1 00:00:10,101 --> 00:00:11,623 (Breathes in) 2 00:00:12,384 --> 00:00:13,384 (Breathes out) 3 00:00:18,014 --> 00:00:20,959 So, I didn't always make my living from music. 4 00:00:21,863 --> 00:00:23,863 For about the five years after graduating 5 00:00:23,887 --> 00:00:26,992 from an upstanding liberal arts university, 6 00:00:27,016 --> 00:00:29,354 this was my day job. 7 00:00:29,871 --> 00:00:31,079 (Laughter) 8 00:00:31,103 --> 00:00:35,647 I was a self-employed living statue called the Eight-Foot Bride, 9 00:00:35,671 --> 00:00:39,387 and I love telling people I did this for a job, 10 00:00:39,411 --> 00:00:41,372 because everybody always wants to know, 11 00:00:41,396 --> 00:00:43,351 who are these freaks in real life. 12 00:00:43,375 --> 00:00:44,376 (Laughter) 13 00:00:44,400 --> 00:00:45,415 Hello. 14 00:00:45,892 --> 00:00:49,047 I painted myself white one day, stood on a box, 15 00:00:49,071 --> 00:00:51,455 put a hat or a can at my feet, 16 00:00:51,479 --> 00:00:53,806 and when someone came by and dropped in money, 17 00:00:53,830 --> 00:00:56,491 I handed them a flower -- 18 00:00:57,911 --> 00:01:00,545 and some intense eye contact. 19 00:01:01,987 --> 00:01:03,687 And if they didn't take the flower, 20 00:01:03,711 --> 00:01:06,781 I threw in a gesture of sadness and longing -- 21 00:01:07,757 --> 00:01:09,242 as they walked away. 22 00:01:11,941 --> 00:01:13,372 (Laughter) 23 00:01:15,645 --> 00:01:19,611 So I had the most profound encounters with people, 24 00:01:19,635 --> 00:01:20,946 especially lonely people 25 00:01:20,970 --> 00:01:24,295 who looked like they hadn't talked to anyone in weeks, 26 00:01:24,319 --> 00:01:30,288 and we would get this beautiful moment of prolonged eye contact 27 00:01:30,312 --> 00:01:32,605 being allowed in a city street, 28 00:01:32,629 --> 00:01:35,250 and we would sort of fall in love a little bit. 29 00:01:35,941 --> 00:01:37,560 And my eyes would say -- 30 00:01:38,433 --> 00:01:39,433 "Thank you. 31 00:01:40,028 --> 00:01:41,028 I see you." 32 00:01:41,925 --> 00:01:43,280 And their eyes would say -- 33 00:01:45,329 --> 00:01:46,828 "Nobody ever sees me. 34 00:01:47,901 --> 00:01:48,901 Thank you." 35 00:01:50,908 --> 00:01:52,393 I would get harassed sometimes. 36 00:01:52,417 --> 00:01:54,481 People would yell at me from their cars. 37 00:01:54,505 --> 00:01:55,567 "Get a job!" 38 00:01:56,147 --> 00:01:58,187 (Laughing) And I'd be, like, 39 00:01:58,211 --> 00:01:59,344 "This is my job." 40 00:02:00,041 --> 00:02:03,750 But it hurt, because it made me fear 41 00:02:03,774 --> 00:02:08,008 that I was somehow doing something un-joblike 42 00:02:08,032 --> 00:02:09,940 and unfair, shameful. 43 00:02:11,146 --> 00:02:15,995 I had no idea how perfect a real education I was getting 44 00:02:16,019 --> 00:02:18,131 for the music business on this box. 45 00:02:18,755 --> 00:02:20,327 And for the economists out there, 46 00:02:20,351 --> 00:02:23,932 you may be interested to know I actually made a pretty predictable income, 47 00:02:23,956 --> 00:02:28,147 which was shocking to me, given I had no regular customers, 48 00:02:28,171 --> 00:02:31,435 but pretty much 60 bucks on a Tuesday, 90 bucks on a Friday. 49 00:02:31,459 --> 00:02:32,720 It was consistent. 50 00:02:32,744 --> 00:02:36,204 And meanwhile, I was touring locally and playing in nightclubs 51 00:02:36,228 --> 00:02:38,066 with my band, the Dresden Dolls. 52 00:02:38,090 --> 00:02:40,164 This was me on piano, a genius drummer. 53 00:02:40,188 --> 00:02:42,077 I wrote the songs, and eventually 54 00:02:42,101 --> 00:02:46,463 we started making enough money that I could quit being a statue, 55 00:02:46,487 --> 00:02:48,724 and as we started touring, 56 00:02:48,748 --> 00:02:51,098 I really didn't want to lose this sense 57 00:02:51,122 --> 00:02:53,798 of direct connection with people, because I loved it. 58 00:02:53,822 --> 00:02:57,753 So after all of our shows, we would sign autographs 59 00:02:57,777 --> 00:03:00,665 and hug fans and hang out and talk to people, 60 00:03:00,689 --> 00:03:06,357 and we made an art out of asking people to help us and join us, 61 00:03:06,381 --> 00:03:09,503 and I would track down local musicians and artists 62 00:03:09,527 --> 00:03:12,695 and they would set up outside of our shows, 63 00:03:12,719 --> 00:03:14,183 and they would pass the hat, 64 00:03:14,207 --> 00:03:16,683 and then they would come in and join us onstage, 65 00:03:16,707 --> 00:03:20,092 so we had this rotating smorgasbord of weird, random circus guests. 66 00:03:20,715 --> 00:03:23,196 And then Twitter came along, 67 00:03:23,220 --> 00:03:25,252 and made things even more magic, 68 00:03:25,276 --> 00:03:28,011 because I could ask instantly for anything anywhere. 69 00:03:28,035 --> 00:03:30,076 So I would need a piano to practice on, 70 00:03:30,100 --> 00:03:32,369 and an hour later I would be at a fan's house. 71 00:03:32,393 --> 00:03:33,430 This is in London. 72 00:03:33,834 --> 00:03:35,914 People would bring home-cooked food to us 73 00:03:35,938 --> 00:03:38,653 all over the world backstage and feed us and eat with us. 74 00:03:38,677 --> 00:03:40,059 This is in Seattle. 75 00:03:40,083 --> 00:03:43,686 Fans who worked in museums and stores 76 00:03:43,710 --> 00:03:46,893 and any kind of public space would wave their hands 77 00:03:46,917 --> 00:03:50,157 if I would decide to do a last-minute, spontaneous, free gig. 78 00:03:50,181 --> 00:03:52,793 This is a library in Auckland. 79 00:03:53,604 --> 00:03:58,057 On Saturday I tweeted for this crate and hat, 80 00:03:58,081 --> 00:04:00,840 because I did not want to schlep them from the East Coast, 81 00:04:00,864 --> 00:04:03,887 and they showed up care of this dude, Chris, from Newport Beach, 82 00:04:03,911 --> 00:04:05,042 who says hello. 83 00:04:05,644 --> 00:04:09,326 I once tweeted, "Where in Melbourne can I buy a neti pot?" 84 00:04:09,350 --> 00:04:11,856 And a nurse from a hospital drove one 85 00:04:11,880 --> 00:04:14,127 right at that moment to the cafe I was in, 86 00:04:14,151 --> 00:04:15,595 and I bought her a smoothie 87 00:04:15,619 --> 00:04:18,159 and we sat there talking about nursing and death. 88 00:04:18,183 --> 00:04:21,214 And I love this kind of random closeness, 89 00:04:21,238 --> 00:04:24,595 which is lucky, because I do a lot of couchsurfing. 90 00:04:25,928 --> 00:04:29,018 In mansions where everyone in my crew gets their own room 91 00:04:29,042 --> 00:04:30,295 but there's no wireless, 92 00:04:30,319 --> 00:04:31,851 and in punk squats, 93 00:04:31,875 --> 00:04:34,813 everyone on the floor in one room with no toilets 94 00:04:34,837 --> 00:04:37,832 but with wireless, clearly making it the better option. 95 00:04:38,654 --> 00:04:40,412 (Laughter) 96 00:04:40,999 --> 00:04:47,065 My crew once pulled our van up to a really poor Miami neighborhood 97 00:04:47,089 --> 00:04:49,771 and we found out that our couchsurfing host for the night 98 00:04:49,795 --> 00:04:52,358 was an 18-year-old girl, still living at home, 99 00:04:52,382 --> 00:04:56,485 and her family were all undocumented immigrants from Honduras. 100 00:04:57,006 --> 00:05:00,382 And that night, her whole family 101 00:05:00,406 --> 00:05:03,459 took the couches and she slept together with her mom 102 00:05:03,483 --> 00:05:05,213 so that we could take their beds. 103 00:05:06,038 --> 00:05:08,855 And I lay there thinking, 104 00:05:08,879 --> 00:05:10,578 these people have so little. 105 00:05:11,673 --> 00:05:12,879 Is this fair? 106 00:05:13,773 --> 00:05:15,086 And in the morning, 107 00:05:15,110 --> 00:05:17,433 her mom taught us how to try to make tortillas 108 00:05:17,457 --> 00:05:19,434 and wanted to give me a Bible, 109 00:05:19,458 --> 00:05:25,027 and she took me aside and she said to me in her broken English, 110 00:05:25,051 --> 00:05:29,505 "Your music has helped my daughter so much. 111 00:05:30,584 --> 00:05:33,220 Thank you for staying here. We're all so grateful." 112 00:05:33,894 --> 00:05:37,448 And I thought, this is fair. 113 00:05:38,178 --> 00:05:40,307 This is this. 114 00:05:41,305 --> 00:05:44,225 A couple of months later, I was in Manhattan, 115 00:05:44,249 --> 00:05:46,513 and I tweeted for a crash pad, and at midnight, 116 00:05:46,537 --> 00:05:48,315 I'm on the Lower East Side, 117 00:05:48,339 --> 00:05:51,108 and it occurs to me I've never actually done this alone. 118 00:05:51,132 --> 00:05:53,085 I've always been with my band or my crew. 119 00:05:53,109 --> 00:05:54,947 Is this what stupid people do? 120 00:05:55,414 --> 00:05:56,414 (Laughter) 121 00:05:56,945 --> 00:05:58,881 Is this how stupid people die? 122 00:05:59,344 --> 00:06:01,869 And before I can change my mind, the door busts open. 123 00:06:01,893 --> 00:06:02,924 She's an artist. 124 00:06:02,948 --> 00:06:05,268 He's a financial blogger for Reuters, 125 00:06:05,292 --> 00:06:07,306 and they're pouring me a glass of red wine 126 00:06:07,330 --> 00:06:08,477 and offering me a bath, 127 00:06:08,501 --> 00:06:12,834 and I have had thousands of nights like that and like that. 128 00:06:13,810 --> 00:06:17,457 So I couchsurf a lot. I also crowdsurf a lot. 129 00:06:17,848 --> 00:06:20,785 I maintain couchsurfing and crowdsurfing 130 00:06:20,809 --> 00:06:22,719 are basically the same thing. 131 00:06:23,057 --> 00:06:25,538 You're falling into the audience 132 00:06:25,562 --> 00:06:27,078 and you're trusting each other. 133 00:06:27,429 --> 00:06:29,693 I once asked an opening band of mine 134 00:06:29,717 --> 00:06:32,384 if they wanted to go out into the crowd and pass the hat 135 00:06:32,408 --> 00:06:35,098 to get some extra money, something that I did a lot. 136 00:06:35,122 --> 00:06:36,910 And as usual, the band was psyched, 137 00:06:36,934 --> 00:06:39,108 but there was this one guy in the band 138 00:06:39,132 --> 00:06:42,990 who told me he just couldn't bring himself to go out there. 139 00:06:43,014 --> 00:06:46,704 It felt too much like begging to stand there with the hat. 140 00:06:47,208 --> 00:06:50,828 And I recognized his fear 141 00:06:50,852 --> 00:06:52,941 of "Is this fair?" 142 00:06:52,965 --> 00:06:54,303 and "Get a job." 143 00:06:55,756 --> 00:06:58,832 And meanwhile, my band is becoming bigger and bigger. 144 00:06:58,856 --> 00:07:00,385 We sign with a major label. 145 00:07:01,011 --> 00:07:03,925 And our music is a cross between punk and cabaret. 146 00:07:03,949 --> 00:07:05,331 It's not for everybody. 147 00:07:05,355 --> 00:07:07,782 Well, maybe it's for you. 148 00:07:07,806 --> 00:07:09,890 (Laughter) 149 00:07:09,914 --> 00:07:13,710 We sign, and there's all this hype leading up to our next record. 150 00:07:13,734 --> 00:07:17,403 And it comes out and it sells about 25,000 copies 151 00:07:17,427 --> 00:07:18,716 in the first few weeks, 152 00:07:18,740 --> 00:07:21,620 and the label considers this a failure. 153 00:07:22,708 --> 00:07:24,597 I was like, "25,000, isn't that a lot?" 154 00:07:24,621 --> 00:07:26,589 They said, "No, the sales are going down. 155 00:07:26,613 --> 00:07:27,629 It's a failure." 156 00:07:27,653 --> 00:07:28,668 And they walk off. 157 00:07:29,578 --> 00:07:32,938 Right at this same time, I'm signing and hugging after a gig, 158 00:07:32,962 --> 00:07:34,729 and a guy comes up to me 159 00:07:34,753 --> 00:07:36,931 and hands me a $10 bill, 160 00:07:36,955 --> 00:07:38,612 and he says, 161 00:07:38,636 --> 00:07:41,016 "I'm sorry, I burned your CD from a friend." 162 00:07:41,478 --> 00:07:45,361 (Laughter) 163 00:07:46,319 --> 00:07:48,827 "But I read your blog, I know you hate your label. 164 00:07:48,851 --> 00:07:50,634 I just want you to have this money." 165 00:07:51,731 --> 00:07:54,670 And this starts happening all the time. 166 00:07:55,225 --> 00:07:58,666 I become the hat after my own gigs, 167 00:07:58,690 --> 00:08:01,952 but I have to physically stand there and take the help from people, 168 00:08:01,976 --> 00:08:04,161 and unlike the guy in the opening band, 169 00:08:04,185 --> 00:08:06,979 I've actually had a lot of practice standing there. 170 00:08:08,773 --> 00:08:09,852 Thank you. 171 00:08:10,331 --> 00:08:12,458 And this is the moment I decide 172 00:08:12,482 --> 00:08:15,350 I'm just going to give away my music for free 173 00:08:15,374 --> 00:08:17,082 online whenever possible, 174 00:08:17,106 --> 00:08:20,568 so it's like Metallica over here, Napster, bad; 175 00:08:20,592 --> 00:08:22,258 Amanda Palmer over here, 176 00:08:22,282 --> 00:08:25,557 and I'm going to encourage torrenting, downloading, sharing, 177 00:08:25,581 --> 00:08:27,679 but I'm going to ask for help, 178 00:08:27,703 --> 00:08:30,406 because I saw it work on the street. 179 00:08:30,999 --> 00:08:33,903 So I fought my way off my label, and for my next project 180 00:08:33,927 --> 00:08:36,607 with my new band, the Grand Theft Orchestra, 181 00:08:36,631 --> 00:08:38,341 I turned to crowdfunding. 182 00:08:39,359 --> 00:08:43,503 And I fell into those thousands of connections that I'd made, 183 00:08:43,527 --> 00:08:45,634 and I asked my crowd to catch me. 184 00:08:46,792 --> 00:08:49,634 And the goal was 100,000 dollars. 185 00:08:49,658 --> 00:08:53,173 My fans backed me at nearly 1.2 million, 186 00:08:53,197 --> 00:08:56,079 which was the biggest music crowdfunding project to date. 187 00:08:56,103 --> 00:09:00,167 (Applause) 188 00:09:00,191 --> 00:09:03,517 And you can see how many people it is. 189 00:09:04,858 --> 00:09:06,350 It's about 25,000 people. 190 00:09:08,239 --> 00:09:09,709 And the media asked, 191 00:09:09,733 --> 00:09:13,187 "Amanda, the music business is tanking and you encourage piracy. 192 00:09:13,211 --> 00:09:15,545 How did you make all these people pay for music?" 193 00:09:15,569 --> 00:09:17,930 And the real answer is, I didn't make them. 194 00:09:18,398 --> 00:09:19,398 I asked them. 195 00:09:20,258 --> 00:09:24,096 And through the very act of asking people, 196 00:09:24,120 --> 00:09:25,812 I'd connected with them, 197 00:09:25,836 --> 00:09:29,686 and when you connect with them, people want to help you. 198 00:09:30,995 --> 00:09:34,741 It's kind of counterintuitive for a lot of artists. 199 00:09:34,765 --> 00:09:36,431 They don't want to ask for things. 200 00:09:36,455 --> 00:09:40,108 But it's not easy. 201 00:09:40,132 --> 00:09:41,599 It's not easy to ask. 202 00:09:42,116 --> 00:09:44,298 And a lot of artists have a problem with this. 203 00:09:44,322 --> 00:09:46,021 Asking makes you vulnerable. 204 00:09:46,613 --> 00:09:51,137 And I got a lot of criticism online, 205 00:09:51,161 --> 00:09:52,758 after my Kickstarter went big, 206 00:09:52,782 --> 00:09:55,717 for continuing my crazy crowdsourcing practices, 207 00:09:55,741 --> 00:09:58,598 specifically for asking musicians 208 00:09:58,622 --> 00:10:00,971 who are fans if they wanted to join us on stage 209 00:10:00,995 --> 00:10:05,286 for a few songs in exchange for love and tickets and beer, 210 00:10:05,310 --> 00:10:09,810 and this was a doctored image that went up of me on a website. 211 00:10:10,342 --> 00:10:13,225 And this hurt in a really familiar way. 212 00:10:13,956 --> 00:10:15,658 And people saying, 213 00:10:15,682 --> 00:10:18,711 "You're not allowed anymore to ask for that kind of help," 214 00:10:18,735 --> 00:10:22,931 really reminded me of the people in their cars yelling, "Get a job." 215 00:10:23,849 --> 00:10:27,952 Because they weren't with us on the sidewalk, 216 00:10:27,976 --> 00:10:31,209 and they couldn't see the exchange 217 00:10:31,233 --> 00:10:33,281 that was happening between me and my crowd, 218 00:10:33,305 --> 00:10:37,638 an exchange that was very fair to us but alien to them. 219 00:10:38,948 --> 00:10:40,971 So this is slightly not safe for work. 220 00:10:40,995 --> 00:10:43,558 This is my Kickstarter backer party in Berlin. 221 00:10:43,582 --> 00:10:46,615 At the end of the night, I stripped and let everyone draw on me. 222 00:10:46,639 --> 00:10:49,632 Now let me tell you, if you want to experience 223 00:10:49,656 --> 00:10:52,127 the visceral feeling of trusting strangers -- 224 00:10:52,151 --> 00:10:53,598 (Laughter) 225 00:10:53,622 --> 00:10:54,813 I recommend this, 226 00:10:54,837 --> 00:10:58,180 especially if those strangers are drunk German people. 227 00:10:58,204 --> 00:11:00,115 (Laughter) 228 00:11:00,139 --> 00:11:03,959 This was a ninja master-level fan connection, 229 00:11:03,983 --> 00:11:06,479 because what I was really saying here was, 230 00:11:06,503 --> 00:11:08,047 I trust you this much. 231 00:11:09,095 --> 00:11:10,216 Should I? 232 00:11:10,984 --> 00:11:11,984 Show me. 233 00:11:13,223 --> 00:11:15,235 For most of human history, 234 00:11:15,259 --> 00:11:19,314 musicians, artists, they've been part of the community. 235 00:11:20,617 --> 00:11:24,260 Connectors and openers, not untouchable stars. 236 00:11:24,834 --> 00:11:29,152 Celebrity is about a lot of people loving you from a distance, 237 00:11:29,176 --> 00:11:30,321 but the Internet 238 00:11:30,345 --> 00:11:33,946 and the content that we're freely able to share on it 239 00:11:33,970 --> 00:11:36,247 are taking us back. 240 00:11:36,744 --> 00:11:40,428 It's about a few people loving you up close 241 00:11:40,452 --> 00:11:43,702 and about those people being enough. 242 00:11:45,003 --> 00:11:47,130 So a lot of people are confused by the idea 243 00:11:47,154 --> 00:11:48,445 of no hard sticker price. 244 00:11:48,469 --> 00:11:51,667 They see it as an unpredictable risk, but the things I've done, 245 00:11:51,691 --> 00:11:54,079 the Kickstarter, the street, the doorbell, 246 00:11:54,103 --> 00:11:55,933 I don't see these things as risk. 247 00:11:55,957 --> 00:11:57,257 I see them as trust. 248 00:11:58,075 --> 00:12:00,069 Now, the online tools 249 00:12:00,093 --> 00:12:04,841 to make the exchange as easy and as instinctive as the street, 250 00:12:04,865 --> 00:12:06,063 they're getting there. 251 00:12:06,603 --> 00:12:10,178 But the perfect tools aren't going to help us 252 00:12:10,202 --> 00:12:12,646 if we can't face each other 253 00:12:12,670 --> 00:12:15,705 and give and receive fearlessly, 254 00:12:15,729 --> 00:12:16,928 but, more important -- 255 00:12:18,631 --> 00:12:21,113 to ask without shame. 256 00:12:21,965 --> 00:12:24,576 My music career has been spent 257 00:12:24,600 --> 00:12:29,149 trying to encounter people on the Internet the way I could on the box. 258 00:12:30,003 --> 00:12:33,491 So blogging and tweeting not just about my tour dates 259 00:12:33,515 --> 00:12:37,082 and my new video but about our work and our art 260 00:12:37,106 --> 00:12:40,223 and our fears and our hangovers, 261 00:12:40,247 --> 00:12:41,665 our mistakes, 262 00:12:41,689 --> 00:12:43,150 and we see each other. 263 00:12:43,940 --> 00:12:47,534 And I think when we really see each other, 264 00:12:47,558 --> 00:12:49,414 we want to help each other. 265 00:12:51,763 --> 00:12:54,902 I think people have been obsessed with the wrong question, 266 00:12:54,926 --> 00:12:57,814 which is, "How do we make people pay for music?" 267 00:12:58,822 --> 00:13:01,626 What if we started asking, 268 00:13:01,650 --> 00:13:03,664 "How do we let people pay for music?" 269 00:13:06,532 --> 00:13:07,676 Thank you. 270 00:13:07,700 --> 00:13:12,700 (Applause)