vimeo.com/.../720732460

Welcome back.

We're now in
the second half of the course.

So, I hope you're starting to notice
that your day-to-day communication

is more deliberate
and hopefully more effective.

Make sure you practice
the lessons from this course

in your regular working life.

And let us know how things go.

It will be great to hear
your stories of success

or otherwise,

whatever happened.

We can all learn from our own
and each other's experiences.

Module three introduced you
to the middle of the narrative.

In this module,

we'll complete our narrative skeleton

by focusing on
what comes before and after.

Your openings and closings.

framing the narrative you want to present

and the one you want
to provoke among your audience.

We'll start with persuasive openings,

talking about how they should be:

Active,

intriguing,

compelling,

and engaging.

We'll talk about techniques
such as the dropped introduction.

Then we'll move on to persuasive closings,

talking about

how they should contain a call to action,

and learning about techniques

such as the outro.

So, let's get on with it.