WEBVTT 00:00:10.101 --> 00:00:11.623 (Breathes in) NOTE Paragraph 00:00:12.384 --> 00:00:13.384 (Breathes out) NOTE Paragraph 00:00:18.014 --> 00:00:20.959 So, I didn't always make my living from music. 00:00:21.863 --> 00:00:23.863 For about the five years after graduating 00:00:23.887 --> 00:00:26.992 from an upstanding liberal arts university, 00:00:27.016 --> 00:00:29.354 this was my day job. NOTE Paragraph 00:00:29.871 --> 00:00:31.079 (Laughter) NOTE Paragraph 00:00:31.103 --> 00:00:35.647 I was a self-employed living statue called the Eight-Foot Bride, 00:00:35.671 --> 00:00:39.387 and I love telling people I did this for a job, 00:00:39.411 --> 00:00:41.372 because everybody always wants to know, 00:00:41.396 --> 00:00:43.351 who are these freaks in real life. NOTE Paragraph 00:00:43.375 --> 00:00:44.376 (Laughter) NOTE Paragraph 00:00:44.400 --> 00:00:45.415 Hello. NOTE Paragraph 00:00:45.892 --> 00:00:49.047 I painted myself white one day, stood on a box, 00:00:49.071 --> 00:00:51.455 put a hat or a can at my feet, 00:00:51.479 --> 00:00:53.806 and when someone came by and dropped in money, 00:00:53.830 --> 00:00:56.491 I handed them a flower -- 00:00:57.911 --> 00:01:00.545 and some intense eye contact. 00:01:01.987 --> 00:01:03.687 And if they didn't take the flower, 00:01:03.711 --> 00:01:06.781 I threw in a gesture of sadness and longing -- 00:01:07.757 --> 00:01:09.242 as they walked away. NOTE Paragraph 00:01:11.941 --> 00:01:13.372 (Laughter) NOTE Paragraph 00:01:15.645 --> 00:01:19.611 So I had the most profound encounters with people, 00:01:19.635 --> 00:01:20.946 especially lonely people 00:01:20.970 --> 00:01:24.295 who looked like they hadn't talked to anyone in weeks, 00:01:24.319 --> 00:01:30.288 and we would get this beautiful moment of prolonged eye contact 00:01:30.312 --> 00:01:32.605 being allowed in a city street, 00:01:32.629 --> 00:01:35.250 and we would sort of fall in love a little bit. 00:01:35.941 --> 00:01:37.560 And my eyes would say -- 00:01:38.433 --> 00:01:39.433 "Thank you. 00:01:40.028 --> 00:01:41.028 I see you." 00:01:41.925 --> 00:01:43.280 And their eyes would say -- 00:01:45.329 --> 00:01:46.828 "Nobody ever sees me. 00:01:47.901 --> 00:01:48.901 Thank you." NOTE Paragraph 00:01:50.908 --> 00:01:52.393 I would get harassed sometimes. 00:01:52.417 --> 00:01:54.481 People would yell at me from their cars. 00:01:54.505 --> 00:01:55.567 "Get a job!" 00:01:56.147 --> 00:01:58.187 (Laughing) And I'd be, like, 00:01:58.211 --> 00:01:59.344 "This is my job." 00:02:00.041 --> 00:02:03.750 But it hurt, because it made me fear 00:02:03.774 --> 00:02:08.008 that I was somehow doing something un-joblike 00:02:08.032 --> 00:02:09.940 and unfair, shameful. 00:02:11.146 --> 00:02:15.995 I had no idea how perfect a real education I was getting 00:02:16.019 --> 00:02:18.131 for the music business on this box. 00:02:18.755 --> 00:02:20.327 And for the economists out there, 00:02:20.351 --> 00:02:23.932 you may be interested to know I actually made a pretty predictable income, 00:02:23.956 --> 00:02:28.147 which was shocking to me, given I had no regular customers, 00:02:28.171 --> 00:02:31.435 but pretty much 60 bucks on a Tuesday, 90 bucks on a Friday. 00:02:31.459 --> 00:02:32.720 It was consistent. NOTE Paragraph 00:02:32.744 --> 00:02:36.204 And meanwhile, I was touring locally and playing in nightclubs 00:02:36.228 --> 00:02:38.066 with my band, the Dresden Dolls. 00:02:38.090 --> 00:02:40.164 This was me on piano, a genius drummer. 00:02:40.188 --> 00:02:42.077 I wrote the songs, and eventually 00:02:42.101 --> 00:02:46.463 we started making enough money that I could quit being a statue, 00:02:46.487 --> 00:02:48.724 and as we started touring, 00:02:48.748 --> 00:02:51.098 I really didn't want to lose this sense 00:02:51.122 --> 00:02:53.798 of direct connection with people, because I loved it. 00:02:53.822 --> 00:02:57.753 So after all of our shows, we would sign autographs 00:02:57.777 --> 00:03:00.665 and hug fans and hang out and talk to people, 00:03:00.689 --> 00:03:06.357 and we made an art out of asking people to help us and join us, 00:03:06.381 --> 00:03:09.503 and I would track down local musicians and artists 00:03:09.527 --> 00:03:12.695 and they would set up outside of our shows, 00:03:12.719 --> 00:03:14.183 and they would pass the hat, 00:03:14.207 --> 00:03:16.683 and then they would come in and join us onstage, 00:03:16.707 --> 00:03:20.092 so we had this rotating smorgasbord of weird, random circus guests. NOTE Paragraph 00:03:20.715 --> 00:03:23.196 And then Twitter came along, 00:03:23.220 --> 00:03:25.252 and made things even more magic, 00:03:25.276 --> 00:03:28.011 because I could ask instantly for anything anywhere. 00:03:28.035 --> 00:03:30.076 So I would need a piano to practice on, 00:03:30.100 --> 00:03:32.369 and an hour later I would be at a fan's house. 00:03:32.393 --> 00:03:33.430 This is in London. 00:03:33.834 --> 00:03:35.914 People would bring home-cooked food to us 00:03:35.938 --> 00:03:38.653 all over the world backstage and feed us and eat with us. 00:03:38.677 --> 00:03:40.059 This is in Seattle. 00:03:40.083 --> 00:03:43.686 Fans who worked in museums and stores 00:03:43.710 --> 00:03:46.893 and any kind of public space would wave their hands 00:03:46.917 --> 00:03:50.157 if I would decide to do a last-minute, spontaneous, free gig. 00:03:50.181 --> 00:03:52.793 This is a library in Auckland. 00:03:53.604 --> 00:03:58.057 On Saturday I tweeted for this crate and hat, 00:03:58.081 --> 00:04:00.840 because I did not want to schlep them from the East Coast, 00:04:00.864 --> 00:04:03.887 and they showed up care of this dude, Chris, from Newport Beach, 00:04:03.911 --> 00:04:05.042 who says hello. 00:04:05.644 --> 00:04:09.326 I once tweeted, "Where in Melbourne can I buy a neti pot?" 00:04:09.350 --> 00:04:11.856 And a nurse from a hospital drove one 00:04:11.880 --> 00:04:14.127 right at that moment to the cafe I was in, 00:04:14.151 --> 00:04:15.595 and I bought her a smoothie 00:04:15.619 --> 00:04:18.159 and we sat there talking about nursing and death. NOTE Paragraph 00:04:18.183 --> 00:04:21.214 And I love this kind of random closeness, 00:04:21.238 --> 00:04:24.595 which is lucky, because I do a lot of couchsurfing. 00:04:25.928 --> 00:04:29.018 In mansions where everyone in my crew gets their own room 00:04:29.042 --> 00:04:30.295 but there's no wireless, 00:04:30.319 --> 00:04:31.851 and in punk squats, 00:04:31.875 --> 00:04:34.813 everyone on the floor in one room with no toilets 00:04:34.837 --> 00:04:37.832 but with wireless, clearly making it the better option. NOTE Paragraph 00:04:38.654 --> 00:04:40.412 (Laughter) NOTE Paragraph 00:04:40.999 --> 00:04:47.065 My crew once pulled our van up to a really poor Miami neighborhood 00:04:47.089 --> 00:04:49.771 and we found out that our couchsurfing host for the night 00:04:49.795 --> 00:04:52.358 was an 18-year-old girl, still living at home, 00:04:52.382 --> 00:04:56.485 and her family were all undocumented immigrants from Honduras. 00:04:57.006 --> 00:05:00.382 And that night, her whole family 00:05:00.406 --> 00:05:03.459 took the couches and she slept together with her mom 00:05:03.483 --> 00:05:05.213 so that we could take their beds. 00:05:06.038 --> 00:05:08.855 And I lay there thinking, 00:05:08.879 --> 00:05:10.578 these people have so little. 00:05:11.673 --> 00:05:12.879 Is this fair? 00:05:13.773 --> 00:05:15.086 And in the morning, 00:05:15.110 --> 00:05:17.433 her mom taught us how to try to make tortillas 00:05:17.457 --> 00:05:19.434 and wanted to give me a Bible, 00:05:19.458 --> 00:05:25.027 and she took me aside and she said to me in her broken English, 00:05:25.051 --> 00:05:29.505 "Your music has helped my daughter so much. 00:05:30.584 --> 00:05:33.220 Thank you for staying here. We're all so grateful." 00:05:33.894 --> 00:05:37.448 And I thought, this is fair. 00:05:38.178 --> 00:05:40.307 This is this. NOTE Paragraph 00:05:41.305 --> 00:05:44.225 A couple of months later, I was in Manhattan, 00:05:44.249 --> 00:05:46.513 and I tweeted for a crash pad, and at midnight, 00:05:46.537 --> 00:05:48.315 I'm on the Lower East Side, 00:05:48.339 --> 00:05:51.108 and it occurs to me I've never actually done this alone. 00:05:51.132 --> 00:05:53.085 I've always been with my band or my crew. 00:05:53.109 --> 00:05:54.947 Is this what stupid people do? NOTE Paragraph 00:05:55.414 --> 00:05:56.414 (Laughter) NOTE Paragraph 00:05:56.945 --> 00:05:58.881 Is this how stupid people die? 00:05:59.344 --> 00:06:01.869 And before I can change my mind, the door busts open. 00:06:01.893 --> 00:06:02.924 She's an artist. 00:06:02.948 --> 00:06:05.268 He's a financial blogger for Reuters, 00:06:05.292 --> 00:06:07.306 and they're pouring me a glass of red wine 00:06:07.330 --> 00:06:08.477 and offering me a bath, 00:06:08.501 --> 00:06:12.834 and I have had thousands of nights like that and like that. NOTE Paragraph 00:06:13.810 --> 00:06:17.457 So I couchsurf a lot. I also crowdsurf a lot. 00:06:17.848 --> 00:06:20.785 I maintain couchsurfing and crowdsurfing 00:06:20.809 --> 00:06:22.719 are basically the same thing. 00:06:23.057 --> 00:06:25.538 You're falling into the audience 00:06:25.562 --> 00:06:27.078 and you're trusting each other. 00:06:27.429 --> 00:06:29.693 I once asked an opening band of mine 00:06:29.717 --> 00:06:32.384 if they wanted to go out into the crowd and pass the hat 00:06:32.408 --> 00:06:35.098 to get some extra money, something that I did a lot. 00:06:35.122 --> 00:06:36.910 And as usual, the band was psyched, 00:06:36.934 --> 00:06:39.108 but there was this one guy in the band 00:06:39.132 --> 00:06:42.990 who told me he just couldn't bring himself to go out there. 00:06:43.014 --> 00:06:46.704 It felt too much like begging to stand there with the hat. 00:06:47.208 --> 00:06:50.828 And I recognized his fear 00:06:50.852 --> 00:06:52.941 of "Is this fair?" 00:06:52.965 --> 00:06:54.303 and "Get a job." NOTE Paragraph 00:06:55.756 --> 00:06:58.832 And meanwhile, my band is becoming bigger and bigger. 00:06:58.856 --> 00:07:00.385 We sign with a major label. 00:07:01.011 --> 00:07:03.925 And our music is a cross between punk and cabaret. 00:07:03.949 --> 00:07:05.331 It's not for everybody. 00:07:05.355 --> 00:07:07.782 Well, maybe it's for you. NOTE Paragraph 00:07:07.806 --> 00:07:09.890 (Laughter) NOTE Paragraph 00:07:09.914 --> 00:07:13.710 We sign, and there's all this hype leading up to our next record. 00:07:13.734 --> 00:07:17.403 And it comes out and it sells about 25,000 copies 00:07:17.427 --> 00:07:18.716 in the first few weeks, 00:07:18.740 --> 00:07:21.620 and the label considers this a failure. NOTE Paragraph 00:07:22.708 --> 00:07:24.597 I was like, "25,000, isn't that a lot?" NOTE Paragraph 00:07:24.621 --> 00:07:26.589 They said, "No, the sales are going down. 00:07:26.613 --> 00:07:27.629 It's a failure." 00:07:27.653 --> 00:07:28.668 And they walk off. NOTE Paragraph 00:07:29.578 --> 00:07:32.938 Right at this same time, I'm signing and hugging after a gig, 00:07:32.962 --> 00:07:34.729 and a guy comes up to me 00:07:34.753 --> 00:07:36.931 and hands me a $10 bill, 00:07:36.955 --> 00:07:38.612 and he says, 00:07:38.636 --> 00:07:41.016 "I'm sorry, I burned your CD from a friend." NOTE Paragraph 00:07:41.478 --> 00:07:45.361 (Laughter) NOTE Paragraph 00:07:46.319 --> 00:07:48.827 "But I read your blog, I know you hate your label. 00:07:48.851 --> 00:07:50.634 I just want you to have this money." NOTE Paragraph 00:07:51.731 --> 00:07:54.670 And this starts happening all the time. 00:07:55.225 --> 00:07:58.666 I become the hat after my own gigs, 00:07:58.690 --> 00:08:01.952 but I have to physically stand there and take the help from people, 00:08:01.976 --> 00:08:04.161 and unlike the guy in the opening band, 00:08:04.185 --> 00:08:06.979 I've actually had a lot of practice standing there. 00:08:08.773 --> 00:08:09.852 Thank you. NOTE Paragraph 00:08:10.331 --> 00:08:12.458 And this is the moment I decide 00:08:12.482 --> 00:08:15.350 I'm just going to give away my music for free 00:08:15.374 --> 00:08:17.082 online whenever possible, 00:08:17.106 --> 00:08:20.568 so it's like Metallica over here, Napster, bad; 00:08:20.592 --> 00:08:22.258 Amanda Palmer over here, 00:08:22.282 --> 00:08:25.557 and I'm going to encourage torrenting, downloading, sharing, 00:08:25.581 --> 00:08:27.679 but I'm going to ask for help, 00:08:27.703 --> 00:08:30.406 because I saw it work on the street. 00:08:30.999 --> 00:08:33.903 So I fought my way off my label, and for my next project 00:08:33.927 --> 00:08:36.607 with my new band, the Grand Theft Orchestra, 00:08:36.631 --> 00:08:38.341 I turned to crowdfunding. 00:08:39.359 --> 00:08:43.503 And I fell into those thousands of connections that I'd made, 00:08:43.527 --> 00:08:45.634 and I asked my crowd to catch me. 00:08:46.792 --> 00:08:49.634 And the goal was 100,000 dollars. 00:08:49.658 --> 00:08:53.173 My fans backed me at nearly 1.2 million, 00:08:53.197 --> 00:08:56.079 which was the biggest music crowdfunding project to date. NOTE Paragraph 00:08:56.103 --> 00:09:00.167 (Applause) NOTE Paragraph 00:09:00.191 --> 00:09:03.517 And you can see how many people it is. 00:09:04.858 --> 00:09:06.350 It's about 25,000 people. NOTE Paragraph 00:09:08.239 --> 00:09:09.709 And the media asked, 00:09:09.733 --> 00:09:13.187 "Amanda, the music business is tanking and you encourage piracy. 00:09:13.211 --> 00:09:15.545 How did you make all these people pay for music?" 00:09:15.569 --> 00:09:17.930 And the real answer is, I didn't make them. 00:09:18.398 --> 00:09:19.398 I asked them. 00:09:20.258 --> 00:09:24.096 And through the very act of asking people, 00:09:24.120 --> 00:09:25.812 I'd connected with them, 00:09:25.836 --> 00:09:29.686 and when you connect with them, people want to help you. 00:09:30.995 --> 00:09:34.741 It's kind of counterintuitive for a lot of artists. 00:09:34.765 --> 00:09:36.431 They don't want to ask for things. 00:09:36.455 --> 00:09:40.108 But it's not easy. 00:09:40.132 --> 00:09:41.599 It's not easy to ask. 00:09:42.116 --> 00:09:44.298 And a lot of artists have a problem with this. 00:09:44.322 --> 00:09:46.021 Asking makes you vulnerable. NOTE Paragraph 00:09:46.613 --> 00:09:51.137 And I got a lot of criticism online, 00:09:51.161 --> 00:09:52.758 after my Kickstarter went big, 00:09:52.782 --> 00:09:55.717 for continuing my crazy crowdsourcing practices, 00:09:55.741 --> 00:09:58.598 specifically for asking musicians 00:09:58.622 --> 00:10:00.971 who are fans if they wanted to join us on stage 00:10:00.995 --> 00:10:05.286 for a few songs in exchange for love and tickets and beer, 00:10:05.310 --> 00:10:09.810 and this was a doctored image that went up of me on a website. 00:10:10.342 --> 00:10:13.225 And this hurt in a really familiar way. 00:10:13.956 --> 00:10:15.658 And people saying, 00:10:15.682 --> 00:10:18.711 "You're not allowed anymore to ask for that kind of help," 00:10:18.735 --> 00:10:22.931 really reminded me of the people in their cars yelling, "Get a job." 00:10:23.849 --> 00:10:27.952 Because they weren't with us on the sidewalk, 00:10:27.976 --> 00:10:31.209 and they couldn't see the exchange 00:10:31.233 --> 00:10:33.281 that was happening between me and my crowd, 00:10:33.305 --> 00:10:37.638 an exchange that was very fair to us but alien to them. NOTE Paragraph 00:10:38.948 --> 00:10:40.971 So this is slightly not safe for work. 00:10:40.995 --> 00:10:43.558 This is my Kickstarter backer party in Berlin. 00:10:43.582 --> 00:10:46.615 At the end of the night, I stripped and let everyone draw on me. 00:10:46.639 --> 00:10:49.632 Now let me tell you, if you want to experience 00:10:49.656 --> 00:10:52.127 the visceral feeling of trusting strangers -- NOTE Paragraph 00:10:52.151 --> 00:10:53.598 (Laughter) NOTE Paragraph 00:10:53.622 --> 00:10:54.813 I recommend this, 00:10:54.837 --> 00:10:58.180 especially if those strangers are drunk German people. NOTE Paragraph 00:10:58.204 --> 00:11:00.115 (Laughter) NOTE Paragraph 00:11:00.139 --> 00:11:03.959 This was a ninja master-level fan connection, 00:11:03.983 --> 00:11:06.479 because what I was really saying here was, 00:11:06.503 --> 00:11:08.047 I trust you this much. 00:11:09.095 --> 00:11:10.216 Should I? 00:11:10.984 --> 00:11:11.984 Show me. NOTE Paragraph 00:11:13.223 --> 00:11:15.235 For most of human history, 00:11:15.259 --> 00:11:19.314 musicians, artists, they've been part of the community. 00:11:20.617 --> 00:11:24.260 Connectors and openers, not untouchable stars. 00:11:24.834 --> 00:11:29.152 Celebrity is about a lot of people loving you from a distance, 00:11:29.176 --> 00:11:30.321 but the Internet 00:11:30.345 --> 00:11:33.946 and the content that we're freely able to share on it 00:11:33.970 --> 00:11:36.247 are taking us back. 00:11:36.744 --> 00:11:40.428 It's about a few people loving you up close 00:11:40.452 --> 00:11:43.702 and about those people being enough. 00:11:45.003 --> 00:11:47.130 So a lot of people are confused by the idea 00:11:47.154 --> 00:11:48.445 of no hard sticker price. 00:11:48.469 --> 00:11:51.667 They see it as an unpredictable risk, but the things I've done, 00:11:51.691 --> 00:11:54.079 the Kickstarter, the street, the doorbell, 00:11:54.103 --> 00:11:55.933 I don't see these things as risk. 00:11:55.957 --> 00:11:57.257 I see them as trust. 00:11:58.075 --> 00:12:00.069 Now, the online tools 00:12:00.093 --> 00:12:04.841 to make the exchange as easy and as instinctive as the street, 00:12:04.865 --> 00:12:06.063 they're getting there. 00:12:06.603 --> 00:12:10.178 But the perfect tools aren't going to help us 00:12:10.202 --> 00:12:12.646 if we can't face each other 00:12:12.670 --> 00:12:15.705 and give and receive fearlessly, 00:12:15.729 --> 00:12:16.928 but, more important -- 00:12:18.631 --> 00:12:21.113 to ask without shame. NOTE Paragraph 00:12:21.965 --> 00:12:24.576 My music career has been spent 00:12:24.600 --> 00:12:29.149 trying to encounter people on the Internet the way I could on the box. 00:12:30.003 --> 00:12:33.491 So blogging and tweeting not just about my tour dates 00:12:33.515 --> 00:12:37.082 and my new video but about our work and our art 00:12:37.106 --> 00:12:40.223 and our fears and our hangovers, 00:12:40.247 --> 00:12:41.665 our mistakes, 00:12:41.689 --> 00:12:43.150 and we see each other. 00:12:43.940 --> 00:12:47.534 And I think when we really see each other, 00:12:47.558 --> 00:12:49.414 we want to help each other. NOTE Paragraph 00:12:51.763 --> 00:12:54.902 I think people have been obsessed with the wrong question, 00:12:54.926 --> 00:12:57.814 which is, "How do we make people pay for music?" 00:12:58.822 --> 00:13:01.626 What if we started asking, 00:13:01.650 --> 00:13:03.664 "How do we let people pay for music?" NOTE Paragraph 00:13:06.532 --> 00:13:07.676 Thank you. NOTE Paragraph 00:13:07.700 --> 00:13:12.700 (Applause)