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Welcome back.

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We're now in[br]the second half of the course.

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So, I hope you're starting to notice[br]that your day-to-day communication

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is more deliberate[br]and hopefully more effective.

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Make sure you practice[br]the lessons from this course

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in your regular working life.

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And let us know how things go.

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It will be great to hear [br]your stories of success

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or otherwise,

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whatever happened.

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We can all learn from our own[br]and each other's experiences.

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Module three introduced you[br]to the middle of the narrative.

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In this module,

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we'll complete our narrative skeleton

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by focusing on[br]what comes before and after.

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Your openings and closings.

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framing the narrative you want to present

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and the one you want[br]to provoke among your audience.

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We'll start with persuasive openings,

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talking about how they should be:

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Active,

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intriguing,

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compelling,

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and engaging.

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We'll talk about techniques[br]such as the dropped introduction.

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Then we'll move on to persuasive closings,

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talking about

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how they should contain a call to action,

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and learning about techniques

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such as the outro.

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So, let's get on with it.