[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:13.01,0:00:16.42,Default,,0000,0000,0000,,Good afternoon. Welcome back.
Dialogue: 0,0:00:16.42,0:00:18.69,Default,,0000,0000,0000,,What an awesome day.
Dialogue: 0,0:00:18.69,0:00:21.01,Default,,0000,0000,0000,,What an awesome community.
Dialogue: 0,0:00:22.49,0:00:26.32,Default,,0000,0000,0000,,Seven years ago,\Nlife was a bit intense for me.
Dialogue: 0,0:00:26.72,0:00:29.85,Default,,0000,0000,0000,,I had just become a full-time single dad -
Dialogue: 0,0:00:29.85,0:00:31.32,Default,,0000,0000,0000,,no small thing -
Dialogue: 0,0:00:31.32,0:00:33.06,Default,,0000,0000,0000,,and I was also deeply immersed
Dialogue: 0,0:00:33.06,0:00:37.51,Default,,0000,0000,0000,,in the beginning of what we now call\Nthe conscious capitalism movement.
Dialogue: 0,0:00:38.72,0:00:42.34,Default,,0000,0000,0000,,My eight-year-old daughter Meryl Faye\Nand I were living with friends,
Dialogue: 0,0:00:42.34,0:00:45.20,Default,,0000,0000,0000,,and I was doing my best to juggle it all.
Dialogue: 0,0:00:45.81,0:00:49.69,Default,,0000,0000,0000,,One day, I was getting ready\Nto run out, run some errands,
Dialogue: 0,0:00:49.69,0:00:52.54,Default,,0000,0000,0000,,and I barked, "Meryl Faye, let's go,"
Dialogue: 0,0:00:52.54,0:00:54.36,Default,,0000,0000,0000,,and I started moving,
Dialogue: 0,0:00:55.13,0:00:57.76,Default,,0000,0000,0000,,and I realized that she wasn't.
Dialogue: 0,0:00:58.41,0:01:01.39,Default,,0000,0000,0000,,"Meryl Faye, come on, let's go right now."
Dialogue: 0,0:01:02.54,0:01:06.16,Default,,0000,0000,0000,,And she just stood there, like a statue.
Dialogue: 0,0:01:08.20,0:01:13.35,Default,,0000,0000,0000,,"What are you doing?\NCome on, we've got to go now."
Dialogue: 0,0:01:15.25,0:01:21.41,Default,,0000,0000,0000,,"Dad, if you want me to move,\Nyou have to connect with me first."
Dialogue: 0,0:01:21.41,0:01:22.69,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:22.69,0:01:23.94,Default,,0000,0000,0000,,Swear to God.
Dialogue: 0,0:01:26.48,0:01:28.69,Default,,0000,0000,0000,,Yeah, you can imagine how I felt, right?
Dialogue: 0,0:01:28.69,0:01:32.08,Default,,0000,0000,0000,,So I got down on one knee\Nso I could be eye-to-eye with her:
Dialogue: 0,0:01:32.08,0:01:34.56,Default,,0000,0000,0000,,"Oh my gosh, you are so right.
Dialogue: 0,0:01:34.56,0:01:36.14,Default,,0000,0000,0000,,I am so sorry.
Dialogue: 0,0:01:36.14,0:01:38.53,Default,,0000,0000,0000,,You know, I'm a bit stressed out\Nand overwhelmed.
Dialogue: 0,0:01:38.53,0:01:40.34,Default,,0000,0000,0000,,I've got so much to do.
Dialogue: 0,0:01:40.34,0:01:42.05,Default,,0000,0000,0000,,I really need your support ... "
Dialogue: 0,0:01:42.05,0:01:44.57,Default,,0000,0000,0000,,"Okay, let's go." And away we went.
Dialogue: 0,0:01:44.57,0:01:46.31,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:46.56,0:01:49.30,Default,,0000,0000,0000,,So as much as Meryl Faye was saying,
Dialogue: 0,0:01:49.30,0:01:51.43,Default,,0000,0000,0000,,"Connect with me, Dad,"
Dialogue: 0,0:01:51.43,0:01:53.01,Default,,0000,0000,0000,,she was also saying,
Dialogue: 0,0:01:53.01,0:01:56.26,Default,,0000,0000,0000,,"Wake up, Dad. Pay attention."
Dialogue: 0,0:01:56.60,0:02:01.46,Default,,0000,0000,0000,,And when I shifted, you know, my attention\Nfrom all that was going up here
Dialogue: 0,0:02:01.46,0:02:03.20,Default,,0000,0000,0000,,and moved it to her,
Dialogue: 0,0:02:03.20,0:02:04.72,Default,,0000,0000,0000,,we connected.
Dialogue: 0,0:02:05.04,0:02:08.48,Default,,0000,0000,0000,,And from that connection, we could move.
Dialogue: 0,0:02:09.17,0:02:13.68,Default,,0000,0000,0000,,It was an instant lesson\Nin the power of connection,
Dialogue: 0,0:02:13.68,0:02:17.43,Default,,0000,0000,0000,,the power of attention\Nto foster connection.
Dialogue: 0,0:02:18.16,0:02:21.51,Default,,0000,0000,0000,,This simple and not always easy, mind you,
Dialogue: 0,0:02:21.51,0:02:27.22,Default,,0000,0000,0000,,this simple act of paying attention\Nis the key to connection:
Dialogue: 0,0:02:27.22,0:02:29.46,Default,,0000,0000,0000,,connection with ourselves,
Dialogue: 0,0:02:29.46,0:02:31.42,Default,,0000,0000,0000,,connection to others
Dialogue: 0,0:02:31.42,0:02:36.90,Default,,0000,0000,0000,,and connections to the possibility\Nof transforming our relationship
Dialogue: 0,0:02:36.90,0:02:38.32,Default,,0000,0000,0000,,with the world.
Dialogue: 0,0:02:39.72,0:02:43.47,Default,,0000,0000,0000,,Holocaust survivor Viktor Frankl said,
Dialogue: 0,0:02:43.86,0:02:48.89,Default,,0000,0000,0000,,"Between stimulus and response,\Nthere is a space.
Dialogue: 0,0:02:49.68,0:02:56.59,Default,,0000,0000,0000,,In this space lies our freedom and power\Nto choose our response,
Dialogue: 0,0:02:57.66,0:03:02.22,Default,,0000,0000,0000,,and in our response\Nlies our growth and freedom."
Dialogue: 0,0:03:04.39,0:03:08.16,Default,,0000,0000,0000,,Attention is an incredibly powerful force.
Dialogue: 0,0:03:08.30,0:03:13.90,Default,,0000,0000,0000,,It allows us to recognize what's going on\Nand what we do with it.
Dialogue: 0,0:03:15.15,0:03:20.07,Default,,0000,0000,0000,,And attention can liberate us\Nfrom great burdens.
Dialogue: 0,0:03:20.33,0:03:21.84,Default,,0000,0000,0000,,An example:
Dialogue: 0,0:03:22.14,0:03:26.76,Default,,0000,0000,0000,,nicotine is as addictive\Nas cocaine and heroin,
Dialogue: 0,0:03:27.22,0:03:29.07,Default,,0000,0000,0000,,and as a consequence,
Dialogue: 0,0:03:29.07,0:03:33.89,Default,,0000,0000,0000,,lung cancer kills more people every year
Dialogue: 0,0:03:33.89,0:03:38.42,Default,,0000,0000,0000,,than the next three most common\Nforms of cancer combined.
Dialogue: 0,0:03:39.41,0:03:40.82,Default,,0000,0000,0000,,Astounding.
Dialogue: 0,0:03:41.04,0:03:45.36,Default,,0000,0000,0000,,I recently attended a presentation\Nby Dr. Judson Brewer,
Dialogue: 0,0:03:45.36,0:03:49.26,Default,,0000,0000,0000,,who has developed\Na mindfulness-based program at Yale
Dialogue: 0,0:03:49.26,0:03:51.47,Default,,0000,0000,0000,,to help people quit smoking.
Dialogue: 0,0:03:52.22,0:03:55.70,Default,,0000,0000,0000,,Dr. Brewer's program begins\Nby asking smokers
Dialogue: 0,0:03:55.70,0:04:00.64,Default,,0000,0000,0000,,to pay exquisite attention\Nto the entire experience of smoking -
Dialogue: 0,0:04:00.64,0:04:03.19,Default,,0000,0000,0000,,notice all of the sensations -
Dialogue: 0,0:04:03.19,0:04:06.89,Default,,0000,0000,0000,,and when they do this,\Nwhen they pay really close attention,
Dialogue: 0,0:04:06.89,0:04:10.50,Default,,0000,0000,0000,,they get past the initial rush and calm
Dialogue: 0,0:04:10.50,0:04:13.71,Default,,0000,0000,0000,,and they notice the chemical taste\Nof the cigarette,
Dialogue: 0,0:04:13.71,0:04:16.67,Default,,0000,0000,0000,,the burning sensation in their lungs
Dialogue: 0,0:04:16.67,0:04:19.42,Default,,0000,0000,0000,,and the foul aftertaste.
Dialogue: 0,0:04:19.55,0:04:22.14,Default,,0000,0000,0000,,As ongoing practice,
Dialogue: 0,0:04:22.14,0:04:26.21,Default,,0000,0000,0000,,Dr. Brewer's program\Nemploys a four-step process
Dialogue: 0,0:04:26.21,0:04:30.29,Default,,0000,0000,0000,,with the acronym of RAIN, R - A - I - N.
Dialogue: 0,0:04:30.29,0:04:33.44,Default,,0000,0000,0000,,R - recognize the craving:
Dialogue: 0,0:04:33.44,0:04:36.48,Default,,0000,0000,0000,,"I'm craving, craving a cigarette."
Dialogue: 0,0:04:36.48,0:04:39.94,Default,,0000,0000,0000,,Second, A - accept it, let it be okay:
Dialogue: 0,0:04:39.94,0:04:41.77,Default,,0000,0000,0000,,"It's just craving."
Dialogue: 0,0:04:42.26,0:04:44.50,Default,,0000,0000,0000,,Third, I - investigate,
Dialogue: 0,0:04:44.50,0:04:49.42,Default,,0000,0000,0000,,investigate the sensations in your body\Nrelated to that craving,
Dialogue: 0,0:04:49.91,0:04:56.10,Default,,0000,0000,0000,,and N, note, moment to moment,\Nhow those sensations change and move.
Dialogue: 0,0:04:56.10,0:04:59.100,Default,,0000,0000,0000,,And this simple process\Nof paying attention
Dialogue: 0,0:04:59.100,0:05:03.12,Default,,0000,0000,0000,,has proven to be twice as effective
Dialogue: 0,0:05:03.12,0:05:07.68,Default,,0000,0000,0000,,as the American Lung Association's\Nequivalent program.
Dialogue: 0,0:05:08.42,0:05:11.49,Default,,0000,0000,0000,,Between stimulus and response,
Dialogue: 0,0:05:11.71,0:05:18.02,Default,,0000,0000,0000,,the power of attention can overcome\Nthe greatest of addictions.
Dialogue: 0,0:05:18.100,0:05:22.07,Default,,0000,0000,0000,,Something has our attention\Nin every moment, right?
Dialogue: 0,0:05:22.07,0:05:23.55,Default,,0000,0000,0000,,Take this moment for instance.
Dialogue: 0,0:05:23.55,0:05:25.15,Default,,0000,0000,0000,,What has your attention?
Dialogue: 0,0:05:25.15,0:05:27.72,Default,,0000,0000,0000,,Hopefully, it's this presentation\Nand what I'm saying,
Dialogue: 0,0:05:27.72,0:05:30.60,Default,,0000,0000,0000,,but it could be your lunch\Nor the person sitting next to you.
Dialogue: 0,0:05:30.60,0:05:33.30,Default,,0000,0000,0000,,Just note what has your attention.
Dialogue: 0,0:05:33.62,0:05:38.32,Default,,0000,0000,0000,,I start every meeting that I facilitate\Nwith a check-in round
Dialogue: 0,0:05:38.32,0:05:42.97,Default,,0000,0000,0000,,in which everyone in the meeting,\Nin turn, addresses the question,
Dialogue: 0,0:05:42.97,0:05:44.86,Default,,0000,0000,0000,,What has your attention in this moment?
Dialogue: 0,0:05:44.86,0:05:47.35,Default,,0000,0000,0000,,What are you bringing with you?
Dialogue: 0,0:05:47.35,0:05:50.79,Default,,0000,0000,0000,,And this simple process\Nof paying attention
Dialogue: 0,0:05:50.79,0:05:53.32,Default,,0000,0000,0000,,clears the static in the room
Dialogue: 0,0:05:53.32,0:05:58.49,Default,,0000,0000,0000,,and allows everyone to really arrive\Nand be present and connect.
Dialogue: 0,0:05:59.20,0:06:01.77,Default,,0000,0000,0000,,So I'll use this as a segue\Ninto the question
Dialogue: 0,0:06:01.77,0:06:08.40,Default,,0000,0000,0000,,of how paying attention\Nfosters connection between people, right?
Dialogue: 0,0:06:08.40,0:06:11.91,Default,,0000,0000,0000,,I was lucky that Meryl Faye\Ngave me that wake-up call,
Dialogue: 0,0:06:11.91,0:06:15.50,Default,,0000,0000,0000,,which I might add,\Nat 15, she continues to do -
Dialogue: 0,0:06:15.50,0:06:18.87,Default,,0000,0000,0000,,whether I deserve it\Nor need it or not, right?
Dialogue: 0,0:06:18.87,0:06:20.81,Default,,0000,0000,0000,,But we're not always so lucky.
Dialogue: 0,0:06:20.81,0:06:25.51,Default,,0000,0000,0000,,Many of us make demands on other people\Nand expect them to respond immediately,
Dialogue: 0,0:06:25.51,0:06:28.73,Default,,0000,0000,0000,,without any consideration\Nfor what they might be doing.
Dialogue: 0,0:06:28.73,0:06:29.100,Default,,0000,0000,0000,,Anyone ever do that?
Dialogue: 0,0:06:29.100,0:06:33.30,Default,,0000,0000,0000,,"I don't do that anymore" - couple hands.
Dialogue: 0,0:06:33.72,0:06:35.72,Default,,0000,0000,0000,,And we do this all the time.
Dialogue: 0,0:06:35.72,0:06:40.85,Default,,0000,0000,0000,,We make demands;\Nwe expect them to respond.
Dialogue: 0,0:06:41.56,0:06:45.65,Default,,0000,0000,0000,,And in the workplace,\Nat home and everywhere,
Dialogue: 0,0:06:45.65,0:06:47.80,Default,,0000,0000,0000,,it leads to disengagement
Dialogue: 0,0:06:47.80,0:06:53.75,Default,,0000,0000,0000,,and missed opportunities\Nfor connection and collaboration.
Dialogue: 0,0:07:03.96,0:07:09.24,Default,,0000,0000,0000,,So how does paying attention\Nfoster connection between people?
Dialogue: 0,0:07:09.24,0:07:11.06,Default,,0000,0000,0000,,Well, let's do a little exercise.
Dialogue: 0,0:07:11.06,0:07:12.40,Default,,0000,0000,0000,,Imagine, for a moment,
Dialogue: 0,0:07:12.40,0:07:16.80,Default,,0000,0000,0000,,that you're in a conversation\Nwith someone who really loves you.
Dialogue: 0,0:07:16.80,0:07:18.83,Default,,0000,0000,0000,,Just do that. Imagine. Feel them.
Dialogue: 0,0:07:18.83,0:07:21.56,Default,,0000,0000,0000,,Could be your parent\Nor your best friend or your spouse -
Dialogue: 0,0:07:21.56,0:07:23.35,Default,,0000,0000,0000,,somebody who really loves you.
Dialogue: 0,0:07:23.65,0:07:25.60,Default,,0000,0000,0000,,And you're sharing something with them
Dialogue: 0,0:07:25.60,0:07:29.07,Default,,0000,0000,0000,,that you're passionate about\Nor really concerned about,
Dialogue: 0,0:07:29.07,0:07:32.06,Default,,0000,0000,0000,,and they are paying\Ntotal attention to you.
Dialogue: 0,0:07:32.06,0:07:35.76,Default,,0000,0000,0000,,You can feel the love and care\Ncoming off of them.
Dialogue: 0,0:07:35.76,0:07:36.77,Default,,0000,0000,0000,,How does that feel?
Dialogue: 0,0:07:36.77,0:07:38.80,Default,,0000,0000,0000,,It feels good, doesn't it?
Dialogue: 0,0:07:38.80,0:07:40.43,Default,,0000,0000,0000,,And why does it feel good?
Dialogue: 0,0:07:40.43,0:07:42.96,Default,,0000,0000,0000,,Because they're paying attention to you.
Dialogue: 0,0:07:42.96,0:07:44.99,Default,,0000,0000,0000,,You feel connected.
Dialogue: 0,0:07:44.99,0:07:48.10,Default,,0000,0000,0000,,Now, let's change the slate\Nand imagine another scenario.
Dialogue: 0,0:07:48.10,0:07:49.50,Default,,0000,0000,0000,,You're at a cocktail party
Dialogue: 0,0:07:49.50,0:07:53.24,Default,,0000,0000,0000,,in a casual conversation\Nwith someone you just met,
Dialogue: 0,0:07:53.24,0:07:55.100,Default,,0000,0000,0000,,and they are looking around the room
Dialogue: 0,0:07:55.100,0:07:58.21,Default,,0000,0000,0000,,to see if there's anyone\Nthey notice - right? -
Dialogue: 0,0:07:58.21,0:08:00.21,Default,,0000,0000,0000,,checking their cellphone,
Dialogue: 0,0:08:00.21,0:08:02.99,Default,,0000,0000,0000,,not really paying attention to you.
Dialogue: 0,0:08:02.99,0:08:04.49,Default,,0000,0000,0000,,How does that feel?
Dialogue: 0,0:08:05.07,0:08:07.45,Default,,0000,0000,0000,,Not very connected is it?
Dialogue: 0,0:08:08.53,0:08:13.94,Default,,0000,0000,0000,,When we give our full attention\Nand when we receive someone's attention,
Dialogue: 0,0:08:13.94,0:08:16.17,Default,,0000,0000,0000,,we feel connected,
Dialogue: 0,0:08:16.17,0:08:18.80,Default,,0000,0000,0000,,and the opposite is equally true.
Dialogue: 0,0:08:19.16,0:08:25.85,Default,,0000,0000,0000,,Paying attention deepens our experience\Nof connection with others.
Dialogue: 0,0:08:27.37,0:08:30.88,Default,,0000,0000,0000,,We humans are a clever species.
Dialogue: 0,0:08:30.88,0:08:35.69,Default,,0000,0000,0000,,We have essentially created our own world\Nwithin the natural world.
Dialogue: 0,0:08:35.91,0:08:42.01,Default,,0000,0000,0000,,Yet everything we do ripples out\Nand affects the broader world.
Dialogue: 0,0:08:45.40,0:08:47.22,Default,,0000,0000,0000,,As John Muir said,
Dialogue: 0,0:08:47.63,0:08:54.09,Default,,0000,0000,0000,,"When we tug at a single thing in nature,\Nwe find it connected to everything else."
Dialogue: 0,0:08:54.66,0:08:58.26,Default,,0000,0000,0000,,As part of our quest to elevate,
Dialogue: 0,0:08:58.26,0:09:01.95,Default,,0000,0000,0000,,continually elevate and enhance\Nthe quality of our lives,
Dialogue: 0,0:09:01.95,0:09:07.34,Default,,0000,0000,0000,,we humans create\N10,000 new molecules a year.
Dialogue: 0,0:09:07.54,0:09:13.74,Default,,0000,0000,0000,,That's 10,000 molecules that show up\Nin thousands of products.
Dialogue: 0,0:09:14.05,0:09:17.10,Default,,0000,0000,0000,,Yet we rarely test these new molecules
Dialogue: 0,0:09:17.57,0:09:19.54,Default,,0000,0000,0000,,for their toxicity.
Dialogue: 0,0:09:19.88,0:09:22.24,Default,,0000,0000,0000,,We release them into the world
Dialogue: 0,0:09:22.24,0:09:28.05,Default,,0000,0000,0000,,without knowing if or how\Nthey cause harm to us
Dialogue: 0,0:09:28.98,0:09:31.01,Default,,0000,0000,0000,,or other forms of life.
Dialogue: 0,0:09:31.21,0:09:33.11,Default,,0000,0000,0000,,And they often do.
Dialogue: 0,0:09:34.43,0:09:37.14,Default,,0000,0000,0000,,Remember Erin Brockovich, anyone?
Dialogue: 0,0:09:37.56,0:09:40.14,Default,,0000,0000,0000,,Julia Roberts - right? -\Nplayed her in the movie.
Dialogue: 0,0:09:41.00,0:09:47.32,Default,,0000,0000,0000,,Well, she uncovered and publicized\Na highly toxic chemical compound
Dialogue: 0,0:09:47.63,0:09:49.94,Default,,0000,0000,0000,,called hexavalent chromium,
Dialogue: 0,0:09:50.21,0:09:54.86,Default,,0000,0000,0000,,but it continued to be used\Neven after she publicized it.
Dialogue: 0,0:09:55.43,0:09:59.74,Default,,0000,0000,0000,,Around 20 years ago,\Nan entrepreneur named Bob Galanis
Dialogue: 0,0:09:59.74,0:10:02.75,Default,,0000,0000,0000,,set out to replace hex chrome
Dialogue: 0,0:10:02.75,0:10:05.66,Default,,0000,0000,0000,,in the priming of aircraft\Nbefore they were painted -
Dialogue: 0,0:10:05.66,0:10:08.74,Default,,0000,0000,0000,,so they would put on a primer\Nthat had hex chrome,
Dialogue: 0,0:10:08.74,0:10:10.60,Default,,0000,0000,0000,,and then they would paint the aircraft.
Dialogue: 0,0:10:10.60,0:10:11.65,Default,,0000,0000,0000,,Big application.
Dialogue: 0,0:10:11.65,0:10:14.89,Default,,0000,0000,0000,,I mean, aircrafts are big,\Nand there are lots of them, right?
Dialogue: 0,0:10:14.89,0:10:18.69,Default,,0000,0000,0000,,So Bob was making great progress\Nwhen he unexpectedly died.
Dialogue: 0,0:10:19.24,0:10:20.47,Default,,0000,0000,0000,,His daughter Laura,
Dialogue: 0,0:10:20.47,0:10:23.54,Default,,0000,0000,0000,,who at the time was\Nan elementary school teacher,
Dialogue: 0,0:10:23.54,0:10:25.19,Default,,0000,0000,0000,,mother of two small children,
Dialogue: 0,0:10:25.19,0:10:29.60,Default,,0000,0000,0000,,with no business experience,\Nno chemistry experience,
Dialogue: 0,0:10:29.60,0:10:35.64,Default,,0000,0000,0000,,decided to take up her father's torch\Nand pursue this mission.
Dialogue: 0,0:10:35.80,0:10:37.92,Default,,0000,0000,0000,,Laura took on the daunting task
Dialogue: 0,0:10:37.92,0:10:40.34,Default,,0000,0000,0000,,of gaining acceptance\Nfor their new product
Dialogue: 0,0:10:40.34,0:10:42.89,Default,,0000,0000,0000,,from the aerospace industry.
Dialogue: 0,0:10:43.78,0:10:48.22,Default,,0000,0000,0000,,After about a decade of ongoing battles
Dialogue: 0,0:10:48.22,0:10:52.01,Default,,0000,0000,0000,,against deep-seated beliefs,\Nlong-standing relationships,
Dialogue: 0,0:10:52.01,0:10:54.66,Default,,0000,0000,0000,,archaic technical specifications,
Dialogue: 0,0:10:54.66,0:10:58.81,Default,,0000,0000,0000,,Laura and her company,\NPantheon Enterprises, prevailed,
Dialogue: 0,0:10:58.81,0:11:04.35,Default,,0000,0000,0000,,and their product PreKote is now used\Nby almost every US commercial airliner,
Dialogue: 0,0:11:04.35,0:11:07.16,Default,,0000,0000,0000,,and it's used on US military aircraft.
Dialogue: 0,0:11:07.56,0:11:09.62,Default,,0000,0000,0000,,And as a consequence,
Dialogue: 0,0:11:09.62,0:11:13.07,Default,,0000,0000,0000,,millions of pounds\Nof the highly toxic hex chrome
Dialogue: 0,0:11:13.07,0:11:17.15,Default,,0000,0000,0000,,are no longer released\Ninto our air, our soil and water,
Dialogue: 0,0:11:17.15,0:11:20.55,Default,,0000,0000,0000,,and workers aren't exposed\Nto its highly carcinogenic effects,
Dialogue: 0,0:11:20.55,0:11:23.64,Default,,0000,0000,0000,,and they don't take the residue home\Non their boots and clothes
Dialogue: 0,0:11:23.64,0:11:25.62,Default,,0000,0000,0000,,and contaminate their families.
Dialogue: 0,0:11:25.62,0:11:27.97,Default,,0000,0000,0000,,No small thing, right?
Dialogue: 0,0:11:28.28,0:11:31.32,Default,,0000,0000,0000,,Two keys to Laura's success.
Dialogue: 0,0:11:31.62,0:11:36.57,Default,,0000,0000,0000,,One - she recognized\Nthat if the users took into account
Dialogue: 0,0:11:36.57,0:11:38.68,Default,,0000,0000,0000,,increased water costs,
Dialogue: 0,0:11:38.68,0:11:41.97,Default,,0000,0000,0000,,environmental permit fees,\Nhazardous material handling fees
Dialogue: 0,0:11:41.97,0:11:45.50,Default,,0000,0000,0000,,and other indirect but very real costs,
Dialogue: 0,0:11:45.50,0:11:50.43,Default,,0000,0000,0000,,that not only was PreKote more effective\Nthan the hex-chromed-based product,
Dialogue: 0,0:11:50.43,0:11:51.88,Default,,0000,0000,0000,,which it is proven to be,
Dialogue: 0,0:11:52.14,0:11:53.78,Default,,0000,0000,0000,,and nontoxic,
Dialogue: 0,0:11:53.78,0:11:56.58,Default,,0000,0000,0000,,but it also costs less to use.
Dialogue: 0,0:11:57.66,0:11:59.78,Default,,0000,0000,0000,,The second one,\Nand perhaps more important,
Dialogue: 0,0:11:59.78,0:12:05.16,Default,,0000,0000,0000,,is that Laura recognized\Nthat the true costs of hex chrome
Dialogue: 0,0:12:05.16,0:12:10.09,Default,,0000,0000,0000,,included the effects on the health\Nand well-being of people and planet.
Dialogue: 0,0:12:11.27,0:12:13.24,Default,,0000,0000,0000,,The point of this story?
Dialogue: 0,0:12:13.92,0:12:19.70,Default,,0000,0000,0000,,We can recognize that everything\Nis connected to everything else.
Dialogue: 0,0:12:22.04,0:12:25.58,Default,,0000,0000,0000,,We can recognize\Nthe full effects of our actions,
Dialogue: 0,0:12:25.93,0:12:30.80,Default,,0000,0000,0000,,and we can discover effective ways\Nfor doing things differently.
Dialogue: 0,0:12:31.69,0:12:33.88,Default,,0000,0000,0000,,And doing things differently\Nthrough business
Dialogue: 0,0:12:33.88,0:12:36.90,Default,,0000,0000,0000,,is not just about the products we create.
Dialogue: 0,0:12:36.99,0:12:41.15,Default,,0000,0000,0000,,It's also about the way\Nwe work together, right?
Dialogue: 0,0:12:41.15,0:12:42.16,Default,,0000,0000,0000,,What is business?
Dialogue: 0,0:12:42.16,0:12:44.40,Default,,0000,0000,0000,,At lunch, we had an awesome conversation.
Dialogue: 0,0:12:44.40,0:12:47.40,Default,,0000,0000,0000,,I love Grand Rapids. You guys are great!
Dialogue: 0,0:12:47.40,0:12:48.41,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:12:48.41,0:12:49.81,Default,,0000,0000,0000,,Yeah. Really. Let's hear it.
Dialogue: 0,0:12:49.81,0:12:52.61,Default,,0000,0000,0000,,Really alive and thoughtful.
Dialogue: 0,0:12:52.97,0:12:56.47,Default,,0000,0000,0000,,So what is business?
Dialogue: 0,0:12:56.47,0:12:57.85,Default,,0000,0000,0000,,Business is people, right?
Dialogue: 0,0:12:57.85,0:13:00.98,Default,,0000,0000,0000,,People coming together\Nto do something together,
Dialogue: 0,0:13:00.98,0:13:05.10,Default,,0000,0000,0000,,to create value for themselves,\Nfor others and for each other.
Dialogue: 0,0:13:08.32,0:13:10.36,Default,,0000,0000,0000,,It's not a coincidence
Dialogue: 0,0:13:10.36,0:13:13.81,Default,,0000,0000,0000,,that Southwest Airlines\Nand JetBlue Airways
Dialogue: 0,0:13:13.81,0:13:15.83,Default,,0000,0000,0000,,are consistently the most successful
Dialogue: 0,0:13:15.83,0:13:19.50,Default,,0000,0000,0000,,and have the highest\Ncustomer satisfaction.
Dialogue: 0,0:13:19.50,0:13:21.82,Default,,0000,0000,0000,,And it's not a coincidence that Costco
Dialogue: 0,0:13:21.82,0:13:25.17,Default,,0000,0000,0000,,outperforms Sam's Clubs\Nand other competitors.
Dialogue: 0,0:13:25.17,0:13:26.46,Default,,0000,0000,0000,,And it's not a coincidence
Dialogue: 0,0:13:26.46,0:13:29.64,Default,,0000,0000,0000,,that The Container Store\Nand Whole Foods Market
Dialogue: 0,0:13:29.64,0:13:35.62,Default,,0000,0000,0000,,enjoy incredible employee loyalty\Nand customer engagement and loyalty.
Dialogue: 0,0:13:36.38,0:13:38.68,Default,,0000,0000,0000,,Through conscious capitalism,
Dialogue: 0,0:13:38.82,0:13:39.82,Default,,0000,0000,0000,,these companies,
Dialogue: 0,0:13:39.82,0:13:44.04,Default,,0000,0000,0000,,and countless other of all sizes\Nin every industry throughout the globe
Dialogue: 0,0:13:44.04,0:13:47.24,Default,,0000,0000,0000,,are transforming the way\Nwe think about business.
Dialogue: 0,0:13:48.74,0:13:54.11,Default,,0000,0000,0000,,They begin by treating people\Nwith trust and care and respect.
Dialogue: 0,0:13:54.87,0:13:59.43,Default,,0000,0000,0000,,And many of them even proclaim\Ntheir intent to treat people with love.
Dialogue: 0,0:13:59.74,0:14:02.89,Default,,0000,0000,0000,,If you go to Carrollton, Texas,\Nwhere The Container Store is based,
Dialogue: 0,0:14:02.89,0:14:05.24,Default,,0000,0000,0000,,the roof of their building is painted,
Dialogue: 0,0:14:05.24,0:14:07.48,Default,,0000,0000,0000,,"We love our employees."
Dialogue: 0,0:14:07.48,0:14:10.63,Default,,0000,0000,0000,,And you go downstairs,\Ninside, in the offices,
Dialogue: 0,0:14:10.63,0:14:13.31,Default,,0000,0000,0000,,and there's this long wall \Nfilled with photographs -
Dialogue: 0,0:14:13.31,0:14:18.41,Default,,0000,0000,0000,,5, 10, 15, 20, 25 years\Nthat people have been with the company.
Dialogue: 0,0:14:18.55,0:14:22.10,Default,,0000,0000,0000,,They love their employees,\Nand their employees love them.
Dialogue: 0,0:14:22.70,0:14:27.73,Default,,0000,0000,0000,,These businesses focus on creating value\Nfor all of their stakeholders -
Dialogue: 0,0:14:27.73,0:14:30.84,Default,,0000,0000,0000,,their customers, their employees,\Ntheir vendors, their investors,
Dialogue: 0,0:14:30.84,0:14:32.89,Default,,0000,0000,0000,,the communities they do business in -
Dialogue: 0,0:14:32.89,0:14:37.67,Default,,0000,0000,0000,,while respecting and even restoring\Nnatural ecosystems.
Dialogue: 0,0:14:38.53,0:14:42.49,Default,,0000,0000,0000,,By recognizing and embodying\Nthe inner connectedness
Dialogue: 0,0:14:42.49,0:14:44.50,Default,,0000,0000,0000,,that John Muir spoke of
Dialogue: 0,0:14:45.32,0:14:48.22,Default,,0000,0000,0000,,and by expanding the focus\Nof their attention
Dialogue: 0,0:14:48.22,0:14:52.98,Default,,0000,0000,0000,,from shareholders and profit\Nto include people and planet,
Dialogue: 0,0:14:52.98,0:14:57.02,Default,,0000,0000,0000,,they're creating incredibly successful\Nand resilient businesses
Dialogue: 0,0:14:57.02,0:14:58.57,Default,,0000,0000,0000,,while elevating humanity
Dialogue: 0,0:14:58.57,0:15:03.58,Default,,0000,0000,0000,,and generating effective responses\Nto the challenges we face.
Dialogue: 0,0:15:04.77,0:15:10.51,Default,,0000,0000,0000,,Imagine - imagine if each one of us\Ntuned into what's going on inside
Dialogue: 0,0:15:10.51,0:15:14.82,Default,,0000,0000,0000,,and recognized how it ripples out\Nand affects others, right?
Dialogue: 0,0:15:14.82,0:15:16.82,Default,,0000,0000,0000,,Our actions affect others.
Dialogue: 0,0:15:17.04,0:15:19.92,Default,,0000,0000,0000,,And if by extension,\Nevery business, every organization,
Dialogue: 0,0:15:19.92,0:15:23.96,Default,,0000,0000,0000,,and, if you can believe it,\Neven every government agency
Dialogue: 0,0:15:24.25,0:15:27.16,Default,,0000,0000,0000,,was to recognize the broad\Neffects of their actions
Dialogue: 0,0:15:27.16,0:15:29.06,Default,,0000,0000,0000,,and to focus their attention
Dialogue: 0,0:15:29.06,0:15:32.20,Default,,0000,0000,0000,,on nourishing the health\Nof their whole ecosystem.
Dialogue: 0,0:15:32.76,0:15:37.46,Default,,0000,0000,0000,,And imagine if we were\Nto really pay attention to each other
Dialogue: 0,0:15:37.46,0:15:42.62,Default,,0000,0000,0000,,and cultivate a culture\Nof deep connection.
Dialogue: 0,0:15:43.65,0:15:49.33,Default,,0000,0000,0000,,Paying attention is the simple\Nyet profoundly powerful key to connection,
Dialogue: 0,0:15:49.33,0:15:52.92,Default,,0000,0000,0000,,as it was when I got\Nthe wake-up call from Meryl Faye,
Dialogue: 0,0:15:53.03,0:15:55.84,Default,,0000,0000,0000,,as it is when we listen deeply\Nwith each other,
Dialogue: 0,0:15:55.93,0:16:00.04,Default,,0000,0000,0000,,and as it is when we recognize\Nthe effects of our collective actions
Dialogue: 0,0:16:00.04,0:16:01.25,Default,,0000,0000,0000,,and transform the way
Dialogue: 0,0:16:01.25,0:16:06.57,Default,,0000,0000,0000,,we create and use the products\Nthat fulfill our needs and desires.
Dialogue: 0,0:16:08.38,0:16:13.84,Default,,0000,0000,0000,,Everything is connected\Nto everything else, yet we forget.
Dialogue: 0,0:16:14.84,0:16:20.83,Default,,0000,0000,0000,,Between stimulus and response,\Nthere is a space.
Dialogue: 0,0:16:21.39,0:16:24.27,Default,,0000,0000,0000,,Let's pay attention to that space.
Dialogue: 0,0:16:25.19,0:16:28.80,Default,,0000,0000,0000,,In it lies infinite\Nopportunities to connect
Dialogue: 0,0:16:29.29,0:16:32.40,Default,,0000,0000,0000,,to ourselves, to others
Dialogue: 0,0:16:32.40,0:16:36.67,Default,,0000,0000,0000,,and to the possibility of transforming\Nour relationship to the world.
Dialogue: 0,0:16:36.96,0:16:39.90,Default,,0000,0000,0000,,Our lives and the lives of our children,
Dialogue: 0,0:16:39.90,0:16:41.97,Default,,0000,0000,0000,,their children, their children's children
Dialogue: 0,0:16:41.97,0:16:43.68,Default,,0000,0000,0000,,may depend on it.
Dialogue: 0,0:16:44.66,0:16:49.83,Default,,0000,0000,0000,,When we connect,\Nwe always make a difference.
Dialogue: 0,0:16:50.53,0:16:54.86,Default,,0000,0000,0000,,And paying attention\Nis the key to connection.
Dialogue: 0,0:16:55.47,0:16:56.62,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:16:56.62,0:16:58.15,Default,,0000,0000,0000,,(Applause)