On March 11, 2011, Japan experienced the strongest earthquake in its history - and the fourth most powerful in the world - which then triggered a terrible tsunami that caused a catastrophic nuclear accident at the Fukushima Daiichi plant, the second most serious after Chernobyl.

The affected nuclear plant began to emit radiation in the following days, forcing the Japanese government to issue an evacuation order that would affect a large number of inhabitants in the region. In addition to the thousands of fatalities from the earthquake and tsunami, many families in Fukushima who lived out of farming and fishing were displaced to other parts of the country and never returned.

After a few years, some local producers decided to resume their activity. However, to sell their products now, many have to adopt new strategies to dispel the negative shadow left by the nuclear accident such as consumer distrust in the food safety of their products, despite the fact that experts and the Japanese government have stated in recent years that the radiation levels in Fukushima’s produce are very low or non-existent, making it safe for human consumption.