Cancer is not child's play, but for children, it can be. | Simone Lehwess Mozzilli | TEDxSaoPauloSalon
-
0:15 - 0:16I work in advertising.
-
0:16 - 0:20I have always worked with communication,
information technology. -
0:20 - 0:25But I also volunteered in hospitals,
working with children with cancer. -
0:25 - 0:28And I have been doing this for many years,
side by side with the children. -
0:28 - 0:32And, even with all my knowledge
in communication, -
0:32 - 0:36many times I was not able to explain
to the children what cancer is - -
0:36 - 0:39what the treatment, the protocols,
and the procedures are. -
0:40 - 0:42And they knew I had an ovarian cyst
-
0:42 - 0:45that doctors called teratoma.
-
0:45 - 0:48One day, one of them said,
"They open our head, -
0:48 - 0:52they open our belly to remove a tumor,
and you're not going to remove a cyst?" -
0:52 - 0:54Well, I had been challenged, right!?
-
0:54 - 0:57I could have the surgery
in that same hospital. -
0:57 - 1:00I was already familiar
with the doctors, the nurses. -
1:00 - 1:03Then, I decided to have the surgery there.
-
1:03 - 1:04I gathered courage.
-
1:04 - 1:09I had never been hospitalized before,
had never been given a stitch. Nothing. -
1:09 - 1:13I went in for a simple procedure,
a two-hour surgery, -
1:13 - 1:15and I woke up 10 hours later in the ICU,
-
1:15 - 1:18the same ICU I used to stay
with the children with cancer. -
1:18 - 1:22I looked down, and I saw
all these little tubes and straps - -
1:22 - 1:24(Laughter)
-
1:24 - 1:26my belly all stitched up.
-
1:26 - 1:28I called the nurse and asked, "Cancer?"
-
1:28 - 1:30She said, "Yeah."
-
1:30 - 1:32I asked her if I could call my parents,
-
1:32 - 1:35and she said that it was
outside of visiting hours. -
1:35 - 1:39So I asked her to hold my hand
until I fell asleep. -
1:39 - 1:41I woke up later, in my hospital room.
-
1:41 - 1:46I had cancer, metastases
and compromised lymph nodes. -
1:46 - 1:50I always told the kids,
“Do not Google this." -
1:50 - 1:54After all, it wasn't
the best place to search, -
1:54 - 1:57even when you are lucky.
-
1:57 - 2:01So I looked for information
in reassuring places. -
2:01 - 2:04And I started researching
in hospital websites. -
2:04 - 2:07And the only information that was
“reassuring” to me at that moment -
2:07 - 2:09was that I was going to die,
-
2:09 - 2:13because it was the most aggressive kind
of tumor, with little chances of cure. -
2:13 - 2:17And little by little I started to realize
the amount of information -
2:17 - 2:20which sometimes didn't help,
didn't make you want to engage. -
2:20 - 2:22And how are you going to make
someone engage -
2:22 - 2:26if oftentimes you are not even able
to pronounce the word "cancer" out loud? -
2:27 - 2:29I was bald
-
2:31 - 2:35and the wig bothered me;
it was warm and itchy. -
2:35 - 2:38But my friends were donating
their hair to help me. -
2:38 - 2:40That was when I realized
-
2:40 - 2:43the kind of information they got
about donating their hair to me. -
2:43 - 2:47Actually, the wig was not
because of me, but because of them, -
2:47 - 2:49as they couldn't stand seeing me bald.
-
2:50 - 2:52With that, I started to see
a lot of other information -
2:52 - 2:55which I thought
were not the most appropriate. -
2:55 - 2:59When I walked into the hospital,
bald, the children said, -
2:59 - 3:02"Wow! You shaved your hair
so you could look just like us!" -
3:02 - 3:05I said, "No, now I am just like you!
-
3:05 - 3:08I got cancer. I got it from you.
-
3:09 - 3:12No! Calm down! You can’t get cancer. You
can stay close to me. You won’t catch it." -
3:14 - 3:16But the jokes caught up,
-
3:16 - 3:18the kids started to talk
about a lot of things, -
3:18 - 3:21telling me about the procedures.
-
3:21 - 3:25When I went to put the catheter in -
-
3:25 - 3:28because I had done chemo before,
the first one I did intravenously - -
3:28 - 3:30I received a hospital kit.
-
3:30 - 3:35And in that kit there was a bar soap,
a toothpaste and a toothbrush, -
3:35 - 3:39but also a shampoo,
a shower cap and a comb. -
3:39 - 3:41But I had no hair.
-
3:42 - 3:44And this for me is information.
-
3:44 - 3:46I started to photograph the procedures,
-
3:46 - 3:47everything I was going through.
-
3:47 - 3:50And I sent the photos to the kids,
trying to explain to them, -
3:50 - 3:53"Look, you'll go through this.
You'll go through that." -
3:53 - 3:54And what happened?
-
3:54 - 3:58The kids started to give me feedback
on their procedures. -
3:58 - 4:01They would show me things,
would send me videos being punctured, -
4:01 - 4:04getting chemotherapy, and radiotherapy.
-
4:04 - 4:08They showed me several procedures,
even some that I didn't do. -
4:08 - 4:11And with that, we were
moving forward, playing together. -
4:11 - 4:14But, we think that children
don't understand, right!? -
4:14 - 4:16We think that children don't know.
-
4:16 - 4:20They know the protocol,
the name for the chemotherapy, -
4:20 - 4:22the procedures, all of that.
-
4:22 - 4:25Sometimes parents try not to talk
about it in order to protect them, -
4:25 - 4:26but then you think, you will say,
-
4:27 - 4:30“Chemotherapy is a heavy medication,
that's why the hair falls out." -
4:30 - 4:34Then the child goes with their mother
to the drugstore and the pharmacist says -
4:34 - 4:35that it is a heavy medication.
-
4:35 - 4:38What will they think?
Their hair will fall out! -
4:38 - 4:42But, when we explained
that chemotherapy causes hair loss -
4:42 - 4:45because it kills the cells
that double rapidly, -
4:45 - 4:49but that not only
the tumor cells double quickly, -
4:49 - 4:51but the hair cells as well as,
-
4:51 - 4:54they understood and said,
"Oh! It's working!" -
4:54 - 4:56And this began to engage the children.
-
4:56 - 4:59And we started talking a lot
about the procedures. -
4:59 - 5:02Until one day, the doctors
started calling me, -
5:02 - 5:07“Si, there's a patient who will have
a catheter inserted. Can you come here?" -
5:07 - 5:08There I went.
-
5:08 - 5:11"There is a patient who'll have his leg
amputated. Can you come here?" -
5:11 - 5:15And I'd say, "Doctor, I don't have
five organs, but I have both legs." -
5:15 - 5:18“So, come running!"
-
5:18 - 5:19There I went.
-
5:19 - 5:24Until the day I couldn't work
with advertising anymore. -
5:24 - 5:28I called the doctors, health professionals
and my creative friends, -
5:28 - 5:30and we decided to create an NGO.
-
5:30 - 5:31So we founded Beaba.
-
5:31 - 5:34It is called Beaba,
because it's the A-B-C of cancer. -
5:34 - 5:35What did we do?
-
5:35 - 5:38Usually, people who give
information about health -
5:38 - 5:40are health and advertising professionals,
-
5:40 - 5:43but you say that the information
is patient-centered. -
5:43 - 5:46But the patient is
to approve of it at the end. -
5:46 - 5:49It's patient-centered, they are involved,
but at the end of the process. -
5:49 - 5:52We've decided to put the patient
in the "middle" of the process. -
5:52 - 5:54So, we put the kids to work.
-
5:54 - 5:59We spent a long time listing
what we thought we could improve, -
5:59 - 6:03the questions we had and what the doctors
said but we were not able to understand. -
6:03 - 6:07And with that, we illustrated
the most common terms -
6:07 - 6:09of the oncological environment.
-
6:09 - 6:14And we illustrated all this
with the support of health professionals, -
6:14 - 6:16but with something very important:
-
6:16 - 6:20sometimes things don't need an explanation
as for what they look like. -
6:20 - 6:22When you like someone,
-
6:22 - 6:27and you write "I love you" and include
a heart, do you draw the ventricles? -
6:27 - 6:28I don’t think so.
-
6:28 - 6:30So we started doing this.
-
6:30 - 6:33And with that, the children began
to understand the processes. -
6:33 - 6:36From these terms, our first material
came out, which was a guide. -
6:37 - 6:40This guide is distributed
to children in treatment. -
6:40 - 6:45Unfortunately, we can only publish
around 2 to 3 thousand guides per year. -
6:45 - 6:47If there's a sponsor in the audience...
-
6:47 - 6:48(Laughter)
-
6:48 - 6:52There are 13 thousand children per year
diagnosed with cancer in Brazil. -
6:52 - 6:54What happened?
-
6:55 - 6:58Hospitals began to use the guide,
they began to ask for it. -
6:58 - 7:01We're in more than 40 hospitals in Brazil.
-
7:01 - 7:04Children abroad began to see it
and began to ask for it; -
7:04 - 7:06children from New Zealand,
Japan, from various countries. -
7:06 - 7:10And I'd say, "But it's in Portuguese!"
They'd say, "But we have a translator!” -
7:10 - 7:14And the guide is very requested
in the North and Northeast of Brazil, -
7:14 - 7:18because the children and their parents
are often illiterate. -
7:18 - 7:19Then the doctors ask for it,
-
7:19 - 7:23and they trace the pages of procedures
the kids are going to undergo. -
7:23 - 7:28With that, we began to demystify
and engage patients, -
7:28 - 7:30and do several other actions.
-
7:31 - 7:33Information, folks, is very important.
-
7:33 - 7:37And a piece of information sometimes,
I mean, the information technology, -
7:37 - 7:42is not just, like, modern,
complex, 3D, robotics. -
7:42 - 7:46Sometimes information is a comb in a kit.
-
7:46 - 7:50So, what do we say? What do we preach?
-
7:50 - 7:52That you need to have
information for everything. -
7:52 - 7:56For example, I don't know if you know,
but when we plan an event, -
7:56 - 8:02bald children get many more presents
and attention than those who aren't bald. -
8:02 - 8:03But sometimes, the bald child
-
8:03 - 8:06has already been treated
and is cancer free. -
8:06 - 8:10Sometimes the one that isn't bald
has cancer, as they're not under chemo. -
8:10 - 8:14They're in palliative care or don’t have
anything like that at that moment. -
8:14 - 8:17Sometimes, this happens
not only with the children, -
8:17 - 8:19but with society, in general.
-
8:19 - 8:21When I was under treatment -
-
8:21 - 8:24you have that thing with society that,
unfortunately, I'm in advertising, -
8:24 - 8:29and we know that, if we put a bald, sad,
depressed child, we'll sell much more, -
8:29 - 8:30we'll raise much more money.
-
8:30 - 8:34But if you look at Beaba's website,
you won’t find any of this there. -
8:34 - 8:37And what happens when you are the patient?
-
8:37 - 8:39Many times I was in my hospital room,
-
8:39 - 8:42feeling weak, debilitated, and I received
these materials and I thought, -
8:42 - 8:45"Will I still get to this stage?"
-
8:45 - 8:49And then I get phone calls
from parents of healthy children, -
8:49 - 8:53who call me and say, “Si, my daughter
is causing us a lot of trouble at home. -
8:53 - 8:57I want to take her to the hospital
to see what a difficult situation is." -
8:57 - 8:59It's okay for the mother to do this,
-
8:59 - 9:01but has she considered
that inside that room -
9:01 - 9:03there's a child or an adult,
me, in that case - -
9:03 - 9:05who people can see
as they passed by the window, -
9:05 - 9:08to say, “My life is so good!”?
-
9:08 - 9:13And in times like this, when we need help,
we need empowerment and self-esteem, -
9:13 - 9:16we only find information
that puts you down. -
9:17 - 9:21So I think it is very important
that we give some attention to that too, -
9:21 - 9:24not only for patients, but for society.
-
9:24 - 9:28We create information
with all these people who help, -
9:28 - 9:30but also with a lot of love,
-
9:30 - 9:32because we think it's very important.
-
9:32 - 9:35I entered the hospital
to help some children, -
9:35 - 9:37they saved my life,
-
9:37 - 9:39and, today, all I can do,
-
9:39 - 9:42is to create information for us
to be able to save many others. -
9:42 - 9:43Thank you.
-
9:43 - 9:45(Applause) (Cheers)
- Title:
- Cancer is not child's play, but for children, it can be. | Simone Lehwess Mozzilli | TEDxSaoPauloSalon
- Description:
-
Simone Mozzilli talks about how appropriate information can demystify cancer, engage patients in treatment and save lives, including hers. Graduated in Communication (FAAP), Design (Escola Panamericana), postgraduate degree in Information Technology (USP) and Integrative Medicine (Albert Einstein), she has worked for 10 years with technology and entertainment serving clients such as Apple, Disney and Sony. She had been volunteering with children with cancer since 2008 until she discovered that she had an advanced cancer in 2011. During her treatment, she noticed the difficulty in finding suitable materials that would engage the patient. So she decided to close her production company to open an NGO for Information Technology focused on Oncology.
This talk was given at a TEDx event, which uses the TED conference format, but is organized independently by a local community. To learn more visit http://ted.com/tedx
- Video Language:
- Portuguese, Brazilian
- Team:
- closed TED
- Project:
- TEDxTalks
- Duration:
- 09:56