0:00:07.988,0:00:09.391 Đây là câu chuyện về một thế giới ám ảnh với đồ đạc. 0:00:10.391,0:00:13.749 Câu chuyện về một hệ thống đang khủng hoảng. 0:00:13.749,0:00:15.232 Chúng ta đang phá hủy hành tinh. 0:00:15.232,0:00:16.858 Chúng ta đang đầu độc lẫn nhau. 0:00:16.858,0:00:19.584 Và chúng ta thậm chí còn không hề vui vẻ. 0:00:19.584,0:00:20.712 Điều tốt là 0:00:20.712,0:00:22.245 khi chúng ta bắt đầu hiểu hệ thống, 0:00:22.245,0:00:24.845 chúng ta bắt đầu thấy nhiều nơi để bước vào 0:00:24.845,0:00:28.509 và biến những vấn đề này thành các giải pháp. 0:00:36.878,0:00:39.335 Một trong những vấn đề khi cố gắng sử dụng ít vật dụng hơn 0:00:39.335,0:00:41.796 là đôi khi chúng ta cảm thấy chúng ta thực sự cần nó. 0:00:41.796,0:00:44.166 Điều gì xảy ra nếu bạn sống ở một thành phố như Cleveland 0:00:44.166,0:00:45.436 và bạn muốn một ly nước? 0:00:45.436,0:00:46.549 Bạn sẽ liều mình 0:00:46.549,0:00:48.098 lấy nước từ vòi nước thành phố? 0:00:48.098,0:00:49.847 Hay bạn tìm đến một chai nước 0:00:49.847,0:00:53.220 đến từ những khu rừng nhiệt đới nguyên sơ của… Fiji? 0:00:53.220,0:00:53.949 Vâng, thương hiệu nước Fiji 0:00:53.949,0:00:56.517 nghĩ rằng câu trả lời cho câu hỏi này là hiển nhiên. 0:00:56.517,0:00:59.164 Vì vậy, họ đã xây dựng một chiến dịch quảng cáo toàn diện về nó. 0:00:59.164,0:01:00.976 Điều này hóa ra là một trong những động thái ngu ngốc nhất 0:01:00.976,0:01:02.415 trong lịch sử quảng cáo. 0:01:02.415,0:01:03.483 Bạn thấy đấy, thành phố Cleveland 0:01:03.483,0:01:05.341 không thích là mục tiêu của trò đùa của Fiji, 0:01:05.341,0:01:07.756 vì vậy họ đã làm một số thử nghiệm và đoán xem? 0:01:07.756,0:01:08.639 Những thử nghiệm này cho thấy 0:01:08.639,0:01:11.332 một ly nước Fiji có chất lượng thấp hơn, 0:01:11.332,0:01:14.397 nó đã thua nước máy của Cleveland trong thử nghiệm về hương vị 0:01:14.397,0:01:17.648 và mắc hơn hàng ngàn lần. 0:01:17.648,0:01:19.320 Câu chuyện này là điển hình cho những gì xảy ra 0:01:19.320,0:01:21.316 khi bạn thử nghiệm nước đóng chai so với nước máy. 0:01:21.316,0:01:22.431 Nó sạch hơn không? 0:01:22.431,0:01:24.242 Đôi khi có, đôi khi không. 0:01:24.242,0:01:25.264 0:01:25.264,0:01:28.189 0:01:28.189,0:01:29.536 0:01:29.536,0:01:30.914 0:01:30.914,0:01:34.412 0:01:34.412,0:01:35.852 0:01:35.852,0:01:37.570 0:01:37.570,0:01:39.799 0:01:39.799,0:01:43.189 0:01:43.189,0:01:46.394 0:01:46.394,0:01:47.045 0:01:47.045,0:01:49.970 0:01:49.970,0:01:51.131 0:01:51.131,0:01:53.081 0:01:53.081,0:01:55.775 0:01:55.775,0:01:56.703 0:01:56.703,0:02:00.047 0:02:00.047,0:02:03.995 0:02:03.995,0:02:06.038 0:02:06.038,0:02:08.871 0:02:08.871,0:02:10.868 0:02:10.868,0:02:12.911 0:02:12.911,0:02:14.629 0:02:14.629,0:02:17.154 0:02:17.154,0:02:20.341 0:02:20.341,0:02:23.406 0:02:23.406,0:02:25.728 0:02:25.728,0:02:28.004 0:02:28.004,0:02:30.651 0:02:30.651,0:02:33.437 0:02:33.437,0:02:34.459 0:02:34.459,0:02:36.920 0:02:36.920,0:02:40.357 0:02:40.357,0:02:42.633 0:02:42.633,0:02:45.001 0:02:45.001,0:02:47.834 0:02:47.834,0:02:50.899 0:02:50.899,0:02:52.153 0:02:52.153,0:02:53.083 0:02:53.083,0:02:54.816 0:02:54.816,0:02:56.690 0:02:56.690,0:02:57.586 0:02:57.586,0:02:59.583 0:02:59.583,0:03:00.699 0:03:00.699,0:03:03.020 0:03:03.020,0:03:06.363 0:03:06.363,0:03:08.159 0:03:08.159,0:03:10.032 0:03:10.032,0:03:13.515 0:03:13.515,0:03:15.837 0:03:15.837,0:03:20.342 0:03:20.342,0:03:22.494 0:03:22.494,0:03:24.864 0:03:24.864,0:03:25.947 0:03:25.947,0:03:27.603 0:03:27.603,0:03:31.116 0:03:31.116,0:03:33.176 0:03:33.176,0:03:35.203 0:03:35.203,0:03:36.921 0:03:36.921,0:03:39.105 0:03:39.105,0:03:40.264 0:03:40.264,0:03:42.540 0:03:42.540,0:03:44.908 0:03:44.908,0:03:47.602 0:03:47.602,0:03:52.292 0:03:52.292,0:03:53.546 0:03:53.546,0:03:54.924 0:03:54.924,0:03:56.890 0:03:56.890,0:04:00.837 0:04:00.837,0:04:02.154 0:04:02.154,0:04:03.655 0:04:03.655,0:04:06.224 0:04:06.224,0:04:06.970 0:04:06.970,0:04:09.615 0:04:09.615,0:04:13.515 0:04:13.515,0:04:16.813 0:04:16.813,0:04:19.320 0:04:19.320,0:04:23.825 0:04:23.825,0:04:25.033 0:04:25.033,0:04:26.565 0:04:26.565,0:04:28.176 0:04:28.176,0:04:30.870 0:04:30.870,0:04:32.881 0:04:32.881,0:04:35.296 0:04:35.296,0:04:37.153 0:04:37.153,0:04:38.872 0:04:38.872,0:04:41.240 0:04:41.240,0:04:42.633 0:04:42.633,0:04:45.280 0:04:45.280,0:04:48.347 0:04:48.347,0:04:49.599 0:04:49.599,0:04:52.571 0:04:52.571,0:04:53.872 0:04:53.872,0:04:56.797 0:04:56.797,0:04:57.542 0:04:57.542,0:05:01.187 0:05:01.187,0:05:04.274 0:05:04.274,0:05:06.689 0:05:06.689,0:05:09.058 0:05:09.058,0:05:11.240 0:05:11.240,0:05:12.633 0:05:12.633,0:05:14.073 0:05:14.073,0:05:15.559 0:05:15.559,0:05:18.856 0:05:18.856,0:05:19.925 0:05:19.925,0:05:21.875 0:05:21.875,0:05:23.070 0:05:23.070,0:05:25.716 0:05:25.716,0:05:29.307 0:05:29.307,0:05:30.466 0:05:30.466,0:05:34.600 0:05:34.600,0:05:36.225 0:05:36.225,0:05:38.547 0:05:38.547,0:05:41.705 0:05:41.705,0:05:43.888 0:05:43.888,0:05:47.881 0:05:47.881,0:05:50.436 0:05:50.436,0:05:53.222 0:05:53.222,0:05:54.384 0:05:54.384,0:05:57.154 0:05:57.154,0:05:59.538 0:05:59.538,0:06:00.420 0:06:00.420,0:06:03.131 0:06:03.131,0:06:04.523 0:06:04.523,0:06:07.618 0:06:07.618,0:06:10.204 0:06:10.204,0:06:12.372 0:06:12.372,0:06:14.538 0:06:14.538,0:06:16.488 0:06:16.488,0:06:20.064 0:06:20.064,0:06:21.504 0:06:21.504,0:06:23.640 0:06:23.640,0:06:25.591 0:06:25.591,0:06:27.309 0:06:27.309,0:06:30.142 0:06:30.142,0:06:33.764 0:06:33.764,0:06:37.954 0:06:37.954,0:06:39.629 0:06:39.629,0:06:41.699 0:06:41.699,0:06:42.891 0:06:42.891,0:06:44.817 0:06:44.817,0:06:46.118 0:06:46.118,0:06:48.625 0:06:48.625,0:06:51.968 0:06:51.968,0:06:53.178 0:06:53.178,0:06:54.151 0:06:54.151,0:06:58.052 0:06:58.052,0:06:59.616 0:06:59.616,0:07:01.117 0:07:01.117,0:07:02.046 0:07:02.046,0:07:03.439 0:07:03.439,0:07:05.436 0:07:05.436,0:07:09.151 0:07:09.151,0:07:11.705 0:07:11.705,0:07:14.027 0:07:14.027,0:07:16.257 0:07:16.257,0:07:18.996 0:07:18.996,0:07:20.483 0:07:20.483,0:07:23.780 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