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Inventing is the easy part. Marketing takes work

No subtitles available.
Title:
Erfinden ist der leichte Teil. Vermarktung macht Arbeit.
Speaker:
Daniel Schnitzer
Description:

Solar-powered LED lightbulbs could transform the lives of rural Haitians, but as Daniel Schnitzer found, they don't simply sell themselves. At TEDxPittsburgh, he shows how smart health and energy products for the developing world are useless unless the market works too.

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Video Language:
English
Team:
closed TED
Project:
TEDTalks
Duration:
05:38

German subtitles

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