WEBVTT

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Đây là câu chuyện về một thế giới ám ảnh với đồ đạc.

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Câu chuyện về một hệ thống đang khủng hoảng.

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Chúng ta đang phá hủy hành tinh.

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Chúng ta đang đầu độc lẫn nhau.

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Và chúng ta thậm chí còn không hề vui vẻ.

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Điều tốt là

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khi chúng ta bắt đầu hiểu hệ thống,

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chúng ta bắt đầu thấy nhiều nơi để bước vào

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và biến những vấn đề này thành các giải pháp.

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Một trong những vấn đề khi cố gắng sử dụng ít vật dụng hơn

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là đôi khi chúng ta cảm thấy chúng ta thực sự cần nó.

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Điều gì xảy ra nếu bạn sống ở một thành phố như Cleveland

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và bạn muốn một ly nước?

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Bạn sẽ liều mình

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lấy nước từ vòi nước thành phố?

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Hay bạn tìm đến một chai nước

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đến từ những khu rừng nhiệt đới nguyên sơ của… Fiji?

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Vâng, thương hiệu nước Fiji

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nghĩ rằng câu trả lời cho câu hỏi này là hiển nhiên.

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Vì vậy, họ đã xây dựng một chiến dịch quảng cáo toàn diện về nó.

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Điều này hóa ra là một trong những động thái ngu ngốc nhất

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trong lịch sử quảng cáo.

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Bạn thấy đấy, thành phố Cleveland

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không thích là mục tiêu của trò đùa của Fiji,

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vì vậy họ đã làm một số thử nghiệm và đoán xem?

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Những thử nghiệm này cho thấy

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một ly nước Fiji có chất lượng thấp hơn,

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nó đã thua nước máy của Cleveland trong thử nghiệm về hương vị

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và mắc hơn hàng ngàn lần.

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Câu chuyện này là điển hình cho những gì xảy ra

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khi bạn thử nghiệm nước đóng chai so với nước máy.

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Nó sạch hơn không?

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Đôi khi có, đôi khi không.

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