[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.18,0:00:02.55,Default,,0000,0000,0000,,There are no bad buttons,\Nthere are only bad people.
Dialogue: 0,0:00:02.58,0:00:03.58,Default,,0000,0000,0000,,How does that sound? OK?
Dialogue: 0,0:00:03.60,0:00:04.80,Default,,0000,0000,0000,,[Small thing.]
Dialogue: 0,0:00:04.82,0:00:06.06,Default,,0000,0000,0000,,[Big idea.]
Dialogue: 0,0:00:07.36,0:00:09.71,Default,,0000,0000,0000,,[Isaac Mizrahi on\Nthe Button]
Dialogue: 0,0:00:11.31,0:00:13.38,Default,,0000,0000,0000,,No one knows who invented the button.
Dialogue: 0,0:00:13.41,0:00:16.84,Default,,0000,0000,0000,,It might have shown up\Nas early as 2,000 BCE.
Dialogue: 0,0:00:16.86,0:00:19.15,Default,,0000,0000,0000,,It was decorative when it first started,
Dialogue: 0,0:00:19.17,0:00:21.40,Default,,0000,0000,0000,,just something pretty\Nsewn onto your clothes.
Dialogue: 0,0:00:21.42,0:00:23.66,Default,,0000,0000,0000,,Then about 3,000 years later,
Dialogue: 0,0:00:23.68,0:00:26.41,Default,,0000,0000,0000,,someone finally invented the buttonhole,
Dialogue: 0,0:00:26.44,0:00:28.26,Default,,0000,0000,0000,,and buttons were suddenly useful.
Dialogue: 0,0:00:28.29,0:00:32.04,Default,,0000,0000,0000,,The button and the buttonhole\Nis such a great invention.
Dialogue: 0,0:00:32.06,0:00:34.23,Default,,0000,0000,0000,,Not only does it slip\Nthrough the buttonhole,
Dialogue: 0,0:00:34.25,0:00:36.10,Default,,0000,0000,0000,,but then it kind of falls into place,
Dialogue: 0,0:00:36.12,0:00:39.19,Default,,0000,0000,0000,,and so you're completely secure,\Nlike it's never going to open.
Dialogue: 0,0:00:39.21,0:00:43.04,Default,,0000,0000,0000,,The design of a button hasn't changed much\Nsince the Middle Ages.
Dialogue: 0,0:00:43.06,0:00:46.35,Default,,0000,0000,0000,,It's one of the most enduring\Ndesigns in history.
Dialogue: 0,0:00:46.37,0:00:49.59,Default,,0000,0000,0000,,For me, the best buttons\Nare usually round.
Dialogue: 0,0:00:49.62,0:00:51.100,Default,,0000,0000,0000,,There's either a dome button\Nwith a little shank,
Dialogue: 0,0:00:52.02,0:00:56.55,Default,,0000,0000,0000,,or there's just this sort of round thing\Nwith either a rim or not a rim,
Dialogue: 0,0:00:56.58,0:00:58.44,Default,,0000,0000,0000,,either two holes or four holes.
Dialogue: 0,0:00:58.46,0:01:01.17,Default,,0000,0000,0000,,Almost more important than the button\Nis the buttonhole.
Dialogue: 0,0:01:01.20,0:01:03.36,Default,,0000,0000,0000,,And the way you figure that out is:
Dialogue: 0,0:01:03.38,0:01:06.07,Default,,0000,0000,0000,,the diameter of the button\Nplus the width of the button,
Dialogue: 0,0:01:06.10,0:01:07.43,Default,,0000,0000,0000,,plus a little bit of ease.
Dialogue: 0,0:01:07.45,0:01:10.50,Default,,0000,0000,0000,,Before buttons, clothes were bigger --
Dialogue: 0,0:01:10.52,0:01:12.40,Default,,0000,0000,0000,,they were more kind of amorphous,
Dialogue: 0,0:01:12.42,0:01:14.20,Default,,0000,0000,0000,,and people, like, wriggled into them
Dialogue: 0,0:01:14.22,0:01:16.51,Default,,0000,0000,0000,,or just kind of wrapped\Nthemselves in things.
Dialogue: 0,0:01:16.54,0:01:20.27,Default,,0000,0000,0000,,But then fashion moved closer to the body
Dialogue: 0,0:01:20.29,0:01:22.52,Default,,0000,0000,0000,,as we discovered uses for the button.
Dialogue: 0,0:01:22.54,0:01:28.99,Default,,0000,0000,0000,,At one time, it was the one way\Nto make clothes fit against the body.
Dialogue: 0,0:01:29.01,0:01:32.69,Default,,0000,0000,0000,,I think the reason buttons have endured\Nfor so long, historically,
Dialogue: 0,0:01:32.71,0:01:35.70,Default,,0000,0000,0000,,is because they actually work\Nto keep our clothes shut.
Dialogue: 0,0:01:35.72,0:01:36.88,Default,,0000,0000,0000,,Zippers break;
Dialogue: 0,0:01:36.90,0:01:39.79,Default,,0000,0000,0000,,Velcro makes a lot of noise,\Nand it wears out after a while.
Dialogue: 0,0:01:39.81,0:01:42.66,Default,,0000,0000,0000,,If a button falls off,\Nyou just literally sew that thing on.
Dialogue: 0,0:01:42.68,0:01:45.17,Default,,0000,0000,0000,,A button is kind of there\Nfor the long run.
Dialogue: 0,0:01:45.20,0:01:48.53,Default,,0000,0000,0000,,It's not just the most\Nelemental design ever,
Dialogue: 0,0:01:48.55,0:01:52.63,Default,,0000,0000,0000,,it's also such a crazy fashion statement.
Dialogue: 0,0:01:52.65,0:01:56.02,Default,,0000,0000,0000,,When I was a kid, my mom knit me\Nthis beautiful sweater.
Dialogue: 0,0:01:56.04,0:01:57.19,Default,,0000,0000,0000,,I didn't like it.
Dialogue: 0,0:01:57.22,0:01:58.76,Default,,0000,0000,0000,,And then I found these buttons,
Dialogue: 0,0:01:58.78,0:02:01.58,Default,,0000,0000,0000,,and the minute the buttons were\Non the sweater, I loved it.
Dialogue: 0,0:02:01.60,0:02:04.54,Default,,0000,0000,0000,,If you don't have good taste\Nand you can't pick out a button,
Dialogue: 0,0:02:04.56,0:02:06.48,Default,,0000,0000,0000,,then let someone else do it, you know?
Dialogue: 0,0:02:06.50,0:02:07.65,Default,,0000,0000,0000,,I mean that.