Return to Video

Designing for participation

  • 0:01 - 0:02
    Designing for participation
  • 0:02 - 0:05
    Usual responses on this topic include
  • 0:07 - 0:08
    ah...
  • 0:08 - 0:10
    I don't want anybody to touch my things!
  • 0:10 - 0:12
    I just need to do my job.
  • 0:12 - 0:13
    Do you mean like sharing?
  • 0:13 - 0:14
    So, like a potluck?
  • 0:15 - 0:15
    ooooooow!
  • 0:15 - 0:17
    Like retweeting!
  • 0:17 - 0:18
    what?
  • 0:18 - 0:20
    But seriously, designing for volunteer
  • 0:20 - 0:23
    participation matters. It amplifies our efforts
  • 0:23 - 0:25
    and it's cool how we work in the world.
  • 0:26 - 0:28
    When I stated here in Mozilla I though to myself
  • 0:28 - 0:30
    "This is really hard! how do I do it?,
  • 0:30 - 0:31
    When do I do it?"
  • 0:31 - 0:34
    And then I one day was given the great opportunity
  • 0:34 - 0:36
    to make a video for the Australis launch.
  • 0:36 - 0:38
    This is a great opportunity to
  • 0:38 - 0:40
    communicate the mission and it was a global
  • 0:41 - 0:43
    global campaign. So we asked ourselves
  • 0:43 - 0:45
    "How do we amplify this effort through
  • 0:45 - 0:50
    participation?" And the answer was: Localization.
  • 0:50 - 0:54
    At first, it totally sucked. We didn't really
  • 0:54 - 0:57
    know where to start. It seemed really hard.
  • 0:57 - 1:00
    But then, we found a fantastic community
  • 1:00 - 1:03
    ambassador, who understood and had
  • 1:03 - 1:04
    relationships with a community
  • 1:04 - 1:08
    called L10N. The community dedicated to localization.
  • 1:08 - 1:11
    Together we hacked a process, and pretty
  • 1:11 - 1:12
    soon we were ready.
  • 1:12 - 1:16
    We asked for six languages, we got twenty nine.
  • 1:19 - 1:21
    German, Spanish, Lithunian,
  • 1:22 - 1:24
    and we got ten million views!
  • 1:25 - 1:28
    Brazilian Portuguese, Portugal Portuguese,
  • 1:28 - 1:30
    ten million views!
  • 1:30 - 1:31
    French, Japanese,
  • 1:32 - 1:33
    ten million views!
  • 1:34 - 1:36
    We had so many languages, I don't even think
  • 1:37 - 1:38
    I could attach the languages to the countries
  • 1:39 - 1:39
    they come from.
  • 1:40 - 1:42
    So, in my experience with localizing the
  • 1:42 - 1:44
    Australis video, people participated because
  • 1:45 - 1:47
    we had a nice process set up for them.
  • 1:47 - 1:49
    And also because they knew their
  • 1:49 - 1:50
    contribution mattered.
  • 1:50 - 1:52
    So the moral of the story is when you
  • 1:52 - 1:53
    look at a project you are working on
  • 1:53 - 1:56
    ask yourself: "Will it be amplify through
  • 1:56 - 1:59
    participation?" And if the answer is NO, forget it.
  • 1:59 - 2:02
    Don't waste your time. You don't wanna just
  • 2:02 - 2:04
    make work for yourself. And if the answer
  • 2:04 - 2:07
    is YES, then power through. Design a simple process
  • 2:07 - 2:09
    for people to participate and if they know
  • 2:09 - 2:13
    their participation is important, they
  • 2:13 - 2:15
    will help, and you'll be surprised of
  • 2:15 - 2:17
    what kind of contribution you get.
  • 2:17 - 2:19
    ¡Gracias especialmente a Flod de l10n por su ayuda y experiencia!
  • 2:19 - 2:23
    We got twenty nine! We got twenty nine!
  • 2:25 - 2:26
    Stupid
Title:
Designing for participation
Description:

Dia Bondi talking about her experience with designing for participation on the Web We Want video from the Australis launch.

https://air.mozilla.org/designing-for-participation/
more » « less
Video Language:
English
Duration:
02:26

English subtitles

Revisions

Our website uses cookies for analysis purposes.