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Now, your boss was right
when here she said
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fail to plan
or plan to fail
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But they weren't right
about your job
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In this video, I'm going to go
over the 3 common mistakes
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that you may be making
in your e-commerce business
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and what to do about it
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Hi, my name is
Beau Crabill
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and in the past decade, I've been
growing e-commerce businesses
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And surprisingly,
believe it or not
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I got started off
with selling socks
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And things were doing
very, very well at the start
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Then as things
started to slip away
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I spent years to trial and error
on making sure to figure it out
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And as I perfected my methods,
I saw so many self-proclaimed gurus
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giving misleading information
on YouTube and on the internet
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and I know I wanted to
help more people
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So let me take you
downstairs right now
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and explain to you about
these 3 common mistakes
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Mistake #1 is trying
to recreate the wheel
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That you think to succeed
in e-commerce on Amazon
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you gotta create up your
own brands and products
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You think you're gonna be
the next new Shark Tank
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the next new Apple
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I'm gonna
tell you right now
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that's not where the money
is made with e-commerce
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Over 51% of Amazon sellers
right now are trying to private label
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which means you're trying
to create up your own brands
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But let's look
at the numbers
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10% of the sellers who do over
a million dollars a year on Amazon
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which, I do well over a million
dollars a year on Amazon
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create up their own brand
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The rest are reselling
other people's brands
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Do what me and other sellers
are doing at the higher levels
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in selling big name
brand products
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I'm talking about Hasbro,
Mattel, Samsung, Sony
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Why is this so important?
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Well, let's think about
the company Walmart, right?
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What works offline
tends to work online
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Walmart, they do roughly
half a trillion dollars a year
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They do more than Amazon
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And have you ever seen Walmart
create up their own brand?
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They have a couple of their own,
but majority of their revenues
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99% of their revenues
and profits are made
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through selling other
big name brand products
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Best Buy does not own
one brand in their store
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GameStop, none
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Target, none
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So why do you think
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that you can go on Amazon,
which is just another shopping mall
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and try to go recreate
your own brands
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So let's think about this,
even if you do
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become a great marketer
and a great advertiser
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get a great brand going on,
great brand equity
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The odds are that in
a couple of years from now
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that brand's
gonna be obsolete
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I know a lot of friends
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who were making a lot of money
a couple of years ago in e-commerce
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had some great sites
and launched on Amazon
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And now, you know,
they're working a job
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Because the odds of Hasbro,
Mattel, Samsung, Apple, Sony
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All these big brands
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they will be in business
in 10, 20 years from now
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But there, I can 100% guarantee,
there will be a big brand
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in business in 10,
15, 20 years from now
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as long as Americans and
consumers are still shopping
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So I'd rather create
relationships with distributors
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and wholesalers throughout
the United States
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And buy products low
from them at wholesale prices
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of big name brands
and selling them for more
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instead of trying to go recreate
the wheel and sell my own products
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Mistake #2 is going to be
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not having a plan,
failing to plan
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Most people that are running
an e-commerce business
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think that they see
videos like this
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They think it's all easy and
press a couple of buttons
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make a bunch of money
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And that's not
accurate at all
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If I ask a hundred people who are
running e-commerce businesses
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what makes you the
most amount of money
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they have no idea
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They don't know their ROI
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they don't know their
cost per acquisition
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they don't know
their advertising cost
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They don't know
what actions
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they need to double down on
to make them more money
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They don't know what the biggest
mistake is in their business
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They're working in their business,
they're running a hobby
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So if you can't
answer those questions
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you are running a hobby
and not a business
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So start to position yourself,
realizing where's your end goal
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and start to work
backwards from there
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Okay, you wanna do
$100,000 a year
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$10,000 a month,
whatever it is, work backwards
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Okay, how much inventory
do I need in my store?
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What's the margins
that I need?
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How much time does it take me
to go source those out?
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How much capital
does it take?
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Do I need other people
doing things for me?
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Do I need to invest into
softwares and tools?
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Do I even know
what I'm doing?
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Maybe they think, oh
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I'm just gonna sign up,
call it good
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It's not how it works
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The third common mistake
is not utilizing software tools and data
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in this technology-rich world
to get an unfair advantage
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When you have people
like me who know how to use
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technology, software, and tools
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Have their softwares
and tools himself
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And you who's trying to do
things the old-fashioned way
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trying to be very scarce-minded
and not invest, you're gonna lose out
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Amazon has so much data
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I can tell right away on Amazon,
on if a product sells or not
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I can see how many sales
are happening off of this
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I can see how many
reviews are going on
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I can see what customers
are leaving feedback on
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And very close to the penny,
I can figure out what my profits will be
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before I invest into
any types of products
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because I know how to read the
data that Amazon provides me
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So don't skimp out,
take advantage of the tools
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take advantage
of the software
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and just don't run it
all by yourself
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If you're anything
like I was 10 years ago
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information, knowledge,
and tools is everything
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You can spend hours and
hours a day on YouTube
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and still have no idea
where to start
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If you implement just the
advice given to you in this video
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you'll be way ahead
than most
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However, I wanna
give you something more
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Something that I wish
I had 10 years ago
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I've put together and worked hard
on a 4-day online training
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where I break down
in details on my process
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Pitfalls to avoid and how to
absolutely crush it in e-commerce
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Now, I wanna make it an
absolute no-brainer for you
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so I made it
completely free
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All you need to do right now
is click on this video
-
and get registered,
enter in your details
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to get in to the
4-day online training
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Listen, I'm gonna be
very blunt with you
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my training is awesome
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And of course
I'm gonna say that
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but I'll see so many people
talk about how, you know
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we only have a certain
amount of seats available
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it's only for today,
while supplies last
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We both know
that's just complete BS
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But the fact is that
most people watching this
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won't do anything
and won't take action
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Why is that?
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Humans, it is much easier
for us to stay as we are
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than to change,
and I get it
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Change is hard,
change can be scary
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And maybe there's
something about you
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that you have a fear
to make a change
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to invest into training, to take
action on my advice, implement
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'Cause maybe your business
may change so much
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that your life even changes
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So click the link
on this video right now
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get registered for the 4-day training,
and I'll see you on there
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But how long are you
gonna stay as you are?
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If you don't invest
into the training today
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that's exactly
what's gonna happen
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Now, if everything's great,
things are great, life is great, cool
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If not, click the link on this video,
get registered for the 4-day training
-
and I'll see you on there
-
What do you have to risk,
it's completely for free
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You can get some amazing
information from me
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who's growing successful
e-commerce businesses
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So click the link on this video
and get registered for the training