[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:12.12,0:00:14.57,Default,,0000,0000,0000,,It's really really great to be here.
Dialogue: 0,0:00:14.57,0:00:16.96,Default,,0000,0000,0000,,You have the power to change the world.
Dialogue: 0,0:00:16.96,0:00:19.18,Default,,0000,0000,0000,,I’m not saying that to be a cliché,
Dialogue: 0,0:00:19.18,0:00:21.66,Default,,0000,0000,0000,,you really have the power to change the world.
Dialogue: 0,0:00:21.66,0:00:23.85,Default,,0000,0000,0000,,Deep inside of you, every single one of you \N
Dialogue: 0,0:00:23.85,0:00:27.46,Default,,0000,0000,0000,,has the most powerful device known to man.
Dialogue: 0,0:00:27.46,0:00:29.46,Default,,0000,0000,0000,,And that's an idea.
Dialogue: 0,0:00:29.46,0:00:32.73,Default,,0000,0000,0000,,So a single idea, from the human mind,
Dialogue: 0,0:00:32.73,0:00:34.62,Default,,0000,0000,0000,,it could start the ground swell,
Dialogue: 0,0:00:34.62,0:00:37.03,Default,,0000,0000,0000,,it could be a flash point for a movement,
Dialogue: 0,0:00:37.03,0:00:39.98,Default,,0000,0000,0000,,and it can actually rewrite our future.
Dialogue: 0,0:00:39.98,0:00:42.83,Default,,0000,0000,0000,,But an idea is powerless,
Dialogue: 0,0:00:42.83,0:00:44.88,Default,,0000,0000,0000,,if it stays inside of you.
Dialogue: 0,0:00:44.89,0:00:47.78,Default,,0000,0000,0000,,If you never pull the idea out \Nfor others to contend with,
Dialogue: 0,0:00:47.78,0:00:49.46,Default,,0000,0000,0000,,it will die with you.
Dialogue: 0,0:00:49.46,0:00:52.97,Default,,0000,0000,0000,,Now maybe some of you guys \Nare trying to convey your idea,
Dialogue: 0,0:00:52.97,0:00:54.41,Default,,0000,0000,0000,,and it wasn't adopted and was rejected
Dialogue: 0,0:00:54.41,0:00:58.03,Default,,0000,0000,0000,,and some other mediocre \Nor average idea was adopted.
Dialogue: 0,0:00:58.03,0:01:02.01,Default,,0000,0000,0000,,And the only difference between those two \Nis in the way it was communicated.
Dialogue: 0,0:01:02.01,0:01:04.92,Default,,0000,0000,0000,,Because if you communicate an idea \Nin a way that resonates,
Dialogue: 0,0:01:04.92,0:01:08.50,Default,,0000,0000,0000,,change will happen, and you can change the world.
Dialogue: 0,0:01:08.51,0:01:11.14,Default,,0000,0000,0000,,In my family, we collect these vintage European posters.
Dialogue: 0,0:01:11.14,0:01:13.53,Default,,0000,0000,0000,,Every time we go to Maui, we go to the dealer there,
Dialogue: 0,0:01:13.53,0:01:15.47,Default,,0000,0000,0000,,and he turns these great big posters.
Dialogue: 0,0:01:15.47,0:01:17.35,Default,,0000,0000,0000,,I love them. They all have one idea,
Dialogue: 0,0:01:17.35,0:01:19.90,Default,,0000,0000,0000,,and one really clear visual that conveys the idea.
Dialogue: 0,0:01:19.90,0:01:22.12,Default,,0000,0000,0000,,They are about the size of a mattress. \NThey are really big,
Dialogue: 0,0:01:22.12,0:01:24.73,Default,,0000,0000,0000,,they're not as thick as a mattress, but they are big.
Dialogue: 0,0:01:24.73,0:01:26.99,Default,,0000,0000,0000,,And the guy will tell the stories as he turns the pages.
Dialogue: 0,0:01:27.02,0:01:29.40,Default,,0000,0000,0000,,And there was one time \NI was flanked by my two kids,
Dialogue: 0,0:01:29.40,0:01:32.79,Default,,0000,0000,0000,,and he turns the page \Nand there's a poster underneath,
Dialogue: 0,0:01:32.79,0:01:34.79,Default,,0000,0000,0000,,and right when I leaned forward and say,
Dialogue: 0,0:01:34.79,0:01:37.26,Default,,0000,0000,0000,,"Oh my god, I love this poster,"
Dialogue: 0,0:01:37.26,0:01:40.27,Default,,0000,0000,0000,,both of my kids jumped back and they are like \N"Oh my god, mom, it's you."
Dialogue: 0,0:01:40.28,0:01:43.58,Default,,0000,0000,0000,,And that was this poster. (Laughter)
Dialogue: 0,0:01:43.59,0:01:45.52,Default,,0000,0000,0000,,See I'm like "Fire it up!"
Dialogue: 0,0:01:45.52,0:01:48.23,Default,,0000,0000,0000,,The thing I loved about this poster was the irony.
Dialogue: 0,0:01:48.23,0:01:50.57,Default,,0000,0000,0000,,Here is a chick all fired up, headed into battle,
Dialogue: 0,0:01:50.57,0:01:52.07,Default,,0000,0000,0000,,-- as the standard there, --
Dialogue: 0,0:01:52.07,0:01:55.05,Default,,0000,0000,0000,,and she's holding this little Suavitos baking spices,
Dialogue: 0,0:01:55.05,0:01:58.03,Default,,0000,0000,0000,,like something so seemingly insignificant,
Dialogue: 0,0:01:58.03,0:02:00.03,Default,,0000,0000,0000,,though she's willing to risk, you know,
Dialogue: 0,0:02:00.03,0:02:02.50,Default,,0000,0000,0000,,life and limb to promote this thing.
Dialogue: 0,0:02:02.51,0:02:03.89,Default,,0000,0000,0000,,So if you are to swap out, \N
Dialogue: 0,0:02:03.89,0:02:06.34,Default,,0000,0000,0000,,swap out those little Suavitos baking spices
Dialogue: 0,0:02:06.34,0:02:07.74,Default,,0000,0000,0000,,with a presentation.
Dialogue: 0,0:02:07.74,0:02:10.09,Default,,0000,0000,0000,,Yeah, it's me, pretty fired up.
Dialogue: 0,0:02:10.09,0:02:11.88,Default,,0000,0000,0000,,I was fired up about presentations back.
Dialogue: 0,0:02:11.88,0:02:14.88,Default,,0000,0000,0000,,It wasn't cool to be fired up about presentations.
Dialogue: 0,0:02:14.88,0:02:17.28,Default,,0000,0000,0000,,I really think they have the power to change the world
Dialogue: 0,0:02:17.28,0:02:19.76,Default,,0000,0000,0000,,when you communicate effectively through them.
Dialogue: 0,0:02:19.77,0:02:22.05,Default,,0000,0000,0000,,And changing the world is hard.
Dialogue: 0,0:02:22.05,0:02:25.53,Default,,0000,0000,0000,,It won't happen with just one person \Nwith one single idea.
Dialogue: 0,0:02:25.53,0:02:28.88,Default,,0000,0000,0000,,That idea has got to spread,\Nor it won't be effective.
Dialogue: 0,0:02:28.88,0:02:30.75,Default,,0000,0000,0000,,So it has to come out of you
Dialogue: 0,0:02:30.75,0:02:33.95,Default,,0000,0000,0000,,and out into the open for people to see.
Dialogue: 0,0:02:33.95,0:02:38.68,Default,,0000,0000,0000,,And the way that ideas are conveyed \Nthe most effectively is through story.
Dialogue: 0,0:02:38.68,0:02:41.56,Default,,0000,0000,0000,,You know, for the thousand of years, \Nilliterate generations
Dialogue: 0,0:02:41.57,0:02:45.31,Default,,0000,0000,0000,,would pass on their values and their culture \Nfrom generation to generation,
Dialogue: 0,0:02:45.31,0:02:47.20,Default,,0000,0000,0000,,and they would stay intact.
Dialogue: 0,0:02:47.20,0:02:49.82,Default,,0000,0000,0000,,So there's something kind of magical \Nabout a story structure
Dialogue: 0,0:02:49.82,0:02:52.23,Default,,0000,0000,0000,,that makes it so that when it's assembled,
Dialogue: 0,0:02:52.23,0:02:54.36,Default,,0000,0000,0000,,it can be ingested and then recalled \N
Dialogue: 0,0:02:54.36,0:02:56.97,Default,,0000,0000,0000,,by the person who's receiving it.
Dialogue: 0,0:02:56.97,0:03:00.85,Default,,0000,0000,0000,,So basically a story, \Nyou get a physical reaction,
Dialogue: 0,0:03:00.85,0:03:03.86,Default,,0000,0000,0000,,your heart can race,\Nyour eyes can dilate,
Dialogue: 0,0:03:03.86,0:03:06.43,Default,,0000,0000,0000,,you could talk about,\N"Oh I got a chill down my spine"
Dialogue: 0,0:03:06.43,0:03:08.03,Default,,0000,0000,0000,,or, "I could feel it in the pit of my stomach".
Dialogue: 0,0:03:08.03,0:03:11.55,Default,,0000,0000,0000,,We actually physically react \Nwhen someone is telling us a story.
Dialogue: 0,0:03:11.55,0:03:13.95,Default,,0000,0000,0000,,So even though the stage is the same, \Na story can be told,
Dialogue: 0,0:03:13.95,0:03:16.71,Default,,0000,0000,0000,,but once a presentation is told, \Nit completely flat lines.
Dialogue: 0,0:03:16.71,0:03:18.24,Default,,0000,0000,0000,,And I wanted to figure out why.
Dialogue: 0,0:03:18.24,0:03:21.85,Default,,0000,0000,0000,,Why is it that we physically sit \Nwith wrapped attention during a story,
Dialogue: 0,0:03:21.85,0:03:24.30,Default,,0000,0000,0000,,but it just dies for a presentation.
Dialogue: 0,0:03:24.30,0:03:28.18,Default,,0000,0000,0000,,So I wanted to figure out how do you incorporate \Nstory into presentations.
Dialogue: 0,0:03:28.18,0:03:30.47,Default,,0000,0000,0000,,So we've had thousands of presentations
Dialogue: 0,0:03:30.47,0:03:33.11,Default,,0000,0000,0000,,back at the shop hundreds of thousands \Nof presentations actually,
Dialogue: 0,0:03:33.11,0:03:36.02,Default,,0000,0000,0000,,so I knew the contexts \Nof the really bad presentations.
Dialogue: 0,0:03:36.03,0:03:38.74,Default,,0000,0000,0000,,I decided to study cinema, and literature,
Dialogue: 0,0:03:38.75,0:03:41.14,Default,,0000,0000,0000,,and really dig in and figure out \Nwhat was going on
Dialogue: 0,0:03:41.14,0:03:43.20,Default,,0000,0000,0000,,and why it was broken.
Dialogue: 0,0:03:43.20,0:03:46.12,Default,,0000,0000,0000,,So, I want to show you some of the findings
Dialogue: 0,0:03:46.12,0:03:50.55,Default,,0000,0000,0000,,that led up to what I think of, \NI've been covered as a presentation form.\N
Dialogue: 0,0:03:50.55,0:03:52.46,Default,,0000,0000,0000,,So it is obvious to start with Aristotle,
Dialogue: 0,0:03:52.46,0:03:53.82,Default,,0000,0000,0000,,he had a three acts structure,
Dialogue: 0,0:03:53.82,0:03:54.94,Default,,0000,0000,0000,,a beginning, a middle and an end,
Dialogue: 0,0:03:54.94,0:03:57.15,Default,,0000,0000,0000,,studied poetics and rhetoric,
Dialogue: 0,0:03:57.15,0:04:00.65,Default,,0000,0000,0000,,and a lot of presentations don't even have that \Nin its most simple form.
Dialogue: 0,0:04:00.65,0:04:03.40,Default,,0000,0000,0000,,When I moved on to studying hero archetypes
Dialogue: 0,0:04:03.40,0:04:05.21,Default,,0000,0000,0000,,I thought, OK, the presenter is the hero, \N
Dialogue: 0,0:04:05.21,0:04:07.46,Default,,0000,0000,0000,,they are up on the stage,\Nthey're the star of the show.
Dialogue: 0,0:04:07.46,0:04:10.72,Default,,0000,0000,0000,,It's really easy to feel that way as the presenter\Nthat you are the star of the show.
Dialogue: 0,0:04:10.72,0:04:13.24,Default,,0000,0000,0000,,I realized right away,\Nthat that's really broken.
Dialogue: 0,0:04:13.24,0:04:16.78,Default,,0000,0000,0000,,Because I have an idea,\NI can put it out there,
Dialogue: 0,0:04:16.78,0:04:19.46,Default,,0000,0000,0000,,but if you guys don't grab that idea \Nand hold it as dear,
Dialogue: 0,0:04:19.46,0:04:21.98,Default,,0000,0000,0000,,that ideas go nowhere \Nand the world is never changed.
Dialogue: 0,0:04:21.98,0:04:24.24,Default,,0000,0000,0000,,So in reality, the presenter isn't the hero, \N
Dialogue: 0,0:04:24.24,0:04:27.08,Default,,0000,0000,0000,,the audience is the hero of our idea.
Dialogue: 0,0:04:27.08,0:04:29.53,Default,,0000,0000,0000,,So if you look at Joseph Campbell's Hero's Journey,
Dialogue: 0,0:04:29.53,0:04:32.75,Default,,0000,0000,0000,,just in the front part, there was some \Nreally interesting insights there.
Dialogue: 0,0:04:32.75,0:04:35.40,Default,,0000,0000,0000,,So there is this likable hero in an ordinary world,
Dialogue: 0,0:04:35.40,0:04:37.12,Default,,0000,0000,0000,,and they get this call to adventure.
Dialogue: 0,0:04:37.12,0:04:38.68,Default,,0000,0000,0000,,So the world is kind of brought out of balance.
Dialogue: 0,0:04:38.68,0:04:40.68,Default,,0000,0000,0000,,And at first they're resistant,
Dialogue: 0,0:04:40.68,0:04:43.04,Default,,0000,0000,0000,,they're like "I don't know if I want to jump into this"
Dialogue: 0,0:04:43.04,0:04:44.32,Default,,0000,0000,0000,,and then the mentor comes along
Dialogue: 0,0:04:44.32,0:04:46.79,Default,,0000,0000,0000,,and helps him move from the ordinary world
Dialogue: 0,0:04:46.79,0:04:48.20,Default,,0000,0000,0000,,into a special world.
Dialogue: 0,0:04:48.20,0:04:50.22,Default,,0000,0000,0000,,And that's the role of the presenter.
Dialogue: 0,0:04:50.22,0:04:53.12,Default,,0000,0000,0000,,It's to be the mentor. \NYou are not Luke Skywalker, you're Yoda.
Dialogue: 0,0:04:53.12,0:04:55.22,Default,,0000,0000,0000,,You're the one that actually helps the audience
Dialogue: 0,0:04:55.22,0:04:59.33,Default,,0000,0000,0000,,move from one thing and into a new special idea,
Dialogue: 0,0:04:59.33,0:05:01.40,Default,,0000,0000,0000,,and that's the power of the story.
Dialogue: 0,0:05:01.40,0:05:05.81,Default,,0000,0000,0000,,So in its most simple structure, \Nit's a three part structure of the story.
Dialogue: 0,0:05:05.81,0:05:08.63,Default,,0000,0000,0000,,You have a likable hero, who has a desire,
Dialogue: 0,0:05:08.63,0:05:11.48,Default,,0000,0000,0000,,they encounter a roadblock, and ultimately
Dialogue: 0,0:05:11.48,0:05:15.16,Default,,0000,0000,0000,,they emerge, transform, \Nand that's the basic structure.
Dialogue: 0,0:05:15.16,0:05:18.90,Default,,0000,0000,0000,,But it wasn't until I came across \Na Gustav Freytag's pyramid
Dialogue: 0,0:05:18.90,0:05:21.66,Default,,0000,0000,0000,,-- he drew this shape in 1863.
Dialogue: 0,0:05:21.66,0:05:24.02,Default,,0000,0000,0000,,Now he was a German dramatist,
Dialogue: 0,0:05:24.02,0:05:26.33,Default,,0000,0000,0000,,-- he was a German dramatist --
Dialogue: 0,0:05:26.33,0:05:29.11,Default,,0000,0000,0000,,and he believed there's a five act structure,
Dialogue: 0,0:05:29.11,0:05:34.91,Default,,0000,0000,0000,,which has an exposition, a rising action, \Na climax, a falling action and a denouement,
Dialogue: 0,0:05:34.91,0:05:38.08,Default,,0000,0000,0000,,which is the unraveling or the resolution of the story.
Dialogue: 0,0:05:38.08,0:05:39.97,Default,,0000,0000,0000,,I love this shape. So we talk about shapes. \N
Dialogue: 0,0:05:39.97,0:05:42.60,Default,,0000,0000,0000,,Story has an arc or arc is a shape.
Dialogue: 0,0:05:42.60,0:05:46.04,Default,,0000,0000,0000,,We talk about classical music, \Nhaving a shapeliness to it.
Dialogue: 0,0:05:46.05,0:05:49.71,Default,,0000,0000,0000,,So I thought, hey, if presentations had a shape, \Nwhat would that shape be?
Dialogue: 0,0:05:49.71,0:05:52.91,Default,,0000,0000,0000,,And how did the greatest communicators \Nuse that shape
Dialogue: 0,0:05:52.91,0:05:54.28,Default,,0000,0000,0000,,or do they use a shape?
Dialogue: 0,0:05:54.28,0:05:56.43,Default,,0000,0000,0000,,So I'll never forget it was a Saturday morning.
Dialogue: 0,0:05:56.43,0:05:58.82,Default,,0000,0000,0000,,After all this study, \N-- it was a couple of years of study --
Dialogue: 0,0:05:58.82,0:06:00.21,Default,,0000,0000,0000,,I drew a shape.
Dialogue: 0,0:06:00.21,0:06:01.24,Default,,0000,0000,0000,,And I was like,
Dialogue: 0,0:06:01.24,0:06:02.78,Default,,0000,0000,0000,,"Oh my gosh, if this shape is real,
Dialogue: 0,0:06:02.78,0:06:05.61,Default,,0000,0000,0000,,I should be able to take \Ntwo completely different presentations,
Dialogue: 0,0:06:05.61,0:06:07.97,Default,,0000,0000,0000,,and overlay it and it should be true."
Dialogue: 0,0:06:07.97,0:06:09.27,Default,,0000,0000,0000,,So I took the obvious,
Dialogue: 0,0:06:09.27,0:06:11.37,Default,,0000,0000,0000,,I took Martin Luther King's\N"I Have a Dream" speech,
Dialogue: 0,0:06:11.37,0:06:14.29,Default,,0000,0000,0000,,and I took Steve Jobs' 2007 iPhone launch speech,
Dialogue: 0,0:06:14.29,0:06:16.44,Default,,0000,0000,0000,,I overlaid over it, and it worked.
Dialogue: 0,0:06:16.44,0:06:19.95,Default,,0000,0000,0000,,I sat in my office, just astounded. \NI actually cried a little,
Dialogue: 0,0:06:19.95,0:06:22.94,Default,,0000,0000,0000,,because I was like,\N"I've been given this gift,"
Dialogue: 0,0:06:22.94,0:06:24.07,Default,,0000,0000,0000,,and here it is,
Dialogue: 0,0:06:24.07,0:06:27.34,Default,,0000,0000,0000,,this is the shape of a great presentation.
Dialogue: 0,0:06:27.34,0:06:31.38,Default,,0000,0000,0000,,Aren't they amazing? \N(Mock sob; laughter) I was crying.
Dialogue: 0,0:06:31.38,0:06:33.93,Default,,0000,0000,0000,,So I want to walk you through it, \N'cause it's actually pretty astounding.
Dialogue: 0,0:06:33.93,0:06:36.25,Default,,0000,0000,0000,,There is a beginning, a middle and an end \Nand I want to walk you through it.
Dialogue: 0,0:06:36.25,0:06:40.10,Default,,0000,0000,0000,,Because the greatest communicators of all times, \N-- I went through the speeches, everything, --
Dialogue: 0,0:06:40.10,0:06:41.36,Default,,0000,0000,0000,,actually I can overlay the shape.
Dialogue: 0,0:06:41.36,0:06:44.01,Default,,0000,0000,0000,,Even you get this blog address \Nand it follows the shape.
Dialogue: 0,0:06:44.01,0:06:47.58,Default,,0000,0000,0000,,So the beginning of any presentation, \Nyou need to establish what is.
Dialogue: 0,0:06:47.58,0:06:50.04,Default,,0000,0000,0000,,You know here's status quo,\Nhere's what's going on.
Dialogue: 0,0:06:50.04,0:06:52.62,Default,,0000,0000,0000,,And you need to compare that to what could be.
Dialogue: 0,0:06:52.62,0:06:55.53,Default,,0000,0000,0000,,Now you need to make that gap as big as possible,
Dialogue: 0,0:06:55.53,0:06:59.39,Default,,0000,0000,0000,,because there is this commonplace of the status quo,
Dialogue: 0,0:06:59.39,0:07:02.26,Default,,0000,0000,0000,,and you need to contrast that \Nwith the loftiness of your idea.
Dialogue: 0,0:07:02.26,0:07:04.44,Default,,0000,0000,0000,,So it's like you know, here's the past, \Nhere's the present,
Dialogue: 0,0:07:04.44,0:07:06.63,Default,,0000,0000,0000,,but look at our future.
Dialogue: 0,0:07:06.63,0:07:07.95,Default,,0000,0000,0000,,Here's a problem, \N
Dialogue: 0,0:07:07.95,0:07:09.74,Default,,0000,0000,0000,,but look at that problem removed.
Dialogue: 0,0:07:09.74,0:07:11.07,Default,,0000,0000,0000,,Here's a roadblock,
Dialogue: 0,0:07:11.07,0:07:12.76,Default,,0000,0000,0000,,let's annihilate the roadblock.
Dialogue: 0,0:07:12.76,0:07:14.85,Default,,0000,0000,0000,,You need to really amplify that gap.
Dialogue: 0,0:07:14.85,0:07:17.70,Default,,0000,0000,0000,,This would be like the inciting incident in a movie.
Dialogue: 0,0:07:17.70,0:07:21.01,Default,,0000,0000,0000,,That's when suddenly the audience \Nhas to contend with what you just put out there
Dialogue: 0,0:07:21.01,0:07:22.17,Default,,0000,0000,0000,,and they have to say "Wow,
Dialogue: 0,0:07:22.17,0:07:24.36,Default,,0000,0000,0000,,do I want to agree with this and align with it or not?"
Dialogue: 0,0:07:24.36,0:07:27.71,Default,,0000,0000,0000,,And in the rest your presentation should support that.
Dialogue: 0,0:07:27.71,0:07:30.32,Default,,0000,0000,0000,,So the middle goes back and forth,
Dialogue: 0,0:07:30.32,0:07:33.73,Default,,0000,0000,0000,,it traverses between what is and what could be, \Nwhat is and what could be.
Dialogue: 0,0:07:33.73,0:07:35.13,Default,,0000,0000,0000,,Because what you are trying to do
Dialogue: 0,0:07:35.13,0:07:38.17,Default,,0000,0000,0000,,is make the status quo abnormal, unappealing,
Dialogue: 0,0:07:38.17,0:07:42.93,Default,,0000,0000,0000,,and you're wanting to draw them towards \Nwhat could be in the future with your idea adopted.
Dialogue: 0,0:07:42.93,0:07:45.99,Default,,0000,0000,0000,,Now, on your way to change the world, \Npeople are gonna resist,
Dialogue: 0,0:07:45.99,0:07:48.31,Default,,0000,0000,0000,,they are not going to be excited, \Nthey may love the world the way it is.
Dialogue: 0,0:07:48.31,0:07:49.97,Default,,0000,0000,0000,,So you'll encounter resistance.
Dialogue: 0,0:07:49.97,0:07:51.93,Default,,0000,0000,0000,,That's why you have to move back and forth, \N
Dialogue: 0,0:07:51.93,0:07:54.11,Default,,0000,0000,0000,,that's similar to sailing.
Dialogue: 0,0:07:54.11,0:07:57.52,Default,,0000,0000,0000,,When you're sailing and against the wind, \Nand there is wind resistance,
Dialogue: 0,0:07:57.52,0:08:00.87,Default,,0000,0000,0000,,you have to move your boat back and forth, \Nand back and forth.
Dialogue: 0,0:08:00.87,0:08:02.51,Default,,0000,0000,0000,,That's when you capture the wind.
Dialogue: 0,0:08:02.51,0:08:06.03,Default,,0000,0000,0000,,You have to actually capture the resistance \Ncoming against you when you are sailing.
Dialogue: 0,0:08:06.03,0:08:10.18,Default,,0000,0000,0000,,Now interesting, if you capture the wind just right, \Nand you set yourself just right,
Dialogue: 0,0:08:10.18,0:08:12.50,Default,,0000,0000,0000,,your ship will actually sail faster than the wind itself
Dialogue: 0,0:08:12.50,0:08:14.32,Default,,0000,0000,0000,,-- it is a physics phenomenon.
Dialogue: 0,0:08:14.32,0:08:17.89,Default,,0000,0000,0000,,So by planting in there, the way they're gonna resist between what is and what can be,
Dialogue: 0,0:08:17.89,0:08:22.87,Default,,0000,0000,0000,,is actually going to draw them towards your idea \Nquicker than should you not do that.
Dialogue: 0,0:08:22.87,0:08:26.44,Default,,0000,0000,0000,,So after you've moved back and forth \Nbetween what is and what could be,
Dialogue: 0,0:08:26.44,0:08:30.20,Default,,0000,0000,0000,,the last turning point is a call-to-action \Nwhich every presentation should have
Dialogue: 0,0:08:30.20,0:08:31.74,Default,,0000,0000,0000,,-- but at the very end.
Dialogue: 0,0:08:31.74,0:08:33.66,Default,,0000,0000,0000,,You need to describe the world is in new bliss,
Dialogue: 0,0:08:33.66,0:08:36.12,Default,,0000,0000,0000,,this is utopia with my idea adopted.
Dialogue: 0,0:08:36.12,0:08:37.54,Default,,0000,0000,0000,,This is the way the world is going to look, \N
Dialogue: 0,0:08:37.54,0:08:40.23,Default,,0000,0000,0000,,when we join together and we solve this big problem.
Dialogue: 0,0:08:40.23,0:08:42.57,Default,,0000,0000,0000,,You need to use that as your ending, \N
Dialogue: 0,0:08:42.57,0:08:45.70,Default,,0000,0000,0000,,in a very poetic and a dramatic way.
Dialogue: 0,0:08:45.70,0:08:48.76,Default,,0000,0000,0000,,So, interestingly, when I was done,\NI was like, "You know what?
Dialogue: 0,0:08:48.76,0:08:51.61,Default,,0000,0000,0000,,I could use this as an analysis tool.
Dialogue: 0,0:08:51.61,0:08:53.77,Default,,0000,0000,0000,,I actually transcribe speeches
Dialogue: 0,0:08:53.77,0:08:55.44,Default,,0000,0000,0000,,and I would actually map out,
Dialogue: 0,0:08:55.44,0:08:57.32,Default,,0000,0000,0000,,how much they map to this tool.
Dialogue: 0,0:08:57.32,0:08:58.89,Default,,0000,0000,0000,,So I want to show you some of that.
Dialogue: 0,0:08:58.89,0:09:02.39,Default,,0000,0000,0000,,Today I’m gonna start with the very two people\Nthat I used when I first did.
Dialogue: 0,0:09:02.41,0:09:05.40,Default,,0000,0000,0000,,Here's Mr. Jobs, completely has changed the world.
Dialogue: 0,0:09:05.40,0:09:08.30,Default,,0000,0000,0000,,Changed the world of personal computing, \Nhe has changed the music industry,
Dialogue: 0,0:09:08.30,0:09:10.44,Default,,0000,0000,0000,,and now he is on his way to change the device,
Dialogue: 0,0:09:10.44,0:09:11.63,Default,,0000,0000,0000,,the mobile device industry.
Dialogue: 0,0:09:11.63,0:09:12.96,Default,,0000,0000,0000,,So he has definitely changed the world.
Dialogue: 0,0:09:12.96,0:09:16.55,Default,,0000,0000,0000,,And this is the shape of his iPhone launch 2007,
Dialogue: 0,0:09:16.55,0:09:17.53,Default,,0000,0000,0000,,when he launched his iPhone.
Dialogue: 0,0:09:17.53,0:09:20.61,Default,,0000,0000,0000,,It's a ninety-minute-talk and you can see \Nhe starts with what is,
Dialogue: 0,0:09:20.61,0:09:24.03,Default,,0000,0000,0000,,traverses back and forth and ends with what could be.
Dialogue: 0,0:09:24.03,0:09:26.18,Default,,0000,0000,0000,,So I want to zoom in on this:
Dialogue: 0,0:09:26.19,0:09:29.63,Default,,0000,0000,0000,,the white line is him speaking, he's talking.
Dialogue: 0,0:09:29.63,0:09:33.20,Default,,0000,0000,0000,,And the next color line you see popped up there, \Nthat is when he cuts to video.
Dialogue: 0,0:09:33.20,0:09:35.35,Default,,0000,0000,0000,,So he's adding some variety and he cuts to demo.
Dialogue: 0,0:09:35.35,0:09:37.64,Default,,0000,0000,0000,,So it's not just him talking the whole time.
Dialogue: 0,0:09:37.64,0:09:40.70,Default,,0000,0000,0000,,And these lines are representative there.
Dialogue: 0,0:09:40.70,0:09:44.31,Default,,0000,0000,0000,,And then towards the end you'll see a blue line, \Nwhich will be the guest speaker.
Dialogue: 0,0:09:44.31,0:09:46.51,Default,,0000,0000,0000,,So this is where it gets kind of interesting:
Dialogue: 0,0:09:46.51,0:09:49.36,Default,,0000,0000,0000,,every tick mark here is when he made them laugh.
Dialogue: 0,0:09:49.36,0:09:51.78,Default,,0000,0000,0000,,And every tick mark here is when he made them clap.
Dialogue: 0,0:09:51.78,0:09:53.87,Default,,0000,0000,0000,,They are so involved physically,
Dialogue: 0,0:09:53.87,0:09:57.65,Default,,0000,0000,0000,,they are physically reacting to what he is saying, \Nwhich is actually fantastic,
Dialogue: 0,0:09:57.65,0:10:00.83,Default,,0000,0000,0000,,because then now you have the audience \Nin your hand.
Dialogue: 0,0:10:00.83,0:10:03.68,Default,,0000,0000,0000,,So he kicks off what could be,
Dialogue: 0,0:10:03.68,0:10:07.12,Default,,0000,0000,0000,,with "This is a day I've been looking forward to \Nfor two and a half years."
Dialogue: 0,0:10:07.12,0:10:08.63,Default,,0000,0000,0000,,So he is launching a product \N
Dialogue: 0,0:10:08.63,0:10:10.49,Default,,0000,0000,0000,,that is known about already for a couple of years.
Dialogue: 0,0:10:10.49,0:10:12.12,Default,,0000,0000,0000,,So this is not a new product to him.
Dialogue: 0,0:10:12.12,0:10:14.12,Default,,0000,0000,0000,,But look at this, he does this other thing:
Dialogue: 0,0:10:14.12,0:10:15.50,Default,,0000,0000,0000,,he marvels.
Dialogue: 0,0:10:15.50,0:10:16.96,Default,,0000,0000,0000,,He marvels at his own product.
Dialogue: 0,0:10:16.96,0:10:20.20,Default,,0000,0000,0000,,He marvels himself \Nmore than the audience laughs or claps.
Dialogue: 0,0:10:20.20,0:10:23.69,Default,,0000,0000,0000,,So he is like, "Isn't this awesome? \NIsn't this beautiful?"
Dialogue: 0,0:10:23.69,0:10:27.23,Default,,0000,0000,0000,,He is modeling for the audience \Nwhat he wants them to feel.
Dialogue: 0,0:10:27.23,0:10:31.77,Default,,0000,0000,0000,,So he is actually doing a job of compelling them \Nto feel a certain way.
Dialogue: 0,0:10:31.77,0:10:33.99,Default,,0000,0000,0000,,So he kicks off with what could be,
Dialogue: 0,0:10:33.99,0:10:38.59,Default,,0000,0000,0000,,with "Every once in a while, a revolutionary product comes along that changes everything."
Dialogue: 0,0:10:38.59,0:10:41.01,Default,,0000,0000,0000,,Se he starts to kick in and talk about his new product.
Dialogue: 0,0:10:41.01,0:10:44.06,Default,,0000,0000,0000,,Now at the beginning of it, \Nhe actually keeps the phone off.
Dialogue: 0,0:10:44.06,0:10:47.21,Default,,0000,0000,0000,,You'll see that the line is \Npretty wide up until this point,
Dialogue: 0,0:10:47.21,0:10:51.85,Default,,0000,0000,0000,,so he goes off between "Here's this new phone \Nand here's the sucking competitors.
Dialogue: 0,0:10:51.85,0:10:54.79,Default,,0000,0000,0000,,Here's this new phone \Nand here's the sucking competitors."
Dialogue: 0,0:10:54.79,0:10:57.58,Default,,0000,0000,0000,,And then, right about here, he has the star moment
Dialogue: 0,0:10:57.58,0:10:59.67,Default,,0000,0000,0000,,-- and that something we'll always remember.
Dialogue: 0,0:10:59.67,0:11:01.19,Default,,0000,0000,0000,,He does, he turns the phone on. \N
Dialogue: 0,0:11:01.19,0:11:03.00,Default,,0000,0000,0000,,The audience is scrolling for the first time,
Dialogue: 0,0:11:03.00,0:11:04.75,Default,,0000,0000,0000,,you can hear the oxygen is sucked out of the room.
Dialogue: 0,0:11:04.75,0:11:06.72,Default,,0000,0000,0000,,They gasped. You can actually hear it.
Dialogue: 0,0:11:06.72,0:11:09.11,Default,,0000,0000,0000,,So he creates a moment that we'll always remember.
Dialogue: 0,0:11:09.11,0:11:11.59,Default,,0000,0000,0000,,So if we move along with this model, \Nyou can see the blue
Dialogue: 0,0:11:11.59,0:11:13.36,Default,,0000,0000,0000,,-- where the external speakers are going in --
Dialogue: 0,0:11:13.36,0:11:16.10,Default,,0000,0000,0000,,and then over towards the bottom right, \Nthe line breaks.
Dialogue: 0,0:11:16.10,0:11:18.01,Default,,0000,0000,0000,,That's because of his clickers broke.
Dialogue: 0,0:11:18.01,0:11:20.85,Default,,0000,0000,0000,,So what is he doing? He wants to keep \Nthis heightened sense of excitement.
Dialogue: 0,0:11:20.85,0:11:22.56,Default,,0000,0000,0000,,He tells a personal story,
Dialogue: 0,0:11:22.56,0:11:24.63,Default,,0000,0000,0000,,right there, when the technology did not work.
Dialogue: 0,0:11:24.63,0:11:26.78,Default,,0000,0000,0000,,'Cause he is a master communicator \Nand he turns the story
Dialogue: 0,0:11:26.78,0:11:28.83,Default,,0000,0000,0000,,to keep the audience involved.
Dialogue: 0,0:11:28.83,0:11:31.73,Default,,0000,0000,0000,,So at that top right he ends with the new bliss.
Dialogue: 0,0:11:31.73,0:11:33.09,Default,,0000,0000,0000,,He leaves them with the promise
Dialogue: 0,0:11:33.09,0:11:36.56,Default,,0000,0000,0000,,that Apple will continue to build\Nrevolutionary new products.
Dialogue: 0,0:11:36.56,0:11:38.70,Default,,0000,0000,0000,,And he says,
Dialogue: 0,0:11:38.70,0:11:41.21,Default,,0000,0000,0000,,"There's an old Wayne Gretzky quote that I love:
Dialogue: 0,0:11:41.21,0:11:43.76,Default,,0000,0000,0000,,'I skate to where the puck is going to be, \Nnot to where it has been.'
Dialogue: 0,0:11:43.76,0:11:47.71,Default,,0000,0000,0000,,We've always tried to do that at Apple \Nat the very very beginning, we always will."
Dialogue: 0,0:11:47.71,0:11:49.74,Default,,0000,0000,0000,,So he ends with the new bliss.
Dialogue: 0,0:11:49.74,0:11:51.51,Default,,0000,0000,0000,,So lets look at Mr. King.
Dialogue: 0,0:11:51.51,0:11:54.03,Default,,0000,0000,0000,,He was an amazing visionary, he's a clergyman,
Dialogue: 0,0:11:54.03,0:11:56.81,Default,,0000,0000,0000,,who spent his life working hard for equality.
Dialogue: 0,0:11:56.81,0:11:59.50,Default,,0000,0000,0000,,And this is the shape of the "I Have a Dream" speech.
Dialogue: 0,0:11:59.50,0:12:00.73,Default,,0000,0000,0000,,You can see he starts with 'what is',
Dialogue: 0,0:12:00.73,0:12:03.36,Default,,0000,0000,0000,,moves back and forth between what is \Nand what could be,
Dialogue: 0,0:12:03.36,0:12:07.94,Default,,0000,0000,0000,,and ends with a very poetic new bliss, \Nwhich is the famous part we all know.
Dialogue: 0,0:12:07.94,0:12:11.74,Default,,0000,0000,0000,,So when we spread out a little bit here, \Nstretch it for ya',
Dialogue: 0,0:12:11.74,0:12:14.14,Default,,0000,0000,0000,,and what I'm doing here is\NI put the actual transcript there
Dialogue: 0,0:12:14.14,0:12:16.69,Default,,0000,0000,0000,,along with the text.\NI know you can't read it.
Dialogue: 0,0:12:16.69,0:12:19.10,Default,,0000,0000,0000,,But at the end of every line break, \NI broke the line there,
Dialogue: 0,0:12:19.10,0:12:21.60,Default,,0000,0000,0000,,because he took a breath and he paused.
Dialogue: 0,0:12:21.60,0:12:24.54,Default,,0000,0000,0000,,Now he was a southern Baptist preacher, \Nmost people haven't heard that,
Dialogue: 0,0:12:24.54,0:12:26.23,Default,,0000,0000,0000,,so he had a real cadence and a rhythm,
Dialogue: 0,0:12:26.23,0:12:28.04,Default,,0000,0000,0000,,that was really new for people there.
Dialogue: 0,0:12:28.04,0:12:30.87,Default,,0000,0000,0000,,So I want to cover up these lines of texts with a bar
Dialogue: 0,0:12:30.87,0:12:34.45,Default,,0000,0000,0000,,'cause I want to use this bar \Nas an information device here.
Dialogue: 0,0:12:34.45,0:12:37.79,Default,,0000,0000,0000,,So let's walk through \Nhow he actually spoke to the people.
Dialogue: 0,0:12:38.65,0:12:41.02,Default,,0000,0000,0000,,The blue bars here are going to be when he used \N
Dialogue: 0,0:12:41.02,0:12:42.96,Default,,0000,0000,0000,,the actual rhetorical device of repetition.
Dialogue: 0,0:12:42.96,0:12:44.16,Default,,0000,0000,0000,,So he was repeating himself,
Dialogue: 0,0:12:44.16,0:12:46.44,Default,,0000,0000,0000,,he was using the same words and phrases,
Dialogue: 0,0:12:46.44,0:12:49.02,Default,,0000,0000,0000,,so people could remember and recall them.
Dialogue: 0,0:12:49.02,0:12:52.04,Default,,0000,0000,0000,,But he also used a lot of metaphors and visual words.
Dialogue: 0,0:12:52.04,0:12:54.48,Default,,0000,0000,0000,,This was a way to take really complicated ideas
Dialogue: 0,0:12:54.48,0:12:57.42,Default,,0000,0000,0000,,and make it memorable, and knowledgeable, \Nso people got it.
Dialogue: 0,0:12:57.42,0:12:58.92,Default,,0000,0000,0000,,He actually created very --
Dialogue: 0,0:12:58.92,0:13:01.50,Default,,0000,0000,0000,,almost like scenes with his words to make it,
Dialogue: 0,0:13:01.50,0:13:03.95,Default,,0000,0000,0000,,so they could envision what he was saying.
Dialogue: 0,0:13:03.95,0:13:07.21,Default,,0000,0000,0000,,And then there were also a lot of familiar songs \Nand scriptures that he used.
Dialogue: 0,0:13:07.22,0:13:09.30,Default,,0000,0000,0000,,This is just a front end of it that you are seeing.
Dialogue: 0,0:13:09.30,0:13:14.30,Default,,0000,0000,0000,,And then he also made a lot of political references \Nof the promises that were made to the people.
Dialogue: 0,0:13:14.30,0:13:17.02,Default,,0000,0000,0000,,So if you look at the very first end of 'what is',
Dialogue: 0,0:13:17.02,0:13:22.19,Default,,0000,0000,0000,,at the very end of 'what is' was the very first time \Nthat people actually clapped and roared really loud.
Dialogue: 0,0:13:22.19,0:13:24.18,Default,,0000,0000,0000,,So the end of 'what is', what he did is, he said,
Dialogue: 0,0:13:24.18,0:13:26.35,Default,,0000,0000,0000,,"America has given the Negro people a bad check,
Dialogue: 0,0:13:26.35,0:13:28.98,Default,,0000,0000,0000,,a check which has come back\Nmarked insufficient funds."
Dialogue: 0,0:13:28.98,0:13:31.63,Default,,0000,0000,0000,,Well, everyone knows what is like \Nto not have money in your account.
Dialogue: 0,0:13:31.63,0:13:34.88,Default,,0000,0000,0000,,So he used the metaphor \Npeople were very familiar with.
Dialogue: 0,0:13:34.88,0:13:39.18,Default,,0000,0000,0000,,But when they really charged up, \Nthe very first time they really screamed was:
Dialogue: 0,0:13:39.18,0:13:41.24,Default,,0000,0000,0000,,"So we have come to cash this check,
Dialogue: 0,0:13:41.25,0:13:46.17,Default,,0000,0000,0000,,a check that will give us upon demand \Nthe riches of freedom and the security of justice."
Dialogue: 0,0:13:46.17,0:13:47.68,Default,,0000,0000,0000,,That's when they really clapped.
Dialogue: 0,0:13:47.68,0:13:50.71,Default,,0000,0000,0000,,It was when he compared\Nwhat currently is to what could be.
Dialogue: 0,0:13:50.71,0:13:53.28,Default,,0000,0000,0000,,So when we move along a little farther in the model,
Dialogue: 0,0:13:53.28,0:13:56.42,Default,,0000,0000,0000,,you'll see it goes back and forth \Nin a more frenzy pace.
Dialogue: 0,0:13:56.42,0:13:58.76,Default,,0000,0000,0000,,And this is when he goes \Nback and forth, and back and forth,
Dialogue: 0,0:13:58.76,0:14:00.95,Default,,0000,0000,0000,,now the audience was in a frenzy.
Dialogue: 0,0:14:00.95,0:14:03.18,Default,,0000,0000,0000,,You know, they were all excited, \Nand so you can actually do this
Dialogue: 0,0:14:03.18,0:14:06.41,Default,,0000,0000,0000,,to keep them in a heightened sense of excitement.
Dialogue: 0,0:14:06.41,0:14:08.90,Default,,0000,0000,0000,,So he says, "I have a dream
Dialogue: 0,0:14:08.90,0:14:13.80,Default,,0000,0000,0000,,that one day this nation will rise up \Nand live out the meaning of its creed.
Dialogue: 0,0:14:13.80,0:14:17.25,Default,,0000,0000,0000,,We hold these truth to be self-evident, \Nthat all men are created equal."
Dialogue: 0,0:14:17.25,0:14:20.34,Default,,0000,0000,0000,,'Cause you see he used little orange text there \Nto remind them of the promise
Dialogue: 0,0:14:20.34,0:14:23.48,Default,,0000,0000,0000,,that politicians had made to him \Nor that this country had made.
Dialogue: 0,0:14:23.48,0:14:25.19,Default,,0000,0000,0000,,Then he moves back and forth between \N
Dialogue: 0,0:14:25.19,0:14:28.69,Default,,0000,0000,0000,,"I have a dream that one day, \NI have a dream that one day,
Dialogue: 0,0:14:28.69,0:14:32.02,Default,,0000,0000,0000,,I have a dream that one day", \Nand at the end, it gets really interesting here.
Dialogue: 0,0:14:32.02,0:14:34.74,Default,,0000,0000,0000,,Because he uses, \Nyou can look at four shades of green,
Dialogue: 0,0:14:34.74,0:14:37.52,Default,,0000,0000,0000,,there are lots of blue there, \Nwhich was a lot of repetition,
Dialogue: 0,0:14:37.52,0:14:39.52,Default,,0000,0000,0000,,he had a heightened sense of repetition.
Dialogue: 0,0:14:39.52,0:14:42.86,Default,,0000,0000,0000,,And green was a heightened sense \Nof songs and scriptures.
Dialogue: 0,0:14:42.86,0:14:47.26,Default,,0000,0000,0000,,So with the first batch of green was \Nthe actual scripture from the book of Isaiah.
Dialogue: 0,0:14:47.26,0:14:50.51,Default,,0000,0000,0000,,The second batch of green was \N"My Country, 'Tis of Thee."
Dialogue: 0,0:14:50.51,0:14:53.79,Default,,0000,0000,0000,,Now, that's a familiar song \Nthat was specifically very significant
Dialogue: 0,0:14:53.79,0:14:55.06,Default,,0000,0000,0000,,for the black people at the time,
Dialogue: 0,0:14:55.06,0:14:59.79,Default,,0000,0000,0000,,because this song was the song \Nthey chose to change the words to as an outcry,
Dialogue: 0,0:14:59.79,0:15:02.20,Default,,0000,0000,0000,,saying promises had not been kept.
Dialogue: 0,0:15:02.20,0:15:06.38,Default,,0000,0000,0000,,So the third batch of green was actually \Na stanza from "My Country, 'Tis of Thee."
Dialogue: 0,0:15:06.38,0:15:09.13,Default,,0000,0000,0000,,And the forth was a Negro's spiritual.
Dialogue: 0,0:15:09.13,0:15:12.31,Default,,0000,0000,0000,,"Free at last! Free at last! \NThank God Almighty, I'm free at last!"
Dialogue: 0,0:15:12.31,0:15:17.01,Default,,0000,0000,0000,,So what he did is he actually reached inside \Nof the hearts of the audience.
Dialogue: 0,0:15:17.01,0:15:19.06,Default,,0000,0000,0000,,He pulled from scriptures what is important. \N
Dialogue: 0,0:15:19.06,0:15:21.17,Default,,0000,0000,0000,,He pulled from songs that they'd sung together,
Dialogue: 0,0:15:21.17,0:15:24.42,Default,,0000,0000,0000,,as an outcry against this outrage \Nand he used those as a device
Dialogue: 0,0:15:24.42,0:15:26.42,Default,,0000,0000,0000,,to connect and resonate with the audience.
Dialogue: 0,0:15:26.42,0:15:28.94,Default,,0000,0000,0000,,Ending, painting a picture of this new bliss,
Dialogue: 0,0:15:28.94,0:15:33.55,Default,,0000,0000,0000,,using the very things inside of them \Nthat they already held as sacred.
Dialogue: 0,0:15:33.55,0:15:36.63,Default,,0000,0000,0000,,So he was a great man.\NHe had a big big dream.
Dialogue: 0,0:15:36.63,0:15:39.34,Default,,0000,0000,0000,,There's a lot of people here,\Nyou guys have really big dreams. (Laughter)
Dialogue: 0,0:15:39.34,0:15:40.96,Default,,0000,0000,0000,,The really big ideas inside of you\N
Dialogue: 0,0:15:40.96,0:15:43.56,Default,,0000,0000,0000,,that you need to get out.\NBut you know what?
Dialogue: 0,0:15:43.56,0:15:47.45,Default,,0000,0000,0000,,We encounter hardships. It's not easy \Nto change the world, it's a big job.
Dialogue: 0,0:15:47.45,0:15:49.19,Default,,0000,0000,0000,,And you know he was --
Dialogue: 0,0:15:49.19,0:15:51.11,Default,,0000,0000,0000,,his house was bombed,\Nhe was stubbed with a letter opener,
Dialogue: 0,0:15:51.11,0:15:52.89,Default,,0000,0000,0000,,ultimately lost his life,
Dialogue: 0,0:15:52.89,0:15:54.100,Default,,0000,0000,0000,,you know, for what he cared about.
Dialogue: 0,0:15:55.00,0:15:59.48,Default,,0000,0000,0000,,But you know lot of us aren't gonna be required \Nto pay that kind of a sacrifice,
Dialogue: 0,0:15:59.48,0:16:02.04,Default,,0000,0000,0000,,but what happens is that it basically
Dialogue: 0,0:16:02.04,0:16:05.49,Default,,0000,0000,0000,,is a little bit like that basic story structure. \NLife can be like that.
Dialogue: 0,0:16:05.49,0:16:07.64,Default,,0000,0000,0000,,You know you guys are all likable people,
Dialogue: 0,0:16:07.64,0:16:10.17,Default,,0000,0000,0000,,you have a desire, you encounter roadblocks,
Dialogue: 0,0:16:10.17,0:16:12.27,Default,,0000,0000,0000,,and we stop there.
Dialogue: 0,0:16:12.27,0:16:14.40,Default,,0000,0000,0000,,We're just like, you know, \N"I had this idea,
Dialogue: 0,0:16:14.40,0:16:16.19,Default,,0000,0000,0000,,but I'm not gonna put it out there.
Dialogue: 0,0:16:16.19,0:16:17.37,Default,,0000,0000,0000,,It's been rejected."
Dialogue: 0,0:16:17.37,0:16:21.45,Default,,0000,0000,0000,,You know -- we self sabotage our own ideas,
Dialogue: 0,0:16:21.45,0:16:24.44,Default,,0000,0000,0000,,we just butt up against roadblocks, \Nand butt up against roadblocks
Dialogue: 0,0:16:24.44,0:16:27.14,Default,,0000,0000,0000,,instead of choosing \Nto let the struggle transform us
Dialogue: 0,0:16:27.14,0:16:31.06,Default,,0000,0000,0000,,and choosing to go ahead \Nand have a dream and make it real.
Dialogue: 0,0:16:31.06,0:16:32.100,Default,,0000,0000,0000,,And you know, it's anyone,
Dialogue: 0,0:16:32.100,0:16:35.09,Default,,0000,0000,0000,,if I can do this, anybody can do this.
Dialogue: 0,0:16:35.09,0:16:38.97,Default,,0000,0000,0000,,I was raised in an economically \Nand emotionally starved environment.
Dialogue: 0,0:16:38.97,0:16:42.75,Default,,0000,0000,0000,,First time I got to go to a camp \Nwith my sister I was abused,
Dialogue: 0,0:16:42.75,0:16:46.16,Default,,0000,0000,0000,,wasn't the first time I was abused, \Nthough, it was just the most aggressive.
Dialogue: 0,0:16:46.16,0:16:49.57,Default,,0000,0000,0000,,And my mom and dad \N-- they married each other three times,
Dialogue: 0,0:16:49.57,0:16:53.04,Default,,0000,0000,0000,,yeah, that was tumultuous \Nand when they weren't fighting
Dialogue: 0,0:16:53.04,0:16:55.62,Default,,0000,0000,0000,,they were helping sober up some alcoholic\Nthat was living with us
Dialogue: 0,0:16:55.62,0:16:57.53,Default,,0000,0000,0000,,because they were both sober alcoholics.
Dialogue: 0,0:16:57.53,0:17:00.44,Default,,0000,0000,0000,,So my mom abandoned us \Nwhen I was sixteen years old.
Dialogue: 0,0:17:00.44,0:17:03.82,Default,,0000,0000,0000,,And I took on a role of caretaker \Nof my home and of my siblings.
Dialogue: 0,0:17:03.82,0:17:07.20,Default,,0000,0000,0000,,And I married. I met a man.
Dialogue: 0,0:17:07.20,0:17:09.57,Default,,0000,0000,0000,,Fell in love. I went to a year of college.
Dialogue: 0,0:17:09.57,0:17:11.94,Default,,0000,0000,0000,,I did what every single bright young girl should do,
Dialogue: 0,0:17:11.94,0:17:14.32,Default,,0000,0000,0000,,it's I got married when I was eighteen years old.
Dialogue: 0,0:17:14.32,0:17:15.89,Default,,0000,0000,0000,,And you know what?
Dialogue: 0,0:17:15.89,0:17:19.94,Default,,0000,0000,0000,,I knew, I knew, \Nthat I was born for more than this.
Dialogue: 0,0:17:19.94,0:17:23.33,Default,,0000,0000,0000,,And right at the point in the story of my life \NI had a choice.
Dialogue: 0,0:17:23.33,0:17:26.07,Default,,0000,0000,0000,,I could let all these things push me down
Dialogue: 0,0:17:26.07,0:17:28.68,Default,,0000,0000,0000,,and I could let all my ideas die inside of me.
Dialogue: 0,0:17:28.68,0:17:30.71,Default,,0000,0000,0000,,I could just say, you know,\Nlife is too hard to change the world.
Dialogue: 0,0:17:30.71,0:17:32.25,Default,,0000,0000,0000,,It's just too tough.
Dialogue: 0,0:17:32.25,0:17:35.36,Default,,0000,0000,0000,,But I chose a different story for my life.
Dialogue: 0,0:17:35.36,0:17:39.44,Default,,0000,0000,0000,,Don't you know it? (Laughter)
Dialogue: 0,0:17:39.44,0:17:43.91,Default,,0000,0000,0000,,And so I feel like there's people in this room, \Nyou got this little Suavitos baking spices
Dialogue: 0,0:17:43.91,0:17:46.25,Default,,0000,0000,0000,,and you just like you know it's not that big a deal.
Dialogue: 0,0:17:46.25,0:17:48.88,Default,,0000,0000,0000,,It's really not the whole world I can change.
Dialogue: 0,0:17:48.88,0:17:50.38,Default,,0000,0000,0000,,But you know you can change your world. \N
Dialogue: 0,0:17:50.38,0:17:52.58,Default,,0000,0000,0000,,You can change your life. You can change
Dialogue: 0,0:17:52.58,0:17:54.19,Default,,0000,0000,0000,,the world that you have control on,\N
Dialogue: 0,0:17:54.19,0:17:55.94,Default,,0000,0000,0000,,you can change your sphere.
Dialogue: 0,0:17:55.94,0:17:58.10,Default,,0000,0000,0000,,I want to encourage you to do that.
Dialogue: 0,0:17:58.10,0:17:59.78,Default,,0000,0000,0000,,Because you know what?
Dialogue: 0,0:17:59.78,0:18:03.13,Default,,0000,0000,0000,,The future isn't a place that we're going to go.
Dialogue: 0,0:18:03.13,0:18:06.38,Default,,0000,0000,0000,,It's a place that you get to create.
Dialogue: 0,0:18:06.38,0:18:08.43,Default,,0000,0000,0000,,I want to thank you. (Applause)
Dialogue: 0,0:18:08.43,0:18:11.78,Default,,0000,0000,0000,,Bless you. God bless you. Thank you.