Keith Chen is an Associate Professor of Economics at the Yale School of Management. His research blurs traditional boundaries in both subject and methodology, bringing unorthodox tools to bear on problems at the intersection of Economics, Psychology, and Biology. Professor Chen's most recent work focuses on how people's economic choices and attitudes are influenced by their language.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx