Are your words working against you? As activists, our language choices can be our greatest asset, or our most self-defeating liability. But when we’re mindful of our language choices—and whom we’re trying to reach—the effectiveness and integrity of our message increases exponentially.

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This talk addresses the sheer power of language, and discuss how to walk the line of staying firm in your convictions and uncompromising in your message while still helping people lower their guard enough to listen, hear, and make the connection.

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