0:00:03.000,0:00:06.000 The next step is to make something endure 0:00:06.000,0:00:09.000 A great example of a band that is endured 0:00:09.000,0:00:14.000 is the Grateful Dead. There are on the third and fourth generation fun. 0:00:14.000,0:00:20.000 One of the things that the Grateful Dead does to ensure that it is enduring, 0:00:20.000,0:00:27.000 is it has completely contrary policy, towards ripping off its music. 0:00:28.000,0:00:32.000 The Grateful Dead supports what is called Tapers, although nobody use tape anymore. 0:00:32.000,0:00:39.000 Tapers have a special section at every Grateful Dead concert. The Grateful Dead create a special area with great acoustics,... 0:00:39.000,0:00:49.000 for amateurs to tape the concert, and as long you don't use that music for commercial purposes, it lets you spread it as far as wide as possible. 0:00:49.000,0:00:58.000 Have you ever heard of any other group that would encourage you to tape the music at a concert and spread it around? 0:00:58.000,0:01:02.000 This is one of the reasons why the Grateful Dead is enduring.