The LEGO Boys Club - Lego & Gender Part 2
- Title:
- The LEGO Boys Club - Lego & Gender Part 2
- Description:
-
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In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO Friends and provided a brief history of LEGO's ridiculous and slightly hilarious attempts to market to girls since the late 70′s. Watch Part 1: https://www.youtube.com/watch?v=CrmRxGLn0Bk
In part 2, I delve into how LEGO shifted their products from their initial relatively, gender neutral building experience to a more male dominated and male identified one. The LEGO group intentionally did this in three ways: 1. Marketing exclusively to boys, 2. Producing male identified and centered themes and sets and 3. Focusing on stereotypical boys play scenarios with an emphasis on combat. The strong focus on boys has effectively kicked girls out of the LEGO club house. Keep watching until the end where I provide a few suggestions to LEGO oh how to fix their gender segregation problem.
For more information, links, and a full transcript visit: http://www.feministfrequency.com
To donate visit: http://www.feministfrequency.com/donate
Watch the LEGO Violence Ads Montage - http://www.youtube.com/watch?v=sDThHosFS_0
- Video Language:
- English
- Team:
- Feminist Frequency
- Duration:
- 13:43
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galahad87 edited Italian subtitles for The LEGO Boys Club - Lego & Gender Part 2 | ||
galahad87 edited Italian subtitles for The LEGO Boys Club - Lego & Gender Part 2 | ||
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troldurt edited Danish subtitles for The LEGO Boys Club - Lego & Gender Part 2 | ||
troldurt edited Danish subtitles for The LEGO Boys Club - Lego & Gender Part 2 | ||
troldurt edited Danish subtitles for The LEGO Boys Club - Lego & Gender Part 2 |