It’s funny how inspiration strikes. For Rafe Offer and co-founder Rocky Start, it happened one night at a bar in Soho, London. From this flash of inspiration grew a worldwide musical movement. In his talk, Rafe will discuss how a passion for music propelled him and his friends to reimagine how music should be listened to. Breaking a few rules along the way, what started out as a hobby became a significant disruption to the music industry.

Rafe Offer started his career with roles in advertising across a variety of sectors, taking on senior marketing positions with Coca-Cola, The Walt Disney Company and Diageo where he gained a broad, unparalleled view of the ever-changing world of business. Internationally hailed for turning multiple major brands into what they are today, Rafe has since left the marketing world to pursue his passion for music by building Sofar Sounds, now a worldwide movement. A cutting-edge music company and worldwide promoter of new bands, his creation has been described by the Guardian as ‘a quiet revolution’ and New York Magazine as ‘one of the top new brands in America’.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx