The antidote to apathy
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0:01 - 0:04How often do we hear
that people just don't care? -
0:05 - 0:07How many times have you been told
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0:07 - 0:10that real, substantial change
isn't possible -
0:10 - 0:12because most people are too selfish,
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0:12 - 0:14too stupid or too lazy
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0:14 - 0:17to try to make a difference
in their community? -
0:17 - 0:20I propose to you today
that apathy as we think we know it -
0:20 - 0:21doesn't actually exist;
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0:21 - 0:24but rather, that people do care,
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0:24 - 0:27but that we live in a world
that actively discourages engagement -
0:27 - 0:31by constantly putting obstacles
and barriers in our way. -
0:31 - 0:33I'll give you some
examples of what I mean. -
0:33 - 0:34Let's start with city hall.
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0:35 - 0:37You ever see one of these before?
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0:37 - 0:39This is a newspaper ad.
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0:39 - 0:42It's a notice of a zoning application
change for a new office building -
0:42 - 0:44so the neighborhood
knows what's happening. -
0:44 - 0:46As you can see, it's impossible to read.
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0:46 - 0:47You need to get halfway down
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0:47 - 0:50to even find out which address
they're talking about, -
0:50 - 0:52and then further down,
in tiny 10-point font, -
0:52 - 0:54to find out how to actually get involved.
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0:54 - 0:57Imagine if the private sector
advertised in the same way -- -
0:57 - 0:59if Nike wanted to sell a pair of shoes --
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0:59 - 1:01(Laughter)
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1:01 - 1:03And put an ad in the paper like that.
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1:03 - 1:07(Applause)
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1:07 - 1:09Now, that would never happen.
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1:09 - 1:11You'll never see an ad like that,
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1:11 - 1:13because Nike actually wants
you to buy their shoes, -
1:13 - 1:16whereas the city of Toronto
clearly doesn't want you involved -
1:16 - 1:18with the planning process,
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1:18 - 1:20otherwise their ads would look
something like this, -
1:20 - 1:22with all the information laid out clearly.
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1:22 - 1:25As long as the city's putting out
notices like this -
1:25 - 1:26to try to get people engaged,
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1:26 - 1:28then of course people
aren't going to be engaged. -
1:28 - 1:31But that's not apathy;
that's intentional exclusion. -
1:32 - 1:34Public space.
-
1:34 - 1:36(Applause)
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1:37 - 1:39The manner in which we mistreat
our public spaces -
1:39 - 1:43is a huge obstacle towards any type
of progressive political change, -
1:43 - 1:46because we've essentially put a price tag
on freedom of expression. -
1:46 - 1:49Whoever has the most money
gets the loudest voice, -
1:49 - 1:51dominating the visual
and mental environment. -
1:51 - 1:54The problem with this model
is there are some amazing messages -
1:54 - 1:57that need to be said,
that aren't profitable to say. -
1:57 - 2:00So you're never going
to see them on a billboard. -
2:01 - 2:02The media plays an important role
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2:02 - 2:06in developing our relationship
with political change, -
2:06 - 2:10mainly by ignoring politics and focusing
on celebrities and scandals, -
2:10 - 2:13but even when they do talk
about important political issues, -
2:13 - 2:16they do it in a way that I feel
discourages engagement. -
2:16 - 2:17I'll give you an example.
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2:17 - 2:20The "Now" magazine from last week:
progressive, downtown weekly in Toronto. -
2:20 - 2:22This is the cover story.
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2:22 - 2:24It's an article
about a theater performance, -
2:24 - 2:27and it starts with basic
information about where it is, -
2:27 - 2:30in case you actually want to go and see
it after you've read the article -- -
2:30 - 2:32where, the time, the website.
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2:32 - 2:35Same with this -- it's a movie review.
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2:35 - 2:36An art review.
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2:36 - 2:39A book review -- where the reading
is in case you want to go. -
2:39 - 2:42A restaurant -- you might not
want to just read about it, -
2:42 - 2:44maybe you want to go there.
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2:44 - 2:47So they tell you where it is, the prices,
the address, the phone number, etc. -
2:47 - 2:49Then you get to their political articles.
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2:49 - 2:53Here's a great article about an important
election race that's happening. -
2:53 - 2:55It talks about the candidates,
written very well, -
2:55 - 2:58but no information, no follow-up,
no websites for the campaigns, -
2:59 - 3:02no information about when the debates
are, where the campaign offices are. -
3:02 - 3:03Here's another good article,
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3:04 - 3:07about a new campaign
opposing privatization of transit, -
3:07 - 3:09without any contact information
for the campaign. -
3:09 - 3:11The message seems to be
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3:11 - 3:14that the readers are most likely
to want to eat, maybe read a book, -
3:14 - 3:17maybe see a movie, but not be engaged
in their community. -
3:17 - 3:20You might think this is a small thing,
but I think it's important, -
3:20 - 3:22because it sets a tone
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3:22 - 3:27and it reinforces the dangerous idea
that politics is a spectator sport. -
3:28 - 3:30Heroes: How do we view leadership?
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3:30 - 3:33Look at these 10 movies.
What do they have in common? -
3:33 - 3:34Anyone?
-
3:36 - 3:38They all have heroes who were chosen.
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3:38 - 3:41Someone came up to them and said,
"You're the chosen one. -
3:41 - 3:43There's a prophecy.
You have to save the world." -
3:43 - 3:46And then they go off and save the world
because they've been told to, -
3:46 - 3:48with a few people tagging along.
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3:48 - 3:49This helps me understand
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3:49 - 3:52why a lot of people have trouble
seeing themselves as leaders -- -
3:52 - 3:56because it sends all the wrong messages
about what leadership is about. -
3:56 - 3:58A heroic effort is a collective effort,
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3:58 - 4:00number one.
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4:00 - 4:03Number two, it's imperfect;
it's not very glamorous, -
4:03 - 4:06and doesn't suddenly start
and suddenly end. -
4:06 - 4:08It's an ongoing process your whole life.
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4:08 - 4:09But most importantly, it's voluntary.
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4:09 - 4:11It's voluntary.
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4:11 - 4:13As long as we're teaching our kids
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4:13 - 4:17that heroism starts when someone
scratches a mark on your forehead, -
4:17 - 4:19or someone tells you
you're part of a prophecy, -
4:19 - 4:22they're missing the most important
characteristic of leadership, -
4:22 - 4:24which is that it comes from within.
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4:24 - 4:28It's about following
your own dreams, uninvited, -
4:28 - 4:31and then working with others
to make those dreams come true. -
4:31 - 4:33Political parties: oh, boy.
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4:33 - 4:37Political parties could and should be
one of the basic entry points -
4:38 - 4:39for people to get engaged in politics.
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4:39 - 4:42Instead, they've become, sadly,
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4:42 - 4:45uninspiring and uncreative organizations
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4:45 - 4:49that rely so heavily on market research
and polling and focus groups -
4:49 - 4:51that they end up all saying
the same thing, -
4:51 - 4:54pretty much regurgitating back
to us what we already want to hear -
4:54 - 4:57at the expense of putting forward
bold and creative ideas. -
4:57 - 4:59And people can smell that,
and it feeds cynicism. -
4:59 - 5:05(Applause)
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5:06 - 5:07Charitable status.
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5:07 - 5:11Groups who have charitable status
in Canada aren't allowed to do advocacy. -
5:11 - 5:14This is a huge problem
and a huge obstacle to change, -
5:14 - 5:17because it means that some
of the most passionate and informed voices -
5:17 - 5:20are completely silenced,
especially during election time. -
5:20 - 5:23Which leads us to the last one,
which is: our elections. -
5:24 - 5:25As you may have noticed,
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5:25 - 5:27our elections in Canada
are a complete joke. -
5:27 - 5:29We use out-of-date systems
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5:29 - 5:31that are unfair and create random results.
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5:31 - 5:33Canada's currently led by a party
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5:33 - 5:35that most Canadians didn't actually want.
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5:35 - 5:39How can we honestly and genuinely
encourage more people to vote -
5:39 - 5:41when votes don't count in Canada?
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5:41 - 5:44You add all this up together,
and of course people are apathetic. -
5:44 - 5:46It's like trying to run into a brick wall.
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5:46 - 5:50Now, I'm not trying to be negative
by throwing all these obstacles out -
5:50 - 5:51and explaining what's in our way.
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5:51 - 5:53Quite the opposite --
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5:53 - 5:57I actually think people are amazing
and smart and that they do care, -
5:57 - 6:00but that, as I said,
we live in this environment -
6:00 - 6:03where all these obstacles
are being put in our way. -
6:03 - 6:07As long as we believe
that people, our own neighbors, -
6:07 - 6:10are selfish, stupid or lazy,
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6:10 - 6:12then there's no hope.
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6:13 - 6:15But we can change
all those things I mentioned. -
6:15 - 6:17We can open up city hall.
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6:17 - 6:18We can reform our electoral systems.
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6:18 - 6:20We can democratize our public spaces.
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6:20 - 6:22My main message is:
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6:22 - 6:24if we can redefine apathy,
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6:24 - 6:26not as some kind of internal syndrome,
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6:26 - 6:31but as a complex web of cultural barriers
that reinforces disengagement, -
6:31 - 6:37and if we can clearly define,
clearly identify what those obstacles are, -
6:37 - 6:41and then if we can work together
collectively to dismantle those obstacles, -
6:41 - 6:42then anything is possible.
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6:42 - 6:43Thank you.
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6:43 - 6:45(Applause)
- Title:
- The antidote to apathy
- Speaker:
- Dave Meslin
- Description:
-
Local politics -- schools, zoning, council elections -- hit us where we live. So why don't more of us actually get involved? Is it apathy? Dave Meslin says no. He identifies 7 barriers that keep us from taking part in our communities, even when we truly care.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDTalks
- Duration:
- 06:45
Krystian Aparta commented on English subtitles for The antidote to apathy | ||
Krystian Aparta edited English subtitles for The antidote to apathy | ||
Krystian Aparta edited English subtitles for The antidote to apathy | ||
TED edited English subtitles for The antidote to apathy | ||
TED added a translation |
Krystian Aparta
The English transcript was updated on 12/12/2016.