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[lively band music]
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(male voiceover)
Richard Nixon was the favorite to
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win the Republican presidential
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nomination in 1960.
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Just 14 years after he was tapped by a
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group of small town businessmen to run for
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Congress in California, Richard Nixon
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stood at the top of his party.
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As he mapped out an ambitious
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50-state campaign,
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he was challenged by his opponent,
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John F. Kennedy, to a series of televised
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debates; the first in American history.
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Even when hospitalized for two
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weeks with a knee injury,
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Nixon remained confident,
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anxious for the debates to begin.
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Eager once again to use television
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to talk directly to the voters.
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(moderator)
The Republican candidate,
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Vice President Richard M. Nixon and
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the Democratic candidate,
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Senator John F. Kennedy.
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According to rules set by
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the candidates themselves,
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each man shall-
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(male voiceover)
The Nixon-Kennedy debates would forever
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change the way Americans
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chose their presidents.
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Political rallies and old-fashioned
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hand shaking became much less important
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than the image on the television screen.
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(Ted Rogers)
You must understand that Nixon himself
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had said, I don't want any makeup on for
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these particular debates.
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What I tried to explain to Dick was
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he has a certain characteristic
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of his skin where it's almost transparent.
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And it was a very nice thought to say,
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you know, I don't want any makeup,
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but that he really needed it
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in order to have what we would call
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even an acceptable television picture.
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And of course, JFK here,
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he'd been riding in motorcades all
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over California with the top down.
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He looked like a bronze warrior when
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he came into Chicago, he really did.
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(Richard Nixon)
I know what it means to see
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people who are unemployed.
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I know Senator Kennedy feels as
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deeply about these problems as I do.
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But our disagreement is not
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about the goals for America, but only
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about the means to reach those goals.
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(male voiceover)
The first debate was costly to Nixon.
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The radio audience thought he had won.
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But the largest television audience in
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history had seen the Vice President
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haggard and drawn, and had been given its
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first sustained look at the Kennedy style.