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Fix this Workplace: Justin Rosenstein on Bloomberg Businesweek

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    Hi I'm Justin Rosenstein.
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    I'm the cofounder of Asana.
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    Asana makes software that enables
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    teamwork without email.
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    Email is an antiquated technology
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    that was really intended as
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    upgrade to the post offices
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    which is very lowest
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    common denominator system
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    that allow us to pass information around.
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    And when you think about
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    how email back in the day was used
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    email was used for everything
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    from in your personal life
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    to sharing photos
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    and organizing events
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    to in your work life.
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    Today you wouldn't dream of
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    sending a photo album to your friends
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    using email.
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    Instead you use more appropriate
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    sophisticated technology.
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    But the workplace has been still
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    stuck in that email era
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    and people and companies today
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    are still addicted to Outlook and Gmail.
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    And so we are providing
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    a better technology
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    that upgrades email for the workplace
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    and allows you to understand
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    all the things your team is working on,
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    who's responsible for what,
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    how all the pieces of the puzzle
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    fit together.
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    And something that's
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    much better than email
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    is really what the new world is coming to
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    and the best teams has already adopted
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    these new ways of doing things.
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    The reason people spend so much time
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    on this work about work
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    on just making sure the left hand knows
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    what the right hand is doing is because
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    teams fundamentally lack clarity.
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    There are really basic questions
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    that seems like
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    any teams would want the answer to.
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    What are all the steps between now
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    and accomplishing our goal?
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    Who's working on what?
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    Who's dependent on what?
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    What's the status of each thing?
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    What's the state of conversation
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    around each thing?
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    What's the high-level reason
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    that we're doing all this work
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    in the first place?
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    And while a lot of them are human problems
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    technology can really step in
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    and give people huge amounts of clarity
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    into answers to all of those questions.
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    Not through some painstaking process of
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    manually reading every single email
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    and sitting as a fly on the wall
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    in every single meeting
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    to try to piece together
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    all the state of the world
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    by giving tools that allow you to
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    do that automatically
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    by marrying the work itself
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    with the conversation into one place
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    and enabling that perfect clarity
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    of plan, responsibility, and purpose.
Title:
Fix this Workplace: Justin Rosenstein on Bloomberg Businesweek
Video Language:
English
Duration:
01:57

English subtitles

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