[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.09,0:00:02.15,Default,,0000,0000,0000,,So, once again this is David Levinson
Dialogue: 0,0:00:02.15,0:00:03.83,Default,,0000,0000,0000,,reminding you and anybody else that’s \N
Dialogue: 0,0:00:03.83,0:00:06.20,Default,,0000,0000,0000,,listening: Don’t mess with Earth!
Dialogue: 0,0:00:15.23,0:00:17.15,Default,,0000,0000,0000,,The long-awaited sequel to the 1996
Dialogue: 0,0:00:17.16,0:00:19.28,Default,,0000,0000,0000,,mega-blockbuster Independence Day hit
Dialogue: 0,0:00:19.28,0:00:21.38,Default,,0000,0000,0000,,theaters this summer. Independence Day:
Dialogue: 0,0:00:21.39,0:00:23.49,Default,,0000,0000,0000,,Resurgence is built on the same premise that\N
Dialogue: 0,0:00:23.49,0:00:25.98,Default,,0000,0000,0000,,made the original famous: a potent combination
Dialogue: 0,0:00:25.98,0:00:28.53,Default,,0000,0000,0000,,of alien killin’ and patriotic pandering.
Dialogue: 0,0:00:28.98,0:00:30.26,Default,,0000,0000,0000,,Shouldn’t we be nervous?
Dialogue: 0,0:00:30.26,0:00:31.26,Default,,0000,0000,0000,,Um, yeah.
Dialogue: 0,0:00:32.37,0:00:33.56,Default,,0000,0000,0000,,Make them pay.
Dialogue: 0,0:00:35.37,0:00:37.73,Default,,0000,0000,0000,,We are going to kick some serious alien—
Dialogue: 0,0:00:38.13,0:00:39.71,Default,,0000,0000,0000,,Let’s show ‘em some fireworks.
Dialogue: 0,0:00:40.70,0:00:43.37,Default,,0000,0000,0000,,On behalf of the planet Earth, \NHappy Fourth of July.
Dialogue: 0,0:00:44.82,0:00:46.38,Default,,0000,0000,0000,,Is that all you got?!
Dialogue: 0,0:00:46.68,0:00:48.40,Default,,0000,0000,0000,,According to most reviews the movie itself
Dialogue: 0,0:00:48.42,0:00:51.06,Default,,0000,0000,0000,,was unremarkable. What was remarkable
Dialogue: 0,0:00:51.07,0:00:53.40,Default,,0000,0000,0000,,however, was the marketing for the film.
Dialogue: 0,0:00:53.40,0:00:55.31,Default,,0000,0000,0000,,Some of you might remember something a
Dialogue: 0,0:00:55.31,0:00:57.32,Default,,0000,0000,0000,,little strange about the trailers. And I mean
Dialogue: 0,0:00:57.35,0:00:59.21,Default,,0000,0000,0000,,in addition to Jeff Goldblum doing
Dialogue: 0,0:00:59.21,0:01:01.75,Default,,0000,0000,0000,,his whole Jeff Goldblum thing.
Dialogue: 0,0:01:02.27,0:01:03.92,Default,,0000,0000,0000,,When the world was brought to its knees,
Dialogue: 0,0:01:03.93,0:01:06.58,Default,,0000,0000,0000,,the Army was there to fight back promised
Dialogue: 0,0:01:06.58,0:01:09.44,Default,,0000,0000,0000,,us this would never happen again. They have
Dialogue: 0,0:01:09.44,0:01:11.80,Default,,0000,0000,0000,,been the driving force in uniting nations around
Dialogue: 0,0:01:11.80,0:01:14.20,Default,,0000,0000,0000,,the world to form the most powerful weapon
Dialogue: 0,0:01:14.21,0:01:17.63,Default,,0000,0000,0000,,against another attack: The Earth Space Defense.
Dialogue: 0,0:01:38.94,0:01:41.11,Default,,0000,0000,0000,,Brave men and women of the ESD are making\N
Dialogue: 0,0:01:41.11,0:01:43.65,Default,,0000,0000,0000,,sure that the war of ’96 will never happen
Dialogue: 0,0:01:43.65,0:01:47.65,Default,,0000,0000,0000,,again. Join Earth Space Defense. Next time,
Dialogue: 0,0:01:47.71,0:01:50.04,Default,,0000,0000,0000,,we will be prepared.
Dialogue: 0,0:01:50.62,0:01:52.56,Default,,0000,0000,0000,,So we see the stars of the film speaking
Dialogue: 0,0:01:52.56,0:01:55.25,Default,,0000,0000,0000,,directly to the camera, praising the US Army
Dialogue: 0,0:01:55.26,0:01:57.14,Default,,0000,0000,0000,,and then asking fans to join something
Dialogue: 0,0:01:57.15,0:02:00.25,Default,,0000,0000,0000,,called Earth Space Defense. Then at the end\N
Dialogue: 0,0:02:00.25,0:02:03.74,Default,,0000,0000,0000,,of the trailer we see a URL: JoinESD.com.
Dialogue: 0,0:02:04.98,0:02:07.01,Default,,0000,0000,0000,,Once fans arrive at that website, they’re
Dialogue: 0,0:02:07.01,0:02:09.70,Default,,0000,0000,0000,,asked to enlist in the ESD to help fight off
Dialogue: 0,0:02:09.70,0:02:13.01,Default,,0000,0000,0000,,future alien invasions and “defend Earth’s
Dialogue: 0,0:02:13.01,0:02:16.59,Default,,0000,0000,0000,,independence at all cost.” By clicking enlist
Dialogue: 0,0:02:16.60,0:02:18.84,Default,,0000,0000,0000,,visitors are notified that they are now a
Dialogue: 0,0:02:18.84,0:02:21.08,Default,,0000,0000,0000,,soldier with the rank of “private.” \N
Dialogue: 0,0:02:21.55,0:02:23.84,Default,,0000,0000,0000,,Now in order to determine your role in this
Dialogue: 0,0:02:23.84,0:02:26.52,Default,,0000,0000,0000,,fantasy-military organization, fans are
Dialogue: 0,0:02:26.52,0:02:28.60,Default,,0000,0000,0000,,instructed to complete a series of gamified
Dialogue: 0,0:02:28.60,0:02:32.69,Default,,0000,0000,0000,,“missions.” Mini-games include simulations
Dialogue: 0,0:02:32.73,0:02:35.51,Default,,0000,0000,0000,,where players learn how to pilot an unmanned
Dialogue: 0,0:02:35.52,0:02:39.20,Default,,0000,0000,0000,,military drone or crack secret alien codes.
Dialogue: 0,0:02:41.25,0:02:43.79,Default,,0000,0000,0000,,Completing each mission raises your rank and
Dialogue: 0,0:02:43.79,0:02:46.81,Default,,0000,0000,0000,,unlocks exclusive Independence Day \Nmovie content.
Dialogue: 0,0:02:47.86,0:02:50.05,Default,,0000,0000,0000,,We’ve taken fighter jets that the US military
Dialogue: 0,0:02:50.06,0:02:51.66,Default,,0000,0000,0000,,would have been accustomed to and
Dialogue: 0,0:02:51.69,0:02:53.97,Default,,0000,0000,0000,,we’ve incorporated alien technology.
Dialogue: 0,0:02:54.27,0:02:56.14,Default,,0000,0000,0000,,Now you’d be forgiven for thinking that this
Dialogue: 0,0:02:56.14,0:02:58.41,Default,,0000,0000,0000,,is just a clever marketing stunt designed
Dialogue: 0,0:02:58.43,0:03:00.89,Default,,0000,0000,0000,,to drum up more interest in the film. But
Dialogue: 0,0:03:00.90,0:03:03.46,Default,,0000,0000,0000,,there’s something a little more insidious\Ngoing on here.\N
Dialogue: 0,0:03:04.05,0:03:07.28,Default,,0000,0000,0000,,In order to compete to unlock those movie extras
Dialogue: 0,0:03:07.28,0:03:10.37,Default,,0000,0000,0000,,fans are instructed to sign-in with Facebook.
Dialogue: 0,0:03:10.37,0:03:13.55,Default,,0000,0000,0000,,But by doing so, it allows the US Army access
Dialogue: 0,0:03:13.59,0:03:17.23,Default,,0000,0000,0000,,to your Facebook page and \Nyour personal data along with it.\N
Dialogue: 0,0:03:19.78,0:03:21.65,Default,,0000,0000,0000,,That’s because this whole “Earth Space
Dialogue: 0,0:03:21.66,0:03:24.61,Default,,0000,0000,0000,,Defense” campaign is actually a surreptitious
Dialogue: 0,0:03:24.61,0:03:27.18,Default,,0000,0000,0000,,recruiting tool for the US Army. It’s part of
Dialogue: 0,0:03:27.18,0:03:29.72,Default,,0000,0000,0000,,a multi-million dollar joint advertising venture\N
Dialogue: 0,0:03:29.72,0:03:31.98,Default,,0000,0000,0000,,between 20th Century Fox and
Dialogue: 0,0:03:31.98,0:03:33.76,Default,,0000,0000,0000,,the United States military.
Dialogue: 0,0:03:33.92,0:03:36.26,Default,,0000,0000,0000,,If you look carefully you’ll notice a small
Dialogue: 0,0:03:36.26,0:03:38.55,Default,,0000,0000,0000,,unassuming US Army logo in the corner
Dialogue: 0,0:03:38.55,0:03:40.46,Default,,0000,0000,0000,,of the page right across from the
Dialogue: 0,0:03:40.47,0:03:42.15,Default,,0000,0000,0000,,Independence Day movie logo.
Dialogue: 0,0:03:42.59,0:03:44.84,Default,,0000,0000,0000,,If you look even more closely, you’ll notice
Dialogue: 0,0:03:44.84,0:03:47.87,Default,,0000,0000,0000,,that when linking over to JoinESD.com,
Dialogue: 0,0:03:48.04,0:03:51.06,Default,,0000,0000,0000,,you’re quietly redirected to GoArmy.com
Dialogue: 0,0:03:51.06,0:03:53.53,Default,,0000,0000,0000,,where the site is hosted. GoArmy.com,
Dialogue: 0,0:03:53.55,0:03:55.82,Default,,0000,0000,0000,,for those who don’t know, is the official
Dialogue: 0,0:03:55.83,0:03:58.05,Default,,0000,0000,0000,,website for US Army recruitment.
Dialogue: 0,0:04:01.21,0:04:03.78,Default,,0000,0000,0000,,Were you surprised when your\Ndaughter enlisted?
Dialogue: 0,0:04:03.95,0:04:06.83,Default,,0000,0000,0000,,Not at all. She’s a born leader. I know I’ve\N
Dialogue: 0,0:04:06.83,0:04:09.70,Default,,0000,0000,0000,,been taking orders from her since\Nshe was five years old.
Dialogue: 0,0:04:10.24,0:04:12.00,Default,,0000,0000,0000,,-So you don’t worry about her?
Dialogue: 0,0:04:12.12,0:04:14.14,Default,,0000,0000,0000,,-Of course I worry about her. I fought in the
Dialogue: 0,0:04:14.14,0:04:15.76,Default,,0000,0000,0000,,War of ’96. I know what those things are
Dialogue: 0,0:04:15.78,0:04:18.27,Default,,0000,0000,0000,,capable of. But I know what my daughter is
Dialogue: 0,0:04:18.27,0:04:21.55,Default,,0000,0000,0000,,capable of. And I know this planet is safer
Dialogue: 0,0:04:21.55,0:04:23.69,Default,,0000,0000,0000,,because she’s defending it.
Dialogue: 0,0:04:27.93,0:04:30.28,Default,,0000,0000,0000,,Now that trailer is almost indistinguishable
Dialogue: 0,0:04:30.28,0:04:32.42,Default,,0000,0000,0000,,from real US Army television commercials,
Dialogue: 0,0:04:32.42,0:04:34.84,Default,,0000,0000,0000,,at least up until the point where the kindly
Dialogue: 0,0:04:34.84,0:04:37.04,Default,,0000,0000,0000,,father figure in the US Army cap starts
Dialogue: 0,0:04:37.05,0:04:39.78,Default,,0000,0000,0000,,reminiscing about the War of 1996.
Dialogue: 0,0:04:39.80,0:04:42.27,Default,,0000,0000,0000,,You remember, that’s the fictional one that
Dialogue: 0,0:04:42.29,0:04:44.82,Default,,0000,0000,0000,,didn’t actually happen, where the US Military
Dialogue: 0,0:04:44.85,0:04:46.75,Default,,0000,0000,0000,,defeated the extraterrestrial invasion
Dialogue: 0,0:04:46.78,0:04:48.19,Default,,0000,0000,0000,,with the help of Will Smith.
Dialogue: 0,0:04:53.75,0:04:55.43,Default,,0000,0000,0000,,Welcome to Earth.
Dialogue: 0,0:04:56.62,0:04:59.43,Default,,0000,0000,0000,,Cross-branded promotions are now ubiquitous
Dialogue: 0,0:04:59.44,0:05:01.76,Default,,0000,0000,0000,,in Hollywood. You’ve probably seen commercials
Dialogue: 0,0:05:01.77,0:05:04.97,Default,,0000,0000,0000,,for Audi or Doritos or Coke that double as trailers
Dialogue: 0,0:05:04.97,0:05:07.66,Default,,0000,0000,0000,,for superhero films. These movie tie-ins are
Dialogue: 0,0:05:07.66,0:05:09.62,Default,,0000,0000,0000,,meant to trigger an emotional connection in
Dialogue: 0,0:05:09.62,0:05:11.88,Default,,0000,0000,0000,,viewers and increase what’s referred to as
Dialogue: 0,0:05:11.88,0:05:14.77,Default,,0000,0000,0000,,“positive-brand association” by connecting a
Dialogue: 0,0:05:14.77,0:05:17.98,Default,,0000,0000,0000,,product with something that people already like.
Dialogue: 0,0:05:21.39,0:05:23.91,Default,,0000,0000,0000,,The idea is that if you already think that say
Dialogue: 0,0:05:23.91,0:05:26.42,Default,,0000,0000,0000,,The Hulk is cool, and you’re already really
Dialogue: 0,0:05:26.42,0:05:28.48,Default,,0000,0000,0000,,excited to see The Hulk SMASH stuff in
Dialogue: 0,0:05:28.48,0:05:30.47,Default,,0000,0000,0000,,the latest Marvel movie, then seeing
Dialogue: 0,0:05:30.48,0:05:32.92,Default,,0000,0000,0000,,The Hulk enjoying a can of Coke will link
Dialogue: 0,0:05:32.92,0:05:35.68,Default,,0000,0000,0000,,those pre-existing happy fan-ish feelings
Dialogue: 0,0:05:35.68,0:05:38.42,Default,,0000,0000,0000,,in your mind to the product on the screen
Dialogue: 0,0:05:38.42,0:05:41.29,Default,,0000,0000,0000,,even if that’s just on an unconscious level.
Dialogue: 0,0:05:43.24,0:05:45.81,Default,,0000,0000,0000,,And the uncomfortable truth is that this kind
Dialogue: 0,0:05:45.84,0:05:48.87,Default,,0000,0000,0000,,of marketing actually works really, really well.
Dialogue: 0,0:05:48.87,0:05:52.62,Default,,0000,0000,0000,,Which is why corporations spend\Nbillions every year doing it.
Dialogue: 0,0:05:52.62,0:05:54.78,Default,,0000,0000,0000,,But here’s the thing, convincing people to
Dialogue: 0,0:05:54.78,0:05:58.77,Default,,0000,0000,0000,,eat a bag of “Street Taco” flavored Doritos?
Dialogue: 0,0:05:58.77,0:05:59.69,Default,,0000,0000,0000,,EW.
Dialogue: 0,0:05:59.98,0:06:02.50,Default,,0000,0000,0000,,Convincing people to eat a bag of Doritos
Dialogue: 0,0:06:02.51,0:06:04.81,Default,,0000,0000,0000,,and convincing people to sign away 8 years
Dialogue: 0,0:06:04.81,0:06:07.41,Default,,0000,0000,0000,,of their lives to the US Army are not exactly
Dialogue: 0,0:06:07.41,0:06:09.84,Default,,0000,0000,0000,,comparable. While arguably both might
Dialogue: 0,0:06:09.85,0:06:12.30,Default,,0000,0000,0000,,be unhealthy, life in the military presents
Dialogue: 0,0:06:12.30,0:06:14.60,Default,,0000,0000,0000,,significantly more risk to your mental,
Dialogue: 0,0:06:14.60,0:06:17.11,Default,,0000,0000,0000,,emotional, and physical well-being than\N
Dialogue: 0,0:06:17.11,0:06:19.15,Default,,0000,0000,0000,,having a little junk food now and then.
Dialogue: 0,0:06:19.15,0:06:21.26,Default,,0000,0000,0000,,Now if cross-branded advertising sounds
Dialogue: 0,0:06:21.27,0:06:23.68,Default,,0000,0000,0000,,manipulative, that’s because it is.
Dialogue: 0,0:06:23.68,0:06:26.35,Default,,0000,0000,0000,,Which is why it’s not exactly surprising that
Dialogue: 0,0:06:26.35,0:06:28.60,Default,,0000,0000,0000,,the US military is jumping on the bandwagon.
Dialogue: 0,0:06:28.60,0:06:30.88,Default,,0000,0000,0000,,The US Army now spends in excess of
Dialogue: 0,0:06:30.90,0:06:35.34,Default,,0000,0000,0000,,$200 million per year of taxpayer money\Non advertising.
Dialogue: 0,0:06:35.62,0:06:38.02,Default,,0000,0000,0000,,The US Army-contracted advertising firm
Dialogue: 0,0:06:38.02,0:06:40.07,Default,,0000,0000,0000,,responsible for the Earth Space Defense
Dialogue: 0,0:06:40.08,0:06:42.95,Default,,0000,0000,0000,,campaign is upfront about what they are doing,
Dialogue: 0,0:06:51.19,0:06:53.18,Default,,0000,0000,0000,,The thing is that “recruitment story”
Dialogue: 0,0:06:53.18,0:06:55.44,Default,,0000,0000,0000,,they’re selling is pure fantasy.
Dialogue: 0,0:06:55.95,0:06:58.82,Default,,0000,0000,0000,,Now to be clear, many people do initially want
Dialogue: 0,0:06:58.83,0:07:01.50,Default,,0000,0000,0000,,to join the military for altruistic reasons.
Dialogue: 0,0:07:01.50,0:07:04.56,Default,,0000,0000,0000,,Unfortunately, US Army recruiters are
Dialogue: 0,0:07:04.56,0:07:07.67,Default,,0000,0000,0000,,notorious for extremely deceptive tactics.
Dialogue: 0,0:07:11.61,0:07:13.14,Default,,0000,0000,0000,,You look like you’re really into this.
Dialogue: 0,0:07:13.14,0:07:14.70,Default,,0000,0000,0000,,You guys want a real challenge?
Dialogue: 0,0:07:15.38,0:07:17.22,Default,,0000,0000,0000,,As a soldier in the United States Army,
Dialogue: 0,0:07:17.22,0:07:19.22,Default,,0000,0000,0000,,you’ll find out what you’re really made of
Dialogue: 0,0:07:19.22,0:07:21.42,Default,,0000,0000,0000,,and how far you can go. Explore over 150
Dialogue: 0,0:07:21.42,0:07:23.15,Default,,0000,0000,0000,,careers, help pay for college, and learn
Dialogue: 0,0:07:23.15,0:07:25.16,Default,,0000,0000,0000,,if you qualify for an enlistment bonus.
Dialogue: 0,0:07:25.16,0:07:28.31,Default,,0000,0000,0000,,Call 1-888-395-ARMY now for a free copy of
Dialogue: 0,0:07:28.32,0:07:30.98,Default,,0000,0000,0000,,the America’s Army Game and\Nthis new interactive DVD.
Dialogue: 0,0:07:31.02,0:07:33.33,Default,,0000,0000,0000,,Promises of large cash bonuses and money
Dialogue: 0,0:07:33.33,0:07:36.26,Default,,0000,0000,0000,,for college are commonly used to entice poor
Dialogue: 0,0:07:36.26,0:07:39.28,Default,,0000,0000,0000,,students into enlistment. But the fine print on
Dialogue: 0,0:07:39.29,0:07:42.87,Default,,0000,0000,0000,,those contracts makes it so only about 15%
Dialogue: 0,0:07:42.88,0:07:45.36,Default,,0000,0000,0000,,of recruits end up getting a college degree
Dialogue: 0,0:07:45.37,0:07:49.44,Default,,0000,0000,0000,,out of the deal, and 65% receive no money\Nfor college at all.
Dialogue: 0,0:07:50.09,0:07:52.41,Default,,0000,0000,0000,,Recruiters also routinely hide the dangers
Dialogue: 0,0:07:52.41,0:07:54.88,Default,,0000,0000,0000,,that go along with life in the military (even
Dialogue: 0,0:07:54.88,0:07:57.46,Default,,0000,0000,0000,,outside of combat scenarios). Potential
Dialogue: 0,0:07:57.46,0:08:00.16,Default,,0000,0000,0000,,soldiers are not told that the levels of sexual
Dialogue: 0,0:08:00.16,0:08:02.69,Default,,0000,0000,0000,,assault and sexual harassment in the military
Dialogue: 0,0:08:02.71,0:08:05.75,Default,,0000,0000,0000,,are alarmingly high. Recruiters don’t mention
Dialogue: 0,0:08:05.76,0:08:09.56,Default,,0000,0000,0000,,that 1 in 4 women and about 1 in 14 men face
Dialogue: 0,0:08:09.56,0:08:12.26,Default,,0000,0000,0000,,severe and persistent sexual harassment and
Dialogue: 0,0:08:12.26,0:08:14.17,Default,,0000,0000,0000,,discrimination while serving.
Dialogue: 0,0:08:14.21,0:08:16.26,Default,,0000,0000,0000,,They don’t mention the fact that suicide rates
Dialogue: 0,0:08:16.27,0:08:18.49,Default,,0000,0000,0000,,among veterans are extremely high compared
Dialogue: 0,0:08:18.49,0:08:21.31,Default,,0000,0000,0000,,to civilians. And they certainly don’t tell you
Dialogue: 0,0:08:21.32,0:08:23.72,Default,,0000,0000,0000,,that a third of all homeless men in the United
Dialogue: 0,0:08:23.72,0:08:26.66,Default,,0000,0000,0000,,States are military veterans. For the record,
Dialogue: 0,0:08:26.67,0:08:29.10,Default,,0000,0000,0000,,that’s over 200,000 people.
Dialogue: 0,0:08:29.54,0:08:32.61,Default,,0000,0000,0000,,Let’s be frank, if you enlist in the army there’s
Dialogue: 0,0:08:32.61,0:08:34.44,Default,,0000,0000,0000,,a darn good chance you’re going to have a
Dialogue: 0,0:08:34.48,0:08:38.11,Default,,0000,0000,0000,,bad time. And the military knows it. This reality
Dialogue: 0,0:08:38.12,0:08:41.02,Default,,0000,0000,0000,,presents something of a PR nightmare, which
Dialogue: 0,0:08:41.02,0:08:43.95,Default,,0000,0000,0000,,is why the Military has long turned to Hollywood
Dialogue: 0,0:08:43.95,0:08:47.51,Default,,0000,0000,0000,,to help clean up their image and sell\Nthe idea of enlistment.\N
Dialogue: 0,0:08:48.29,0:08:50.16,Default,,0000,0000,0000,,Jonathan: Every branch of the US Military
Dialogue: 0,0:08:50.16,0:08:52.41,Default,,0000,0000,0000,,has offices in Los Angeles which are tasked
Dialogue: 0,0:08:52.41,0:08:54.72,Default,,0000,0000,0000,,with collaborating on Hollywood movies and
Dialogue: 0,0:08:54.72,0:08:57.24,Default,,0000,0000,0000,,video game productions. Now for decades they
Dialogue: 0,0:08:57.24,0:08:59.50,Default,,0000,0000,0000,,wouldn't touch anything involving U.F.O.s.
Dialogue: 0,0:08:59.50,0:09:02.33,Default,,0000,0000,0000,,In fact the military famously refused to assist
Dialogue: 0,0:09:02.33,0:09:04.59,Default,,0000,0000,0000,,on the original Independence Day because the
Dialogue: 0,0:09:04.59,0:09:07.26,Default,,0000,0000,0000,,script referenced Area 51. But that’s no
Dialogue: 0,0:09:07.26,0:09:09.65,Default,,0000,0000,0000,,longer the case. The military has recently
Dialogue: 0,0:09:09.65,0:09:11.96,Default,,0000,0000,0000,,collaborated on science fiction movies like
Dialogue: 0,0:09:11.96,0:09:15.85,Default,,0000,0000,0000,,Battleship, Man of Steel, Iron Man,\Nand Transformers.
Dialogue: 0,0:09:16.16,0:09:18.27,Default,,0000,0000,0000,,We got a film crew aboard for the movie
Dialogue: 0,0:09:18.27,0:09:19.39,Default,,0000,0000,0000,,Battleship. Don’t hesitate to show them
Dialogue: 0,0:09:19.39,0:09:21.26,Default,,0000,0000,0000,,anything they ask for. Please make them feel
Dialogue: 0,0:09:21.28,0:09:23.76,Default,,0000,0000,0000,,as welcomed as humanly possible.
Dialogue: 0,0:09:23.99,0:09:26.39,Default,,0000,0000,0000,,We are now embedded with the United States
Dialogue: 0,0:09:26.39,0:09:28.17,Default,,0000,0000,0000,,Navy. We’re using all the real crew from this
Dialogue: 0,0:09:28.17,0:09:30.83,Default,,0000,0000,0000,,ship right now. And these guys are acting out
Dialogue: 0,0:09:30.83,0:09:33.16,Default,,0000,0000,0000,,scenes and fighting their ship. And I think
Dialogue: 0,0:09:33.16,0:09:34.55,Default,,0000,0000,0000,,they’re having a lot of fun.
Dialogue: 0,0:09:34.55,0:09:36.67,Default,,0000,0000,0000,,Right behind us is the five inch gun…
Dialogue: 0,0:09:36.87,0:09:38.48,Default,,0000,0000,0000,,Jonathan: Now in exchange for granting
Dialogue: 0,0:09:38.48,0:09:40.55,Default,,0000,0000,0000,,filmmakers assistance and access to both
Dialogue: 0,0:09:40.56,0:09:43.66,Default,,0000,0000,0000,,equipment and personnel, the military just
Dialogue: 0,0:09:43.68,0:09:46.14,Default,,0000,0000,0000,,demands one little thing in return:
Dialogue: 0,0:09:46.14,0:09:47.97,Default,,0000,0000,0000,,final script approval.
Dialogue: 0,0:09:48.74,0:09:51.87,Default,,0000,0000,0000,,That's a very bad idea.
Dialogue: 0,0:10:00.93,0:10:04.12,Default,,0000,0000,0000,,Wow. You have to thank her now.
Dialogue: 0,0:10:04.12,0:10:06.55,Default,,0000,0000,0000,,She sent the Navy AND the Marines.
Dialogue: 0,0:10:07.60,0:10:09.31,Default,,0000,0000,0000,,God bless you, Ellie.
Dialogue: 0,0:10:10.83,0:10:12.69,Default,,0000,0000,0000,,Jonathan: This arrangement insures that
Dialogue: 0,0:10:12.69,0:10:15.18,Default,,0000,0000,0000,,Hollywood depictions of the military are always
Dialogue: 0,0:10:15.19,0:10:18.29,Default,,0000,0000,0000,,positive and uncritical even when the story
Dialogue: 0,0:10:18.31,0:10:21.28,Default,,0000,0000,0000,,involves dinosaurs or killer robots or aliens
Dialogue: 0,0:10:21.28,0:10:24.01,Default,,0000,0000,0000,,from outer space. This cozy relationship is
Dialogue: 0,0:10:24.01,0:10:26.46,Default,,0000,0000,0000,,sometimes referred to as “Militainment”
Dialogue: 0,0:10:26.47,0:10:29.05,Default,,0000,0000,0000,,because it produces media that glorifies
Dialogue: 0,0:10:29.05,0:10:31.97,Default,,0000,0000,0000,,military institutions, combat, and warfare.
Dialogue: 0,0:10:32.08,0:10:34.41,Default,,0000,0000,0000,,So there’s a long history of military involvement
Dialogue: 0,0:10:34.41,0:10:36.72,Default,,0000,0000,0000,,in Hollywood. Still, I’d argue that this
Dialogue: 0,0:10:36.73,0:10:38.85,Default,,0000,0000,0000,,Independence Day movie collaboration
Dialogue: 0,0:10:38.85,0:10:40.63,Default,,0000,0000,0000,,is especially insidious.
Dialogue: 0,0:10:40.64,0:10:43.05,Default,,0000,0000,0000,,Now beyond the covert collection of personal
Dialogue: 0,0:10:43.05,0:10:45.36,Default,,0000,0000,0000,,data via Facebook, which is bad enough,
Dialogue: 0,0:10:45.36,0:10:47.90,Default,,0000,0000,0000,,what’s so unsettling about it is that the US Army
Dialogue: 0,0:10:47.90,0:10:50.75,Default,,0000,0000,0000,,is leaning heavily on the fantasy of alien
Dialogue: 0,0:10:50.75,0:10:53.34,Default,,0000,0000,0000,,invasions as a way to convince young people
Dialogue: 0,0:10:53.34,0:10:55.76,Default,,0000,0000,0000,,to become soldiers in real life.
Dialogue: 0,0:10:57.58,0:11:00.46,Default,,0000,0000,0000,,When the soldiers in the movie rise up,
Dialogue: 0,0:11:01.22,0:11:04.23,Default,,0000,0000,0000,,when they adapt to a new threat facing the world,
Dialogue: 0,0:11:04.40,0:11:07.32,Default,,0000,0000,0000,,when they find a way to win no matter what,
Dialogue: 0,0:11:07.70,0:11:10.90,Default,,0000,0000,0000,,remember where Hollywood gets that from.
Dialogue: 0,0:11:11.47,0:11:13.70,Default,,0000,0000,0000,,The US Army has been defending American
Dialogue: 0,0:11:13.71,0:11:17.37,Default,,0000,0000,0000,,independence for more than 241 years. Go
Dialogue: 0,0:11:17.37,0:11:20.65,Default,,0000,0000,0000,,to goarmy.com/independence to learn how
Dialogue: 0,0:11:20.65,0:11:22.91,Default,,0000,0000,0000,,you can join their ranks. Independence Day
Dialogue: 0,0:11:22.91,0:11:25.27,Default,,0000,0000,0000,,Resurgence in theaters June 24.
Dialogue: 0,0:11:25.56,0:11:28.09,Default,,0000,0000,0000,,Problem is, where Hollywood “gets that from”
Dialogue: 0,0:11:28.10,0:11:31.16,Default,,0000,0000,0000,,is from fiction, or at least a heavily sanitized
Dialogue: 0,0:11:31.16,0:11:33.41,Default,,0000,0000,0000,,version of the US military.
Dialogue: 0,0:11:33.65,0:11:36.14,Default,,0000,0000,0000,,Now this cross-branded Earth Space Defense
Dialogue: 0,0:11:36.15,0:11:38.95,Default,,0000,0000,0000,,campaign does fit very neatly with the US
Dialogue: 0,0:11:38.95,0:11:41.53,Default,,0000,0000,0000,,Army’s PR tagline “Defending America’s
Dialogue: 0,0:11:41.53,0:11:44.36,Default,,0000,0000,0000,,independence.” There’s just one small
Dialogue: 0,0:11:44.36,0:11:47.78,Default,,0000,0000,0000,,problem with that: it’s not exactly true anymore.
Dialogue: 0,0:11:47.78,0:11:50.59,Default,,0000,0000,0000,,The majority of modern US Military operations
Dialogue: 0,0:11:50.59,0:11:53.81,Default,,0000,0000,0000,,look a whole lot more like intervention than
Dialogue: 0,0:11:53.81,0:11:56.18,Default,,0000,0000,0000,,independence. And those operations are
Dialogue: 0,0:11:56.18,0:11:58.20,Default,,0000,0000,0000,,certainly not designed to beat back any
Dialogue: 0,0:11:58.20,0:12:00.39,Default,,0000,0000,0000,,invasion of the heartland, either from
Dialogue: 0,0:12:00.39,0:12:03.15,Default,,0000,0000,0000,,foreign or extraterrestrial origin.
Dialogue: 0,0:12:03.20,0:12:05.87,Default,,0000,0000,0000,,The long and short of it is, the US Government
Dialogue: 0,0:12:05.87,0:12:08.14,Default,,0000,0000,0000,,has been in a near constant state of war for
Dialogue: 0,0:12:08.15,0:12:11.17,Default,,0000,0000,0000,,over a century. In fact it’s overthrown or
Dialogue: 0,0:12:11.18,0:12:13.95,Default,,0000,0000,0000,,invaded over 50 countries just since the end
Dialogue: 0,0:12:13.96,0:12:17.51,Default,,0000,0000,0000,,of WWII. In an incredibly strange coincidence
Dialogue: 0,0:12:17.52,0:12:20.42,Default,,0000,0000,0000,,most of those military interventions have
Dialogue: 0,0:12:20.43,0:12:23.03,Default,,0000,0000,0000,,somehow ended up benefiting or protecting
Dialogue: 0,0:12:23.03,0:12:25.17,Default,,0000,0000,0000,,the economic interests of American big
Dialogue: 0,0:12:25.17,0:12:27.21,Default,,0000,0000,0000,,business. And under the umbrella of the
Dialogue: 0,0:12:27.21,0:12:29.69,Default,,0000,0000,0000,,so-called “war on terror,” the US military is
Dialogue: 0,0:12:29.69,0:12:31.91,Default,,0000,0000,0000,,currently raining destruction down on countries
Dialogue: 0,0:12:31.91,0:12:34.69,Default,,0000,0000,0000,,all across the Middle East and North Africa.
Dialogue: 0,0:12:34.72,0:12:37.35,Default,,0000,0000,0000,,That’s the grim, messy, and often bloody \N
Dialogue: 0,0:12:37.35,0:12:40.72,Default,,0000,0000,0000,,reality of it. And that unpleasant reality is
Dialogue: 0,0:12:40.72,0:12:43.09,Default,,0000,0000,0000,,one of the reasons why the US Army is
Dialogue: 0,0:12:43.09,0:12:45.22,Default,,0000,0000,0000,,increasingly turning to science fiction
Dialogue: 0,0:12:45.22,0:12:47.09,Default,,0000,0000,0000,,stories as a recruiting tool.
Dialogue: 0,0:12:47.84,0:12:51.66,Default,,0000,0000,0000,,Heroes. Ordinary people who discover they
Dialogue: 0,0:12:51.66,0:12:54.66,Default,,0000,0000,0000,,can do extraordinary things. With unique
Dialogue: 0,0:12:54.66,0:12:58.11,Default,,0000,0000,0000,,talents and strengths, they stand together
Dialogue: 0,0:12:58.11,0:13:01.56,Default,,0000,0000,0000,,as an elite class. It’s more than a uniform.
Dialogue: 0,0:13:01.57,0:13:03.94,Default,,0000,0000,0000,,It’s a chance to be part of something bigger
Dialogue: 0,0:13:03.94,0:13:06.53,Default,,0000,0000,0000,,than you ever imagined. Try it on at
Dialogue: 0,0:13:06.53,0:13:09.89,Default,,0000,0000,0000,,facebook.com/goarmy and see exclusive\N
Dialogue: 0,0:13:09.89,0:13:12.77,Default,,0000,0000,0000,,content for X-Men: First Class. Only in
Dialogue: 0,0:13:12.77,0:13:15.31,Default,,0000,0000,0000,,theaters June 3. There’s strong,
Dialogue: 0,0:13:15.31,0:13:17.01,Default,,0000,0000,0000,,and then there’s army strong.
Dialogue: 0,0:13:17.06,0:13:19.39,Default,,0000,0000,0000,,Science fiction can provide a simple good
Dialogue: 0,0:13:19.39,0:13:21.79,Default,,0000,0000,0000,,versus evil narrative, one that appeals to
Dialogue: 0,0:13:21.79,0:13:24.16,Default,,0000,0000,0000,,patriotism and a desire to save the world
Dialogue: 0,0:13:24.16,0:13:26.72,Default,,0000,0000,0000,,without any association with those real-life
Dialogue: 0,0:13:26.72,0:13:28.79,Default,,0000,0000,0000,,military operations and atrocities.
Dialogue: 0,0:13:28.79,0:13:30.58,Default,,0000,0000,0000,,Jonathan: In addition to leaning on science
Dialogue: 0,0:13:30.58,0:13:33.82,Default,,0000,0000,0000,,fictional conflicts, the US Army is also leveraging
Dialogue: 0,0:13:33.83,0:13:36.12,Default,,0000,0000,0000,,science fictional technology and science
Dialogue: 0,0:13:36.12,0:13:38.89,Default,,0000,0000,0000,,fictional weaponry as an exciting pop-culture
Dialogue: 0,0:13:38.91,0:13:41.92,Default,,0000,0000,0000,,lure to hook young people into enlistment.
Dialogue: 0,0:13:41.95,0:13:44.76,Default,,0000,0000,0000,,-Aw, come one. Come on. Aw! Bank left!!
Dialogue: 0,0:13:46.77,0:13:49.38,Default,,0000,0000,0000,,Fighting imagined enemies avoids the
Dialogue: 0,0:13:49.38,0:13:51.40,Default,,0000,0000,0000,,uncomfortable associations with US foreign
Dialogue: 0,0:13:51.40,0:13:54.80,Default,,0000,0000,0000,,policy. So killer robots or zombies or alien
Dialogue: 0,0:13:54.80,0:13:58.10,Default,,0000,0000,0000,,invasions, these are all dehumanized conflicts
Dialogue: 0,0:13:58.10,0:14:00.73,Default,,0000,0000,0000,,without any messy moral questions attached.
Dialogue: 0,0:14:00.73,0:14:03.05,Default,,0000,0000,0000,,There are no real human beings with feelings
Dialogue: 0,0:14:03.06,0:14:05.81,Default,,0000,0000,0000,,or families or grievances with US imperialism.
Dialogue: 0,0:14:06.61,0:14:07.35,Default,,0000,0000,0000,,-Give me that thing.
Dialogue: 0,0:14:07.35,0:14:09.38,Default,,0000,0000,0000,,Jonathan: Invading space aliens are easy to
Dialogue: 0,0:14:09.38,0:14:11.88,Default,,0000,0000,0000,,kill. There’s no guilt or remorse or critical
Dialogue: 0,0:14:11.89,0:14:14.72,Default,,0000,0000,0000,,thinking that’s required, unlike the real world,
Dialogue: 0,0:14:14.72,0:14:17.34,Default,,0000,0000,0000,,where killing other people, no matter how vile
Dialogue: 0,0:14:17.34,0:14:19.48,Default,,0000,0000,0000,,they may be, is never something you should
Dialogue: 0,0:14:19.48,0:14:21.08,Default,,0000,0000,0000,,feel particularly good about.
Dialogue: 0,0:14:21.09,0:14:23.49,Default,,0000,0000,0000,,Independence Day: Resurgence didn’t do so
Dialogue: 0,0:14:23.50,0:14:26.08,Default,,0000,0000,0000,,well at the Box Office, so we probably won’t
Dialogue: 0,0:14:26.09,0:14:28.62,Default,,0000,0000,0000,,be subjected to another movie in this series.
Dialogue: 0,0:14:28.62,0:14:31.47,Default,,0000,0000,0000,,Unfortunately we’ll definitely be seeing the US
Dialogue: 0,0:14:31.47,0:14:34.76,Default,,0000,0000,0000,,military using this type of advertising tactic again.
Dialogue: 0,0:14:34.93,0:14:38.14,Default,,0000,0000,0000,,That’s because both the US military and the
Dialogue: 0,0:14:38.14,0:14:40.45,Default,,0000,0000,0000,,advertising industry understand something that
Dialogue: 0,0:14:40.45,0:14:43.78,Default,,0000,0000,0000,,many people still want to deny. And that is that
Dialogue: 0,0:14:43.78,0:14:46.73,Default,,0000,0000,0000,,fiction can be a very powerful and very effective
Dialogue: 0,0:14:46.73,0:14:49.84,Default,,0000,0000,0000,,way to influence people’s actions and attitudes.
Dialogue: 0,0:14:50.26,0:14:52.15,Default,,0000,0000,0000,,The military has a long tradition of
Dialogue: 0,0:14:52.15,0:14:53.94,Default,,0000,0000,0000,,intentionally blurring the lines between
Dialogue: 0,0:14:53.94,0:14:56.49,Default,,0000,0000,0000,,fiction and reality, but this latest movie
Dialogue: 0,0:14:56.49,0:14:59.01,Default,,0000,0000,0000,,tie-in represents a shift to a more
Dialogue: 0,0:14:59.01,0:15:01.19,Default,,0000,0000,0000,,insidious form of product placement.
Dialogue: 0,0:15:01.21,0:15:03.89,Default,,0000,0000,0000,,And we have a word for when the\Ngovernment does this kind of thing,
Dialogue: 0,0:15:03.89,0:15:06.16,Default,,0000,0000,0000,,and that word is propaganda. \N
Dialogue: 0,0:15:06.76,0:15:08.85,Default,,0000,0000,0000,,I hope you found this video useful. If you’d
Dialogue: 0,0:15:08.85,0:15:11.68,Default,,0000,0000,0000,,like to see more long-form video essays that
Dialogue: 0,0:15:11.68,0:15:13.74,Default,,0000,0000,0000,,focus on the intersections of entertainment
Dialogue: 0,0:15:13.74,0:15:16.26,Default,,0000,0000,0000,,and politics, head over to my Patreon page and
Dialogue: 0,0:15:16.26,0:15:19.41,Default,,0000,0000,0000,,help fund the Pop Culture Detective Agency.