1 00:00:10,101 --> 00:00:16,140 (Breathes in, breathes out) 2 00:00:17,435 --> 00:00:21,480 So I didn't always make my living from music. 3 00:00:21,480 --> 00:00:23,649 For about the five years after graduating 4 00:00:23,649 --> 00:00:27,016 from an upstanding liberal arts university, 5 00:00:27,016 --> 00:00:31,103 this was my day job. 6 00:00:31,103 --> 00:00:35,671 I was a self-employed living statue called the 8-Foot Bride, 7 00:00:35,671 --> 00:00:39,239 and I love telling people l did this for a job, 8 00:00:39,239 --> 00:00:41,266 because everybody always wants to know, 9 00:00:41,266 --> 00:00:44,400 who are these freaks in real life? 10 00:00:44,400 --> 00:00:46,210 Hello. 11 00:00:46,210 --> 00:00:49,071 I painted myself white one day, stood on a box, 12 00:00:49,071 --> 00:00:51,479 put a hat or a can at my feet, 13 00:00:51,479 --> 00:00:53,675 and when someone came by and dropped in money, 14 00:00:53,675 --> 00:01:01,736 I handed them a flower and some intense eye contact. 15 00:01:01,736 --> 00:01:03,207 And if they didn't take the flower, 16 00:01:03,207 --> 00:01:07,673 I threw in a gesture of sadness and longing 17 00:01:07,673 --> 00:01:11,738 as they walked away. 18 00:01:11,738 --> 00:01:15,060 (Laughter) 19 00:01:15,060 --> 00:01:19,384 So I had the most profound encounters with people, 20 00:01:19,384 --> 00:01:21,249 especially lonely people who looked 21 00:01:21,249 --> 00:01:24,345 like they hadn't talked to anyone in weeks, 22 00:01:24,345 --> 00:01:28,118 and we would get this beautiful moment 23 00:01:28,118 --> 00:01:32,629 of prolonged eye contact being allowed in a city street, 24 00:01:32,629 --> 00:01:36,004 and we would sort of fall in love a little bit. 25 00:01:36,004 --> 00:01:41,766 And my eyes would say, "Thank you. I see you." 26 00:01:41,766 --> 00:01:44,294 And their eyes would say, 27 00:01:44,294 --> 00:01:50,481 "Nobody ever sees me. Thank you." 28 00:01:50,481 --> 00:01:52,357 And I would get harassed sometimes. 29 00:01:52,357 --> 00:01:54,321 People would yell at me from their passing cars. 30 00:01:54,321 --> 00:01:56,602 "Get a job!" 31 00:01:56,602 --> 00:02:00,041 And I'd be, like, "This is my job." 32 00:02:00,041 --> 00:02:03,774 But it hurt, because it made me fear 33 00:02:03,774 --> 00:02:07,431 that I was somehow doing something un-joblike 34 00:02:07,431 --> 00:02:10,887 and unfair, shameful. 35 00:02:10,887 --> 00:02:16,019 I had no idea how perfect a real education I was getting 36 00:02:16,019 --> 00:02:18,755 for the music business on this box. 37 00:02:18,755 --> 00:02:20,254 And for the economists out there, 38 00:02:20,254 --> 00:02:23,859 you may be interested to know I actually made a pretty predictable income, 39 00:02:23,859 --> 00:02:25,562 which was shocking to me 40 00:02:25,562 --> 00:02:28,171 given I had no regular customers, 41 00:02:28,171 --> 00:02:31,459 but pretty much 60 bucks on a Tuesday, 90 bucks on a Friday. 42 00:02:31,459 --> 00:02:32,996 It was consistent. 43 00:02:32,996 --> 00:02:35,490 And meanwhile, I was touring locally 44 00:02:35,490 --> 00:02:37,592 and playing in nightclubs with my band, the Dresden Dolls. 45 00:02:37,592 --> 00:02:40,068 This was me on piano, a genius drummer. 46 00:02:40,068 --> 00:02:42,101 I wrote the songs, and eventually 47 00:02:42,101 --> 00:02:46,091 we started making enough money that I could quit being a statue, 48 00:02:46,091 --> 00:02:48,443 and as we started touring, 49 00:02:48,443 --> 00:02:50,560 I really didn't want to lose this sense 50 00:02:50,560 --> 00:02:53,822 of direct connection with people, because I loved it. 51 00:02:53,822 --> 00:02:57,007 So after all of our shows, we would sign autographs 52 00:02:57,007 --> 00:03:00,248 and hug fans and hang out and talk to people, 53 00:03:00,248 --> 00:03:05,310 and we made an art out of asking people to help us 54 00:03:05,310 --> 00:03:07,966 and join us, and I would track down local musicians 55 00:03:07,966 --> 00:03:12,292 and artists and they would set up outside of our shows, 56 00:03:12,292 --> 00:03:13,951 and they would pass the hat, 57 00:03:13,951 --> 00:03:15,501 and then they would come in and join us onstage, 58 00:03:15,501 --> 00:03:20,331 so we had this rotating smorgasbord of weird, random circus guests. 59 00:03:20,331 --> 00:03:23,220 And then Twitter came along, 60 00:03:23,220 --> 00:03:25,568 and made things even more magic, because I could ask 61 00:03:25,568 --> 00:03:28,035 instantly for anything anywhere. 62 00:03:28,035 --> 00:03:30,100 So I would need a piano to practice on, 63 00:03:30,100 --> 00:03:33,308 and an hour later I would be at a fan's house. This is in London. 64 00:03:33,308 --> 00:03:35,804 People would bring home-cooked food to us 65 00:03:35,804 --> 00:03:39,628 all over the world backstage and feed us and eat with us. This is in Seattle. 66 00:03:39,628 --> 00:03:43,334 Fans who worked in museums and stores 67 00:03:43,334 --> 00:03:46,614 and any kind of public space would wave their hands 68 00:03:46,614 --> 00:03:50,181 if I would decide to do a last-minute, spontaneous, free gig. 69 00:03:50,181 --> 00:03:53,301 This is a library in Auckland. 70 00:03:53,301 --> 00:03:58,161 On Saturday I tweeted for this crate and hat, 71 00:03:58,161 --> 00:03:59,999 because I did not want to schlep them from the East Coast, 72 00:03:59,999 --> 00:04:01,753 and they showed up care of this dude, Chris 73 00:04:01,753 --> 00:04:05,366 from Newport Beach, who says hello. 74 00:04:05,366 --> 00:04:09,089 I once tweeted, where in Melbourne can I buy a neti pot? 75 00:04:09,089 --> 00:04:11,880 And a nurse from a hospital drove one 76 00:04:11,880 --> 00:04:13,848 right at that moment to the cafe I was in, 77 00:04:13,848 --> 00:04:15,249 and I bought her a smoothie 78 00:04:15,249 --> 00:04:18,183 and we sat there talking about nursing and death. 79 00:04:18,183 --> 00:04:20,976 And I love this kind of random closeness, 80 00:04:20,976 --> 00:04:24,890 which is lucky, because I do a lot of couchsurfing. 81 00:04:24,890 --> 00:04:28,880 In mansions where everyone in my crew gets their own room 82 00:04:28,880 --> 00:04:31,658 but there's no wireless, and in punk squats, 83 00:04:31,658 --> 00:04:34,837 everyone on the floor in one room with no toilets 84 00:04:34,837 --> 00:04:38,654 but with wireless, clearly making it the better option. 85 00:04:38,654 --> 00:04:40,579 (Laughter) 86 00:04:40,579 --> 00:04:42,982 My crew once pulled our van 87 00:04:42,982 --> 00:04:46,933 up to a really poor Miami neighborhood 88 00:04:46,933 --> 00:04:49,358 and we found out that our couchsurfing host for the night 89 00:04:49,358 --> 00:04:52,382 was an 18-year-old girl, still living at home, 90 00:04:52,382 --> 00:04:57,006 and her family were all undocumented immigrants from Honduras. 91 00:04:57,006 --> 00:04:59,503 And that night, her whole family 92 00:04:59,503 --> 00:05:02,782 took the couches and she slept together with her mom 93 00:05:02,782 --> 00:05:05,542 so that we could take their beds. 94 00:05:05,542 --> 00:05:08,046 And I lay there thinking, 95 00:05:08,046 --> 00:05:11,087 these people have so little. 96 00:05:11,087 --> 00:05:13,806 Is this fair? 97 00:05:13,806 --> 00:05:16,362 And in the morning, her mom taught us how 98 00:05:16,362 --> 00:05:18,914 to try to make tortillas and wanted to give me a Bible, 99 00:05:18,914 --> 00:05:24,827 and she took me aside and she said to me in her broken English, 100 00:05:24,827 --> 00:05:29,802 "Your music has helped my daughter so much. 101 00:05:29,802 --> 00:05:33,846 Thank you for staying here. We're all so grateful." 102 00:05:33,846 --> 00:05:37,702 And I thought, this is fair. 103 00:05:37,702 --> 00:05:41,383 This is this. 104 00:05:41,383 --> 00:05:43,997 A couple months later, I was in Manhattan, 105 00:05:43,997 --> 00:05:46,537 and I tweeted for a crash pad, and at midnight, 106 00:05:46,537 --> 00:05:48,441 I'm ringing a doorbell on the Lower East Side, 107 00:05:48,441 --> 00:05:50,907 and it occurs to me I've never actually done this alone. 108 00:05:50,907 --> 00:05:52,453 I've always been with my band or my crew. 109 00:05:52,453 --> 00:05:56,945 Is this what stupid people do? (Laughter) 110 00:05:56,945 --> 00:05:59,432 Is this how stupid people die? 111 00:05:59,432 --> 00:06:01,498 And before I can change my mind, the door busts open. 112 00:06:01,498 --> 00:06:05,016 She's an artist. He's a financial blogger for Reuters, 113 00:06:05,016 --> 00:06:07,330 and they're pouring me a glass of red wine 114 00:06:07,330 --> 00:06:08,501 and offering me a bath, 115 00:06:08,501 --> 00:06:13,456 and I have had thousands of nights like that and like that. 116 00:06:13,456 --> 00:06:17,481 So I couchsurf a lot. I also crowdsurf a lot. 117 00:06:17,481 --> 00:06:20,809 I maintain couchsurfing and crowdsurfing 118 00:06:20,809 --> 00:06:23,097 are basically the same thing. 119 00:06:23,097 --> 00:06:25,601 You're falling into the audience 120 00:06:25,601 --> 00:06:27,097 and you're trusting each other. 121 00:06:27,097 --> 00:06:29,717 I once asked an opening band of mine 122 00:06:29,717 --> 00:06:32,240 if they wanted to go out into the crowd and pass the hat 123 00:06:32,240 --> 00:06:34,368 to get themselves some extra money, something that I did a lot. 124 00:06:34,368 --> 00:06:36,513 And as usual, the band was psyched, 125 00:06:36,513 --> 00:06:38,625 but there was this one guy in the band 126 00:06:38,625 --> 00:06:42,740 who told me he just couldn't bring himself to go out there. 127 00:06:42,740 --> 00:06:46,728 It felt too much like begging to stand there with the hat. 128 00:06:46,728 --> 00:06:55,410 And I recognized his fear of "Is this fair?" and "Get a job." 129 00:06:55,410 --> 00:06:58,856 And meanwhile, my band is becoming bigger and bigger. 130 00:06:58,856 --> 00:07:01,130 We signed with a major label. 131 00:07:01,130 --> 00:07:03,891 And our music is a cross between punk and cabaret. 132 00:07:03,891 --> 00:07:06,096 It's not for everybody. 133 00:07:06,096 --> 00:07:09,464 Well, maybe it's for you. 134 00:07:09,464 --> 00:07:13,408 We sign, and there's all this hype leading up to our next record. 135 00:07:13,408 --> 00:07:18,740 And it comes out and it sells about 25,000 copies in the first few weeks, 136 00:07:18,740 --> 00:07:22,116 and the label considers this a failure. 137 00:07:22,116 --> 00:07:24,667 And I was like, "25,000, isn't that a lot?" 138 00:07:24,667 --> 00:07:27,300 They were like, "No, the sales are going down. It's a failure." 139 00:07:27,300 --> 00:07:29,578 And they walk off. 140 00:07:29,578 --> 00:07:32,609 Right at this same time, I'm signing and hugging after a gig, 141 00:07:32,609 --> 00:07:34,753 and a guy comes up to me 142 00:07:34,753 --> 00:07:37,025 and hands me a $10 bill, 143 00:07:37,025 --> 00:07:38,379 and he says, 144 00:07:38,379 --> 00:07:42,137 "I'm sorry, I burned your CD from a friend." 145 00:07:42,137 --> 00:07:45,386 (Laughter) 146 00:07:45,386 --> 00:07:48,851 "But I read your blog, I know you hate your label. 147 00:07:48,851 --> 00:07:51,385 I just want you to have this money." 148 00:07:51,385 --> 00:07:55,225 And this starts happening all the time. 149 00:07:55,225 --> 00:07:58,690 I become the hat after my own gigs, 150 00:07:58,690 --> 00:08:01,976 but I have to physically stand there and take the help from people, 151 00:08:01,976 --> 00:08:04,185 and unlike the guy in the opening band, 152 00:08:04,185 --> 00:08:08,215 I've actually had a lot of practice standing there. 153 00:08:08,215 --> 00:08:10,331 Thank you. 154 00:08:10,331 --> 00:08:12,482 And this is the moment I decide 155 00:08:12,482 --> 00:08:15,274 I'm just going to give away my music for free 156 00:08:15,274 --> 00:08:17,106 online whenever possible, 157 00:08:17,106 --> 00:08:20,342 so it's like Metallica over here, Napster, bad; 158 00:08:20,342 --> 00:08:23,130 Amanda Palmer over here, and I'm going to encourage 159 00:08:23,130 --> 00:08:27,479 torrenting, downloading, sharing, but I'm going to ask for help, 160 00:08:27,479 --> 00:08:30,999 because I saw it work on the street. 161 00:08:30,999 --> 00:08:33,927 So I fought my way off my label and for my next project 162 00:08:33,927 --> 00:08:36,631 with my new band, the Grand Theft Orchestra, 163 00:08:36,631 --> 00:08:39,359 I turned to crowdfunding, 164 00:08:39,359 --> 00:08:43,527 and I fell into those thousands of connections that I'd made, 165 00:08:43,527 --> 00:08:46,295 and I asked my crowd to catch me. 166 00:08:46,295 --> 00:08:49,343 And the goal was 100,000 dollars. 167 00:08:49,343 --> 00:08:52,848 My fans backed me at nearly 1.2 million, 168 00:08:52,848 --> 00:08:56,103 which was the biggest music crowdfunding project to date. 169 00:08:56,103 --> 00:09:00,191 (Applause) 170 00:09:00,191 --> 00:09:04,208 And you can see how many people it is. 171 00:09:04,208 --> 00:09:08,239 It's about 25,000 people. 172 00:09:08,239 --> 00:09:10,567 And the media asked, "Amanda, 173 00:09:10,567 --> 00:09:12,941 the music business is tanking and you encourage piracy. 174 00:09:12,941 --> 00:09:14,986 How did you make all these people pay for music?" 175 00:09:14,986 --> 00:09:20,258 And the real answer is, I didn't make them. I asked them. 176 00:09:20,258 --> 00:09:23,387 And through the very act of asking people, 177 00:09:23,387 --> 00:09:25,836 I'd connected with them, 178 00:09:25,836 --> 00:09:30,771 and when you connect with them, people want to help you. 179 00:09:30,771 --> 00:09:34,545 It's kind of counterintuitive for a lot of artists. 180 00:09:34,545 --> 00:09:36,200 They don't want to ask for things. 181 00:09:36,200 --> 00:09:42,116 But it's not easy. It's not easy to ask. 182 00:09:42,116 --> 00:09:44,331 And a lot of artists have a problem with this. 183 00:09:44,331 --> 00:09:46,572 Asking makes you vulnerable. 184 00:09:46,572 --> 00:09:50,935 And I got a lot of criticism online 185 00:09:50,935 --> 00:09:52,782 after my Kickstarter went big 186 00:09:52,782 --> 00:09:55,564 for continuing my crazy crowdsourcing practices, 187 00:09:55,564 --> 00:09:57,983 specifically for asking musicians 188 00:09:57,983 --> 00:10:00,829 who are fans if they wanted to join us on stage 189 00:10:00,829 --> 00:10:04,331 for a few songs in exchange for love and tickets 190 00:10:04,331 --> 00:10:07,428 and beer, and this was a doctored image 191 00:10:07,428 --> 00:10:10,756 that went up of me on a website. 192 00:10:10,756 --> 00:10:13,997 And this hurt in a really familiar way. 193 00:10:13,997 --> 00:10:16,971 And people saying, "You're not allowed anymore 194 00:10:16,971 --> 00:10:18,735 to ask for that kind of help," 195 00:10:18,735 --> 00:10:23,303 really reminded me of the people in their cars yelling, "Get a job." 196 00:10:23,303 --> 00:10:27,687 Because they weren't with us on the sidewalk, 197 00:10:27,687 --> 00:10:31,233 and they couldn't see the exchange 198 00:10:31,233 --> 00:10:33,270 that was happening between me and my crowd, 199 00:10:33,270 --> 00:10:38,760 an exchange that was very fair to us but alien to them. 200 00:10:38,760 --> 00:10:40,684 So this is slightly not safe for work. 201 00:10:40,684 --> 00:10:43,356 This is my Kickstarter backer party in Berlin. 202 00:10:43,356 --> 00:10:46,837 At the end of the night, I stripped and let everyone draw on me. 203 00:10:46,837 --> 00:10:49,656 Now let me tell you, if you want to experience 204 00:10:49,656 --> 00:10:52,735 the visceral feeling of trusting strangers, 205 00:10:52,735 --> 00:10:54,837 I recommend this, 206 00:10:54,837 --> 00:10:58,953 especially if those strangers are drunk German people. 207 00:10:58,953 --> 00:11:03,595 This was a ninja master-level fan connection, 208 00:11:03,595 --> 00:11:06,503 because what I was really saying here was, 209 00:11:06,503 --> 00:11:09,103 I trust you this much. 210 00:11:09,103 --> 00:11:13,223 Should I? Show me. 211 00:11:13,223 --> 00:11:15,069 For most of human history, 212 00:11:15,069 --> 00:11:20,411 musicians, artists, they've been part of the community, 213 00:11:20,411 --> 00:11:24,834 connectors and openers, not untouchable stars. 214 00:11:24,834 --> 00:11:29,176 Celebrity is about a lot of people loving you from a distance, 215 00:11:29,176 --> 00:11:31,199 but the Internet and the content 216 00:11:31,199 --> 00:11:33,807 that we're freely able to share on it 217 00:11:33,807 --> 00:11:36,744 are taking us back. 218 00:11:36,744 --> 00:11:40,452 It's about a few people loving you up close 219 00:11:40,452 --> 00:11:44,939 and about those people being enough. 220 00:11:44,939 --> 00:11:47,154 So a lot of people are confused by the idea 221 00:11:47,154 --> 00:11:48,308 of no hard sticker price. 222 00:11:48,308 --> 00:11:51,690 They see it as an unpredictable risk, but the things I've done, 223 00:11:51,690 --> 00:11:53,874 the Kickstarter, the street, the doorbell, 224 00:11:53,874 --> 00:11:56,002 I don't see these things as risk. 225 00:11:56,002 --> 00:11:57,807 I see them as trust. 226 00:11:57,807 --> 00:12:01,315 Now, the online tools to make the exchange 227 00:12:01,315 --> 00:12:04,681 as easy and as instinctive as the street, 228 00:12:04,681 --> 00:12:06,603 they're getting there. 229 00:12:06,603 --> 00:12:10,202 But the perfect tools aren't going to help us 230 00:12:10,202 --> 00:12:12,670 if we can't face each other 231 00:12:12,670 --> 00:12:15,478 and give and receive fearlessly, 232 00:12:15,478 --> 00:12:18,299 but, more important, 233 00:12:18,299 --> 00:12:21,818 to ask without shame. 234 00:12:21,818 --> 00:12:24,492 My music career has been spent 235 00:12:24,492 --> 00:12:27,506 trying to encounter people on the Internet 236 00:12:27,506 --> 00:12:30,003 the way I could on the box, 237 00:12:30,003 --> 00:12:33,515 so blogging and tweeting not just about my tour dates 238 00:12:33,515 --> 00:12:37,106 and my new video but about our work and our art 239 00:12:37,106 --> 00:12:41,689 and our fears and our hangovers, our mistakes, 240 00:12:41,689 --> 00:12:43,707 and we see each other. 241 00:12:43,707 --> 00:12:47,558 And I think when we really see each other, 242 00:12:47,558 --> 00:12:50,410 we want to help each other. 243 00:12:50,410 --> 00:12:54,926 I think people have been obsessed with the wrong question, 244 00:12:54,926 --> 00:12:58,540 which is, "How do we make people pay for music?" 245 00:12:58,540 --> 00:13:00,988 What if we started asking, 246 00:13:00,988 --> 00:13:05,632 "How do we let people pay for music?" 247 00:13:05,632 --> 00:13:08,483 Thank you. 248 00:13:08,483 --> 00:13:12,483 (Applause)