YOU

Ok, you ready?

I'm on, whenever you're ready.

Hi there!

My name's Jack.

And, I guess I'm what you call

a content creator on Youtube.

There's one simple reason why I'm able to

call myself a creator on Youtube,

and that reason's in the name of the platform.

It's You.

You see, as a creator on Youtube,

you start like everyone else.

A voice amongst millions, uttering a word

with a somewhat absurd assumption

that you might just be heard.

Perhaps you have big ambitions for your place in this space

or perhaps your reason for being here are not all that clear.

Regardless of your reason, your desire is the same.

An innate passion to connect and build your own name

because really, if you think about it,

isn't that the aim to communicate and inspire?

Regardless of how vain in the name some may consider this game.

You see, to be successful on Youtube,

two things are required.

A combination of luck and a deep burning desire.

You see, no one gets anywhere without the good will of others.

A kinsfolk, a community, a band of cyber-brothers,

we rely on you to give us our start,

and once that's done it's out turn to play part.

You see, no one gets anywhere without hard work and dedication.

A factor that's often missed by these mainstream media publications.

You see, Youtube is a democracy.

Laughing in the face of media's monopoly,

they think we won this like some sort of lottery

and as a result, they write about us with an air of mockery.

But don't for a second imagine that us creators

we are complacent about how lucky we are to be in the situation.

Having said that, let me make clear that there are some individuals

who simply don't belong here.

You see, for some,

a level of influence seems to lead to an inexcusable ignorance.

You see, there are certain characters who've recently made the news,

those who use their power to abuse.

But believe me when I say, their names will soon fade away.

You see, the creators that I admire,

are those who have the desire to push and reach another level higher,

those who attempt to break free from the norm,

to challenge the often repetitive form.

But don't think for a second, that they've forgotten their roots.

Those initial subscribers who supported their pursuits.

You see, as a creator on this platform, I am grateful and humbled.

But please bear with me while I haphazardly stumble,

cause whilst it might look like I understand what I do,

allow me to confide in you and say I haven't a clue.

As this website expands and evolves,

content creators appear and dissolve.

Trends will come and go

and all the while the website will grow.

But one thing stays the same.

And will continue to do so.

The reason why the website once grew all those years ago,

it's in the name of the website, and it won't go away.

The reason why I'm able to do what I do today

is You.

So thank you.