The problems with plastic start long before it reaches our oceans, rivers and beaches, and so must the solutions. We must tackle these problems at the source, and find solutions that stop plastic from ever becoming waste and pollution. By switching to reuse, businesses can eliminate unnecessary single-use packaging.

The Foundation's Annette Lendal makes the case on the Summit 2019 stage that businesses around the world should be looking closely at reuse models as a way of investing in the shifting preferences of a generation, tapping into new opportunities offered by today's technologies, and fast tracking towards a circular economy.

Find out how businesses around the world are embracing the "reuse revolution" opportunity in our recent booklet on reuse across plastic packaging: https://bit.ly/2ZMle7M.
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insight & analysis, and communications to accelerate the transition towards the circular economy.
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The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy by world record breaking sailor Ellen MacArthur. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. With the support of its Core Philanthropic Partners SUN, MAVA and People's Postcode Lottery and Knowledge Partners Arup, IDEO, McKinsey & Company and SYSTEMIQ.
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