Scientific American Frontiers Host, Alan Alda, speaks with Dr. Mahzarin R. Banaji (Harvard University) and Dr. Brian Nosek (University of Virginia) on how the subconscious mind can influence decision making. They discuss several experiments that use the "Implicit Association Test" (IAT) to reveal hidden gender and racial biases.

Additional Research Information

Scientific American: The Implicit Prejudice
http://www.scientificamerican.com/article/the-implicit-prejudice/

Project Implicit®
https://implicit.harvard.edu/implicit/takeatest.html

Copies of Technical Research Papers can be obtained at:
http://projectimplicit.net/papers.html