If your life is your biggest project, why not design it? | Ayse Birsel | TEDxCannes
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0:15 - 0:18What do you think is our biggest project?
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0:19 - 0:20Our life!
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0:21 - 0:23Our life is our biggest project.
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0:23 - 0:26Life is just like a design project.
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0:27 - 0:33It's full of constraints: money,
age, location, circumstances… -
0:34 - 0:36If you want more,
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0:36 - 0:42you need to make what you want
and what you need coexist. -
0:43 - 0:44But they oppose each other.
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0:45 - 0:49Look: I want to be on vacation,
but I need to work. -
0:51 - 0:57Now if I can find a gig to work
while I'm on vacation, -
0:58 - 1:01which is kind of what I'm doing
right now in Cannes, -
1:03 - 1:07that is making what you want
and what you need coexist, -
1:07 - 1:13that's creating value, that's creativity,
that's designing your life. -
1:14 - 1:17But if you have a perfect life,
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1:19 - 1:20don't design it.
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1:20 - 1:23In fact, you could leave now.
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1:25 - 1:27Anybody want to leave?
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1:28 - 1:31Because I'm going to show you
how to design your life. -
1:32 - 1:35See, I had a perfect life:
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1:35 - 1:40in 2001, Renault, the French
automobile manufacturer, -
1:40 - 1:43asked me to design a concept interior.
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1:44 - 1:46I knew very little about cars
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1:46 - 1:49so I asked them for a mentor
from their side and they said: -
1:50 - 1:54"We'll send you Bibi Seck
and you're going to love him." -
1:55 - 1:57Apparently they told Bibi the same thing:
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1:57 - 1:59"You're going to love her".
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2:00 - 2:02So can you guess what happened?
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2:04 - 2:06You can, right, we fell in love.
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2:06 - 2:07(Laughter)
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2:07 - 2:09I mean we did as we were told.
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2:10 - 2:13So things started happening really fast.
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2:13 - 2:17Bibi moved from Paris
to New York with his son, -
2:17 - 2:20we started our company,
Birsel + Seck together, -
2:20 - 2:21we had two daughters…
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2:22 - 2:25We were parenting full-time,
working like crazy, -
2:25 - 2:28my life was designing itself.
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2:29 - 2:31And I was really happy.
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2:32 - 2:36Then the economy crashed in 2008.
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2:37 - 2:42And I was really sad
because I hadn't seen this coming. -
2:42 - 2:47Suddenly it felt like overnight,
our clients took their work in-house. -
2:47 - 2:51And I felt very responsible
because I had uprooted Bibi -
2:51 - 2:54from a great life in Paris,
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2:54 - 2:57and now we had a family to take care of.
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2:58 - 3:03And I thought: "I should
have become a lawyer!" -
3:04 - 3:07Because I come from a family of lawyers,
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3:07 - 3:11but all I wanted to do
was to design products, -
3:11 - 3:13and it started with a teacup.
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3:14 - 3:19A family friend came to tea
and told me about industrial design -
3:19 - 3:24and he said: "You see how the edges
are curved? It fits our lips better. -
3:25 - 3:29And the handle is there so that
we can hold hot liquid in our hands -
3:29 - 3:31without burning ourselves;
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3:31 - 3:34and the saucer is there
so that if you spill your tea, -
3:34 - 3:37you won't ruin your mother's
beautiful tablecloth." -
3:37 - 3:43And at that moment, I fell in love
with the human scale of industrial design. -
3:43 - 3:46And I've been designing
products ever since, -
3:46 - 3:50from office systems
to potato peelers to toilets. -
3:50 - 3:55I mean I was known as the queen
of toilets, that was a compliment! -
3:56 - 3:59And I just wanted to continue to design,
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4:00 - 4:02except we needed clients.
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4:03 - 4:07And I had all this time in my hands
and I felt very frustrated. -
4:07 - 4:10It made me anxious not to work.
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4:11 - 4:14It was Leia Kaplan, one of my dearest
friends and collaborators, -
4:14 - 4:18who saw the opportunity
in the constraint and she said: -
4:18 - 4:21"You know, Ayse, you have
all this time in your hands, -
4:21 - 4:25but why don't you use this time
to think about how you think? -
4:25 - 4:28Because you think differently."
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4:28 - 4:32I think differently
because I think like a designer. -
4:33 - 4:36We think that no matter
how hard the problem, -
4:36 - 4:38we're going to come up
with a better solution. -
4:39 - 4:42We put ourselves in other people's shoes.
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4:42 - 4:47We see the big picture, the emotion,
the physical, the intellect, -
4:47 - 4:48the spirit of things.
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4:49 - 4:54We like to work together
and ask what-if questions. -
4:55 - 4:58What-if questions,
all about having an open mind. -
4:59 - 5:00So I asked myself,
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5:00 - 5:07"What if I can create without products?
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5:07 - 5:11What if I can design my life,
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5:11 - 5:15applying design process
and tools to my life?" -
5:15 - 5:17And from that,
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5:17 - 5:19Design the Life You Love was born.
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5:19 - 5:23And I became my first student
out of necessity. -
5:26 - 5:29My life was made up of Bibi,
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5:29 - 5:34our three kids, our work together
and our life in New York. -
5:36 - 5:42But the irony is the economic crisis
had already deconstructed my life, -
5:42 - 5:43had taken it apart,
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5:43 - 5:48and it's kind of like
having this compact black camera: -
5:48 - 5:50when you open it up,
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5:50 - 5:52you realize there are
hundreds of pieces in it. -
5:53 - 5:56Now, can you put this camera
back together again? -
6:00 - 6:02Thank you. No, not really.
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6:03 - 6:06And that's the beauty of deconstruction,
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6:06 - 6:08that when you deconstruct something,
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6:08 - 6:11you break the links
that hold them together -
6:11 - 6:13and now you're free to think about
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6:14 - 6:17which parts to keep,
which parts to change, -
6:17 - 6:19and which parts to get rid of.
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6:20 - 6:24This brings us to our
second step: point of view, -
6:24 - 6:26seeing the same parts differently.
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6:27 - 6:31How do you go from what you know
and what you're used to, -
6:31 - 6:33something that's different in you?
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6:33 - 6:37The only way I know how to do it
is to do it playfully. -
6:38 - 6:40Because when we're playing,
we're like kids, -
6:40 - 6:43we're not afraid of making mistakes,
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6:43 - 6:46there is no right or wrong
when you're playing. -
6:46 - 6:50You just try things and you create
and you learn by doing. -
6:50 - 6:56So I decided, playfully like a kid,
that I needed superpowers. -
6:58 - 7:00I looked to my heroes for inspiration.
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7:00 - 7:05Our heroes are people
we know, like my mom, -
7:05 - 7:08or people we know of,
like Michelle Obama. -
7:08 - 7:13But they have something,
they have something that interests us, -
7:13 - 7:18that we notice, that we admire,
that maybe we want to emulate. -
7:19 - 7:23And so I thought of my hero,
Rowena Reed Kostellow. -
7:24 - 7:30I met her when I went to Pratt Institute
to do my master's and I was 20 years old, -
7:30 - 7:33she was 80 years old
and we became friends. -
7:34 - 7:38And she taught me how to design
in three-dimensional space. -
7:39 - 7:42She had a unique methodology to teach it.
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7:43 - 7:45She also taught me
how to live in New York, -
7:45 - 7:48how to shop for food at Dean & Deluca,
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7:49 - 7:51the beauty of living in a loft,
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7:52 - 7:55she also suggested that I should get
a personal shopper. -
7:56 - 7:59That's probably the only advice
I didn't listen to. -
8:01 - 8:05But Rowena reminded me of my values.
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8:05 - 8:09Our heroes connect us with our values.
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8:09 - 8:13And our values are things
like constant evolution -
8:13 - 8:16and having your own voice.
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8:16 - 8:19Longevity, generosity,
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8:20 - 8:25curiosity, fearlessly pursuing your dreams
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8:25 - 8:28and being the best at what you love.
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8:29 - 8:33Our values are the foundation of our life,
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8:35 - 8:38which brings us to our third step:
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8:38 - 8:39reconstruction,
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8:39 - 8:44which is the other side of deconstruction,
putting it back together again, -
8:44 - 8:48based on our values,
on things that matter to us. -
8:49 - 8:54So I put my life back together
again as a tree. -
8:54 - 8:58My foundation, my roots were in Turkey,
that's where I grew up. -
8:58 - 9:01And then my trunk, where I became visible,
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9:01 - 9:06that's New York, that's where I had
my products, my process, -
9:06 - 9:10and it made me realize
that my future is the world, -
9:11 - 9:16that if I'm a tree I should bear fruit
and I should have seeds, -
9:16 - 9:19and suddenly this idea
of teaching other people -
9:19 - 9:24to think about their life with creativity,
with a creative process, -
9:24 - 9:26started to make sense to me.
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9:29 - 9:33Which brings us to thinking differently.
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9:33 - 9:37What I was doing was thinking differently
about the same things -
9:37 - 9:42and realizing for the first time
that design can transform lives, -
9:42 - 9:46even without the intermediary of products,
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9:47 - 9:49and that this is for everyone,
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9:49 - 9:53we can all be designers of our life.
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9:56 - 10:01Expression, our fourth step,
is giving form to our idea. -
10:01 - 10:04If I'm designing a chair, I'll sketch it,
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10:04 - 10:10I'll make a model, I'll write about it,
I'll visualize it to make it happen. -
10:11 - 10:16Same thing with our lives: if we can
visualize the life we want to live, -
10:16 - 10:18we can make it happen.
-
10:19 - 10:25And Stef Stefan from Amsterdam
expresses her life as the big bird; -
10:25 - 10:29she stands tall,
she's gentle, she's strong, -
10:30 - 10:35and this director of leadership
development sees himself -
10:35 - 10:39as the Zen master of his garden,
working around stones, hard stones, -
10:39 - 10:41that he cannot move.
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10:41 - 10:45And this young father
who's a strategist in New York -
10:45 - 10:48is the center of his life tree,
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10:49 - 10:53with projects dotting every ring
from here to 2050 -
10:54 - 10:57on a life based on his values.
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10:57 - 11:02And my graduate student
at SVA, he's Tintin. -
11:03 - 11:07He is pioneering, loyal
and steadfast and brave. -
11:09 - 11:10And I,
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11:11 - 11:15I am Katy Perry
of Design the Life You Love. -
11:16 - 11:17Why Katy Perry?
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11:17 - 11:19You have to remember I have two girls.
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11:19 - 11:24When they were younger, we watched
Katy Perry's documentary together. -
11:24 - 11:29And I fell in love with how Katy Perry
connects with young people -
11:29 - 11:32and their parents through
the beauty of her music and I thought, -
11:32 - 11:37"That's what I want to do,
I want to connect with young people -
11:37 - 11:40who have their whole life
in front of them -
11:40 - 11:42and show them you can design your life."
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11:43 - 11:46And I want to connect
with their parents, with you, -
11:46 - 11:50and show you you can redesign your life.
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11:51 - 11:58And here we are, I'm on tour,
at Palais des Congrès, -
11:58 - 12:01with an amazing audience, you.
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12:02 - 12:05This is my Katy Perry moment.
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12:05 - 12:07(Applause)
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12:08 - 12:10Thank you!
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12:19 - 12:23Now more than ever before, we need
to think about our life differently. -
12:24 - 12:27I grew up in Turkey
and Bibi grew up in Senegal. -
12:27 - 12:30We grew up in very different places,
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12:30 - 12:33but our parents gave us
a very similar roadmap. -
12:33 - 12:39They said: "Go to school, work hard,
find a job, get married, have children." -
12:39 - 12:41That was the definition of a good life.
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12:42 - 12:47But today, I don't have that roadmap
to give to my children. -
12:48 - 12:51Things are changing so fast
and so dramatically, -
12:51 - 12:54our kids live in a different world.
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12:55 - 12:59There are no road maps
and that's an incredible challenge. -
13:00 - 13:04But every challenge is an opportunity
when you think creatively. -
13:04 - 13:08There are no roadmaps,
so create your own roadmap. -
13:10 - 13:15Imagine your life with creativity,
playfully, with optimism. -
13:16 - 13:18I cannot give my children a roadmap,
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13:18 - 13:23but I can share with them
how to apply a creative process -
13:23 - 13:27to their lives to approach problems
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13:27 - 13:29with creativity and courage.
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13:29 - 13:32And I can share that with you as well.
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13:32 - 13:35So I have found my voice.
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13:36 - 13:41Design your life, design an original life,
a life that looks like you, -
13:41 - 13:44that feels like you,
that even smells like you, -
13:45 - 13:49an original life that is coherent
with your values. -
13:51 - 13:53Design your life and then go live it.
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13:55 - 13:56Thank you.
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13:56 - 13:58(Applause)
- Title:
- If your life is your biggest project, why not design it? | Ayse Birsel | TEDxCannes
- Description:
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Ayse Birsel believes that if you have the desire to explore your life from a new point of view, think about it proactively, and change it creatively, there is a way to design the life you love.
Birsel is the co-founder of Birsel + Seck, an award-winning, New York design studio working with Fortune 500 companies to bring simplicity, systems-thinking and humanism to the complex problems of life, work, experiences, products and business. The author of Design the Life You Love, a book inspired by her coursework applying the design process and tools to your life, Birsel was recently identified by Fast Company as one of the world’s Most Creative People in 2017 and is on the Thinkers50 Radar List of the 30 management thinkers most likely to shape the future of organizations.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDxTalks
- Duration:
- 14:15