1 00:00:07,988 --> 00:00:10,391 هذه قصة عن عالم مهووس بالأشياء 2 00:00:10,391 --> 00:00:13,749 إنها قصة عن نظام في أزمة 3 00:00:13,749 --> 00:00:15,232 نحن ندمر الكوكب 4 00:00:15,232 --> 00:00:16,858 ندمر بعضنا البعض 5 00:00:16,858 --> 00:00:19,584 حتى إننا فقدنا متعة الحياة 6 00:00:19,584 --> 00:00:22,242 الشيء الجيد أنه عندما نبدأ بفهم النظام 7 00:00:22,252 --> 00:00:24,845 نبدأ برؤية الكثير من الاماكن تدعونا للتدخل فيها 8 00:00:24,845 --> 00:00:29,425 لنحول هذه المشاكل الى حلول 9 00:00:29,675 --> 00:00:34,505 قصة المياه المعبأة 10 00:00:36,895 --> 00:00:39,335 أحد المشاكل في محاولة استخدام أشياء أقل في حياتنا 11 00:00:39,335 --> 00:00:41,796 هو أننا نظن في بعض الأحيان أننا بحاجة ماسّة لها 12 00:00:41,796 --> 00:00:45,406 لنفترض أنك تعيش في مدينة.. لنقل "كليفلاند" مثلا.. وأردت كأسا من الماء 13 00:00:45,436 --> 00:00:48,049 هل ستخاطر وتشرب من حنفية شبكة المياه في المدينة؟ 14 00:00:48,098 --> 00:00:52,767 أو تشتري زجاجة مياه معبأة من غابات "فيجي" المطيرة والنقية؟ 15 00:00:52,850 --> 00:00:56,499 حسنا.. أصحاب العلامة التجارية لـ"مياه فيجي" ظنوا أن إجابة هذا السؤال واضحة 16 00:00:56,517 --> 00:00:58,734 لذا بنوا حملة إعلانية كبيرة حولها 17 00:00:58,755 --> 00:01:02,593 اتضح فيما بعد أنها أحد أغبى الخطوات في تاريخ صناعة الإعلانات 18 00:01:02,613 --> 00:01:05,341 هذا لأن مدينة كليفلاند لم يرق لها أن تكون محط السخرية من فيجي 19 00:01:05,341 --> 00:01:07,756 لذا قاموا ببعض الاختبارات.. وخمنوا ماذا؟ 20 00:01:07,756 --> 00:01:10,979 هذه الاختبارات أظهرت أن مياه فيجي ذات جودة أقل 21 00:01:11,032 --> 00:01:14,397 وخسرت في اختبار الطعم مقابل مياه حنفية من شبكة مياه المدينة 22 00:01:14,397 --> 00:01:17,488 وسعرها أعلى بآلاف المرات 23 00:01:17,488 --> 00:01:21,310 هذه القصة نموذجية لما يحدث عندما تختبر المياه المعبأة مقابل مياه الحنفية 24 00:01:21,316 --> 00:01:24,111 هل هي أنظف؟ أحيانا.. وأحيانا لا 25 00:01:24,152 --> 00:01:27,644 في وجوه عديدة.. المياه المعبأة أقل ضبطا من مياه الحنفية 26 00:01:27,709 --> 00:01:29,536 هل هي ألذّ ؟ 27 00:01:29,536 --> 00:01:32,644 في اختبارات الطعم في جميع أنحاء البلاد كان الناس يختارون وباستمرار 28 00:01:32,644 --> 00:01:34,304 مياه الحنفية على المياه المعبأة 29 00:01:34,342 --> 00:01:37,570 شركات المياه المعبأة تقول بأنها تفي بمطالب المستهلكين فقط 30 00:01:37,570 --> 00:01:39,799 لكن من قد يطالب بمنتج أقل استدامة 31 00:01:39,799 --> 00:01:42,969 أقل لذّة، وأعلى تكلفة؟ 32 00:01:42,969 --> 00:01:46,394 خصوصا أنه يمكنك الحصول عليه في مطبخك مقابل لا شيء تقريبا 33 00:01:46,394 --> 00:01:47,045 المياه المعدنية تكلف أكثر 34 00:01:47,045 --> 00:01:49,970 ب2000x من مياه 35 00:01:49,970 --> 00:01:51,131 الحنفية 36 00:01:51,131 --> 00:01:53,081 هل تتخيل ان كل شيء تشتريه اكثر ب 1000x 37 00:01:53,081 --> 00:01:55,775 من سعره! ماذا عان شطيرة ب10,000$ 38 00:01:55,775 --> 00:01:56,703 حتى الأن الناس في 39 00:01:56,703 --> 00:02:00,047 الولايات المتحدة يشترون بليون قنينة من المياه 40 00:02:00,047 --> 00:02:03,995 المعدنية كل أسبوع 41 00:02:03,995 --> 00:02:06,038 هذا يكفي ليدور حول الكرة الأرضية 5 مرات 42 00:02:06,038 --> 00:02:08,871 كيف حدث هذا؟ 43 00:02:08,871 --> 00:02:10,868 هذا كله يعود لكيفية عمل الموارد الاقتصادية 44 00:02:10,868 --> 00:02:12,911 45 00:02:12,911 --> 00:02:14,629 46 00:02:14,629 --> 00:02:17,154 47 00:02:17,154 --> 00:02:20,341 48 00:02:20,341 --> 00:02:23,406 49 00:02:23,406 --> 00:02:25,728 50 00:02:25,728 --> 00:02:28,004 51 00:02:28,004 --> 00:02:30,651 52 00:02:30,651 --> 00:02:33,437 53 00:02:33,437 --> 00:02:34,459 54 00:02:34,459 --> 00:02:36,920 55 00:02:36,920 --> 00:02:40,357 56 00:02:40,357 --> 00:02:42,633 57 00:02:42,633 --> 00:02:45,001 58 00:02:45,001 --> 00:02:47,834 59 00:02:47,834 --> 00:02:50,899 60 00:02:50,899 --> 00:02:52,153 61 00:02:52,153 --> 00:02:53,083 62 00:02:53,083 --> 00:02:54,816 63 00:02:54,816 --> 00:02:56,690 64 00:02:56,690 --> 00:02:57,586 65 00:02:57,586 --> 00:02:59,583 66 00:02:59,583 --> 00:03:00,699 67 00:03:00,699 --> 00:03:03,020 68 00:03:03,020 --> 00:03:06,363 69 00:03:06,363 --> 00:03:08,159 70 00:03:08,159 --> 00:03:10,032 71 00:03:10,032 --> 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--> 00:07:39,244 190 00:07:39,244 --> 00:07:40,637 191 00:07:40,637 --> 00:07:42,309 192 00:07:42,309 --> 00:07:43,470 لن نرضى 193 00:07:43,470 --> 00:07:45,560 بما يجعلوننا نريد 194 00:07:45,560 --> 00:07:48,346 سنقرر حسب احتياجاتنا , وشكرا 195 00:07:48,346 --> 00:07:52,346 نرغب بمياه صحية ولذيذة للجميع