WEBVTT

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Now, your boss was right
when here she said

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fail to plan
or plan to fail

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But they weren't right
about your job

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In this video, I'm going to go
over the 3 common mistakes

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that you may be making
in your e-commerce business

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and what to do about it

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Hi, my name is
Beau Crabill

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and in the past decade, I've been
growing e-commerce businesses

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And surprisingly,
believe it or not

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I got started off
with selling socks

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And things were doing
very, very well at the start

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Then as things
started to slip away

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I spent years to trial and error
on making sure to figure it out

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And as I perfected my methods,
I saw so many self-proclaimed gurus

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giving misleading information
on YouTube and on the internet

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and I know I wanted to
help more people

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So let me take you
downstairs right now

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and explain to you about
these 3 common mistakes

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Mistake #1 is trying
to recreate the wheel

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That you think to succeed
in e-commerce on Amazon

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you gotta create up your
own brands and products

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You think you're gonna be
the next new Shark Tank

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the next new Apple

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I'm gonna
tell you right now

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that's not where the money
is made with e-commerce

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Over 51% of Amazon sellers
right now are trying to private label

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which means you're trying
to create up your own brands

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But let's look
at the numbers

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10% of the sellers who do over
a million dollars a year on Amazon

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which, I do well over a million
dollars a year on Amazon

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create up their own brand

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The rest are reselling
other people's brands

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Do what me and other sellers
are doing at the higher levels

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in selling big name
brand products

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I'm talking about Hasbro,
Mattel, Samsung, Sony

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Why is this so important?

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Well, let's think about
the company Walmart, right?

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What works offline
tends to work online

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Walmart, they do roughly
half a trillion dollars a year

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They do more than Amazon

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And have you ever seen Walmart
create up their own brand?

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They have a couple of their own,
but majority of their revenues

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99% of their revenues
and profits are made

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through selling other
big name brand products

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Best Buy does not own
one brand in their store

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GameStop, none

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Target, none

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So why do you think

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that you can go on Amazon, 
which is just another shopping mall

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and try to go recreate
your own brands

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So let's think about this,
even if you do

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become a great marketer
and a great advertiser

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get a great brand going on,
great brand equity

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The odds are that in
a couple of years from now

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that brand's
gonna be obsolete

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I know a lot of friends

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who were making a lot of money
a couple of years ago in e-commerce

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had some great sites
and launched on Amazon

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And now, you know,
they're working a job

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Because the odds of Hasbro,
Mattel, Samsung, Apple, Sony

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All these big brands

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they will be in business
in 10, 20 years from now

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But there, I can 100% guarantee,
there will be a big brand

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in business in 10,
15, 20 years from now

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as long as Americans and
consumers are still shopping

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So I'd rather create
relationships with distributors

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and wholesalers throughout
the United States

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And buy products low
from them at wholesale prices

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of big name brands
and selling them for more

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instead of trying to go recreate
the wheel and sell my own products

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Mistake #2 is going to be

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not having a plan,
failing to plan

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Most people that are running
an e-commerce business

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think that they see
videos like this

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They think it's all easy and
press a couple of buttons

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make a bunch of money

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And that's not
accurate at all

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If I ask a hundred people who are
running e-commerce businesses

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what makes you the
most amount of money

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they have no idea

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They don't know their ROI

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they don't know their
cost per acquisition

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they don't know
their advertising cost

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They don't know
what actions

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they need to double down on
to make them more money

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They don't know what the biggest
mistake is in their business

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They're working in their business,
they're running a hobby

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So if you can't
answer those questions

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you are running a hobby
and not a business

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So start to position yourself,
realizing where's your end goal

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and start to work
backwards from there

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Okay, you wanna do
$100,000 a year

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$10,000 a month,
whatever it is, work backwards

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Okay, how much inventory
do I need in my store?

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What's the margins
that I need?

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How much time does it take me
to go source those out?

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How much capital
does it take?

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Do I need other people
doing things for me?

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Do I need to invest into
softwares and tools?

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Do I even know
what I'm doing?

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Maybe they think, oh

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I'm just gonna sign up,
call it good

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It's not how it works

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The third common mistake
is not utilizing software tools and data

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in this technology-rich world
to get an unfair advantage

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When you have people
like me who know how to use

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technology, software, and tools

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Have their softwares
and tools himself

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And you who's trying to do
things the old-fashioned way

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trying to be very scarce-minded
and not invest, you're gonna lose out

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Amazon has so much data

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I can tell right away on Amazon,
on if a product sells or not

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I can see how many sales
are happening off of this

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I can see how many
reviews are going on

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I can see what customers
are leaving feedback on

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And very close to the penny,
I can figure out what my profits will be

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before I invest into
any types of products

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because I know how to read the
data that Amazon provides me

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So don't skimp out,
take advantage of the tools

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take advantage
of the software

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and just don't run it
all by yourself

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If you're anything
like I was 10 years ago

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information, knowledge,
and tools is everything

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You can spend hours and
hours a day on YouTube

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and still have no idea
where to start

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If you implement just the
advice given to you in this video

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you'll be way ahead
than most

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However, I wanna
give you something more

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Something that I wish
I had 10 years ago

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I've put together and worked hard
on a 4-day online training

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where I break down
in details on my process

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Pitfalls to avoid and how to
absolutely crush it in e-commerce

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Now, I wanna make it an
absolute no-brainer for you

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so I made it
completely free

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All you need to do right now
is click on this video

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and get registered,
enter in your details

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to get in to the
4-day online training

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Listen, I'm gonna be
very blunt with you

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my training is awesome

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And of course
I'm gonna say that

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but I'll see so many people
talk about how, you know

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we only have a certain
amount of seats available

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it's only for today,
while supplies last

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We both know
that's just complete BS

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But the fact is that
most people watching this

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won't do anything
and won't take action

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Why is that?

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Humans, it is much easier
for us to stay as we are

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than to change,
and I get it

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Change is hard,
change can be scary

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And maybe there's
something about you

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that you have a fear
to make a change

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to invest into training, to take
action on my advice, implement

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'Cause maybe your business
may change so much

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that your life even changes

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So click the link
on this video right now

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get registered for the 4-day training,
and I'll see you on there

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But how long are you
gonna stay as you are?

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If you don't invest
into the training today

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that's exactly
what's gonna happen

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Now, if everything's great,
things are great, life is great, cool

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If not, click the link on this video,
get registered for the 4-day training

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and I'll see you on there

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What do you have to risk,
it's completely for free

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You can get some amazing
information from me

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who's growing successful
e-commerce businesses

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So click the link on this video
and get registered for the training