[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:09.76,0:00:12.82,Default,,0000,0000,0000,,Historically, Madrid’s air\Nhas been represented by its skies,
Dialogue: 0,0:00:12.84,0:00:15.51,Default,,0000,0000,0000,,from Velázquez, who took\Nthe entire royal court outdoors
Dialogue: 0,0:00:15.54,0:00:17.51,Default,,0000,0000,0000,,to paint their portrait,
Dialogue: 0,0:00:17.54,0:00:22.38,Default,,0000,0000,0000,,to photography nuts who post\Ntheir Madrid photos on Flickr.
Dialogue: 0,0:00:22.40,0:00:27.18,Default,,0000,0000,0000,,This is the first image that shows up\Nwhen you search "Madrid" on Flickr.
Dialogue: 0,0:00:28.17,0:00:32.09,Default,,0000,0000,0000,,Still, even if this is how\Nthe Madrid sky appears
Dialogue: 0,0:00:32.11,0:00:34.82,Default,,0000,0000,0000,,in our collective imagination,
Dialogue: 0,0:00:34.85,0:00:36.89,Default,,0000,0000,0000,,on a day-to-day basis,
Dialogue: 0,0:00:36.91,0:00:38.26,Default,,0000,0000,0000,,Madrid's sky looks like this
Dialogue: 0,0:00:38.28,0:00:39.86,Default,,0000,0000,0000,,and like this
Dialogue: 0,0:00:39.88,0:00:41.16,Default,,0000,0000,0000,,and like this.
Dialogue: 0,0:00:41.19,0:00:44.46,Default,,0000,0000,0000,,And only those photos you see\Nin the newspapers now and then,
Dialogue: 0,0:00:44.48,0:00:47.46,Default,,0000,0000,0000,,can actually reveal the bad\Nquality of air in Madrid.
Dialogue: 0,0:00:48.64,0:00:49.93,Default,,0000,0000,0000,,It makes you wonder:
Dialogue: 0,0:00:49.95,0:00:53.46,Default,,0000,0000,0000,,Why do we know so little\Nabout something like air quality?
Dialogue: 0,0:00:53.48,0:00:55.05,Default,,0000,0000,0000,,And the answer is very simple -
Dialogue: 0,0:00:55.08,0:00:57.50,Default,,0000,0000,0000,,because it's microscopic\Nand we don't see it.
Dialogue: 0,0:00:57.52,0:01:01.34,Default,,0000,0000,0000,,Thus, the "In The Air" project was born,
Dialogue: 0,0:01:01.37,0:01:05.27,Default,,0000,0000,0000,,with the intention of giving\Nlegitimacy to a system
Dialogue: 0,0:01:05.30,0:01:06.92,Default,,0000,0000,0000,,that forms a part of our city;
Dialogue: 0,0:01:06.94,0:01:08.82,Default,,0000,0000,0000,,a system with which we interact,
Dialogue: 0,0:01:08.84,0:01:10.60,Default,,0000,0000,0000,,that runs our daily lives,
Dialogue: 0,0:01:10.62,0:01:14.37,Default,,0000,0000,0000,,and that has a very close\Nrelationship with our bodies.
Dialogue: 0,0:01:14.39,0:01:16.96,Default,,0000,0000,0000,,The project is a collective effort,
Dialogue: 0,0:01:16.98,0:01:21.73,Default,,0000,0000,0000,,built by a fantastic team\Nof multidisciplinary collaborators
Dialogue: 0,0:01:21.76,0:01:23.84,Default,,0000,0000,0000,,from all over the world,
Dialogue: 0,0:01:23.86,0:01:27.38,Default,,0000,0000,0000,,and developed through workshops,
Dialogue: 0,0:01:27.40,0:01:30.92,Default,,0000,0000,0000,,like Media Lab Prado in 2008,\Nthe first of such events.
Dialogue: 0,0:01:32.07,0:01:33.74,Default,,0000,0000,0000,,But back to the air.
Dialogue: 0,0:01:33.77,0:01:36.63,Default,,0000,0000,0000,,Allow me to present its actors:
Dialogue: 0,0:01:36.66,0:01:41.41,Default,,0000,0000,0000,,gases like CO2, nitrogen dioxide,\Nozone, sulphur dioxide,
Dialogue: 0,0:01:41.43,0:01:46.58,Default,,0000,0000,0000,,or suspended particulates\Nlike rubber, leather, lead...
Dialogue: 0,0:01:49.34,0:01:52.47,Default,,0000,0000,0000,,Ever since Spain\Njoined the European Union,
Dialogue: 0,0:01:52.49,0:01:57.43,Default,,0000,0000,0000,,Madrid's city council is obligated\Nto inform the public about air quality.
Dialogue: 0,0:01:57.46,0:01:59.49,Default,,0000,0000,0000,,This is how they presented it in 2007,
Dialogue: 0,0:01:59.51,0:02:01.49,Default,,0000,0000,0000,,and like this for 2008, 2010.
Dialogue: 0,0:02:01.52,0:02:03.11,Default,,0000,0000,0000,,But it makes you wonder:
Dialogue: 0,0:02:03.14,0:02:08.08,Default,,0000,0000,0000,,Could we find a more adequate\Nway to present the information,
Dialogue: 0,0:02:08.11,0:02:12.10,Default,,0000,0000,0000,,so we could have a better sense\Nof what's going on with our air?
Dialogue: 0,0:02:12.12,0:02:14.60,Default,,0000,0000,0000,,We found there were two things missing:
Dialogue: 0,0:02:14.63,0:02:19.92,Default,,0000,0000,0000,,geolocalization and the order of events.
Dialogue: 0,0:02:19.94,0:02:24.72,Default,,0000,0000,0000,,So we put together these graphic maps,\Nwhich are basically air landscapes.
Dialogue: 0,0:02:25.74,0:02:29.46,Default,,0000,0000,0000,,You can see them in real time\Non an interactive web page,
Dialogue: 0,0:02:29.49,0:02:31.71,Default,,0000,0000,0000,,where you can view\Nall the different components
Dialogue: 0,0:02:31.74,0:02:34.04,Default,,0000,0000,0000,,and navigate the city\Nfrom below its airstream.
Dialogue: 0,0:02:35.04,0:02:40.12,Default,,0000,0000,0000,,We can also see what effects\Nour actions have on air quality,
Dialogue: 0,0:02:40.15,0:02:42.49,Default,,0000,0000,0000,,on both a city scale
Dialogue: 0,0:02:42.51,0:02:44.29,Default,,0000,0000,0000,,and also per 100,000 inhabitants.
Dialogue: 0,0:02:45.33,0:02:49.27,Default,,0000,0000,0000,,We can also identify\Nwhere emissions are coming from,
Dialogue: 0,0:02:49.29,0:02:52.04,Default,,0000,0000,0000,,and how they might affect our health.
Dialogue: 0,0:02:53.23,0:02:55.46,Default,,0000,0000,0000,,It's been interesting\Nto read through the data.
Dialogue: 0,0:02:55.48,0:02:59.24,Default,,0000,0000,0000,,It's allowed us to see\Nthat there's a very close relationship
Dialogue: 0,0:02:59.27,0:03:02.51,Default,,0000,0000,0000,,between what happens in the city,\Nour own everyday actions,
Dialogue: 0,0:03:02.53,0:03:04.58,Default,,0000,0000,0000,,and what's produced in the air -
Dialogue: 0,0:03:04.60,0:03:06.74,Default,,0000,0000,0000,,what we produce, collectively, in the air.
Dialogue: 0,0:03:07.14,0:03:10.63,Default,,0000,0000,0000,,For example, in the spectacular case\Nof a New Year's Eve,
Dialogue: 0,0:03:10.66,0:03:13.56,Default,,0000,0000,0000,,when the particulate suspension levels\Ndramatically increase.
Dialogue: 0,0:03:13.58,0:03:16.45,Default,,0000,0000,0000,,The same happens during soccer games\Nin Bernabéu Stadium.
Dialogue: 0,0:03:16.84,0:03:19.62,Default,,0000,0000,0000,,The project also examines
Dialogue: 0,0:03:19.65,0:03:22.82,Default,,0000,0000,0000,,how the way in which we transfer\Nthis information to public spaces
Dialogue: 0,0:03:22.85,0:03:24.82,Default,,0000,0000,0000,,can produce different reactions
Dialogue: 0,0:03:24.84,0:03:27.34,Default,,0000,0000,0000,,as well as differences\Nin the collective dynamics
Dialogue: 0,0:03:27.36,0:03:30.41,Default,,0000,0000,0000,,involved in plazas and public spaces.
Dialogue: 0,0:03:31.31,0:03:33.29,Default,,0000,0000,0000,,So we developed several prototypes.
Dialogue: 0,0:03:33.32,0:03:36.62,Default,,0000,0000,0000,,One of them was this cloud of colored mist
Dialogue: 0,0:03:36.65,0:03:38.35,Default,,0000,0000,0000,,on the facade of Media Lab Prado
Dialogue: 0,0:03:38.38,0:03:41.79,Default,,0000,0000,0000,,which represents the levels\Nof air pollution by pulsating.
Dialogue: 0,0:03:41.82,0:03:47.11,Default,,0000,0000,0000,,This digital facade allows us to identify\Nminimally polluted routes.
Dialogue: 0,0:03:49.09,0:03:52.50,Default,,0000,0000,0000,,There are also mobile devices\Nthat help us navigate the city,
Dialogue: 0,0:03:52.54,0:03:57.29,Default,,0000,0000,0000,,orienting us like a sort of aerial compass
Dialogue: 0,0:03:58.02,0:04:04.42,Default,,0000,0000,0000,,while transmitting in real-time,\Ninformation about the urban surroundings.
Dialogue: 0,0:04:06.70,0:04:09.86,Default,,0000,0000,0000,,We're currently researching\Nthis "public good,"
Dialogue: 0,0:04:09.89,0:04:11.86,Default,,0000,0000,0000,,as it's been called several times today.
Dialogue: 0,0:04:11.88,0:04:14.55,Default,,0000,0000,0000,,It's intimately linked with our bodies,
Dialogue: 0,0:04:14.57,0:04:18.78,Default,,0000,0000,0000,,and since it can impact the health
Dialogue: 0,0:04:18.80,0:04:21.90,Default,,0000,0000,0000,,of the citizens of Madrid,
Dialogue: 0,0:04:21.93,0:04:25.27,Default,,0000,0000,0000,,all of our bodies are affected by it,
Dialogue: 0,0:04:26.16,0:04:31.16,Default,,0000,0000,0000,,and by the processes of exclusion\Nthat it will eventually produce.
Dialogue: 0,0:04:33.22,0:04:36.49,Default,,0000,0000,0000,,We're also looking at what types\Nof visual formats are best,
Dialogue: 0,0:04:36.52,0:04:40.21,Default,,0000,0000,0000,,and to what extent a visualization\Ncan motivate, stimulate
Dialogue: 0,0:04:40.24,0:04:42.83,Default,,0000,0000,0000,,or act as an intermediary\Nfor political action,
Dialogue: 0,0:04:42.86,0:04:45.69,Default,,0000,0000,0000,,on both an individual\Nand collective level.
Dialogue: 0,0:04:47.83,0:04:50.28,Default,,0000,0000,0000,,Let's take a look at how Madrid breathes.
Dialogue: 0,0:05:54.50,0:05:55.77,Default,,0000,0000,0000,,Last inhale.
Dialogue: 0,0:05:56.35,0:05:57.64,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:05:58.69,0:06:01.20,Default,,0000,0000,0000,,(Applause)