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    been around for a
    really long time,
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    even though the founder
    died a long time ago,
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    Coca Cola has been around for
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    a really long time even though
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    the founder died [NOISE]
    a long time ago.
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    Even in recent example
    would be Steve Offs,
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    the founder of Apple,
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    may rest in peace, he
    died back in 2011,
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    but the company is
    still going strong
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    , so unlimited life.
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    Separation of ownership
    and management,
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    a very important
    idea of corporation.
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    What that basically means is
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    the owners in the management,
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    they are different being,
    they're different party.
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    For example, like I said,
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    I'm one of the part
    owner of Facebook,
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    but those who are managing
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    Facebook, they are
    somebody else,
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    so they are management who
    are managing Facebook.
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    It can be a good thing,
    it can be a bad thing.
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    Think, why could it
    be a good thing?
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    That there is separation of
    ownership and management.
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    That ownership and management,
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    they are different parties.
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    Why is that a good thing?
    The reason is this.
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    It's good because even though
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    I have no clue how
    to manage Facebook,
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    I could still be a part
    owner of Facebook.
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    Even though I do not know
    how to manage Apple,
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    I could be owner of Apple
    or Google, or Amazon,
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    or Starbucks, Exxon Mobile,
    whatever you name it,
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    you could be a part owner
    of those companies even
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    though you have no
    managing skill.
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    That's a good
    thing, I don't have
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    to be the management or manager.
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    But the bad thing
    about separation,
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    we'll talk about that in a bit.
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    Then there is something we
    call as transfer of ownership.
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    Transfer of ownership is,
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    if I do not want to be the
    owner of Facebook anymore,
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    I can simply sell my stock.
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    It's really easy. I could
    do it within 10 seconds.
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    It is really easy for these
    corporations to raise money.
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    Like I said earlier, like
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    Facebook bought WhatsApp
    for $18 billion,
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    where could they get
    so much money from?
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    They raised money
    by issuing equity.
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    It was possible only because
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    Facebook became a
    public company.
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    But there could be
    a disadvantage.
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    One of the disadvantages is
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    separation of ownership
    and management.
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    That's what we said earlier.
    It is an advantage,
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    but it could also
    be a disadvantage.
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    It is a disadvantage because of
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    something we call
    as agency problem.
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    To understand agency problem,
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    let me draw a small line here.
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    Let's say there is an isn't
    and there is a principle.
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    This is called as the
    agency relationship.
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    Agent is supposed to be
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    working in the interest
    of the principle.
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    For example, let's think
    about real estate agents.
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    The real estate agent,
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    their job is to
    find the cheapest
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    and the best property
    for their principal.
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    That is what is
    the job of agent.
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    But there could be
    an agency problem.
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    By agency problem,
    we mean the conflict
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    of interest between the
    agent and the principal.
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    The agent, instead
    of finding the
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    cheapest and the best
    property for the principal,
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    may be finding the
    properties that actually
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    provides him or her with
    the highest commission,
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    disregard to how costly that
    may be for the principle.
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    We call that the,
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    again, agency problem.
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    Agency problem is
    when the agent is not
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    working in the
    interest of principle.
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    Why are we talking about this?
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    Because in corporation, the
    managers are the agent,
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    and the principle
    would be the owners.
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    In other words, it is
    the job of the managers
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    to work in the interests
    of the owners.
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    For example, it is job
    of Mark Zuckerberg or
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    Tim Cook to work in the
    interest of their shareholders,
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    me, but they may not do that.
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    They may work only in
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    their interest so we call
    that agency problem.
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    The management and the
    owners are different.
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    That would not be the case in
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    sole proprietorship
    or partnership.
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    In sole proprietorship,
    in partnership,
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    the management and the owners,
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    they are the same so
    there is no conflict.
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    But incorporation, this conflict
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    exists and that is
    one of the downside.
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    Then we have something we
    call is double taxation.
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    Double taxation is when in
    corporation, when corporation,
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    they make profits, they
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    have to pay corporate
    tax you all know.
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    The corporate tax rate
    right now is 21%.
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    All of the corporations,
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    they have to pay 21% tax
    on their corporate income.
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    On top of that, then
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    after the corporations
    pay tax on their income,
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    they share that profit
    with their owners.
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    Anybody remembers or
    knows what that is
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    called when companies share
    their profit with owners,
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    that's call it dividends.
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    On this dividend, let's say I
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    receive dividends from
    Facebook or Apple,
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    then I have to pay
    tax on that as well.
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    That gets added, the
    dividends get added to
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    my income from Western
    Oregon University.
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    My salaries and then I will
    pay tax on my entire income.
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    The same money is
    being taxed twice.
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    The company has already
    paid tax and then pays
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    dividends and then on that
    dividend I again pay tax.
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    That is another disadvantage
    of corporation.
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    What should be the goal
    of financial management?
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    When we are managing money,
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    What should be the ultimate
    goal we should keep in
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    mind or the finance managers
    should keep in mind?
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    Let's talk of different goals,
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    different potential
    goals and then we'll
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    talk about what should
    be the main or primary,
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    the most important goal
    of any finance managers.
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    One of the contender,
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    you could think about it.
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    One of the goal we all
    talk about probably
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    would be to maximize profit.
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    Another contender would
    be to maximize sales.
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    Other contender could
    be to minimize cost.
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    Maximize this, or minimize this,
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    for example, maximize
    maybe the market share.
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    There could be maximize
    quality, I don't know.
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    These are different
    potential goals
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    of financial management.
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    Whatever could give us those,
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    that's how we manage money.
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    Let's talk about each of
    this maximize profit.
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    What we say is it could
    be a secondary goal,
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    but definitely it should not be
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    a primary goal
    because maximizing
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    profit can be achieved by
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    doing things that are
    good in the short run,
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    but not good in the long term.
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    For example, companies could
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    maximize their profit
    by doing all promotion.
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    They may maximize their
    profit in the short run,
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    but that could hurt
    them in the long run.
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    Same thing with
    minimizing cost companies
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    could minimize their cost,
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    companies like Apple they
    could minimize their cost by,
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    for example, cutting down on
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    their research and
    development expenditure
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    by compromising with quality.
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    Which will improve their profit
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    in the short run but could be,
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    could kill the company
    in the long run.
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    Because Apple is Apple,
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    because of the quality
    and if they give that up,
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    then there will not
    be Apple anymore,
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    there will be something else.
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    Maybe there will be
    Nokia or somebody
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    else in the sense that
    they could just die out.
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    What about maximizing
    shareholder wealth?
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    In fact, we say that
    that is what should
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    be the primary goal
    of corporation?
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    Yes, this should be the
    primary goal of corporation.
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    Why we say that?
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    Because the problem associated
    with these prior goals,
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    or any other goals
    for that matter won't
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    exist if we are maximizing
    shareholder's wealth.
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    Now, why maximize shareholder?
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    Why should we pay them
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    that much attention,
    but before that.
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    But how do we maximize
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    shareholders wealth?
    Think about it.
  • 16:13 - 16:16
    Let's say I'm part owner or
  • 16:16 - 16:19
    shareholder of I'm a
    shareholder of Facebook.
  • 16:19 - 16:22
    What could Facebook do
    or how could Facebook
  • 16:22 - 16:26
    maximize my wealth If I'm
    one of the shareholder?
  • 16:28 - 16:32
    Yes, Facebook could try
  • 16:32 - 16:35
    to increase the value
    of their stocks.
  • 16:35 - 16:36
    That is how they could
    maximize my wealth.
  • 16:36 - 16:39
    If the value of
    the shares go up,
  • 16:39 - 16:41
    then my wealth increases.
  • 16:41 - 16:44
    That's how, by maximizing
  • 16:44 - 16:46
    the current value per share of
  • 16:46 - 16:49
    the company's existing stock.
  • 16:49 - 16:52
    If it is other form of
    business, not corporation,
  • 16:52 - 16:54
    but providership or partnership,
  • 16:54 - 16:58
    then still maximize the
    value of the equity.
  • 16:58 - 17:02
    Again, just to go back to
    what I was saying earlier,
  • 17:02 - 17:04
    why maximizing
    shareholder's wealth?
  • 17:04 - 17:06
    Because again, it does not come
  • 17:06 - 17:09
    with a problem prior to problem.
  • 17:09 - 17:11
    When we say maximizing
    shareholder's wealth,
  • 17:11 - 17:12
    it means we are thinking of
  • 17:12 - 17:15
    long term only good decisions
  • 17:15 - 17:17
    that will have a positive
  • 17:17 - 17:19
    long term impact on the company.
  • 17:19 - 17:22
    Only those decisions will
    increase the value of
  • 17:22 - 17:28
    company's equity and decision
    and financial decisions
  • 17:28 - 17:31
    it will have negative
    impact on the business
  • 17:31 - 17:35
    even if in the short run it
    may have positive impact.
  • 17:35 - 17:39
    Shareholder's wealth or
    stock price for example.
  • 17:39 - 17:42
    I don't know if you heard
    about Wells Fargo scandal.
  • 17:42 - 17:48
    What Wells Fargo did a few
    months ago was to create,
  • 17:48 - 17:53
    millions of fake accounts,
    savings account,
  • 17:53 - 17:58
    checking accounts on their
    existing customers account.
  • 17:58 - 18:02
    Let's say I'm one of the
    customer of Wells Fargo,
  • 18:02 - 18:03
    I have checking
    account with them.
  • 18:03 - 18:05
    What they did was to create
  • 18:05 - 18:08
    some fake account on my
    name without telling me,
  • 18:08 - 18:12
    and then they would charge
    me fees for those accounts,
  • 18:12 - 18:13
    for maintaining those accounts.
  • 18:13 - 18:16
    Create fake account on my
    name, don't even tell me,
  • 18:16 - 18:19
    don't even get my
    consent and then charge
  • 18:19 - 18:22
    me fees for maintaining
    those accounts?
  • 18:22 - 18:26
    They opened millions
    of such fake accounts?
  • 18:26 - 18:29
    Yes, what did that
    do in the short run?
  • 18:29 - 18:32
    That increased their profit
    but when it came out,
  • 18:32 - 18:34
    when that became
    public, that scandal,
  • 18:34 - 18:38
    what happened to the stock
    price of Wells Fargo?
  • 18:38 - 18:42
    Fee fall. It hurt
  • 18:42 - 18:47
    the shareholder big
    time, that could happen.
  • 18:47 - 18:49
    All the good decisions,
  • 18:49 - 18:50
    all the positive decisions,
  • 18:50 - 18:54
    long term decisions, they
    increase stock price.
  • 18:54 - 18:56
    The idea also is that
  • 18:56 - 18:58
    shareholders, they are
    intelligent people.
  • 18:58 - 18:59
    They can see what's going on,
  • 18:59 - 19:02
    what's happening in the company.
  • 19:03 - 19:09
    Good decisions improve
    shareholders wealth.
  • 19:10 - 19:14
    Maximizing shareholder wealth
    should be the primary goal.
  • 19:14 - 19:16
    Does that mean firms
    should do anything
  • 19:16 - 19:19
    and everything to maximize
    shareholder wealth?
  • 19:19 - 19:21
    There are some ethical questions
  • 19:21 - 19:22
    and there are some
    legal questions.
  • 19:22 - 19:23
    Ethical would be, for example,
  • 19:23 - 19:26
    like outsourcing
    versus offshoring.
  • 19:26 - 19:28
    If you don't know the
    difference between those two,
  • 19:28 - 19:31
    outsourcing is giving
    some of your job
  • 19:31 - 19:34
    like assembly or manufacturing
    to somebody else,
  • 19:34 - 19:37
    to a second entity in
    a foreign country.
  • 19:37 - 19:42
    Off shoring is starting,
  • 19:42 - 19:44
    or I should say having
  • 19:44 - 19:46
    your own assembly unit
  • 19:46 - 19:48
    or manufacturing unit
    in a foreign country.
  • 19:48 - 19:51
    Having your own unit
    versus giving your job to
  • 19:51 - 19:54
    somebody else in foreign
    country, is it okay?
  • 19:54 - 19:56
    That is an ethical question
  • 19:56 - 19:58
    There is no right
    or wrong answer to
  • 19:58 - 19:59
    those and then there are
  • 19:59 - 20:01
    some legal aspect
    to this as well.
  • 20:01 - 20:03
    For example, like Enron,
  • 20:03 - 20:06
    you all know Enron Worldcom,
  • 20:06 - 20:08
    they went bankrupt because of
  • 20:08 - 20:12
    certain fraud and manipulations
    in these companies.
  • 20:12 - 20:13
    We'll look at that
    in the next slide.
  • 20:13 - 20:15
    What happened in Enron?
  • 20:15 - 20:18
    There is a video. Make
    sure to watch that video,
  • 20:18 - 20:20
    because it really
    is a cool video.
  • 20:20 - 20:23
    It shows you how some of
    the corporate managers,
  • 20:23 - 20:26
    could break the law
  • 20:26 - 20:29
    and do some stupid stuff
    that in the long run,
  • 20:29 - 20:32
    of course, killed the company.
  • 20:32 - 20:33
    Then there is another question.
  • 20:33 - 20:35
    Corporate support of charities.
  • 20:35 - 20:39
    Should companies provide
    money to support charities.
  • 20:39 - 20:42
    For example, like Bill Gates
    the founder of Microsoft,
  • 20:42 - 20:47
    he puts tons of money
    into charity called,
  • 20:47 - 20:50
    I think Bill and
    Melinda Foundation.
  • 20:50 - 20:53
    They put a lot of money in doing
  • 20:53 - 20:56
    research of medicines,
    for example,
  • 20:56 - 20:58
    like medicine on
    Aids and anyway,
  • 20:58 - 21:01
    so should companies
    put their money
  • 21:01 - 21:02
    into charities or should they
  • 21:02 - 21:04
    focus on whatever
    they are good at?
  • 21:04 - 21:06
    There are such
    ethical questions.
  • 21:06 - 21:10
    Again, there are no right
    and wrong answers even
  • 21:10 - 21:11
    though these days there
  • 21:11 - 21:13
    are more and more
    companies that are
  • 21:13 - 21:15
    putting their money into
  • 21:15 - 21:22
    social matters and that
    adds to their public ease.
  • 21:22 - 21:25
    There is some financial benefit
  • 21:25 - 21:27
    of putting money into
  • 21:27 - 21:30
    charities as well.
    Let's look at Enron.
  • 21:30 - 21:34
    It had taken Enron
    16 years to go from
  • 21:34 - 21:38
    about 10 billion of assets
    to 65 billion of assets.
  • 21:38 - 21:40
    It took them 24 days
    to go bankrupt.
  • 21:40 - 21:43
    Just an immediate sense of
  • 21:43 - 21:48
    outrage at lay and
    skilling and fast style,
  • 21:48 - 21:52
    when people realized how
    much they had profited and
  • 21:52 - 21:54
    how completely artificial
    the appearance
  • 21:54 - 21:56
    of this company had been.
  • 21:56 - 21:57
    Nobody could really
    understand and in fact
  • 21:57 - 22:00
    that many of Kenley
    lieutenants questioned,
  • 22:00 - 22:01
    they said, this business
    can't be making
  • 22:01 - 22:02
    this much money legitimately.
  • 22:02 - 22:04
    Something weird is going on.
  • 22:04 - 22:08
    Mark to market accounting
    allowed Enron to book
  • 22:08 - 22:10
    potential future profits on
  • 22:10 - 22:12
    the very day a deal was signed,
  • 22:12 - 22:15
    no matter how little cash
    actually came in the door.
  • 22:15 - 22:17
    To the outside world,
  • 22:17 - 22:21
    Enron's profits could be
    whatever Enron said they were.
  • 22:21 - 22:24
    Things that fascinated me
    was that almost all of
  • 22:24 - 22:25
    the Wall Street analysts who
  • 22:25 - 22:27
    covered Enron had buy ratings,
  • 22:27 - 22:29
    or strong buy ratings
    on the company stock.
  • 22:29 - 22:30
    One analyst who didn't buy
  • 22:30 - 22:33
    the company line became
    an enemy of Enron.
  • 22:33 - 22:37
    Enron CFO Andy Fastow had
    his eye on John Olson,
  • 22:37 - 22:41
    one of the only analysts
    skeptical of the Enron story.
  • 22:41 - 22:44
    Enron loved analysts,
    strong buy recommendations.
  • 22:44 - 22:47
    Merrill was informed by Fastow
  • 22:47 - 22:49
    either you get
    somebody who is on
  • 22:49 - 22:51
    board with us and has
  • 22:51 - 22:52
    a strong buy recommendation
  • 22:52 - 22:55
    and loves us at the same time,
  • 22:55 - 22:57
    or we don't do any
    business with you.
  • 22:57 - 22:59
    Merrill Lynch fired John Olson.
  • 22:59 - 23:02
    Soon after Fastow
    rewarded the bank with
  • 23:02 - 23:06
    two investment banking
    jobs worth $50 million.
  • 23:06 - 23:08
    His job was to cover
    up the fact that
  • 23:08 - 23:12
    Enron was becoming a
    financial fantasy land.
  • 23:12 - 23:13
    To please the boss,
  • 23:13 - 23:17
    Fastow had to figure out a way
    to keep the stock price up
  • 23:17 - 23:22
    by hiding the fact that Enron
    was $30 billion in debt.
  • 23:22 - 23:24
    Enron was just
    stashing its debt in
  • 23:24 - 23:27
    Fastow's companies where
    investors couldn't see it.
  • 23:27 - 23:31
    LJM was Fastow's most
    ambitious creation.
  • 23:31 - 23:34
    It would work magic for
    Enron and it would allow
  • 23:34 - 23:38
    Fastow to conjure $45
    million for himself.
  • 23:38 - 23:41
    Returns that would
    exceed 2,000%,
  • 23:41 - 23:44
    96 individual bankers
    invested in LJM
  • 23:44 - 23:46
    and America's major banks put up
  • 23:46 - 23:49
    as much as 25 million each.
  • 23:49 - 23:53
    The Enron fraud is the story
    of synergistic corruption.
  • 23:53 - 23:54
    There are supposed to be
  • 23:54 - 23:56
    checks and balances
    in the system.
  • 23:56 - 23:58
    The lawyers are
    supposed to say no.
  • 23:58 - 24:01
    The accountants are
    supposed to say no.
  • 24:01 - 24:03
    The bankers are
    supposed to say no.
  • 24:03 - 24:05
    But no one who was supposed
    to say no said no.
  • 24:05 - 24:07
    They all took their
    share of the money
  • 24:07 - 24:09
    from the fraud and put
    it in their pockets.
  • 24:09 - 24:12
    Enron paid its advisors well.
  • 24:12 - 24:15
    In 2001, the accounting
    firm Arthur Andersen,
  • 24:15 - 24:17
    received one million a week.
  • 24:17 - 24:22
    Enron's law firm Vincent and
    Elkins did nearly as well.
  • 24:22 - 24:25
    Oh, for instance, one
    email I remember,
  • 24:25 - 24:26
    where the banker writes,
  • 24:26 - 24:29
    Enron loves these deals,
  • 24:29 - 24:31
    they produce cash, but they
  • 24:31 - 24:33
    don't have to show the
    debt on the balance sheet.
  • 24:33 - 24:36
    Now, a high school student
    can figure out that the banks
  • 24:36 - 24:40
    were all knowing participants
    in this wrongdoing.
  • 24:40 - 24:44
    Merrill Lynch assisted
    Enron in cooking its books
  • 24:44 - 24:48
    by pretending to purchase
    an existing Enron asset.
  • 24:48 - 24:51
    When it was really
    engaged in a loan.
  • 24:51 - 24:53
    California was
    selected by Enron as
  • 24:53 - 24:56
    the prime place to
    experiment with
  • 24:56 - 24:58
    this new concept of
    deregulated electricity.
  • 24:58 - 25:02
    Commodity that normally
    trades in the $35-$45 range.
  • 25:02 - 25:07
    High prices are when it
    gets in the '50s or $1,000.
  • 25:07 - 25:11
    Prices aren't going to
    stay 2,000 bucks forever.
  • 25:11 - 25:13
    Weed out the weak
    people in the market,
  • 25:13 - 25:15
    get rid of them,
    and we don't want
  • 25:15 - 25:18
    the people who are strolling
    to stick around it.
  • 25:18 - 25:20
    Traders soon discovered that
  • 25:20 - 25:22
    by shutting down power plants,
  • 25:22 - 25:26
    they could create artificial
    shortages that would push.
  • 25:26 - 25:27
    To get a little
  • 25:27 - 25:30
    creative and come up with
    a reason to go down.
  • 25:30 - 25:32
    Like a forced outage type thing.
  • 25:32 - 25:34
    West coast traders made
  • 25:34 - 25:37
    nearly two billion
    dollars for Enron.
  • 25:37 - 25:38
    The difference is between
  • 25:38 - 25:40
    the state of California
    and the Titanic,
  • 25:40 - 25:43
    at least when the Titanic went
    down, the lights were on.
  • 25:43 - 25:46
    Back in 2001, less
    than four months after
  • 25:46 - 25:50
    Skilling's resignation,
    Enron declared bankruptcy.
  • 25:50 - 25:52
    His accounting firm,
    Arthur Andersen,
  • 25:52 - 25:55
    had begun destroying
    its Enron files.
  • 25:55 - 25:57
    Enron's accounting firm,
  • 25:57 - 26:01
    Arthur Andersen was convicted
    of obstructing justice.
  • 26:01 - 26:04
    With its reputation
    for honesty destroyed,
  • 26:04 - 26:08
    America's oldest accounting
    firm fell along with Enron,
  • 26:08 - 26:12
    and 29,000 people
    lost their jobs.
  • 26:18 - 26:21
    We have already talked
    about agency problems.
  • 26:21 - 26:24
    We said that in
    agency relationship,
  • 26:24 - 26:27
    there is principle and
    there is an agent.
  • 26:27 - 26:28
    When you talk about corporation,
  • 26:28 - 26:30
    the principal would
    be the shareholders.
  • 26:30 - 26:32
    For example, like me, I'm one of
  • 26:32 - 26:34
    the shareholders in
    Facebook or Apple.
  • 26:34 - 26:38
    The agent would be
    the management.
  • 26:38 - 26:39
    For example, for Facebook,
  • 26:39 - 26:40
    Mark Zuckerberg is one of
  • 26:40 - 26:42
    the managers There are
  • 26:42 - 26:45
    many managers, but
    he is one of them.
  • 26:45 - 26:48
    Similarly, Tim Cook is
    the manager for Apple.
  • 26:49 - 26:52
    The relationship between
    the management and
  • 26:52 - 26:54
    the principal or
    the shareholder,
  • 26:54 - 26:56
    we call that agency
    problem so the idea
  • 26:56 - 26:58
    is that these management,
    the managers,
  • 26:58 - 27:00
    Mark Zuckerberg, Tim Cook,
  • 27:00 - 27:02
    they are expected to work
  • 27:02 - 27:03
    in the interest of
    their shareholders.
  • 27:03 - 27:05
    But there could be
  • 27:05 - 27:07
    a conflict of interest
    between these two parties.
  • 27:07 - 27:08
    What Mark Zuckerberg wants,
  • 27:08 - 27:10
    what most of the
    shareholders want,
  • 27:10 - 27:13
    could be different and we call
  • 27:13 - 27:16
    that conflict of interest
    between principal and agent.
  • 27:16 - 27:18
    Oftentimes these management,
  • 27:18 - 27:22
    they do certain things just
    to benefit themselves.
  • 27:22 - 27:26
    Maybe to capture more wealth
    under their management,
  • 27:26 - 27:30
    for example so how
    do we make sure that
  • 27:30 - 27:34
    the interest of management
  • 27:34 - 27:38
    and the interest of
    shareholders are aligned?
  • 27:39 - 27:42
    One of the ways would be to
  • 27:42 - 27:44
    have an incentive such that it
  • 27:44 - 27:46
    aligns the interests of
  • 27:46 - 27:48
    these two parties so
  • 27:48 - 27:51
    let's look at that
    in the next slide.
  • 27:52 - 27:55
    If you see that link,
  • 27:55 - 27:57
    Tesla's Elon Musk,
  • 27:57 - 28:02
    it says, may have boldest pay
    plan in corporate history.
  • 28:03 - 28:09
    Here, if you go down to
    that story right here,
  • 28:09 - 28:12
    it says, Tesla has
    set a dozen targets.
  • 28:12 - 28:14
    It's 50 billion
    more than the next,
  • 28:14 - 28:16
    starting at 100 billion.
  • 28:16 - 28:17
    At this time, when
    they did this,
  • 28:17 - 28:20
    Tesla's market value
    of capitalizing,
  • 28:20 - 28:21
    market value of all
  • 28:21 - 28:25
    of their equity was
    about $50 billion.
  • 28:25 - 28:29
    Every time Tesla hit
    additional $50 billion,
  • 28:29 - 28:32
    like from 50 to 100 to 150,
  • 28:32 - 28:37
    then Elon Musk would receive
    1.68 million shares.
  • 28:37 - 28:41
    If he did that to Tesla.
  • 28:41 - 28:46
    This is an example of how
    shareholders wealth could be
  • 28:46 - 28:51
    aligned with the
    management goal,
  • 28:51 - 28:52
    shareholders and management.
  • 28:52 - 28:54
    Why? Because if Elon Musk,
  • 28:54 - 28:56
    the manager of Tesla,
  • 28:56 - 28:58
    if he's getting share,
  • 28:58 - 29:00
    then he's more
    motivated to maximize
  • 29:00 - 29:02
    the value of those shares
    that he's receiving.
  • 29:02 - 29:05
    When shares value is maximized,
  • 29:05 - 29:08
    he becomes wealthier
    and that benefits
  • 29:08 - 29:12
    the shareholders as well
    so it's win, win for both.
  • 29:12 - 29:13
    That's an example of how
  • 29:13 - 29:18
    the management and shareholders
    goal could be aligned.
  • 29:18 - 29:21
    Here, let's look at how money
  • 29:21 - 29:25
    flows between an
    investor and the firm.
  • 29:25 - 29:28
    This craft looks a
    little more complicated.
  • 29:28 - 29:31
    Let me make it a
    little easier here.
  • 29:31 - 29:41
    What I call this is
    actually circle of finance.
  • 29:42 - 29:48
    This circle, let's say it
    begins with an investor.
  • 29:50 - 29:55
    Investor puts money
    into business.
  • 30:02 - 30:10
    How it happens when business
    issue stocks or bonds?
  • 30:11 - 30:14
    Business issues stocks and bonds
  • 30:14 - 30:16
    and investor provide
    money to the business.
  • 30:16 - 30:18
    What does the business
    do with this money?
  • 30:18 - 30:24
    They will put that money
    into their assets.
  • 30:24 - 30:26
    For example, Walmart would put
  • 30:26 - 30:29
    their money into a new location.
  • 30:29 - 30:33
    That asset will ultimately
    generate sales,
  • 30:33 - 30:36
    all of the assets
    of business owns,
  • 30:36 - 30:37
    ultimately the idea is to
  • 30:37 - 30:40
    generate sales
    from those assets.
  • 30:40 - 30:43
    Then those sales will generate,
  • 30:43 - 30:45
    we know what they generate?
  • 30:45 - 30:50
    Profit. Then that profit goes
  • 30:50 - 30:56
    back to investor either
    in the form of dividend,
  • 30:56 - 30:58
    let me put that here,
  • 31:00 - 31:04
    or in the form of interest.
  • 31:05 - 31:10
    Dividend goes to shareholder.
  • 31:14 - 31:18
    Interest goes to creditors.
  • 31:22 - 31:24
    Some of this profit must also be
  • 31:24 - 31:29
    shared with the government.
  • 31:30 - 31:33
    What do I mean by that?
  • 31:33 - 31:38
    I mean, taxes.
  • 31:38 - 31:42
    Some of this profit actually
    in fact also go back to
  • 31:42 - 31:50
    the business and we
    call it reinvestment.
  • 31:51 - 31:54
    Many businesses retain some
  • 31:54 - 31:57
    of their profit and
    invest into the business.
  • 31:57 - 32:01
    Some business like Google does
    not even pay any dividend.
  • 32:01 - 32:03
    Some business they do
    not pay any dividend.
  • 32:03 - 32:04
    In fact, they retain all of
  • 32:04 - 32:06
    their profit into the business
  • 32:06 - 32:08
    so that they could reinvest.
  • 32:08 - 32:10
    I'm one of the
    shareholder of Google,
  • 32:10 - 32:12
    and I don't mind Google
    keeping all of my profit,
  • 32:12 - 32:14
    not paying me any dividend
    because I know all of
  • 32:14 - 32:18
    their reinvestment,
    they're multiplying that.
  • 32:18 - 32:25
    Google knows how to turn
    papers into gold, so to speak.
  • 32:25 - 32:27
    That's the circle of finance,
  • 32:27 - 32:30
    and what you see here.
  • 32:30 - 32:33
    Let's talk about
    financial market now.
  • 32:33 - 32:37
    Let's define financial
    market first.
  • 32:37 - 32:41
    What do we mean by financial
    market? What do you think?
  • 32:41 - 32:43
    When we say grocery market.
  • 32:43 - 32:47
    Grocery market is a place
    where groceries are traded.
  • 32:47 - 32:51
    Farmers market is a
    place where farmers sell
  • 32:51 - 32:53
    their product and people go to
  • 32:53 - 32:55
    buy products from the farmers.
  • 32:55 - 32:57
    What do you think
    financial market in
  • 32:57 - 32:59
    similar sense could be?
  • 32:59 - 33:01
    Financial market
    is a place where
  • 33:01 - 33:03
    financial assets are traded.
  • 33:03 - 33:05
    Some of the example of
  • 33:05 - 33:08
    financial assets,
    stocks and bonds.
  • 33:09 - 33:11
    When we say financial market,
  • 33:11 - 33:12
    there are two types.
  • 33:12 - 33:13
    One is primary market,
  • 33:13 - 33:15
    the other one is
    secondary market.
  • 33:15 - 33:19
    Primary market is a place or
  • 33:19 - 33:23
    market where initial
    public offering happens.
  • 33:23 - 33:26
    By initial public
    offering or IPOs,
  • 33:26 - 33:29
    we mean this is the first
    time when a company has gone
  • 33:29 - 33:33
    to public to raise money,
    by issuing equity.
  • 33:33 - 33:35
    Facebook went public for
    the first time back in
  • 33:35 - 33:39
    2013 and raised $18 billion,
  • 33:39 - 33:41
    it happened in primary market.
  • 33:41 - 33:43
    Apple and Microsoft, they
  • 33:43 - 33:45
    went to public back in the '80s.
  • 33:46 - 33:51
    Google went to public back
    in the early 2000, 2002.
  • 33:51 - 33:52
    That's initial public offering,
  • 33:52 - 33:58
    the very first time companies
    go public to raise money.
  • 33:58 - 34:00
    The secondary public
    offering is when
  • 34:00 - 34:02
    companies go to public,
    again, issue equity.
  • 34:02 - 34:04
    But second time,
  • 34:04 - 34:05
    maybe third time,
    maybe fourth time,
  • 34:05 - 34:07
    which does not happen that often
  • 34:07 - 34:10
    companies usually go
    to public only once.
  • 34:10 - 34:12
    Apple went to public back
    in '80s, that's it done.
  • 34:12 - 34:14
    Microsoft that's it done.
  • 34:14 - 34:16
    Facebook went to
    public once done,
  • 34:16 - 34:19
    but very few companies
    go to public again.
  • 34:19 - 34:21
    Google went to public twice.
  • 34:21 - 34:25
    It went to public back in
    2004 and then in 2006 again.
  • 34:25 - 34:29
    Why they don't go
    public multiple times?
  • 34:29 - 34:31
    Because existing
    shareholders, they don't
  • 34:31 - 34:33
    like companies going
    to public again.
  • 34:33 - 34:36
    Because if I'm one of the
    shareholders in Facebook,
  • 34:36 - 34:39
    I do not want Facebook
    going to public again.
  • 34:39 - 34:40
    Because that will dilute
  • 34:40 - 34:43
    my ownership stake
    in the company.
  • 34:43 - 34:45
    I don't want to share
    my future profits
  • 34:45 - 34:47
    with some new people.
  • 34:48 - 34:52
    Primary market is the
    location or place
  • 34:52 - 34:54
    where transaction
    between issuing
  • 34:54 - 34:56
    firm and investors happen.
  • 34:56 - 34:59
    This is the only place
  • 34:59 - 35:01
    where the issuing
    firm like Facebook,
  • 35:01 - 35:04
    Google, Microsoft,
    Apple, they actually
  • 35:04 - 35:08
    receive money by issuing
    equity to the public.
  • 35:08 - 35:15
    Again between the issuing
    company and the investors.
  • 35:17 - 35:25
    The second type of market
    is secondary market.
  • 35:25 - 35:28
    In this case, investors
    trade with each other.
  • 35:28 - 35:32
    It is not the issuing
    company and the investor,
  • 35:32 - 35:34
    but investors versus investors.
  • 35:34 - 35:37
    The parties involved in
  • 35:37 - 35:41
    secondary market are
    either dealers or brokers.
  • 35:41 - 35:44
    When you think of
    dealer, think of like
  • 35:44 - 35:46
    a car dealer means car dealer,
  • 35:46 - 35:49
    for example, when you
    want to sell your car,
  • 35:49 - 35:51
    you take your car to car dealer.
  • 35:51 - 35:52
    He will buy the car from
  • 35:52 - 35:54
    you and then resell
    it in the future.
  • 35:54 - 35:56
    They will buy, own that car,
  • 35:56 - 35:58
    do something to that car and
  • 35:58 - 35:59
    then resell it in the future.
  • 35:59 - 36:02
    Same thing with dealers
    in the stock market.
  • 36:02 - 36:06
    The dealers, they
    actually buy stocks from
  • 36:06 - 36:08
    existing investors
    on the inventory of
  • 36:08 - 36:10
    those stocks and
    then resell it in
  • 36:10 - 36:12
    the future to some
    other investors.
  • 36:12 - 36:14
    There are brokers. When
    you think of broker,
  • 36:14 - 36:16
    think of like real
    estate brokers.
  • 36:16 - 36:18
    Brokers, they do
    not own inventory,
  • 36:18 - 36:21
    they do not buy property
    and then resell it.
  • 36:21 - 36:23
    They simply bring the buyer
    and sellers together.
  • 36:23 - 36:25
    Same idea with the stock broker.
  • 36:25 - 36:26
    They bring buyers or
  • 36:26 - 36:30
    investors together who
    want to buy and sell.
  • 36:32 - 36:34
    There are two types
  • 36:34 - 36:37
    of market when it comes
    to secondary market.
  • 36:37 - 36:40
    Within secondary market,
    we have two types.
  • 36:40 - 36:43
    One is exchange, the other
    one is over-the-counter.
  • 36:43 - 36:45
    Exchange is an
    organized location.
  • 36:45 - 36:48
    There is actually a
    physical location,
  • 36:48 - 36:49
    physically organized location.
  • 36:49 - 36:51
    For example, New
    York Stock Exchange.
  • 36:51 - 36:53
    You all know where it is
    New York Stock Exchange,
  • 36:53 - 36:54
    you might say, in New York?
  • 36:54 - 36:56
    Yes, it is in New
    York, Manhattan,
  • 36:56 - 36:59
    Valley Street, if you
    want to be more specific.
  • 36:59 - 37:01
    Individuals trade
    with each other,
  • 37:01 - 37:03
    of course, in exchange.
  • 37:03 - 37:06
    Then we have
    over-the-counter OTC.
  • 37:06 - 37:10
    Over-the-counter is on
    electronic only location.
  • 37:10 - 37:12
    Back in the days when
    there was no internet
  • 37:12 - 37:14
    over-the-counter
    would mean they're
  • 37:14 - 37:15
    actually used to be
    physical counter.
  • 37:15 - 37:18
    On the other side of
    counter would be the dealer
  • 37:18 - 37:21
    who owns inventory
    of his stocks and I,
  • 37:21 - 37:23
    as an individual investor
  • 37:23 - 37:25
    would go to the
    counter and buy or
  • 37:25 - 37:29
    sell with with the dealer
    who is over-the-counter.
  • 37:29 - 37:32
    But the days all the
    counters are digitized,
  • 37:32 - 37:35
    there is no physical location
    for over-the-counter.
  • 37:35 - 37:38
    Everything is digital and the
  • 37:38 - 37:41
    market in the US,
    the biggest market,
  • 37:41 - 37:43
    biggest over-the-counter
    market in the whole world,
  • 37:43 - 37:46
    not only in the US, is NASDAQ.
  • 37:46 - 37:49
    The biggest exchange in
    the whole world is NYC.
  • 37:49 - 37:50
    The biggest OTC,
  • 37:50 - 37:54
    over-the-counter is NASDAQ
    in the whole world.
  • 37:55 - 37:58
    Here, trading happens
    through the dealer who is
  • 37:58 - 38:01
    sitting over-the-counter,
    digital counter.
  • 38:06 - 38:10
    This slide has
    those two websites.
  • 38:10 - 38:12
    Make sure to look at those.
  • 38:12 - 38:14
    These are very helpful websites,
  • 38:14 - 38:17
    very informative for all
    the financial information,
  • 38:17 - 38:19
    not all, for many
    financial information,
  • 38:19 - 38:21
    we look at Yahoo Finance.
  • 38:21 - 38:24
    An excellent website has tons of
  • 38:24 - 38:27
    information on income
    statement, balance sheet,
  • 38:27 - 38:31
    the trading volumes, the
    price of the stocks,
  • 38:31 - 38:33
    including the
    historical information.
  • 38:33 - 38:35
    Have a look at it. We'll look
  • 38:35 - 38:37
    at that website
    often in the future.
  • 38:37 - 38:41
    Then the other website
    which I talked about in
  • 38:41 - 38:45
    our first live meeting
    is investopedia.com.
  • 38:45 - 38:47
    It is a website.
  • 38:47 - 38:51
    You could call it a web
    dictionary for financial terms.
  • 38:51 - 38:56
    Really, it is a dictionary
    you could completely rely on.
  • 38:56 - 38:59
    You could type like any
    terminology, for example,
  • 38:59 - 39:03
    type agency theory or agency
    problem on investopedia.com.
  • 39:03 - 39:06
    It will explain to
    you what that is.
  • 39:07 - 39:12
    It's an excellent website,
    question comment.
  • 39:12 - 39:14
    You know what to do, if
    you have question comment,
  • 39:14 - 39:20
    shoot me an email or just type
    it on the Google doc file.
  • 39:20 - 39:24
    Anonymously, you can do that.
  • 39:24 - 39:27
    Here is a quick
    quiz for yourself.
  • 39:27 - 39:29
    Do you think you can
    answer all of these
  • 39:29 - 39:32
    without blinking. Try it.
  • 39:34 - 39:36
    It says the end, but there is
  • 39:36 - 39:41
    one more slide on the next page.
  • 39:41 - 39:45
    Well, by the way,
    that handsome guy is
  • 39:45 - 39:49
    me and behind that is
    New York Stock Exchange.
  • 39:49 - 39:54
    It's an exchange, the
    organized location. Anyway.
Title:
Ch 1 Slide#10-25
Video Language:
English
Duration:
39:53
odscaptioning edited English subtitles for Ch 1 Slide#10-25

English subtitles

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