Back to the Start

A stop-motion animated film about farming commissioned by Chipotle Mexican Grill.

It shows the life of a farmer as he slowly turns his family farm into an industrial animal factory, before seeing the errors of his ways and opting for a more sustainable future.

Willie Nelson was commissioned to record a cover version of Coldplay's song, 'The Scientist', for the film's soundtrack. The song is released on iTunes, with proceeds going to a non-profit organisation Chipotle Cultivate Foundation, 'committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.'

For lots more info and a link to download the song here:
http://www.chipotle.com/backtothestart

Watch the making of here:
https://vimeo.com/28349065

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Film credits:

Client: Chipotle
Agency: CAA and Chipotle
Title: Back To The Start
Length: 2:20

Production Company: Nexus
Nexus Director: Johnny Kelly
Nexus Exec Producer: Cedric Gairard , Chris O’Reilly Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten

Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem

Music Supervision: David Leinhart at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic

www.nexusproductions.com
www.mickeyandjohnny.com
www.caa.com
www.willienelson.com
www.chipotle.com
www.cultivatefoundation.org
www.matthewcooperfilm.com
www.garycureton.com
www.animatedjoe.com
www.claphamroadstudios.co.uk
www.wearetheartdept.com
www.artem.com
www.fonic.co.uk

[Wind blowing, birds chirping]

♪Guitar♪

[pig honking and steps]

[construction noises]

[tractor engine]

♪I was just guessing♪

♪At numbers and figures♪

♪Pulling the puzzles apart♪

♪Questions of science♪

♪Science and progress♪

♪Don't speak as loud as my heart♪

♪Nobody said it was easy♪

♪It's such a shame for us to part♪

♪Nobody said it was easy♪

♪No one ever said it would be so hard♪

♪I'm going back to the start♪

♪Instrumental music♪

[Van engine]

[Instrumental music]

(A Better World - chipotle.com)

[Crickets chirping]