Quit social media | Cal Newport | TEDxTysons
-
0:11 - 0:14You probably don't realize
-
0:14 - 0:17that right now, you're actually
looking at something quite rare. -
0:17 - 0:22Because I am a millennial
computer scientist book author -
0:22 - 0:24standing on a TEDx stage,
-
0:24 - 0:27and yet, I've never had
a social media account. -
0:27 - 0:30How this happened
was actually somewhat random. -
0:30 - 0:33Social media first came onto my radar
when I was at college, -
0:33 - 0:35my sophomore year of college,
-
0:35 - 0:37this is when Facebook
arrived at our campus. -
0:37 - 0:41And at the time, which was
right after the first dotcom bust, -
0:41 - 0:45I had had a dorm room business,
I'd had to shut it down in the bust, -
0:45 - 0:48and then, suddenly, this other kid
from Harvard, named Mark, -
0:48 - 0:51had this product called Facebook
and people being excited about it. -
0:51 - 0:54So in sort of a fit of somewhat
immature professional jealousy, -
0:54 - 0:56I said, "I'm not going to use this thing.
-
0:56 - 0:59I won't help this kid's business;
whatever's going to amount to." -
0:59 - 1:01As I go along my life,
I look up not long later, -
1:01 - 1:04and I see everyone I know
is hooked on this thing. -
1:04 - 1:05And from the clarity you can get
-
1:05 - 1:08when you have some objectivity,
some perspective on it, -
1:08 - 1:10I realized this seems
a little bit dangerous. -
1:10 - 1:12So I never signed up.
-
1:12 - 1:14I've never had
a social media account since. -
1:14 - 1:17So I'm here for two reasons;
I want to deliver two messages. -
1:17 - 1:19The first message I want to deliver
-
1:19 - 1:23is that even though I've never had
a social media account, -
1:23 - 1:25I'm OK, you don't have to worry.
-
1:26 - 1:28It turns out I still have friends,
-
1:28 - 1:30I still know what's going on in the world;
-
1:30 - 1:32as a computer scientist
-
1:32 - 1:34I still collaborate with people
all around the world, -
1:34 - 1:37I'm still regularly exposed
serendipitously to interesting ideas, -
1:37 - 1:41and I rarely describe myself
as lacking entertainment options. -
1:42 - 1:44So I've been OK,
but I'd go even farther and say -
1:44 - 1:49not only I am OK without social media
but I think I'm actually better off. -
1:49 - 1:54I think I'm happier, I think I find
more sustainability in my life, -
1:54 - 1:57and I think I've been
more successful professionally -
1:57 - 1:59because I don't use social media.
-
2:00 - 2:02So my second goal here on stage
-
2:02 - 2:05is try to convince more of you
to believe the same thing. -
2:06 - 2:08Let's see if I could actually
convince more of you -
2:08 - 2:11that you too would be better off
if you quit social media. -
2:11 - 2:15So, if the theme of this TEDx event
is "Future Tense," -
2:15 - 2:18I guess, in other words,
this would be my vision of the future, -
2:18 - 2:21would be one in which fewer people
actually use social media. -
2:22 - 2:24That's a big claim,
I think I need to back it up. -
2:24 - 2:25So I thought, what I would do
-
2:25 - 2:29is take the three most
common objections I hear -
2:29 - 2:31when I suggest to people
that they quit social media, -
2:31 - 2:35and then for each of these objections,
I'll try to defuse the hype -
2:35 - 2:37and see if I can actually
push in some more reality. -
2:38 - 2:41This is the first
most common objection I hear. -
2:43 - 2:44That's not a hermit,
-
2:44 - 2:48that's actually a hipster web developer
down from 8th Street; I'm not sure. -
2:48 - 2:50Hipster or hermit?
Sometimes it's hard to tell. -
2:51 - 2:53This first objection goes as follows,
-
2:54 - 2:57"Cal, social media is one
of the fundamental technologies -
2:57 - 2:58of the 21st century.
-
2:58 - 3:02To reject social media would be
an act of extreme [bloodism]. -
3:02 - 3:06It would be like riding to work
on a horse or using a rotary phone. -
3:06 - 3:09I can't take
such a big stance in my life." -
3:09 - 3:12My reaction to that objection
is I think that is nonsense. -
3:13 - 3:16Social media is not
a fundamental technology. -
3:16 - 3:18It leverages
some fundamental technologies, -
3:18 - 3:21but it's better understood as this.
-
3:22 - 3:24Which is to say,
it's a source of entertainment, -
3:24 - 3:25it's an entertainment product.
-
3:26 - 3:28The way that technologist
Jaron Lanier puts it -
3:28 - 3:32is that these companies
offer you shiny treats -
3:32 - 3:36in exchange for minutes of your attention
and bites of your personal data, -
3:36 - 3:39which can then be packaged up and sold.
-
3:39 - 3:44So to say that you don't use social media
should not be a large social stance, -
3:44 - 3:47it's just rejecting one form
of entertainment for others. -
3:47 - 3:49There should be no more
controversial than saying, -
3:49 - 3:52"I don't like newspapers,
I like to get my news from magazines," -
3:52 - 3:56or "I prefer to watch cable series,
as opposed to network television series." -
3:56 - 3:59It's not a major political
or social stance -
3:59 - 4:01to say you don't use this product.
-
4:01 - 4:04My use of the slot machine image
up here also is not accidental -
4:04 - 4:07because if you look a little bit closer
at these technologies, -
4:07 - 4:10it's not just that they're
a source of entertainment -
4:10 - 4:12but they're a somewhat
unsavory source of entertainment. -
4:12 - 4:15We now know that many
of the major social media companies -
4:15 - 4:18hire individuals
called attention engineers, -
4:18 - 4:20who borrow principles
from Las Vegas casino gambling, -
4:20 - 4:21among other places,
-
4:21 - 4:25to try to make these products
as addictive as possible. -
4:25 - 4:28That is the desired
use case of these products: -
4:28 - 4:31is that you use it in an addictive fashion
because that maximizes the profit -
4:31 - 4:35that can be extracted
from your attention and data. -
4:35 - 4:37So it's not a fundamental technology,
-
4:37 - 4:39it's just a source of entertainment,
one among many, -
4:39 - 4:42and it's somewhat unsavory
if you look a little bit closer. -
4:43 - 4:45Here's the second common objection I hear
-
4:45 - 4:47when I suggest that people
quit social media. -
4:47 - 4:49The objection goes as follows,
-
4:49 - 4:50"Cal, I can't quit social media
-
4:50 - 4:55because it is vital to my success
in the 21st century economy. -
4:55 - 4:59If I do not have a well-cultivated
social media brand, -
4:59 - 5:02people won't know who I am,
people won't be able to find me, -
5:02 - 5:03opportunities won't come my way,
-
5:03 - 5:07and I will effectively
disappear from the economy." -
5:07 - 5:09Again my reaction is once again:
-
5:09 - 5:12this objection also is nonsense.
-
5:13 - 5:15I recently published this book
-
5:15 - 5:19that draws on multiple
different strands of evidence -
5:19 - 5:24to make the point that,
in a competitive 21st century economy, -
5:24 - 5:26what the market values
-
5:26 - 5:31is the ability to produce things
that are rare and are valuable. -
5:31 - 5:34If you produce something
that's rare and valuable, -
5:34 - 5:35the market will value that.
-
5:35 - 5:38What the market dismisses,
for the most part, -
5:38 - 5:42are activities that are easy to replicate
and produce a small amount of value. -
5:43 - 5:46Well, social media use is the epitome
-
5:46 - 5:49of an easy to replicate activity
that doesn't produce a lot of value; -
5:49 - 5:52it's something that any six-year-old
with a smartphone can do. -
5:52 - 5:53By definition,
-
5:53 - 5:56the market is not going to give
a lot of value to those behaviors. -
5:57 - 6:01It's instead going to reward
the deep, concentrated work required -
6:01 - 6:04to build real skills and to apply
those skills to produce things -
6:04 - 6:06- like a craftsman -
-
6:06 - 6:08that are rare and that are valuable.
-
6:08 - 6:12To put it another way:
if you can write an elegant algorithm, -
6:13 - 6:16if you can write a legal brief
that can change a case, -
6:16 - 6:18if you can write a thousand words of prose
-
6:18 - 6:20that's going to fixate
a reader right to the end; -
6:20 - 6:24if you can look at a sea of ambiguous data
-
6:24 - 6:26and apply statistics,
and pull out insights -
6:26 - 6:28that could transform a business strategy,
-
6:28 - 6:31if you can do these type of activities
which require deep work, -
6:31 - 6:34that produce outcomes
that are rare and valuable, -
6:34 - 6:36people will find you.
-
6:36 - 6:38You will be able to write your own ticket,
-
6:38 - 6:42and build the foundation of a meaningful
and successful professional life, -
6:42 - 6:46regardless of how many
Instagram followers you have. -
6:48 - 6:51This is the third comment objection I hear
-
6:51 - 6:54when I suggest to people
that they quit social media; -
6:54 - 6:57in some sense, I think it might be
one of the most important. -
6:57 - 6:58This objection goes as follows,
-
6:58 - 7:02"Cal, maybe I agree, maybe you're right;
it's not a fundamental technology. -
7:02 - 7:06Maybe using social media is not
at the core of my professional success. -
7:06 - 7:07But, you know what?
-
7:07 - 7:12It's harmless, I have some fun on it
- weird: Twitter's funny - -
7:12 - 7:14I don't even use it that much,
I'm a first adopter, -
7:14 - 7:16it's kind of interesting to try it out,
-
7:16 - 7:19and maybe I might miss out
something if I don't use it. -
7:19 - 7:20What's the harm?"
-
7:20 - 7:25Again, I look back and I say:
this objection also is nonsense. -
7:26 - 7:29In this case, what it misses is
what I think is a very important reality -
7:29 - 7:32that we need to talk about more frankly,
-
7:32 - 7:34which is that social media brings with it
-
7:34 - 7:37multiple, well-documented,
and significant harms. -
7:39 - 7:41We actually have to confront
these harms head-on -
7:41 - 7:43when trying to make decisions
-
7:43 - 7:46about whether or not
we embrace this technology -
7:46 - 7:48and let it into our lives.
-
7:48 - 7:51One of these harms
that we know this technology brings -
7:51 - 7:54has to do with your professional success.
-
7:54 - 7:58I just argued before
that the ability to focus intensely, -
7:58 - 8:00to produce things
that are rare and valuable, -
8:00 - 8:02to hone skills the market place value on,
-
8:02 - 8:04that this is
what will matter in our economy. -
8:04 - 8:06But right before that,
-
8:06 - 8:11I argued that social media tools
are designed to be addictive. -
8:11 - 8:13The actual designed
desired-use case of these tools -
8:13 - 8:16is that you fragment your attention
as much as possible -
8:16 - 8:17throughout your waking hours;
-
8:17 - 8:19that's how these tools
are designed to use. -
8:19 - 8:22We have a growing amount
of research which tells us -
8:22 - 8:25that if you spend
large portions of your day -
8:25 - 8:27in a state of fragmented attention -
-
8:27 - 8:30large portions of your day,
breaking up your attention, -
8:30 - 8:33to take a quick glance, to just check,
- "Let me quickly look at Instagram" - -
8:33 - 8:37that this can permanently reduce
your capacity for concentration. -
8:37 - 8:40In other words, you could
permanently reduce your capacity -
8:40 - 8:42to do exactly the type of deep effort
-
8:42 - 8:45that we're finding to be
more and more necessary -
8:45 - 8:47in an increasingly competitive economy.
-
8:47 - 8:49So social media use is not harmless,
-
8:49 - 8:51it can actually have
a significant negative impact -
8:51 - 8:54on your ability to thrive in the economy.
-
8:54 - 8:57I'm especially worried about this
when we look at the younger generation, -
8:57 - 8:59which is the most saturated
in this technology. -
9:00 - 9:03If you lose your ability
to sustain concentration, -
9:03 - 9:06you're going to become less and less
relevant to this economy. -
9:06 - 9:10There's also psychological harms
that are well documented -
9:10 - 9:13that social media brings,
that we do need to address. -
9:13 - 9:16We know from the research literature
that the more you use social media, -
9:16 - 9:20the more likely you are
to feel lonely or isolated. -
9:20 - 9:23We know that the constant exposure
-
9:23 - 9:28to your friends carefully curated,
positive portrayals of their life -
9:28 - 9:31can leave you to feel inadequate,
and can increase rates of depression. -
9:32 - 9:36And something I think we're going to be
hearing more about in the near future -
9:36 - 9:38is that there's a fundamental mismatch
-
9:38 - 9:41between the way our brains are wired
-
9:41 - 9:43and this behavior
of exposing yourself to stimuli -
9:43 - 9:46with intermittent rewards
throughout all of your waking hours. -
9:46 - 9:50It's one thing to spend a couple of hours
at a slot machine in Las Vegas, -
9:50 - 9:53but if you bring one with you,
and you pull that handle all day long, -
9:53 - 9:56from when you wake up to when you go
to bed: we're not wired from it. -
9:56 - 9:58It short-circuits the brain,
-
9:58 - 10:01and we're starting to find
it has actual cognitive consequences, -
10:01 - 10:05one of them being this sort of
pervasive background hum of anxiety. -
10:05 - 10:09The canary in the coal mine for this issue
is actually college campuses. -
10:09 - 10:13If you talk to mental health experts
on college campuses, they'll tell you -
10:13 - 10:16that along with the rise
of ubiquitous smartphone use -
10:16 - 10:18and social media use
among the students on the campus, -
10:18 - 10:23came an explosion of anxiety-related
disorders on those campuses. -
10:23 - 10:24That's the canary in the coal mine.
-
10:24 - 10:27This type of behavior
is a mismatch for our brain wiring -
10:27 - 10:29and can make you feel miserable.
-
10:29 - 10:32So there's real cost to social media use;
-
10:32 - 10:35which means when you're trying to decide,
"Should I use this or not?", -
10:35 - 10:37saying it's harmless is not enough.
-
10:37 - 10:42You actually have to identify
a significantly positive, clear benefit -
10:42 - 10:46that can outweigh these potential,
completely non-trivial harms. -
10:48 - 10:49People often ask,
-
10:49 - 10:52"OK, but what is life like
without social media?" -
10:52 - 10:54That can actually be
a little bit scary to think about. -
10:54 - 10:56According to people
who went through this process, -
10:56 - 10:58there can be a few difficult weeks.
-
10:58 - 11:00It actually is like a true detox process.
-
11:00 - 11:03The first two weeks can be uncomfortable:
-
11:03 - 11:06you feel a little bit anxious,
you feel like you're missing a limb. -
11:06 - 11:08But after that, things settle down,
-
11:08 - 11:12and actually, life after social media
can be quite positive. -
11:13 - 11:16There's two things I can report back
from the world of no social media use. -
11:17 - 11:20First, it can be quite productive.
-
11:20 - 11:24I'm a professor at a research institution,
I've written five books, -
11:24 - 11:27I rarely work past 5 pm on a weekday.
-
11:28 - 11:31Part of the way I'm trying
to able to pull that off -
11:31 - 11:35is because it turns out,
if you treat your attention with respect, -
11:35 - 11:38- so you don't fragment it;
you allow it to stay whole, -
11:38 - 11:40you preserve your concentration -
-
11:40 - 11:41when it comes time to work
-
11:41 - 11:44you can do one thing after another,
and do it with intensity, -
11:44 - 11:45and intensity can be traded for time.
-
11:45 - 11:48It's surprising how much
you can get done in a eight-hour day -
11:48 - 11:52if you're able to give each thing
intense concentration after another. -
11:52 - 11:56Something else I can report back
from life without social media -
11:56 - 12:00is that outside of work,
things can be quite peaceful. -
12:01 - 12:04I often joke I'd be very comfortable
being a 1930s farmer, -
12:04 - 12:06because if you look at my leisure time,
-
12:06 - 12:08I read the newspaper
while the sun comes up; -
12:08 - 12:09I listen to baseball on the radio;
-
12:09 - 12:11I honest-to-god sit in a leather chair
-
12:11 - 12:15and read hardcover books at night
after my kids go to bed. -
12:15 - 12:18It sounds old-fashioned,
but they were onto something back then. -
12:18 - 12:24It's actually a restorative, peaceful way
to actually spend your time out of work. -
12:24 - 12:26You don't have
the constant hum of stimuli, -
12:26 - 12:29and the background hum of anxiety
that comes along with that. -
12:29 - 12:32So life without social media
is really not so bad. -
12:33 - 12:36If you pull together these threads,
you see my full argument -
12:36 - 12:39that not everyone, but certainly
much more people than right now, -
12:39 - 12:42much more people
should not be using social media. -
12:42 - 12:44That's because we can first, to summarize,
-
12:44 - 12:46discard with the main concerns
-
12:46 - 12:48that it's a fundamental
technology you have to use. -
12:49 - 12:51Nonsense: it's a slot machine
in your phone. -
12:51 - 12:54We can discard with this notion
that you won't get a job without it. -
12:54 - 12:57Nonsense: anything a six-year-old
with a smartphone can do -
12:57 - 12:59is not going to be
what the market rewards. -
12:59 - 13:02And then I emphasized the point
that there's real harms with it. -
13:02 - 13:03So it's not just harmless.
-
13:03 - 13:06You really would have to have
a significant benefit -
13:06 - 13:08before you would say
this trade-off is worth it. -
13:08 - 13:11Finally I noted,
that life without social media: -
13:11 - 13:13there's real positives associated with it.
-
13:13 - 13:17So I'm hoping that when many of you
actually go through this same calculus, -
13:17 - 13:20you'll at least consider
the perspective I'm making right now, -
13:20 - 13:23which is: many more people
would be much better off -
13:23 - 13:26if they didn't use this technology.
-
13:26 - 13:27Some of you might disagree,
-
13:27 - 13:31some of you might have scathing
but accurate critiques -
13:31 - 13:32of me and my points,
-
13:32 - 13:35and of course, I welcome
all negative feedback. -
13:35 - 13:38I just ask that you direct
your comments towards Twitter. -
13:38 - 13:39Thank you.
-
13:39 - 13:41(Applause)
- Title:
- Quit social media | Cal Newport | TEDxTysons
- Description:
-
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
'Deep work' will make you better at what you do. You will achieve more in less time and feel the sense of true fulfillment that comes from the mastery of a skill.
Cal Newport is an Assistant Professor of Computer Science at Georgetown University. In addition to studying the theoretical foundations of our digital age, Newport also writes about the impact of these technologies on the world of work. His most recent book, Deep Work, argues that focus is the new I.Q. in the modern workplace and that the ability to concentrate without distraction is becoming increasingly valuable. He previously wrote So Good They Can’t Ignore You, a book which debunks the long-held belief that "follow your passion" is good advice, and three popular books of unconventional advice for students.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDxTalks
- Duration:
- 13:51
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Denise RQ edited English subtitles for Quit social media | Cal Newport | TEDxTysons | ||
Denise RQ edited English subtitles for Quit social media | Cal Newport | TEDxTysons | ||
Denise RQ edited English subtitles for Quit social media | Cal Newport | TEDxTysons |