Now, your boss was right
when here she said

fail to plan
or plan to fail

But they weren't right
about your job

In this video, I'm going to go
over the 3 common mistakes

that you may be making
in your e-commerce business

and what to do about it

Hi, my name is
Beau Crabill

and in the past decade, I've been
growing e-commerce businesses

And surprisingly,
believe it or not

I got started off
with selling socks

And things were doing
very, very well at the start

Then as things
started to slip away

I spent years to trial and error
on making sure to figure it out

And as I perfected my methods,
I saw so many self-proclaimed gurus

giving misleading information
on YouTube and on the internet

and I know I wanted to
help more people

So let me take you
downstairs right now

and explain to you about
these 3 common mistakes

Mistake #1 is trying
to recreate the wheel

That you think to succeed
in e-commerce on Amazon

you gotta create up your
own brands and products

You think you're gonna be
the next new Shark Tank

the next new Apple

I'm gonna
tell you right now

that's not where the money
is made with e-commerce

Over 51% of Amazon sellers
right now are trying to private label

which means you're trying
to create up your own brands

But let's look
at the numbers

10% of the sellers who do over
a million dollars a year on Amazon

which, I do well over a million
dollars a year on Amazon

create up their own brand

The rest are reselling
other people's brands

Do what me and other sellers
are doing at the higher levels

in selling big name
brand products

I'm talking about Hasbro,
Mattel, Samsung, Sony

Why is this so important?

Well, let's think about
the company Walmart, right?

What works offline
tends to work online

Walmart, they do roughly
half a trillion dollars a year

They do more than Amazon

And have you ever seen Walmart
create up their own brand?

They have a couple of their own,
but majority of their revenues

99% of their revenues
and profits are made

through selling other
big name brand products

Best Buy does not own
one brand in their store

GameStop, none

Target, none

So why do you think

that you can go on Amazon, 
which is just another shopping mall

and try to go recreate
your own brands

So let's think about this,
even if you do

become a great marketer
and a great advertiser

get a great brand going on,
great brand equity

The odds are that in
a couple of years from now

that brand's
gonna be obsolete

I know a lot of friends

who were making a lot of money
a couple of years ago in e-commerce

had some great sites
and launched on Amazon

And now, you know,
they're working a job

Because the odds of Hasbro,
Mattel, Samsung, Apple, Sony

All these big brands

they will be in business
in 10, 20 years from now

But there, I can 100% guarantee,
there will be a big brand

in business in 10,
15, 20 years from now

as long as Americans and
consumers are still shopping

So I'd rather create
relationships with distributors

and wholesalers throughout
the United States

And buy products low
from them at wholesale prices

of big name brands
and selling them for more

instead of trying to go recreate
the wheel and sell my own products

Mistake #2 is going to be

not having a plan,
failing to plan

Most people that are running
an e-commerce business

think that they see
videos like this

They think it's all easy and
press a couple of buttons

make a bunch of money

And that's not
accurate at all

If I ask a hundred people who are
running e-commerce businesses

what makes you the
most amount of money

they have no idea

They don't know their ROI

they don't know their
cost per acquisition

they don't know
their advertising cost

They don't know
what actions

they need to double down on
to make them more money

They don't know what the biggest
mistake is in their business

They're working in their business,
they're running a hobby

So if you can't
answer those questions

you are running a hobby
and not a business

So start to position yourself,
realizing where's your end goal

and start to work
backwards from there

Okay, you wanna do
$100,000 a year

$10,000 a month,
whatever it is, work backwards

Okay, how much inventory
do I need in my store?

What's the margins
that I need?

How much time does it take me
to go source those out?

How much capital
does it take?

Do I need other people
doing things for me?

Do I need to invest into
softwares and tools?

Do I even know
what I'm doing?

Maybe they think, oh

I'm just gonna sign up,
call it good

It's not how it works

The third common mistake
is not utilizing software tools and data

in this technology-rich world
to get an unfair advantage

When you have people
like me who know how to use

technology, software, and tools

Have their softwares
and tools himself

And you who's trying to do
things the old-fashioned way

trying to be very scarce-minded
and not invest, you're gonna lose out

Amazon has so much data

I can tell right away on Amazon,
on if a product sells or not

I can see how many sales
are happening off of this

I can see how many
reviews are going on

I can see what customers
are leaving feedback on

And very close to the penny,
I can figure out what my profits will be

before I invest into
any types of products

because I know how to read the
data that Amazon provides me

So don't skimp out,
take advantage of the tools

take advantage
of the software

and just don't run it
all by yourself

If you're anything
like I was 10 years ago

information, knowledge,
and tools is everything

You can spend hours and
hours a day on YouTube

and still have no idea
where to start

If you implement just the
advice given to you in this video

you'll be way ahead
than most

However, I wanna
give you something more

Something that I wish
I had 10 years ago

I've put together and worked hard
on a 4-day online training

where I break down
in details on my process

Pitfalls to avoid and how to
absolutely crush it in e-commerce

Now, I wanna make it an
absolute no-brainer for you

so I made it
completely free

All you need to do right now
is click on this video

and get registered,
enter in your details

to get in to the
4-day online training

Listen, I'm gonna be
very blunt with you

my training is awesome

And of course
I'm gonna say that

but I'll see so many people
talk about how, you know

we only have a certain
amount of seats available

it's only for today,
while supplies last

We both know
that's just complete BS

But the fact is that
most people watching this

won't do anything
and won't take action

Why is that?

Humans, it is much easier
for us to stay as we are

than to change,
and I get it

Change is hard,
change can be scary

And maybe there's
something about you

that you have a fear
to make a change

to invest into training, to take
action on my advice, implement

'Cause maybe your business
may change so much

that your life even changes

So click the link
on this video right now

get registered for the 4-day training,
and I'll see you on there

But how long are you
gonna stay as you are?

If you don't invest
into the training today

that's exactly
what's gonna happen

Now, if everything's great,
things are great, life is great, cool

If not, click the link on this video,
get registered for the 4-day training

and I'll see you on there

What do you have to risk,
it's completely for free

You can get some amazing
information from me

who's growing successful
e-commerce businesses

So click the link on this video
and get registered for the training