Vous avez un compte YouTube ?

Nouveauté : activer les traductions et les sous-titres créés par les internautes sur votre chaîne YouTube !

Introduction to Communication Science week 4: 4.6 Central and Peripheral Route

Obtenir le code d’intégration
1 langue

Download links

1. not in the Coursera site:

Transcript of all Week 4 videos:

This lecture in .webm:

2. In the Coursera site, but apparently unaffected by the login block, for this lecture:

Subtitle text:

Video mp4:

Week 4 description:
The reception and signification perspective
This week we'll cover some basic theories on message construction and (selective) processing. We will see that scholars are working towards theoretical models that give audiences a more active role in communication processes.