For more information on Simon Anholt, please visit our TEDxHamburg website www.tedxhamburg.de Simon Anholt has advised the presidents, prime ministers and governments of 55 countries during the last twenty years, helping them to engage more imaginatively and effectively with the international community, and to ‘make the world work better’.

He also publishes the Good Country Index, a survey that ranks countries on their contribution to humanity and the planet, and in 2016 launched the Global Vote, which enables anybody in the world to vote in the elections of other countries.

Simon’s TED talk launching the Good Country Indexhas received 5.6 million views, and his more recent one launching the Global Vote, over a million.

Professor Anholt is the author of five books about countries, cultures and globalisation. He is the founder and Editor Emeritus of a leading academic journal focused on public diplomacy and perceptions of places, and publishes a major global study measuring the international standing of fifty countries and fifty cities, the Anholt-IPSOS Nation Brands Index and City Brands Index.

Website: www.goodcountry.org This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx