[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.88,0:00:04.75,Default,,0000,0000,0000,,I am obsessed with forming\Nhealthy communities,
Dialogue: 0,0:00:04.75,0:00:06.96,Default,,0000,0000,0000,,and that's why I started Twitch --
Dialogue: 0,0:00:06.96,0:00:10.48,Default,,0000,0000,0000,,to help people watch other people\Nplay video games on the internet.
Dialogue: 0,0:00:10.71,0:00:11.71,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:11.77,0:00:13.49,Default,,0000,0000,0000,,Thank you for coming to my TED talk.
Dialogue: 0,0:00:13.78,0:00:14.78,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:15.44,0:00:17.22,Default,,0000,0000,0000,,So in seriousness,
Dialogue: 0,0:00:17.22,0:00:20.70,Default,,0000,0000,0000,,video games and communities\Ntruly are quite related.
Dialogue: 0,0:00:21.70,0:00:24.60,Default,,0000,0000,0000,,From our early human history,
Dialogue: 0,0:00:24.60,0:00:27.73,Default,,0000,0000,0000,,we made our enterainment\Ntogether in small tribes.
Dialogue: 0,0:00:28.20,0:00:30.46,Default,,0000,0000,0000,,We shared stories around the campfire,
Dialogue: 0,0:00:30.46,0:00:31.53,Default,,0000,0000,0000,,we sang together,
Dialogue: 0,0:00:31.53,0:00:32.65,Default,,0000,0000,0000,,we danced together.
Dialogue: 0,0:00:33.11,0:00:36.76,Default,,0000,0000,0000,,Our earliest enteratainment\Nwas both shared and interactive.
Dialogue: 0,0:00:37.74,0:00:41.83,Default,,0000,0000,0000,,It wasn't until pretty recently\Non the grand scale of human history
Dialogue: 0,0:00:41.83,0:00:44.52,Default,,0000,0000,0000,,that interactivity took a back seat
Dialogue: 0,0:00:44.52,0:00:46.36,Default,,0000,0000,0000,,and broadcast entertainment took over.
Dialogue: 0,0:00:46.99,0:00:52.22,Default,,0000,0000,0000,,Radio and records brought music\Ninto our vehicles, into our homes.
Dialogue: 0,0:00:52.45,0:00:57.12,Default,,0000,0000,0000,,TV and VHS brought sports and drama\Ninto our living rooms.
Dialogue: 0,0:00:57.84,0:01:01.92,Default,,0000,0000,0000,,This access to broadcast entertainment\Nwas unprecendented.
Dialogue: 0,0:01:02.31,0:01:05.35,Default,,0000,0000,0000,,It gave people amazing\Ncontent around the globe.
Dialogue: 0,0:01:06.07,0:01:09.45,Default,,0000,0000,0000,,It created a shared culture\Nfor millions of people.
Dialogue: 0,0:01:11.70,0:01:15.89,Default,,0000,0000,0000,,And now, if you want to go watch\Nor listen to Mozart,
Dialogue: 0,0:01:15.89,0:01:19.44,Default,,0000,0000,0000,,you don't have to buy an incredibly\Nexpensive ticket and find an orchestra.
Dialogue: 0,0:01:20.73,0:01:22.28,Default,,0000,0000,0000,,And if you like to sing --
Dialogue: 0,0:01:22.28,0:01:25.59,Default,,0000,0000,0000,,(singing) I can show you the world --
Dialogue: 0,0:01:25.59,0:01:30.07,Default,,0000,0000,0000,,then you have something in common\Nwith people around the world.
Dialogue: 0,0:01:32.56,0:01:34.50,Default,,0000,0000,0000,,But with this amazing access,
Dialogue: 0,0:01:34.50,0:01:40.06,Default,,0000,0000,0000,,we allowed for a separation\Nbetween creator and consumer,
Dialogue: 0,0:01:40.06,0:01:44.21,Default,,0000,0000,0000,,and the relationship between the two\Nbecame much more one-way.
Dialogue: 0,0:01:46.52,0:01:52.57,Default,,0000,0000,0000,,We wound up in a world where we had\Na smaller class of professional creators
Dialogue: 0,0:01:52.57,0:01:56.33,Default,,0000,0000,0000,,and most of us became spectators,
Dialogue: 0,0:01:56.33,0:02:01.67,Default,,0000,0000,0000,,and as a result it became far easier\Nfor us to enjoy that content alone.
Dialogue: 0,0:02:02.47,0:02:04.29,Default,,0000,0000,0000,,There's a trend counteracting this:
Dialogue: 0,0:02:04.29,0:02:05.34,Default,,0000,0000,0000,,scarcity.
Dialogue: 0,0:02:05.34,0:02:10.03,Default,,0000,0000,0000,,So, Vienna in the 1900s,\Nwas famous for its café culture.
Dialogue: 0,0:02:10.40,0:02:14.15,Default,,0000,0000,0000,,And one of the big drivers\Nof that café culture
Dialogue: 0,0:02:14.15,0:02:17.58,Default,,0000,0000,0000,,was expensive newspapers\Nthat were hard to get,
Dialogue: 0,0:02:17.58,0:02:18.77,Default,,0000,0000,0000,,and as a result,
Dialogue: 0,0:02:18.77,0:02:21.94,Default,,0000,0000,0000,,people would go to the café\Nand read the shared copy there.
Dialogue: 0,0:02:22.47,0:02:23.88,Default,,0000,0000,0000,,And once they're in the cafe,
Dialogue: 0,0:02:23.88,0:02:27.12,Default,,0000,0000,0000,,they meet the other people\Nalso reading the same newspaper,
Dialogue: 0,0:02:27.12,0:02:28.13,Default,,0000,0000,0000,,they converse,
Dialogue: 0,0:02:28.13,0:02:29.82,Default,,0000,0000,0000,,they exchange ideas
Dialogue: 0,0:02:29.82,0:02:31.18,Default,,0000,0000,0000,,and they form a community.
Dialogue: 0,0:02:32.60,0:02:34.38,Default,,0000,0000,0000,,In a similar way,
Dialogue: 0,0:02:34.38,0:02:37.27,Default,,0000,0000,0000,,TV and cable used to be more expensive,
Dialogue: 0,0:02:37.27,0:02:39.90,Default,,0000,0000,0000,,and so you might not watch\Nthe game at home.
Dialogue: 0,0:02:39.90,0:02:42.01,Default,,0000,0000,0000,,Instead you'd go to the local bar\N
Dialogue: 0,0:02:42.01,0:02:44.45,Default,,0000,0000,0000,,and cheer along\Nwith your fellow sports fans there.
Dialogue: 0,0:02:45.66,0:02:51.52,Default,,0000,0000,0000,,But as the price of media continues\Nto fall over time thanks to technology,
Dialogue: 0,0:02:51.52,0:02:55.94,Default,,0000,0000,0000,,this shared necessity that used to bring\Nour communities together falls away.
Dialogue: 0,0:02:57.37,0:03:02.39,Default,,0000,0000,0000,,We have so many amazing options\Nfor our entertainment,
Dialogue: 0,0:03:02.39,0:03:07.90,Default,,0000,0000,0000,,and yet it's easier than ever for us\Nto wind up consuming those options alone.
Dialogue: 0,0:03:09.26,0:03:11.36,Default,,0000,0000,0000,,Our communities\Nare bearing the consequences.
Dialogue: 0,0:03:12.27,0:03:13.27,Default,,0000,0000,0000,,For example,
Dialogue: 0,0:03:13.27,0:03:16.77,Default,,0000,0000,0000,,the number of people who report\Nhaving at least two close friends
Dialogue: 0,0:03:16.77,0:03:18.37,Default,,0000,0000,0000,,is at an all-time low.
Dialogue: 0,0:03:21.44,0:03:26.20,Default,,0000,0000,0000,,I believe that one of the major\Ncontributing causes to this
Dialogue: 0,0:03:26.20,0:03:31.23,Default,,0000,0000,0000,,is that our entertainment today\Nallows us to be separate.
Dialogue: 0,0:03:33.76,0:03:38.19,Default,,0000,0000,0000,,There is one trend reversing\Nthis atomization of our society:
Dialogue: 0,0:03:38.19,0:03:40.91,Default,,0000,0000,0000,,modern, multiplayer videogames.
Dialogue: 0,0:03:42.58,0:03:45.95,Default,,0000,0000,0000,,Games are like a shared campfire.
Dialogue: 0,0:03:46.41,0:03:49.08,Default,,0000,0000,0000,,They're both interactive and connecting.
Dialogue: 0,0:03:49.92,0:03:53.43,Default,,0000,0000,0000,,Now these campfires may have\Nbeautiful animations,
Dialogue: 0,0:03:53.43,0:03:55.12,Default,,0000,0000,0000,,heroic quests,
Dialogue: 0,0:03:55.12,0:03:57.65,Default,,0000,0000,0000,,occasionally too many loot boxes,
Dialogue: 0,0:03:57.65,0:04:00.32,Default,,0000,0000,0000,,but games today are very different
Dialogue: 0,0:04:00.32,0:04:02.38,Default,,0000,0000,0000,,than the solitary activity\Nof 20 years ago.
Dialogue: 0,0:04:04.00,0:04:05.66,Default,,0000,0000,0000,,They're deeply complex,
Dialogue: 0,0:04:05.66,0:04:07.56,Default,,0000,0000,0000,,they're more intellectually stimulating,
Dialogue: 0,0:04:07.56,0:04:08.57,Default,,0000,0000,0000,,and most of all,
Dialogue: 0,0:04:08.57,0:04:10.30,Default,,0000,0000,0000,,they're intrinsically social.
Dialogue: 0,0:04:12.38,0:04:15.72,Default,,0000,0000,0000,,One of the recent breakout genres\Nexemplifying this change
Dialogue: 0,0:04:15.72,0:04:17.11,Default,,0000,0000,0000,,is the battle royale.
Dialogue: 0,0:04:17.80,0:04:22.54,Default,,0000,0000,0000,,100 people parachute onto an island\Nin a last-man-standing competition.
Dialogue: 0,0:04:23.26,0:04:26.44,Default,,0000,0000,0000,,Think of it as being\Nkind of like "American Idol,"
Dialogue: 0,0:04:26.44,0:04:29.77,Default,,0000,0000,0000,,but with a lot more fighting\Nand a lot less Simon Cowell.
Dialogue: 0,0:04:31.72,0:04:33.33,Default,,0000,0000,0000,,You may have heard of "Fortnite,"
Dialogue: 0,0:04:33.33,0:04:36.100,Default,,0000,0000,0000,,which is a breakout example\Nof the battle royale genre,
Dialogue: 0,0:04:36.100,0:04:40.59,Default,,0000,0000,0000,,which has been played by more\Nthan 250 million people around the world.
Dialogue: 0,0:04:41.02,0:04:43.08,Default,,0000,0000,0000,,It's everyone from kids\Nin your neighborhood
Dialogue: 0,0:04:43.08,0:04:45.16,Default,,0000,0000,0000,,to Drake and Ellen Degeneres.
Dialogue: 0,0:04:45.62,0:04:48.82,Default,,0000,0000,0000,,2.3 billion people in the world\Nplay video games.
Dialogue: 0,0:04:49.26,0:04:54.17,Default,,0000,0000,0000,,Early games like "Tetris" and "Mario"\Nmay have been simple puzzles or quests,
Dialogue: 0,0:04:54.17,0:04:57.16,Default,,0000,0000,0000,,but with the rise of arcades\Nand then internet play,
Dialogue: 0,0:04:57.16,0:05:01.78,Default,,0000,0000,0000,,and now massively multiplayer games\Nof huge, thriving online communities,
Dialogue: 0,0:05:01.78,0:05:05.03,Default,,0000,0000,0000,,games have emerged\Nas the one form of entertainment
Dialogue: 0,0:05:05.03,0:05:08.90,Default,,0000,0000,0000,,where consumption truly requires\Nhuman connection.
Dialogue: 0,0:05:09.72,0:05:11.93,Default,,0000,0000,0000,,So this brings us to streaming.
Dialogue: 0,0:05:12.17,0:05:14.83,Default,,0000,0000,0000,,Why do people stream themselves\Nplaying video games?
Dialogue: 0,0:05:15.47,0:05:19.65,Default,,0000,0000,0000,,And why do hundreds of millions\Nof people around the world
Dialogue: 0,0:05:19.65,0:05:21.64,Default,,0000,0000,0000,,congregate to watch them?
Dialogue: 0,0:05:22.97,0:05:25.63,Default,,0000,0000,0000,,I want you all the imagine for second --
Dialogue: 0,0:05:25.63,0:05:28.18,Default,,0000,0000,0000,,imagine you land on an alien planet,
Dialogue: 0,0:05:28.18,0:05:29.20,Default,,0000,0000,0000,,and on this planet,
Dialogue: 0,0:05:29.20,0:05:30.73,Default,,0000,0000,0000,,there's a giant green rectangle.
Dialogue: 0,0:05:31.30,0:05:33.18,Default,,0000,0000,0000,,And in this green rectangle,
Dialogue: 0,0:05:33.18,0:05:34.60,Default,,0000,0000,0000,,aliens in matching outfits
Dialogue: 0,0:05:34.60,0:05:37.29,Default,,0000,0000,0000,,are trying to push a checkered\Nsphere between two posts
Dialogue: 0,0:05:37.29,0:05:38.51,Default,,0000,0000,0000,,using only their feet.
Dialogue: 0,0:05:38.76,0:05:40.05,Default,,0000,0000,0000,,It's pretty evenly matched,
Dialogue: 0,0:05:40.05,0:05:42.95,Default,,0000,0000,0000,,so the ball is just going back and forth,
Dialogue: 0,0:05:42.95,0:05:46.73,Default,,0000,0000,0000,,but there's hundreds of millions\Nof people watching from home anyway,
Dialogue: 0,0:05:46.73,0:05:49.96,Default,,0000,0000,0000,,and cheering and getting excited\Nand engaged right along with them.
Dialogue: 0,0:05:50.63,0:05:53.41,Default,,0000,0000,0000,,Now I grew up watching sports with my dad,
Dialogue: 0,0:05:53.41,0:05:56.88,Default,,0000,0000,0000,,so I get why soccer\Nis entertaining and engaging.
Dialogue: 0,0:05:57.62,0:06:00.54,Default,,0000,0000,0000,,But if you don't watch sports,
Dialogue: 0,0:06:00.54,0:06:03.44,Default,,0000,0000,0000,,maybe you like watching\N"Dancing with the Stars"
Dialogue: 0,0:06:03.44,0:06:05.01,Default,,0000,0000,0000,,or you enjoy "Top Chef."
Dialogue: 0,0:06:05.88,0:06:07.96,Default,,0000,0000,0000,,Regardless, the principle is the same.
Dialogue: 0,0:06:08.98,0:06:12.75,Default,,0000,0000,0000,,If there is an activity\Nthat you really enjoy,
Dialogue: 0,0:06:12.75,0:06:15.58,Default,,0000,0000,0000,,you're probably going to like\Nwatching other people do it
Dialogue: 0,0:06:15.58,0:06:17.40,Default,,0000,0000,0000,,with skill and panache.
Dialogue: 0,0:06:18.85,0:06:21.14,Default,,0000,0000,0000,,It might be perplexing to an alien,
Dialogue: 0,0:06:21.14,0:06:23.95,Default,,0000,0000,0000,,but bonding over shared passion\Nis a human universal.
Dialogue: 0,0:06:24.82,0:06:31.26,Default,,0000,0000,0000,,So gamers grew up expecting\Nthis live, interactive entertainment,
Dialogue: 0,0:06:31.26,0:06:33.95,Default,,0000,0000,0000,,and passive consumption\Njust doesn't feel as fulfilling.
Dialogue: 0,0:06:34.43,0:06:38.19,Default,,0000,0000,0000,,That's why livestreaming\Nhas taken off with video games.
Dialogue: 0,0:06:39.44,0:06:44.24,Default,,0000,0000,0000,,Because livestreaming offers\Nthat same kind of interactive feeling.
Dialogue: 0,0:06:47.42,0:06:51.53,Default,,0000,0000,0000,,So when you imagine\Nwhat's happening on Twitch,
Dialogue: 0,0:06:51.53,0:06:57.38,Default,,0000,0000,0000,,I don't want you to think\Nof a million livestreams of video games.
Dialogue: 0,0:06:57.74,0:07:04.23,Default,,0000,0000,0000,,Instead, what I want you to picture\Nis millions of campfires.
Dialogue: 0,0:07:04.79,0:07:06.66,Default,,0000,0000,0000,,Some of them are bonfires --
Dialogue: 0,0:07:06.66,0:07:10.27,Default,,0000,0000,0000,,huge, roaring bonfires with hundreds\Nof thousands of people around them.
Dialogue: 0,0:07:11.01,0:07:14.07,Default,,0000,0000,0000,,Some of them are smaller,\Nmore intimate community gatherings
Dialogue: 0,0:07:14.07,0:07:15.58,Default,,0000,0000,0000,,where everyone knows your name.
Dialogue: 0,0:07:16.66,0:07:20.45,Default,,0000,0000,0000,,Let's try taking a seat\Nby one of those campfires right now.
Dialogue: 0,0:07:23.11,0:07:24.35,Default,,0000,0000,0000,,Hey Cohh, how's it going?
Dialogue: 0,0:07:24.76,0:07:26.41,Default,,0000,0000,0000,,Cohh: Hey, how's it going, Emmett?
Dialogue: 0,0:07:26.41,0:07:29.95,Default,,0000,0000,0000,,ES: So I'm here at TED with about 1,000\Nof my closest friends,
Dialogue: 0,0:07:29.95,0:07:34.01,Default,,0000,0000,0000,,and we thought we'd come\Nand join you guys for a little stream.
Dialogue: 0,0:07:34.56,0:07:35.56,Default,,0000,0000,0000,,Cohh: Awesome!
Dialogue: 0,0:07:35.56,0:07:37.43,Default,,0000,0000,0000,,Well, it's great to hear from you guys.
Dialogue: 0,0:07:37.43,0:07:40.43,Default,,0000,0000,0000,,ES: So Cohh, can you share\Nwith the TED audience here --
Dialogue: 0,0:07:40.43,0:07:43.59,Default,,0000,0000,0000,,what have you learned\Nabout your community on Twitch?
Dialogue: 0,0:07:44.35,0:07:45.86,Default,,0000,0000,0000,,Cohh: Ah, man, where to begin?
Dialogue: 0,0:07:46.49,0:07:48.79,Default,,0000,0000,0000,,I've been doing this\Nfor over five years now,
Dialogue: 0,0:07:48.79,0:07:53.66,Default,,0000,0000,0000,,and if there's one thing that doesn't\Ncease to impress me on the daily
Dialogue: 0,0:07:53.66,0:07:57.30,Default,,0000,0000,0000,,is just kind of how incredible\Nthis whole thing is for communication.
Dialogue: 0,0:07:58.10,0:08:00.77,Default,,0000,0000,0000,,I've been playing games\Nfor 20 years of my life,
Dialogue: 0,0:08:00.77,0:08:03.78,Default,,0000,0000,0000,,I've led online MMO guilds for over 10,
Dialogue: 0,0:08:03.78,0:08:08.10,Default,,0000,0000,0000,,and it's the kind of thing where\Nthere's very few places in life
Dialogue: 0,0:08:08.10,0:08:11.30,Default,,0000,0000,0000,,where you can go to meet\Nso many people with similar interests.
Dialogue: 0,0:08:11.94,0:08:13.51,Default,,0000,0000,0000,,I was listening in a bit earlier;
Dialogue: 0,0:08:13.51,0:08:14.89,Default,,0000,0000,0000,,I love the campfire analogy,
Dialogue: 0,0:08:14.89,0:08:16.29,Default,,0000,0000,0000,,I actually use a similar one.
Dialogue: 0,0:08:16.29,0:08:18.52,Default,,0000,0000,0000,,I see it all as a bunch of people\Non a big couch
Dialogue: 0,0:08:18.52,0:08:20.46,Default,,0000,0000,0000,,but only one person has the controller.
Dialogue: 0,0:08:20.46,0:08:23.37,Default,,0000,0000,0000,,So it's kind of like\Na "Pass the snack!" situation, you know?
Dialogue: 0,0:08:23.37,0:08:24.80,Default,,0000,0000,0000,,700 people that way --
Dialogue: 0,0:08:24.80,0:08:27.74,Default,,0000,0000,0000,,but it's great and really it's just --
Dialogue: 0,0:08:27.74,0:08:31.37,Default,,0000,0000,0000,,ED: So Cohh, what is going on\Nin chat right now?
Dialogue: 0,0:08:31.59,0:08:33.62,Default,,0000,0000,0000,,Can you explain that a little bit to us?
Dialogue: 0,0:08:33.62,0:08:37.66,Default,,0000,0000,0000,,Because my eyesight isn't that good\Nbut I see a lot of emotes.
Dialogue: 0,0:08:37.91,0:08:39.34,Default,,0000,0000,0000,,Cohh: So this is my community;
Dialogue: 0,0:08:39.34,0:08:40.57,Default,,0000,0000,0000,,this is the Cohhilition.
Dialogue: 0,0:08:40.88,0:08:42.20,Default,,0000,0000,0000,,I stream every single day.
Dialogue: 0,0:08:42.20,0:08:44.52,Default,,0000,0000,0000,,I actually just wrapped up\Na 2,000-day challenge,
Dialogue: 0,0:08:44.52,0:08:48.41,Default,,0000,0000,0000,,and as such, we have developed\Na pretty incredible community
Dialogue: 0,0:08:48.41,0:08:49.44,Default,,0000,0000,0000,,here in the channel.
Dialogue: 0,0:08:49.44,0:08:51.54,Default,,0000,0000,0000,,Right now we have\Nabout 6200 people with us.
Dialogue: 0,0:08:51.54,0:08:55.20,Default,,0000,0000,0000,,What you're seeing is a spam\Nof "Hello, TED" good-vibe emotes,
Dialogue: 0,0:08:55.20,0:08:57.20,Default,,0000,0000,0000,,love emotes,
Dialogue: 0,0:08:57.20,0:08:58.31,Default,,0000,0000,0000,,"this is awesome,"
Dialogue: 0,0:08:58.31,0:08:59.72,Default,,0000,0000,0000,,"Hi, guys," "Hi, everyone."
Dialogue: 0,0:08:59.72,0:09:02.54,Default,,0000,0000,0000,,Basically just a huge\Ncollection of people --
Dialogue: 0,0:09:02.54,0:09:03.94,Default,,0000,0000,0000,,huge collection of gamers
Dialogue: 0,0:09:03.94,0:09:06.62,Default,,0000,0000,0000,,that are all just experiencing\Na positive event together.
Dialogue: 0,0:09:06.62,0:09:08.84,Default,,0000,0000,0000,,ES: So is there anything that --
Dialogue: 0,0:09:08.84,0:09:10.04,Default,,0000,0000,0000,,can we poll chat?
Dialogue: 0,0:09:10.04,0:09:11.48,Default,,0000,0000,0000,,I want ask chat a question.
Dialogue: 0,0:09:11.66,0:09:15.10,Default,,0000,0000,0000,,Is there anything that chat\Nwould like the world,
Dialogue: 0,0:09:15.10,0:09:17.93,Default,,0000,0000,0000,,and particularly these people\Nhere with me at TED right now,
Dialogue: 0,0:09:17.93,0:09:21.75,Default,,0000,0000,0000,,to know about what they get\Nout of playing video games
Dialogue: 0,0:09:21.75,0:09:23.42,Default,,0000,0000,0000,,and being part of this community?
Dialogue: 0,0:09:24.51,0:09:25.75,Default,,0000,0000,0000,,Cohh: Oh, wow.
Dialogue: 0,0:09:26.26,0:09:28.80,Default,,0000,0000,0000,,I am already starting to see\Na lot of answers here.
Dialogue: 0,0:09:31.10,0:09:34.35,Default,,0000,0000,0000,,"I like the good vibes..."
Dialogue: 0,0:09:34.35,0:09:36.51,Default,,0000,0000,0000,,"best communities are on Twitch."
Dialogue: 0,0:09:37.58,0:09:38.58,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:39.50,0:09:42.08,Default,,0000,0000,0000,,"They get us through\Nthe rough patches in life."
Dialogue: 0,0:09:43.11,0:09:45.75,Default,,0000,0000,0000,,Oh, that's a message I definitely\Nsee a lot on Twitch,
Dialogue: 0,0:09:45.75,0:09:46.94,Default,,0000,0000,0000,,which is very good.
Dialogue: 0,0:09:47.74,0:09:49.31,Default,,0000,0000,0000,,"A very positive community,"
Dialogue: 0,0:09:49.31,0:09:51.66,Default,,0000,0000,0000,,"a lot of positivity,"
Dialogue: 0,0:09:51.66,0:09:53.16,Default,,0000,0000,0000,,which is pretty great.
Dialogue: 0,0:09:53.34,0:09:57.50,Default,,0000,0000,0000,,ES: So Cohh, before I get back\Nto my TED talk,
Dialogue: 0,0:09:57.50,0:10:00.65,Default,,0000,0000,0000,,which I actually should probably\Nget back to doing at some point --
Dialogue: 0,0:10:00.66,0:10:01.66,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:01.66,0:10:04.31,Default,,0000,0000,0000,,Do you have anything else\Nthat you want to share with me
Dialogue: 0,0:10:04.31,0:10:05.97,Default,,0000,0000,0000,,or any question you wanted to ask?
Dialogue: 0,0:10:05.97,0:10:09.25,Default,,0000,0000,0000,,[Something] you've always wanted\Nto get out there before an audience?
Dialogue: 0,0:10:09.73,0:10:11.39,Default,,0000,0000,0000,,Cohh: Honestly, not too much.
Dialogue: 0,0:10:11.39,0:10:13.98,Default,,0000,0000,0000,,I mean, I absolutely love\Nwhat you're doing right now.
Dialogue: 0,0:10:13.98,0:10:15.80,Default,,0000,0000,0000,,I think that the interactive streaming
Dialogue: 0,0:10:15.80,0:10:19.19,Default,,0000,0000,0000,,is probably the big unexplored frontier\Nof the future in entertainment,
Dialogue: 0,0:10:19.19,0:10:22.11,Default,,0000,0000,0000,,and just thank you for doing\Neverything you're doing up there.
Dialogue: 0,0:10:22.11,0:10:24.84,Default,,0000,0000,0000,,The more people that hear\Nabout what you do, the better --
Dialogue: 0,0:10:24.84,0:10:25.91,Default,,0000,0000,0000,,for everyone on here.
Dialogue: 0,0:10:25.91,0:10:26.92,Default,,0000,0000,0000,,ES: Awesome, Cohh.
Dialogue: 0,0:10:26.92,0:10:27.92,Default,,0000,0000,0000,,Thanks so much.
Dialogue: 0,0:10:27.92,0:10:30.14,Default,,0000,0000,0000,,I'm going to get back\Nto giving this talk now,
Dialogue: 0,0:10:30.14,0:10:31.54,Default,,0000,0000,0000,,but we should catch up later.
Dialogue: 0,0:10:31.54,0:10:32.55,Default,,0000,0000,0000,,Cohh: Sounds great!
Dialogue: 0,0:10:32.55,0:10:34.33,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:10:37.09,0:10:39.46,Default,,0000,0000,0000,,ES: So that was a new way to interact.
Dialogue: 0,0:10:40.29,0:10:43.72,Default,,0000,0000,0000,,We could influence\Nwhat happened on the stream,
Dialogue: 0,0:10:43.72,0:10:49.01,Default,,0000,0000,0000,,we could cocreate\Nthe experience along with him,
Dialogue: 0,0:10:49.01,0:10:54.16,Default,,0000,0000,0000,,and we really had a multiplayer experience\Nwith chat and with Cohh.
Dialogue: 0,0:10:55.48,0:10:58.11,Default,,0000,0000,0000,,At Twitch, we've started calling this,
Dialogue: 0,0:10:58.11,0:10:59.31,Default,,0000,0000,0000,,as a result,
Dialogue: 0,0:10:59.31,0:11:01.45,Default,,0000,0000,0000,,"Multiplayer enterainment."
Dialogue: 0,0:11:02.48,0:11:08.72,Default,,0000,0000,0000,,Because going from watching a video alone\Nto watching a live interactive stream
Dialogue: 0,0:11:08.72,0:11:14.65,Default,,0000,0000,0000,,is similar to the difference between\Ngoing from playing a single-player game
Dialogue: 0,0:11:14.65,0:11:16.100,Default,,0000,0000,0000,,to playing a multiplayer game.
Dialogue: 0,0:11:18.80,0:11:22.93,Default,,0000,0000,0000,,Gamers are often as the forefront\Nof exploration in new technology.
Dialogue: 0,0:11:26.01,0:11:31.53,Default,,0000,0000,0000,,Microcomputers, for example,\Nwere used early on for video games,
Dialogue: 0,0:11:31.53,0:11:37.96,Default,,0000,0000,0000,,and the very first handheld, digital\Nmass-market devices weren't cell phones,
Dialogue: 0,0:11:37.96,0:11:39.67,Default,,0000,0000,0000,,they were Gameboys ...
Dialogue: 0,0:11:39.67,0:11:41.00,Default,,0000,0000,0000,,for video games.
Dialogue: 0,0:11:41.34,0:11:44.52,Default,,0000,0000,0000,,And as a result,
Dialogue: 0,0:11:44.52,0:11:49.92,Default,,0000,0000,0000,,one way that you can get a hint\Nof what the future might hold
Dialogue: 0,0:11:49.92,0:11:54.20,Default,,0000,0000,0000,,is to look to this fun, interactive\Nsandbox of video games
Dialogue: 0,0:11:54.20,0:11:56.50,Default,,0000,0000,0000,,and ask yourself,
Dialogue: 0,0:11:56.50,0:11:58.39,Default,,0000,0000,0000,,"what are these gamers doing today?"
Dialogue: 0,0:11:58.39,0:12:01.76,Default,,0000,0000,0000,,And that might give you a hint\Nas to what the future is going to hold
Dialogue: 0,0:12:01.76,0:12:02.77,Default,,0000,0000,0000,,for all of us.
Dialogue: 0,0:12:04.31,0:12:07.18,Default,,0000,0000,0000,,One of the things\Nwe're already seeing on Twitch
Dialogue: 0,0:12:07.18,0:12:09.45,Default,,0000,0000,0000,,is multiplayer entertainment\Ncoming to sports.
Dialogue: 0,0:12:09.90,0:12:14.95,Default,,0000,0000,0000,,So, Twitch and the NFL teamed up\Nto offer livestreaming football,
Dialogue: 0,0:12:14.95,0:12:19.18,Default,,0000,0000,0000,,but instead of network announcers\Nin suits streaming the game,
Dialogue: 0,0:12:19.18,0:12:21.65,Default,,0000,0000,0000,,we got Twitch users to come in
Dialogue: 0,0:12:21.65,0:12:24.40,Default,,0000,0000,0000,,and stream it themselves\Non their own channel
Dialogue: 0,0:12:24.40,0:12:26.76,Default,,0000,0000,0000,,and interact with their community
Dialogue: 0,0:12:26.76,0:12:29.65,Default,,0000,0000,0000,,and make it a real,\Nmultiplayer experience.
Dialogue: 0,0:12:30.13,0:12:35.38,Default,,0000,0000,0000,,So I actually think that if you\Nlook out into the future --
Dialogue: 0,0:12:35.38,0:12:40.04,Default,,0000,0000,0000,,only hundreds of people today\Nget to be sports announcers.
Dialogue: 0,0:12:41.62,0:12:44.54,Default,,0000,0000,0000,,It's a tiny, tiny number of people\Nwho have that opportunity.
Dialogue: 0,0:12:44.54,0:12:48.60,Default,,0000,0000,0000,,But sports are about to go multiplayer,
Dialogue: 0,0:12:48.60,0:12:51.49,Default,,0000,0000,0000,,and that means that anyone\Nwho wants to around the world
Dialogue: 0,0:12:51.49,0:12:56.20,Default,,0000,0000,0000,,is going to get the opportunity\Nto become a sports announcer,
Dialogue: 0,0:12:56.20,0:12:57.32,Default,,0000,0000,0000,,to give it a shot.
Dialogue: 0,0:12:57.69,0:13:00.83,Default,,0000,0000,0000,,And I think that's going to unlock\Nincredible amounts of new talent
Dialogue: 0,0:13:00.83,0:13:01.94,Default,,0000,0000,0000,,for all of us.
Dialogue: 0,0:13:02.11,0:13:03.72,Default,,0000,0000,0000,,And we're not going to be asking,
Dialogue: 0,0:13:03.72,0:13:05.20,Default,,0000,0000,0000,,"Did you catch the game?"
Dialogue: 0,0:13:05.27,0:13:07.10,Default,,0000,0000,0000,,Instead, we're going to be asking,
Dialogue: 0,0:13:07.10,0:13:10.34,Default,,0000,0000,0000,,"Whose channel did you\Ncatch the game on?"
Dialogue: 0,0:13:12.44,0:13:17.10,Default,,0000,0000,0000,,We already see this happening\Nwith cooking, with singing --
Dialogue: 0,0:13:17.10,0:13:19.02,Default,,0000,0000,0000,,we even see people streaming welding.
Dialogue: 0,0:13:20.48,0:13:24.53,Default,,0000,0000,0000,,And all of this stuff is going to happen\Naround the metaphorical campfire.
Dialogue: 0,0:13:25.82,0:13:28.30,Default,,0000,0000,0000,,There's going to be millions\Nof these campfires lit
Dialogue: 0,0:13:28.30,0:13:29.66,Default,,0000,0000,0000,,over the next few years.
Dialogue: 0,0:13:29.91,0:13:33.18,Default,,0000,0000,0000,,And on every topic,
Dialogue: 0,0:13:33.18,0:13:35.27,Default,,0000,0000,0000,,you're going to be able to find a campfire
Dialogue: 0,0:13:35.27,0:13:37.38,Default,,0000,0000,0000,,that will allow you to bond\Nwith your people
Dialogue: 0,0:13:37.38,0:13:38.62,Default,,0000,0000,0000,,around the world.
Dialogue: 0,0:13:39.33,0:13:40.94,Default,,0000,0000,0000,,For most of human history,
Dialogue: 0,0:13:40.94,0:13:43.02,Default,,0000,0000,0000,,entertainment was simply multiplayer.
Dialogue: 0,0:13:43.64,0:13:46.26,Default,,0000,0000,0000,,We sang together in person,
Dialogue: 0,0:13:46.26,0:13:50.17,Default,,0000,0000,0000,,we shared news together\Nin the town square in person,
Dialogue: 0,0:13:50.17,0:13:52.70,Default,,0000,0000,0000,,and somwhere along the way,
Dialogue: 0,0:13:52.70,0:13:57.67,Default,,0000,0000,0000,,that two-way conversation\Nturned into a one-way transmission.
Dialogue: 0,0:13:58.78,0:14:00.100,Default,,0000,0000,0000,,As someone who cares about communities,
Dialogue: 0,0:14:00.100,0:14:02.96,Default,,0000,0000,0000,,I am excited for a world
Dialogue: 0,0:14:02.96,0:14:07.38,Default,,0000,0000,0000,,where our entertainment could connect\Nus instead of isolating us.
Dialogue: 0,0:14:09.89,0:14:14.68,Default,,0000,0000,0000,,A world where we can bond with each other\Nover our shared interests
Dialogue: 0,0:14:14.68,0:14:17.11,Default,,0000,0000,0000,,and create real, strong communities.
Dialogue: 0,0:14:18.62,0:14:21.90,Default,,0000,0000,0000,,Games, streams and the interactions\Nthey encourage,
Dialogue: 0,0:14:21.90,0:14:26.06,Default,,0000,0000,0000,,are only just beginning\Nto turn the wheel back
Dialogue: 0,0:14:26.06,0:14:30.10,Default,,0000,0000,0000,,to our interactive, community-rich,\Nmultiplayer past.
Dialogue: 0,0:14:31.14,0:14:34.15,Default,,0000,0000,0000,,Thank you all for sharing\Nthis experience here with me,
Dialogue: 0,0:14:34.15,0:14:36.16,Default,,0000,0000,0000,,and may you all find your best campfire.
Dialogue: 0,0:14:36.58,0:14:38.96,Default,,0000,0000,0000,,(Applause)