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Content marketing is one of the most effective, cost-efficient, and all around best marketing strategies to drive leads and sales. But the key with content marketing is understanding that your results are directly tied to the quality of your content.
So in this video I’m going to cover 5 easy to follow tips for writing great content.
Tip 1: Keep It Clear, Concise, and Focused
The most important thing you can do for your content is to keep it on point. Your potential customer found this content for a reason, whether through a search engine, or spotting a link that caught their attention.
Their goal is to learn more about the subject you’ve headlined and you owe it to them to provide it.
Tip 2: Edit, Edit, Edit
Hammering out a 2,000 word article and hitting submit just shouldn’t happen. Even Hemingway was well known for disliking his initial drafts. Break up your editing into phases.
Tip 3: Make the Content Actionable
Talking about your success is fine, but what your customers really want to know is how they can do it too. By creating actionable content, you’re giving your audience things they can try immediately.
Tip 4: Add Images
Images can take a decent post and make it great. The key to shareable content is to find relatable graphics. Using stock photos for the sole purpose of using images may look better than a completely text-based piece of content, but it’s pointless if it doesn’t benefit the reader.
According to Forbes, articles with images get 94% more views than articles without. That’s too large of a percentage to pass up on.
Tip 5: Provide Answers
No one wants to finish an article with more questions than they arrived with.
Again, people are consuming your content for a reason. Remember that with your headline, you’ve made a promise to answer their question, so you need to be sure your content provides the answers they were looking for.
These tips may sound simple but that’s because they are. Writing great content isn’t reserved for the Shakespeares and Tolstoys of our generation.
It’s attainable to anyone who focuses on the basics and can get pen to paper, or hands to keyboard.
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