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هذه قصة عن عالم مهووس بالأشياء

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إنها قصة عن نظام في أزمة

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نحن ندمر الكوكب

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ندمر بعضنا البعض

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حتى إننا فقدنا متعة الحياة

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الشيء الجيد أنه عندما نبدأ بفهم النظام

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نبدأ برؤية الكثير من الاماكن تدعونا للتدخل فيها

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لنحول هذه المشاكل الى حلول

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قصة المياه المعبأة

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أحد المشاكل في محاولة استخدام أشياء أقل في حياتنا

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هو أننا نظن في بعض الأحيان أننا بحاجة ماسّة لها

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لنفترض أنك تعيش في مدينة.. لنقل "كليفلاند" مثلا..
وأردت كأسا من الماء

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هل ستخاطر وتشرب من حنفية شبكة المياه في المدينة؟

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أو تشتري زجاجة مياه معبأة من غابات 
"فيجي" المطيرة والنقية؟

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حسنا.. أصحاب العلامة التجارية لـ"مياه فيجي" 
ظنوا أن إجابة هذا السؤال واضحة

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لذا بنوا حملة إعلانية كبيرة حولها


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اتضح فيما بعد أنها أحد أغبى الخطوات 
في تاريخ صناعة الإعلانات

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هذا لأن مدينة كليفلاند لم يرق لها أن تكون
محط السخرية من فيجي

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لذا قاموا ببعض الاختبارات.. وخمنوا ماذا؟

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هذه الاختبارات أظهرت أن مياه فيجي ذات جودة أقل

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وخسرت في اختبار الطعم مقابل مياه حنفية
من شبكة مياه المدينة

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وسعرها أعلى بآلاف المرات

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هذه القصة نموذجية لما يحدث عندما 
تختبر المياه المعبأة مقابل مياه الحنفية

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هل هي أنظف؟
أحيانا.. وأحيانا لا

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في وجوه عديدة.. المياه المعبأة 
أقل ضبطا من مياه الحنفية

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هل هي ألذّ ؟

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في اختبارات الطعم في جميع أنحاء البلاد
كان الناس يختارون وباستمرار

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مياه الحنفية على المياه المعبأة

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شركات المياه المعبأة تقول بأنها تفي
بمطالب المستهلكين فقط

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لكن من قد يطالب بمنتج أقل استدامة

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أقل لذّة، وأعلى تكلفة؟

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خصوصا أنه يمكنك الحصول عليه 
في مطبخك مقابل لا شيء تقريبا

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المياه المعدنية تكلف أكثر


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ب2000x من مياه

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الحنفية

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هل تتخيل ان كل شيء تشتريه اكثر ب 1000x

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من سعره! ماذا عان شطيرة ب10,000$

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حتى الأن الناس في

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الولايات المتحدة يشترون بليون قنينة من المياه

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المعدنية كل أسبوع

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هذا يكفي ليدور حول الكرة الأرضية 5 مرات

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كيف حدث هذا؟

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هذا كله يعود لكيفية عمل الموارد الاقتصادية

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