Guy Kawasaki: Using Technology to Communicate

Title:
Guy Kawasaki: Using Technology to Communicate
Description:

In this clip, entrepreneur and author Guy Kawasaki explains how technology implementation affects a company's ability to enchant customers. First, Kawasaki urges companies to "remove roadblocks" when it comes to helping customers interact with a product. Second, he offers tips on the best types of interactions and information to offer to be successful in social media environments. Third, Kawasaki lays out critical technology benchmarks and ideal goals for maintaining engagement with audiences.

View more clips and share your comments at http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2679

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Video Language:
English
Team:
Stanford Entrepreneurship Corner
Duration:
02:59
Format: Youtube Primary Original