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What is video localization?

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    [Upbeat music plays]
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    Hi! I’m Stella with Amara Subtitling and
    I’m here to help answer the question
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    "What is video localization?"
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    In a nutshell, video localization is
    the practice of adapting videos
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    you already have for a new audience — one
    that lives in another part of the world,
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    uses a different dialect or
    a different language,
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    and has a different set of cultural
    norms and social expectations.
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    You can localize your media with
    dubbing, voiceovers, and subtitles,
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    with subtitles being the
    fastest and most affordable.
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    So if, say, you had a video
    made in the US and
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    a person in the video says
    “Hey dude!” or “Hey man”
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    and you wanted to localize the
    video for an audience in the UK,
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    those words should be replaced
    with the culture-specific
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    “Hello mate!” or “Hello lad!”
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    because “dude” and “man”
    are American terms
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    that aren't used in the UK
    for casual greetings.
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    If you didn't localize these phrases,
    folks in the UK would know
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    "straightaway" your video wasn't
    really meant for them.
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    This is just one example of how
    localization works, and why it matters
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    when speaking to a different
    geographic audience,
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    even when you’re using
    the same language!
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    If you’re thinking about reaching
    and informing a new audience
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    about your organization’s
    latest and greatest,
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    you’ll want to make sure
    that your brand is relatable
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    and that your message is clearly
    communicated... like a local!
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    Video localization using subtitles
    is the way to go if your organization
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    wants to reach more
    people around the world
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    in an effective and affordable way.
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    Whenever you’re ready to get started,
    we recommend that you have local experts
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    and native speakers working with you
    to get your media localized right.
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    I hope you found this video helpful,
    and if you’d like to learn more about
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    how Amara can help you with your
    video localization needs, visit us at
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    Amara.org.
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    Thanks for watching!
Títol:
What is video localization?
Descripció:

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Video Language:
English
Team:
Volunteer
Duration:
02:07

English subtitles

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