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It's really really great to be here.

2
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You have the power to change the world.

3
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I’m not saying that to be cliché,

4
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you really have the power to change the world.

5
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Deep inside of you, every single one of you 


6
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has the most powerful device known to man.

7
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And that's an idea.

8
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So a single idea, from the human mind,

9
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it could start the ground swell,

10
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it could be a flash point for a movement,

11
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and it can actually rewrite our future.

12
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But an idea is powerless,

13
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if it stays inside of you.

14
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If you never pull that idea out 
for others to contend with,

15
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it will die with you.

16
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Now maybe some of you guys 
are trying to convey your idea,

17
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and it wasn't adopted, it was rejected

18
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and some other mediocre 
or average idea was adopted.

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And the only difference between those two 
is in the way it was communicated.

20
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Because if you communicate an idea 
in a way that resonates,

21
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change will happen, 
and you can change the world.

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In my family, we collect these vintage European posters.

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Every time we go to Maui, we go to the dealer there,

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and he turns these great big posters.

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I love them. They all have one idea,

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and one really clear visual that conveys the idea.

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They are about the size of a mattress. 
They are really big,

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they're not as thick as a mattress, 
but they are big.

29
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And the guy will tell the stories 
as he turns the pages.

30
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And there was one time 
I was flanked by my two kids,

31
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and he turns the page 
and this poster is underneath,

32
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and right when I leaned forward and say,

33
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"Oh my god, I love this poster,"

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both of my kids jumped back and they are like 
"Oh my god, mom, it's you."

35
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And this is the poster. (Laughter)

36
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See I'm like "Fire it up!"

37
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The thing I loved about 
this poster was the irony.

38
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Here's this chick all fired up, 
headed into battle,

39
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– as the standard there, –

40
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and she's holding these little 
Suavitos baking spices,

41
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like something so seemingly insignificant,

42
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though she's willing to risk, you know,

43
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life and limb to promote this thing.

44
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So if you are to swap out, swap out
those little Suavitos baking spices

45
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with a presentation.

46
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Yeah, it's me, pretty fired up.

47
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I was fired up about presentations 
back when it wasn't cool

48
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to be fired up about presentations.

49
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I really think they have the power 
to change the world

50
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when you communicate effectively through them.

51
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And changing the world is hard.

52
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It won't happen with just one person 
with one single idea.

53
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That idea has got to spread,
or it won't be effective.

54
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So it has to come out of you

55
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and out into the open for people to see.

56
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And the way that ideas are conveyed 
the most effectively is through story.

57
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You know, for thousands of years, 
illiterate generations

58
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would pass on their values and their culture 
from generation to generation,

59
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and they would stay intact.

60
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So there's something kind of magical 
about a story structure

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that makes it so that when it's assembled,

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it can be ingested and then recalled 


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by the person who's receiving it.

64
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So basically a story, 
you get a physical reaction,

65
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your heart can race,
your eyes can dilate,

66
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you could talk about,
"Oh I got a chill down my spine"

67
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or, "I could feel it in the pit of my stomach".

68
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We actually physically react 
when someone is telling us a story.

69
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So even though the stage is the same, 
a story can be told,

70
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but once a presentation is told, 
it completely flatlines.

71
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And I wanted to figure out why.

72
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Why is it that we physically sit 
with wrapped attention during a story,

73
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but it just dies for a presentation.

74
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So I wanted to figure out, how do you
incorporate story into presentations.

75
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So we've had thousands of presentations

76
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back at the shop – hundreds of thousands 
of presentations actually,

77
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so I knew the contexts 
of a really bad presentation.

78
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I decided to study cinema, and literature,

79
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and really dig in and figure out 
what was going on

80
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and why it was broken.

81
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So, I want to show you some of the findings

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that led up to what I think of –
I've uncovered as a presentation form.


83
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So it was obvious to start with Aristotle,

84
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he had a three act structure, 
a beginning, a middle and an end,

85
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studied poetics and rhetoric,

86
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and a lot of presentations don't even 
have that in its most simple form.

87
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And then when I moved on
to studying hero archetypes

88
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I thought, "OK, the presenter is the hero, 


89
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they are up on the stage,
they're the star of the show."

90
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It's really easy to feel that way, as the presenter,
that you are the star of the show.

91
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I realized right away,
that that's really broken.

92
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Because I have an idea,
I can put it out there,

93
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but if you guys don't grab that idea 
and hold it as dear,

94
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the idea goes nowhere 
and the world is never changed.

95
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So in reality, the presenter isn't the hero, 


96
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the audience is the hero of our idea.

97
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So if you look at Joseph Campbell's 
Hero's Journey,

98
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just in the front part, there was some 
really interesting insights there.

99
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So there is this likable hero 
in an ordinary world,

100
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and they get this call to adventure.


101
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So the world is kind of 
brought out of balance.

102
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And at first they're resistant,

103
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they're like "I don't know if 
I want to jump into this"

104
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and then a mentor comes along

105
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and helps them move 
from their ordinary world

106
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into a special world.

107
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And that's the role of the presenter.

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It's to be the mentor. 
You are not Luke Skywalker, you're Yoda.

109
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You're the one that actually 
helps the audience

110
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move from one thing and 
into your new special idea,

111
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and that's the power of story.

112
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So in its most simple structure, 
it's a three part structure of the story.

113
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You have a likable hero, who has a desire,

114
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they encounter a roadblock, and ultimately

115
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they emerge, transform, 
and that's the basic structure.

116
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But it wasn't until I came across 
a Gustav Freytag's pyramid

117
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– he drew this shape in 1863.

118
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Now he was a German dramatist,

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– he was a German dramatist –

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and he believed there is a five act structure,

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which has an exposition, a rising action, 
a climax, a falling action and a denouement,

122
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which is the unraveling or 
the resolution of the story.

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I love this shape. So we talk about shapes. 


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Story has an arc, well an arc is a shape.

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We talk about classical music, 
having a shapeliness to it.

126
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So I thought, hey, if presentations had a shape, 
what would that shape be?

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And how did the greatest communicators 
use that shape

128
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or do they use a shape?

129
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So I'll never forget, it was a Saturday morning.

130
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After all this study, 
– it was a couple of years of study –

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I drew a shape.

132
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And I was like,

133
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"Oh my gosh, if this shape is real,

134
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I should be able to take 
two completely different presentations,

135
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and overlay it and it should be true."

136
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So I took the obvious,

137
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I took Martin Luther King's
"I Have a Dream" speech,

138
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and I took Steve Jobs' 
2007 iPhone launch speech,

139
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I overlaid it over it, and it worked.

140
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I sat in my office, just astounded. 
I actually cried a little,

141
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because I was like,
"I've been given this gift,"

142
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and here it is,

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this is the shape of a great presentation.

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Isn't it amazing? 
(Mock sob; laughter) I was crying.

145
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So I want to walk you through it, 
'cause it's actually pretty astounding.

146
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There is a beginning, a middle and an end 
and I want to walk you through it.

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Because the greatest communicators of all times, 
– I went through speeches, everything, –

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actually I can overlay the shape,

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even the Gettysburg Address
follows the shape.

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So the beginning of any presentation, 
you need to establish what is.

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You know, here's the status quo,
here's what's going on.

152
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And then you need to compare that
to what could be.

153
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Now you need to make that gap 
as big as possible,

154
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because there is this commonplace 
of the status quo,

155
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and you need to contrast that 
with the loftiness of your idea.

156
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So it's like you know, here's the past, 
here's the present,

157
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but look at our future.

158
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Here's a problem, 


159
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but look at that problem removed.

160
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Here's a roadblock,

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let's annihilate the roadblock.

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You need to really amplify that gap.

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This would be like the inciting incident in a movie.

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That's when suddenly the audience 
has to contend with what you just put out there

165
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and they have to say "Wow,

166
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do I want to agree with this 
and align with it or not?"

167
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And in the rest of your presentation
should support that.

168
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So the middle goes back and forth,

169
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it traverses between what is and what could be, 
what is and what could be.

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Because what you are trying to do

171
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is make the status quo and the normal unappealing,

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and you're wanting to draw them towards 
what could be in the future with your idea adopted.

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Now, on your way to change the world, 
people are gonna resist,

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they are not going to be excited, 
they may love the world the way it is.

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So you'll encounter resistance.

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That's why you have to move back and forth, 


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that's similar to sailing.

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When you're sailing against the wind, 
and there is wind resistance,

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you have to move your boat back and forth, 
and back and forth.

180
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That's so you can capture the wind.

181
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You have to actually capture the resistance 
coming against you when you are sailing.

182
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Now interesting, if you capture the wind just right, 
and you set your sail just right,

183
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your ship will actually sail faster than the wind itself

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– it is a physics phenomenon.

185
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So by planting in there, the way they're gonna resist
between what is and what can be,

186
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is actually going to draw them towards your idea 
quicker than should you not do that.

187
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So after you've moved back and forth 
between what is and what could be,

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the last turning point is a call-to-action 
which every presentation should have

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– but at the very end.

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You need to describe the world as a new bliss,

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"This is utopia with my idea adopted."

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"This is the way the world is going to look, 


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when we join together and we solve this big problem."

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You need to use that as your ending, 


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in a very poetic and a dramatic way.

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So, interestingly, when I was done,
I was like, "You know what?

197
00:08:48,765 --> 00:08:51,613
I could use this as an analysis tool."

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00:08:51,613 --> 00:08:53,770
I actually transcribe speeches

199
00:08:53,770 --> 00:08:55,444
and I would actually map out,

200
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how much they map to this tool.

201
00:08:57,320 --> 00:08:59,353
So I want to show you some of that today,

202
00:08:59,353 --> 00:09:02,388
and I want to start with the very two people
that I used when I first did.

203
00:09:02,411 --> 00:09:05,400
Here's Mr. Jobs, completely 
has changed the world.

204
00:09:05,400 --> 00:09:08,295
Changed the world of personal computing, 
he has changed the music industry,

205
00:09:08,304 --> 00:09:10,440
and now he is on his way to change the device,

206
00:09:10,440 --> 00:09:11,630
the mobile device industry.

207
00:09:11,630 --> 00:09:12,960
So he has definitely changed the world.

208
00:09:12,960 --> 00:09:16,361
And this is the shape of his iPhone launch 2007,

209
00:09:16,361 --> 00:09:17,526
when he launched his iPhone.

210
00:09:17,526 --> 00:09:20,607
It's a ninety-minute-talk and you can see 
he starts with what is,

211
00:09:20,607 --> 00:09:24,027
traverses back and forth and ends with what could be.

212
00:09:24,027 --> 00:09:26,185
So I want to zoom in on this:

213
00:09:26,194 --> 00:09:29,628
the white line is him speaking, he's talking.

214
00:09:29,628 --> 00:09:33,200
And the next color line you see popped up there, 
that's when he cuts to video.

215
00:09:33,200 --> 00:09:35,350
So he's adding some variety and he cuts to demo.

216
00:09:35,350 --> 00:09:37,640
So it's not just him talking the whole time.

217
00:09:37,640 --> 00:09:40,696
And these lines are representative there.

218
00:09:40,696 --> 00:09:44,313
And then towards the end you'll see a blue line, 
which will be the guest speaker.

219
00:09:44,313 --> 00:09:46,513
So this is where it gets kind of interesting:

220
00:09:46,513 --> 00:09:49,362
every tick mark here is when he made them laugh.

221
00:09:49,362 --> 00:09:51,780
And every tick mark here is when he made them clap.

222
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They are so involved physically,

223
00:09:53,870 --> 00:09:57,650
they are physically reacting to what he is saying, 
which is actually fantastic,

224
00:09:57,650 --> 00:10:00,830
because then now you have the audience 
in your hand.

225
00:10:00,830 --> 00:10:03,680
So he kicks off what could be,

226
00:10:03,680 --> 00:10:07,120
with "This is a day I've been looking forward to 
for two and a half years."

227
00:10:07,120 --> 00:10:08,630
So he is launching a product 


228
00:10:08,630 --> 00:10:10,490
that he's known about already for a couple of years.

229
00:10:10,490 --> 00:10:12,120
So this is not a new product to him.

230
00:10:12,120 --> 00:10:14,120
But look at this, he does this other thing:

231
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he marvels.

232
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He marvels at his own product.

233
00:10:16,962 --> 00:10:20,203
He marvels himself 
more than the audience laughs or claps.

234
00:10:20,203 --> 00:10:23,690
So he is like, "Isn't this awesome? 
Isn't this beautiful?"

235
00:10:23,690 --> 00:10:27,230
He is modeling for the audience 
what he wants them to feel.

236
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So he is actually doing a job 
of compelling them to feel a certain way.

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So he kicks off with what could be,

238
00:10:33,990 --> 00:10:38,590
with "Every once in a while, a revolutionary product
comes along that changes everything."

239
00:10:38,590 --> 00:10:41,010
So he starts to kick in and
talk about his new product.

240
00:10:41,010 --> 00:10:44,060
Now at the beginning of it, 
he actually keeps the phone off.

241
00:10:44,060 --> 00:10:47,210
You'll see that the line is 
pretty wide up until this point,

242
00:10:47,210 --> 00:10:51,850
so he goes off between "Here's this new phone 
and here's the sucky competitors.

243
00:10:51,850 --> 00:10:54,790
Here's this new phone 
and here's the sucking competitors."

244
00:10:54,790 --> 00:10:57,583
And then, right about here, he has the star moment

245
00:10:57,583 --> 00:10:59,672
– and that something we'll always remember.

246
00:10:59,672 --> 00:11:01,193
He does, he turns the phone on. 


247
00:11:01,193 --> 00:11:03,002
The audience sees scrolling for the first time,

248
00:11:03,002 --> 00:11:04,752
you can hear the oxygen sucked out of the room.

249
00:11:04,752 --> 00:11:06,720
They gasped. You can actually hear it.

250
00:11:06,720 --> 00:11:09,110
So he creates a moment that 
they'll always remember.

251
00:11:09,110 --> 00:11:11,594
So if we move along this model, 
you can see the blue

252
00:11:11,594 --> 00:11:13,362
– where the external speakers are going in –

253
00:11:13,362 --> 00:11:16,102
and then, over towards the bottom right, 
the line breaks.

254
00:11:16,102 --> 00:11:18,010
That's because of his clicker broke.

255
00:11:18,010 --> 00:11:20,852
So what is he doing? He wants to keep 
this heightened sense of excitement.

256
00:11:20,852 --> 00:11:22,560
He tells a personal story,

257
00:11:22,560 --> 00:11:24,630
right there, where the technology didn't work.

258
00:11:24,630 --> 00:11:26,782
So he is the master communicator 
and he turns to story

259
00:11:26,782 --> 00:11:28,826
to keep the audience involved.

260
00:11:28,826 --> 00:11:31,730
So the top right he ends with the new bliss.

261
00:11:31,730 --> 00:11:33,091
He leaves them with the promise

262
00:11:33,091 --> 00:11:36,560
that Apple will continue to build
revolutionary new products.

263
00:11:36,560 --> 00:11:38,700
And he says,

264
00:11:38,700 --> 00:11:41,210
"There's an old Wayne Gretzky quote that I love:

265
00:11:41,210 --> 00:11:43,760
'I skate to where the puck is going to be, 
not to where it has been.'

266
00:11:43,760 --> 00:11:47,709
We've always tried to do that at Apple 
and since the very very beginning, we always will."

267
00:11:47,709 --> 00:11:49,742
So he ends with the new bliss.

268
00:11:49,742 --> 00:11:51,510
So let's look at Mr. King.

269
00:11:51,510 --> 00:11:54,030
He was an amazing visionary, he's a clergyman,

270
00:11:54,030 --> 00:11:56,810
who spent his life working hard for equality.

271
00:11:56,810 --> 00:11:59,500
And this is the shape of the 
"I Have a Dream" speech.

272
00:11:59,500 --> 00:12:00,730
You can see he starts with 'what is',

273
00:12:00,730 --> 00:12:03,365
moves back and forth between 
what is and what could be,

274
00:12:03,365 --> 00:12:07,940
and ends with a very poetic new bliss, 
which is the famous part we all know.

275
00:12:07,940 --> 00:12:11,742
So I'm gonna spread it out a little bit here, 
stretch it for ya',

276
00:12:11,742 --> 00:12:14,141
and what I'm doing here is
I put the actual transcript there

277
00:12:14,141 --> 00:12:16,689
along with the text.
I know you can't read it.

278
00:12:16,689 --> 00:12:19,098
But at the end of every line break, 
I broke the line there,

279
00:12:19,098 --> 00:12:21,603
because he took a breath and he paused.

280
00:12:21,603 --> 00:12:24,540
Now he was a Southern Baptist preacher, 
most people haven't heard that,

281
00:12:24,540 --> 00:12:26,229
so he had a real cadence and a rhythm,

282
00:12:26,229 --> 00:12:28,042
that was really new for people there.

283
00:12:28,042 --> 00:12:30,870
So I want to cover up these lines of texts with a bar

284
00:12:30,870 --> 00:12:34,450
'cause I want to use this bar 
as an information device here.

285
00:12:34,450 --> 00:12:37,790
So let's walk through 
how he actually spoke to the people.

286
00:12:38,650 --> 00:12:41,022
The blue bars here are going to be when he used 


287
00:12:41,022 --> 00:12:42,955
the actual rhetorical device of repetition.

288
00:12:42,955 --> 00:12:44,165
So he was repeating himself,

289
00:12:44,165 --> 00:12:46,440
he was using the same words and phrases,

290
00:12:46,440 --> 00:12:49,020
so people could remember and recall them.

291
00:12:49,020 --> 00:12:52,040
But then he also used a lot of metaphors
and visual words.

292
00:12:52,040 --> 00:12:54,485
This was a way to take really complicated ideas

293
00:12:54,485 --> 00:12:57,416
and make it memorable, and knowledgeable, 
so people got it.

294
00:12:57,416 --> 00:12:58,918
He actually created very –

295
00:12:58,918 --> 00:13:01,495
almost like scenes with his words to make it –

296
00:13:01,495 --> 00:13:03,953
so they could envision what he was saying.

297
00:13:03,953 --> 00:13:07,210
And then there were also a lot of familiar 
songs and scriptures that he used.

298
00:13:07,219 --> 00:13:09,300
This is just the front end of it
that you are seeing.

299
00:13:09,300 --> 00:13:14,300
And then he also made a lot of political references 
of the promises that were made to the people.

300
00:13:14,300 --> 00:13:17,020
So if we look at the very first end of 'what is',

301
00:13:17,020 --> 00:13:22,190
at the very end of 'what is' was the very first time 
that people actually clapped and roared really loud.

302
00:13:22,190 --> 00:13:24,185
So the end of 'what is', what he did is, he said,

303
00:13:24,185 --> 00:13:26,352
"America has given the Negro people a bad check,

304
00:13:26,352 --> 00:13:28,980
a check which has come back
marked insufficient funds."

305
00:13:28,980 --> 00:13:31,630
Well, everyone knows what is like 
to not have money in your account.

306
00:13:31,630 --> 00:13:34,880
So he used the metaphor 
people were very familiar with.

307
00:13:34,880 --> 00:13:39,180
But when they really charged up, 
the very first time they really screamed was:

308
00:13:39,180 --> 00:13:41,240
"So we have come to cash this check,

309
00:13:41,254 --> 00:13:46,170
a check that will give us upon demand 
the riches of freedom and the security of justice."

310
00:13:46,170 --> 00:13:47,675
That's when they really clapped.

311
00:13:47,683 --> 00:13:50,710
It was when he compared
what currently is to what could be.

312
00:13:50,710 --> 00:13:53,277
So when we move along 
a little farther in the model,

313
00:13:53,277 --> 00:13:56,417
you'll see it goes back and forth 
in a more frenzy pace.

314
00:13:56,417 --> 00:13:58,759
And this is when he goes 
back and forth, and back and forth,

315
00:13:58,759 --> 00:14:00,950
now the audience was in a frenzy.

316
00:14:00,950 --> 00:14:03,179
You know, they were all excited, 
and so you can actually do this

317
00:14:03,179 --> 00:14:06,408
to keep them in a heightened 
sense of excitement.

318
00:14:06,408 --> 00:14:08,900
So he says, "I have a dream

319
00:14:08,900 --> 00:14:13,800
that one day this nation will rise up 
and live out the meaning of its creed.

320
00:14:13,800 --> 00:14:17,247
'We hold these truths to be self-evident, 
that all men are created equal.'"

321
00:14:17,247 --> 00:14:20,338
So you can see he uses the little orange text there 
to remind them of the promise

322
00:14:20,338 --> 00:14:23,480
that the politicians had made to him 
or that this country had made.

323
00:14:23,480 --> 00:14:25,194
Then he moves back and forth between 


324
00:14:25,194 --> 00:14:28,691
"I have a dream that one day, 
I have a dream that one day,

325
00:14:28,691 --> 00:14:32,020
I have a dream that one day", 
and at the end, it gets really interesting here.

326
00:14:32,020 --> 00:14:34,740
Because he uses, 
you can look the four shades of green,

327
00:14:34,740 --> 00:14:37,520
there's a lot of blue there, 
which was a lot of repetition,

328
00:14:37,520 --> 00:14:39,520
he had a heightened sense of repetition.

329
00:14:39,520 --> 00:14:42,860
And the green was a heightened sense 
of songs and scriptures.

330
00:14:42,860 --> 00:14:47,260
So with the first batch of green was 
the actual scripture from the book of Isaiah.

331
00:14:47,260 --> 00:14:50,510
The second batch of green was 
"My Country, 'Tis of Thee."

332
00:14:50,510 --> 00:14:53,788
Now, that's a familiar song 
that was specifically very significant

333
00:14:53,788 --> 00:14:55,617
for the black people at the time,

334
00:14:55,617 --> 00:14:59,790
because this song was the song 
they chose to change the words to as an outcry,

335
00:14:59,790 --> 00:15:02,200
saying that promises had not been kept.

336
00:15:02,200 --> 00:15:06,380
So the third batch of green was actually 
a stanza from "My Country, 'Tis of Thee."

337
00:15:06,380 --> 00:15:09,130
And then the fourth was a Negro spiritual.

338
00:15:09,130 --> 00:15:12,310
"Free at last! Free at last! 
Thank God Almighty, I'm free at last!"

339
00:15:12,310 --> 00:15:17,010
So what he did is he actually reached inside 
of the hearts of the audience.

340
00:15:17,010 --> 00:15:19,059
He pulled from scriptures what is important. 


341
00:15:19,059 --> 00:15:21,171
He pulled from songs that they'd sung together,

342
00:15:21,171 --> 00:15:24,423
as an outcry against this outrage 
and he used those as a device

343
00:15:24,423 --> 00:15:26,420
to connect and resonate with the audience.

344
00:15:26,420 --> 00:15:28,939
Ending, painting a picture of this new bliss,

345
00:15:28,939 --> 00:15:33,550
using the very things inside of them 
that they already held as sacred.

346
00:15:33,550 --> 00:15:36,630
So he was a great man.
He had a big, big dream.

347
00:15:36,630 --> 00:15:39,340
There's a lot of people here,
you guys have really big dreams. (Laughter)

348
00:15:39,340 --> 00:15:40,965
There're really big ideas inside of you


349
00:15:40,965 --> 00:15:43,557
that you need to get out.
But you know what?

350
00:15:43,557 --> 00:15:47,450
We encounter hardships. It's not easy 
to change the world, it's a big job.

351
00:15:47,450 --> 00:15:49,189
And you know he was –

352
00:15:49,189 --> 00:15:51,107
his house was bombed,
he was stabbed with a letter opener,

353
00:15:51,107 --> 00:15:52,890
ultimately, he lost his life,

354
00:15:52,890 --> 00:15:54,996
you know, for what he cared about.

355
00:15:55,001 --> 00:15:59,480
But you know a lot of us aren't gonna be required 
to pay that kind of sacrifice,

356
00:15:59,480 --> 00:16:02,041
but what happens is that it basically

357
00:16:02,041 --> 00:16:05,491
is a little bit like that basic story structure. 
Life can be like that.

358
00:16:05,491 --> 00:16:07,644
You know you guys are all likable people,

359
00:16:07,644 --> 00:16:10,169
you have a desire, you encounter roadblocks,

360
00:16:10,169 --> 00:16:12,270
and we stop there.

361
00:16:12,270 --> 00:16:14,404
We're just like, you know, 
"I had this idea,

362
00:16:14,404 --> 00:16:16,186
but I'm not gonna put it out there.

363
00:16:16,186 --> 00:16:17,370
It's been rejected."

364
00:16:17,370 --> 00:16:21,450
You know – we self-sabotage our own ideas,

365
00:16:21,450 --> 00:16:24,443
we just butt up against the roadblocks, 
and butt up against the roadblocks

366
00:16:24,443 --> 00:16:27,143
instead of choosing 
to let the struggle transform us

367
00:16:27,143 --> 00:16:31,055
and choosing to go ahead 
and have a dream and make it real.

368
00:16:31,055 --> 00:16:32,999
And you know, if anyone,

369
00:16:32,999 --> 00:16:35,091
if I can do this, anybody can do this.

370
00:16:35,091 --> 00:16:38,970
I was raised in an economically 
and emotionally starved environment.

371
00:16:38,970 --> 00:16:42,750
First time I got to go to a camp 
with my sister I was abused,

372
00:16:42,750 --> 00:16:46,160
wasn't the first time I was abused, 
though, it was just the most aggressive.

373
00:16:46,160 --> 00:16:49,571
And my mom and dad 
– they married each other three times,

374
00:16:49,571 --> 00:16:53,042
yeah, that was tumultuous 
and when they weren't fighting

375
00:16:53,042 --> 00:16:55,625
they were helping sober up some 
alcoholic that was living with us

376
00:16:55,625 --> 00:16:57,530
because they were both sober alcoholics.

377
00:16:57,530 --> 00:17:00,440
So my mom abandoned us 
when I was sixteen years old.

378
00:17:00,440 --> 00:17:03,820
And I took on a role of caretaker 
of my home and of my siblings.

379
00:17:03,820 --> 00:17:07,200
And I married. I met a man.

380
00:17:07,200 --> 00:17:09,570
Fell in love. I went to a year of college.

381
00:17:09,570 --> 00:17:11,940
I did what every single 
bright young girl should do,

382
00:17:11,940 --> 00:17:14,320
it's I got married when 
I was eighteen years old.

383
00:17:14,320 --> 00:17:15,888
And you know what?

384
00:17:15,888 --> 00:17:19,939
I knew, I knew, 
that I was born for more than this.

385
00:17:19,939 --> 00:17:23,330
And right at the point in the story
of my life I had a choice.

386
00:17:23,330 --> 00:17:26,068
I could let all these things push me down

387
00:17:26,068 --> 00:17:28,682
and I could let all my ideas die inside of me.

388
00:17:28,682 --> 00:17:30,709
I could just say, you know,
life is too hard to change the world.

389
00:17:30,709 --> 00:17:32,250
It's just too tough.

390
00:17:32,250 --> 00:17:35,360
But I chose a different story for my life.

391
00:17:35,360 --> 00:17:39,440
Don't you know it? (Laughter)

392
00:17:39,440 --> 00:17:43,910
And so I feel like there's people in this room, 
you got these little Suavitos baking spices

393
00:17:43,910 --> 00:17:46,253
and you're just like, 
"You know, It's not that big a deal."

394
00:17:46,253 --> 00:17:48,880
"It's really not the whole world I can change."

395
00:17:48,880 --> 00:17:50,383
But you know you can change your world. 


396
00:17:50,383 --> 00:17:52,579
You can change your life. You can change

397
00:17:52,579 --> 00:17:54,192
the world that you have control on,


398
00:17:54,192 --> 00:17:55,945
you can change your sphere.

399
00:17:55,945 --> 00:17:58,100
I want to encourage you to do that.

400
00:17:58,100 --> 00:17:59,783
Because you know what?

401
00:17:59,783 --> 00:18:03,127
The future isn't a place that we're going to go.

402
00:18:03,127 --> 00:18:06,380
It's a place that you get to create.

403
00:18:06,380 --> 00:18:08,433
I want to thank you. (Applause)

404
00:18:08,433 --> 00:18:11,780
Bless you. God bless you. Thank you.